{"id":41761,"date":"2016-03-04T07:21:00","date_gmt":"2016-03-04T07:21:00","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2016\/03\/04\/promover-a-interacao-e-cliques-em-nossas-newsletters\/"},"modified":"2024-08-24T12:39:37","modified_gmt":"2024-08-24T12:39:37","slug":"promover-a-interacao-e-cliques-em-nossas-newsletters","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2016\/03\/04\/promover-a-interacao-e-cliques-em-nossas-newsletters\/","title":{"rendered":"Promover a intera\u00e7\u00e3o e cliques em nossas newsletters"},"content":{"rendered":"<p>Quando os assinantes\u00a0 interagem com nossas newsletters temos muitos benef\u00edcios. O primeiro e mais evidente, \u00e9 que aumentamos nosso ROI, ou seja , mais clicks e visitas em nossa p\u00e1gina, quanto mais tempo lendo nossos emails, mais chances temos de ganharmos clientes\u00a0 e mais oportunidades de vendas para alcan\u00e7ar os objetivos das <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noopener\">campanhas de email marketing<\/a>.<\/p>\n<p><span style=\"line-height: 1.5;\">Por\u00e9m h\u00e1 outro benef\u00edcio muito interessante tamb\u00e9m, que \u00e9 a melhora da reputa\u00e7\u00e3o do remetente, e, portanto, a taxa de entrega e os resultados , devido ao fato de que os filtros usam v\u00e1rios fatores para revisar a reputa\u00e7\u00e3o de cada remetente, isto \u00e9 feito por muitos ISPs, como o Microsoft SmartScreen : <\/span>http:\/\/windows.microsoft.com\/es-es\/internet-explorer\/products\/ie-9\/features\/smartscreen-filter<\/p>\n<p>O que estes sistemas fazem \u00e9 estar um passo a frente dos filtros antispam, que focam somente em aspectos t\u00e9cnicos e de design, e\u00a0\u00a0 nos bonificar ou penalizar dependendo se nossa newsletter interessa ou n\u00e3o aos assinantes. Como fazem isso? Simplesmente verificando se os usu\u00e1rios interagem ou n\u00e3o com nossas newsletters, vendo se fazem scroll, se compartilham, se clickam etc. Portanto \u00e9 preciso aumentar a intera\u00e7\u00e3o com os usu\u00e1rios para melhorar sua pontua\u00e7\u00e3o junto a estes filtros. Vejamos alguns conselhos e ideias.<\/p>\n<p><strong>1) O primeiro passo \u00e9 seguir as normas b\u00e1sicas recomendadas para chamadas \u00e0 a\u00e7\u00e3o, na sua landing page:<\/strong><\/p>\n<ul>\n<li>-A regra dos tr\u00eas segundos, deve notar-se a mensagem e a chamada a a\u00e7\u00e3o em menos de tr\u00eas segundos ap\u00f3s abrir a mensagem.<\/li>\n<li>-Destacar diversas chamadas \u00e0 a\u00e7\u00e3o no in\u00edcio e no final com diferentes estilos<\/li>\n<li>-Usar textos e links nas imagens para que se vejam ao clicar para visualizar as imagens<\/li>\n<li>-Utilizar estilos que permitam visualizar bem os Links<\/li>\n<li>-Destacar frases sugestivas que incitem o assinante a clicar<\/li>\n<li>-Usar imagens chamativas e gifs animados (cuidando para n\u00e3o parecer cafona)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33424\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-1.jpg\" alt=\"fomentar-clicks-email-marketing-1\" width=\"630\" height=\"351\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-1.jpg 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-1-300x167.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-1-110x61.jpg 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p><strong>2) Usar sistemas que permitam compartilhar e encaminhar a newsletter<\/strong><\/p>\n<p>A Mailrelay permite inserir um link para que o usu\u00e1rio possa encaminhar a newsletter para um amigo, podemos usa-lo em nosso pr\u00f3prio sistema. Oferecer essa op\u00e7\u00e3o ao assinante ir\u00e1 ajudar a aumentar a quantidade de clicks se enviarmos boas ofertas e conte\u00fado, para \u00a0que desejemencaminha-las a seus amigos e familiares.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33426\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-2.jpg\" alt=\"fomentar-clicks-email-marketing-2\" width=\"630\" height=\"340\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-2.jpg 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-2-300x162.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-2-110x59.jpg 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p><strong>3- Usar bot\u00f5es e confirma\u00e7\u00e3o de descadastramento<\/strong><\/p>\n<p>No cabe\u00e7alho, por exemplo podemos oferecer bot\u00f5es para confirmar se o assinante deseja continuar recebendo nossos emails.<\/p>\n<p>Apenas com um link mailto: que ao responder a newsletter lhe confirme e coloque o remetente na agenda do assinante. E o mesmo se quiserem se descadastrar, usando um bot\u00e3o como &#8221; N\u00e3o desejo mais continuar recebendo atualiza\u00e7\u00f5es..