{"id":41798,"date":"2017-04-13T10:10:02","date_gmt":"2017-04-13T10:10:02","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2017\/04\/13\/o-mix-de-comunicacao-e-marketing-online\/"},"modified":"2026-10-15T10:38:34","modified_gmt":"2026-10-15T10:38:34","slug":"o-mix-de-comunicacao-e-marketing-online","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2017\/04\/13\/o-mix-de-comunicacao-e-marketing-online\/","title":{"rendered":"Estrat\u00e9gias de marketing, o mix de comunica\u00e7\u00e3o e o marketing online"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O <em><strong>mix de comunica\u00e7\u00e3o, ou marketing mix<\/strong><\/em>, \u00e9 uma conhecida ferramenta de marketing que podemos e devemos usar na nossa empresa para dar a m\u00e1xima divulga\u00e7\u00e3o aos nossos produtos e gerar vendas, <strong>criando relacionamentos<\/strong> duradouros com os clientes.<\/p>\n\n<!--more-->\n\n<p class=\"wp-block-paragraph\">Acredito que \u00e9 importante somar a essas estrat\u00e9gias de comunica\u00e7\u00e3o <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2020\/10\/21\/as-melhores-ferramentas-de-marketing-para-pequenas-empresas\/\">ferramentas de marketing online<\/a>, para adapt\u00e1-las aos tempos atuais, em que os clientes potenciais, em sua maioria:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Se informam<\/li>\n\n\n\n<li>Pesquisam<\/li>\n\n\n\n<li>E compram<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Na <a href=\"https:\/\/mailrelay.com\/pt\/\">Mailrelay<\/a>, explicamos passo a passo como funciona esse mix de comunica\u00e7\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\"><strong>De forma online.<\/strong><\/span><\/p>\n\n<p class=\"wp-block-paragraph\">Para alcan\u00e7ar esses clientes, precisamos trabalhar com o melhor dos dois mundos: o marketing tradicional, ou offline, e o marketing online.<\/p>\n\n<p class=\"wp-block-paragraph\">E isso n\u00e3o \u00e9 imposs\u00edvel.<\/p>\n\n<p class=\"wp-block-paragraph\">Na verdade, acredito que n\u00e3o \u00e9 poss\u00edvel trabalhar de outra forma e obter bons resultados.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\"><strong>O mix de comunica\u00e7\u00e3o \u00e9 formado por:<\/strong><\/span><\/p>\n\n<ol class=\"wp-block-list\">\n<li>A venda pessoal<\/li>\n\n\n\n<li>Publicidade<\/li>\n\n\n\n<li>Promo\u00e7\u00e3o de vendas<\/li>\n\n\n\n<li>Rela\u00e7\u00f5es p\u00fablicas<\/li>\n\n\n\n<li>Patroc\u00ednios<\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/08\/27\/o-que-e-marketing-direto\/\">Marketing direto<\/a><\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Todas essas ferramentas podem ser refor\u00e7adas com ferramentas e formas de trabalhar do mundo online.<\/p>\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rjJ1aXK3IKk?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 uma estrat\u00e9gia de marketing?<\/h2>\n\n<p class=\"wp-block-paragraph\">Resumidamente, podemos definir uma estrat\u00e9gia de marketing como o conjunto de a\u00e7\u00f5es de marketing que a empresa realiza para alcan\u00e7ar um objetivo preestabelecido. Seja ele:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Aumentar a visibilidade da marca<\/li>\n\n\n\n<li>Aumentar as vendas<\/li>\n\n\n\n<li>Fidelizar os clientes<\/li>\n\n\n\n<li>Destacar-se da concorr\u00eancia<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ol>\n\n<p>Como t\u00eam um objetivo comum, essas a\u00e7\u00f5es de marketing estar\u00e3o relacionadas de alguma forma dentro da estrat\u00e9gia de marketing, para que, em conjunto, permitam alcan\u00e7ar os objetivos estabelecidos.<br\/><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IJQxJR7_UOQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Some o email ao seu mix de comunica\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma newsletter permite que voc\u00ea fale com seus clientes de forma direta e mensur\u00e1vel. Comece gr\u00e1tis com o Mailrelay.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/pt\/criar-conta\/?utm_medium=cta&amp;utm_campaign=mix-de-comunicacion\">Criar conta gr\u00e1tis<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Que tipos de estrat\u00e9gias de marketing existem?<\/h2>\n\n<p class=\"wp-block-paragraph\">A partir de agora, neste post, vamos falar sobre as diferentes estrat\u00e9gias de marketing que existem, como elas se encaixam no mix de comunica\u00e7\u00e3o, ou marketing mix, e como podemos melhor\u00e1-las gra\u00e7as ao marketing online.<\/p>\n\n<p class=\"wp-block-paragraph\">Primeiro, deixo aqui um pequeno v\u00eddeo que acredito que pode ser \u00fatil para estabelecer a base do que vamos falar:<\/p>\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lhdr_b04d3s?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n<p class=\"wp-block-paragraph\">Vamos passar, passo a passo, pelas diferentes estrat\u00e9gias de marketing <em>(ou m\u00e9todos ou ferramentas do mix de comunica\u00e7\u00e3o, se quisermos ver assim)<\/em>.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, veremos como podemos melhorar esses processos a partir do marketing online.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\"><strong>\u00c9 claro que espero seus coment\u00e1rios \ud83d\ude42<\/strong><\/span><\/p>\n\n<h2 class=\"wp-block-heading\">\u25ba A venda pessoal<\/h2>\n\n<p class=\"wp-block-paragraph\">Esta costuma ser a principal ferramenta de comunica\u00e7\u00e3o e venda em muitas empresas, a base da pir\u00e2mide, digamos assim, das a\u00e7\u00f5es de marketing.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Formada pela equipe de vendas<\/strong>, cujo objetivo \u00e9 encontrar o produto ideal que atenda \u00e0s necessidades do cliente.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Podemos ver exemplos dessa estrat\u00e9gia de marketing em qualquer loja f\u00edsica em que entramos.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9 um m\u00e9todo muito eficaz<\/strong>, pois o vendedor pode interagir diretamente com o cliente potencial:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Perguntar sobre suas necessidades<\/li>\n\n\n\n<li>Receber informa\u00e7\u00f5es importantes<\/li>\n\n\n\n<li>E observar as rea\u00e7\u00f5es \u00e0s diferentes propostas<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Dessa forma, \u00e9 poss\u00edvel entender melhor as necessidades do cliente e adaptar a proposta.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9 claro que nem sempre esse contato direto \u00e9 poss\u00edvel.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Pense, por exemplo, nas feiras ou eventos <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2018\/09\/20\/marketing-b2b\/\">B2B<\/a>, em que o cliente n\u00e3o vai tomar a decis\u00e3o de compra imediatamente e <strong>est\u00e1 apenas se informando<\/strong> para decidir mais tarde.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Depois, o vendedor poderia tentar fazer um acompanhamento por telefone.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Mas essas liga\u00e7\u00f5es muitas vezes s\u00e3o vistas como algo inc\u00f4modo e como uma tentativa de press\u00e3o por parte da empresa.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">\u00c0s vezes, por apressar a venda, a negocia\u00e7