&#8221;que ser\u00e1 direcionado para um link de descadastramento.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33428\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-3.jpg\" alt=\"fomentar-clicks-email-marketing-3\" width=\"594\" height=\"168\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-3.jpg 594w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-3-300x85.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-3-110x31.jpg 110w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33430\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-4.jpg\" alt=\"fomentar-clicks-email-marketing-4\" width=\"624\" height=\"199\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-4.jpg 624w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-4-300x96.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-4-110x35.jpg 110w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><strong>4) Usar links para compartilhamento em redes sociais no cabe\u00e7alho e rodap\u00e9 ou os t\u00edpicos bot\u00f5es &#8220;Curtir&#8221;<\/strong><\/p>\n<p>Quanto mais redes sociais tivermos , maiores possibilidades de termos um click nos \u00edcones se as informa\u00e7\u00f5es e ofertas forem interessantes<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33432\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-5.jpg\" alt=\"fomentar-clicks-email-marketing-5\" width=\"580\" height=\"137\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-5.jpg 580w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-5-300x71.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-5-110x26.jpg 110w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/p>\n<p><strong>5)Incentivar a fideliza\u00e7\u00e3o do assinante com pequenos sorteios,<\/strong> pesquisas ou jogos(<a href=\"https:\/\/mailrelay.com\/pt\/blog\/2021\/11\/23\/3-dicas-sobre-como-usar-a-gamificacao-para-levar-sua-estrategia-de-marketing-ao-proximo-nivel\/\" target=\"_blank\" rel=\"noopener\">gamifica\u00e7\u00e3o<\/a>) nas quais possam se inscrever clicando nos links do cabe\u00e7alho . Por exemplo, um sorteio que oferece um brinde para quem aceitar dar sua opini\u00e3o sobre as novidades, ofertas ou a empresa, ou confirmar o email respondendo a mensagem adicionando o remetente ao seu cat\u00e1logo de endere\u00e7os.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33434\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-6.jpg\" alt=\"fomentar-clicks-email-marketing-6\" width=\"593\" height=\"137\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-6.jpg 593w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-6-300x69.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-6-110x25.jpg 110w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/p>\n<p>6) Incentivar o scrolling<\/p>\n<p>Incentivar a rolagem usando elementos visuais verticais que instiguem o assinante a rolar para baixo. Isto aumentar\u00e1 o tempo de visualiza\u00e7\u00e3o da mensagem e a reputa\u00e7\u00e3o dos sistemas com Smartscreen, al\u00e9m de aumentar as chances de clicks em links e por isso, seu ROI.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33436\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-7.jpg\" alt=\"fomentar-clicks-email-marketing-7\" width=\"434\" height=\"691\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-7.jpg 434w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-7-188x300.jpg 188w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-7-110x175.jpg 110w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/p>\n<p>Artigo Relacionado:<\/p>\n<p>https:\/\/blog.mailrelay.com\/es\/2015\/01\/05\/mails-que-alientan-el-scrolling<\/p>\n<p><strong>7)Usar links para artigos relacionados,<\/strong> ou produtos relacionados e demais informa\u00e7\u00f5es Sem poluir demais o conte\u00fado da newsletter. Seria bom que houvessem links para produtos similares, ver caracter\u00edsticas completas, baixar manual em pdf, mais informa\u00e7\u00f5es e similares.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33438\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-8.jpg\" alt=\"fomentar-clicks-email-marketing-8\" width=\"192\" height=\"111\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-8.jpg 192w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-8-110x64.jpg 110w\" sizes=\"auto, (max-width: 192px) 100vw, 192px\" \/><\/p>\n<p><strong>8)Dar op\u00e7\u00e3o de selecionar a frequ\u00eancia\u00a0 do recebimento das newsletters<\/strong><\/p>\n<p>Isto tamb\u00e9m nos permitira reduzir o n\u00famero de descadastramento de assinantes insatisfeitos com a quantidade de emails recebidos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33440\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-9.jpg\" alt=\"fomentar-clicks-email-marketing-9\" width=\"443\" height=\"89\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-9.jpg 443w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-9-300x60.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-9-110x22.jpg 110w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><\/p>\n<p><strong>9)Usar Logotipos clic\u00e1veis de terceiros e depoimentos de clientes para aumentar a confian\u00e7a.<\/strong> Dependendo do tipo de produtos ou servi\u00e7os que voc\u00ea vender, pode usar logotipos de terceiros para que os assinantes tenham mais confian\u00e7a em sua newsletter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33442\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-10.jpg\" alt=\"fomentar-clicks-email-marketing-10\" width=\"346\" height=\"101\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-10.jpg 346w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-10-300x88.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-10-110x32.jpg 110w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33444\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-11.jpg\" alt=\"fomentar-clicks-email-marketing-11\" width=\"619\" height=\"118\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-11.jpg 619w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-11-300x57.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-11-110x21.jpg 110w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33446\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-12.jpg\" alt=\"fomentar-clicks-email-marketing-12\" width=\"630\" height=\"96\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-12.jpg 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-12-300x46.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-12-110x17.jpg 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p><strong>10-\u00a0 N\u00e3o colocar n\u00fameros de telefone e endere\u00e7o\u00a0 diretamente no email, utilizar meios de contato clic\u00e1veis<\/strong><\/p>\n<p>O t\u00edpico clique aqui para falar conosco, clique aqui para ver o mapa, link &#8220;contate-nos&#8221; que leve a\u00a0 sess\u00e3o de contato de sua p\u00e1gina na web etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33448\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-13.jpg\" alt=\"fomentar-clicks-email-marketing-13\" width=\"303\" height=\"148\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-13.jpg 303w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-13-300x147.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-13-110x54.jpg 110w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/><\/p>\n<p><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-14.jpg\" rel=\"attachment wp-att-11374\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33450\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-14.jpg\" alt=\"fomentar-clicks-email-marketing-14\" width=\"444\" height=\"192\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-14.jpg 444w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-14-300x130.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-14-110x48.jpg 110w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><\/a><\/p>\n<p>11- <strong>Se a empresa tiver um CRM ou extranet de cliente<\/strong>\u00a0 onde o assinante possa entrar e ver suas compras, faturas, \u00e9 poss\u00edvel oferecer \u00a0estes acessos no rodap\u00e9 do email para que\u00a0 os assinantes cliquem se quiserem conferir seus dados aumentando os cliques.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33452\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-15.jpg\" alt=\"fomentar-clicks-email-marketing-15\" width=\"293\" height=\"128\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-15.jpg 293w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-15-110x48.jpg 110w\" sizes=\"auto, (max-width: 293px) 100vw, 293px\" \/><\/p>\n<p><strong>12- Use links para servi\u00e7os adicionais que sejam oferecidos ao assinante, por exemplo, se\u00a0 temos\u00a0 Apps, op\u00e7\u00e3o de rastreamento dos produtos, ETC.<\/strong><\/p>\n<p>S\u00e3o incentivos muito bons para que o cliente\/assinante clique na sua newsletter, se ela realmente oferecer um servi\u00e7o \u00fatil.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33454\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-16.jpg\" alt=\"fomentar-clicks-email-marketing-16\" width=\"260\" height=\"112\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-16.jpg 260w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-16-110x47.jpg 110w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/p>\n<p><strong>13- Podemos usar no cabe\u00e7alho um menu com as principais se\u00e7\u00f5es da nossa p\u00e1gina, para que o usu\u00e1rio possa ir diretamente\u00a0 at\u00e9 l\u00e1 atrav\u00e9s da newsletter.<\/strong><\/p>\n<p>Muitas vezes recebemos uma mensagem que a principio n\u00e3o nos interessa, mas ao ver alguma se\u00e7\u00e3o da p\u00e1gina que for relevante clicamos nela usando a newsletter para acessar o website. Tamb\u00e9m podemos usar acessos diretos e buscadores de produtos relacionados \u00a0com a newsletter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33456\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-17.jpg\" alt=\"fomentar-clicks-email-marketing-17\" width=\"600\" height=\"145\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-17.jpg 600w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-17-300x73.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-17-110x27.jpg 110w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33458\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-18.jpg\" alt=\"fomentar-clicks-email-marketing-18\" width=\"580\" height=\"97\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-18.jpg 580w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-18-300x50.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/fomentar-clicks-email-marketing-18-110x18.jpg 110w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/p>\n<p><strong>14- Sempre usar um link que direcione para a vers\u00e3o web da newsletter<\/strong><\/p>\n<p>Se, por acaso, o conte\u00fado da newsletter n\u00e3o estiver sendo visualizado corretamente, isto permitira que o assinante possa ver a mensagem no navegador e assim clicar nos links da campanha. Al\u00e9m disso, as plataformas avan\u00e7adas como a Mailrelay, utilizando nosso link para vers\u00e3o web, ir\u00e1 contabilizar tamb\u00e9m estes clicks nas estat\u00edsticas da campanha , mesmo que o usu\u00e1rio n\u00e3o esteja mais no email.<\/p>\n<p><strong>15- O \u00faltimo conselho \u00e9 para os usu\u00e1rios e\u00a0 administradores de campanhas avan\u00e7adas de email Marketing,<\/strong> para que destinem tempo e recursos necess\u00e1rios para finalizar todas as estrat\u00e9gias.<\/p>\n<p>Se trata de segmentar os assinantes em fun\u00e7\u00e3o de sua intera\u00e7\u00e3o com as newsletters com teste A\/B, para ver qual aspecto da campanha tem melhores resultados. O que \u00e9 o mesmo que enviar campanhas com designs diferentes para alguns assinantes, enviando para diferentes grupos designs diferentes com elementos de chamadas \u00e0 a\u00e7\u00e3o em posi\u00e7\u00f5es diferentes, para ver o que ir\u00e1 funcionar melhor para cada grupo de assinantes em particular. Por exemplo alguns ter\u00e3o mais propens\u00e3o a clicar em links , outros em texto, se trata de levar em conta estes aspectos de comportamento.<\/p>\n<p>Para conclus\u00e3o deste artigo, gostaria de explicar que n\u00e3o basta apenas encaixar todos esses elementos e dicas de design. \u00a0Temos que buscar um equilibrio, um estilo com eleg\u00e2ncia no layout, conte\u00fados e chamadas \u00e0 a\u00e7\u00e3o sem saturar a newsletter. Tamb\u00e9m n\u00e3o devemos for\u00e7ar a inclus\u00e3o de coisas que n\u00e3o sejam relevantes. \u00c9 melhor errar por omiss\u00e3o do que\u00a0 oferecer um link sem valor ou irrelevante \u00a0aos assinantes. Bom senso, analise e\u00a0 planejamento, como sempre s\u00e3o muito importantes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando os assinantes\u00a0 interagem com nossas newsletters temos muitos benef\u00edcios. O primeiro e mais evidente, \u00e9 que aumentamos nosso ROI, ou seja , mais clicks e visitas em nossa p\u00e1gina, quanto mais tempo lendo nossos emails, mais chances temos de ganharmos clientes\u00a0 e mais oportunidades de vendas para alcan\u00e7ar os objetivos das campanhas de email [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":33422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-41761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promover a intera\u00e7\u00e3o e cliques em nossas newsletters - Mailrelay<\/title>\n<meta name=\"description\" content=\"Quando os assinantes\u00a0 interagem com nossas newsletters temos muitos benef\u00edcios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/pt\/blog\/2016\/03\/04\/promover-a-interacao-e-cliques-em-nossas-newsletters\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promover a intera\u00e7\u00e3o e cliques em nossas newsletters - 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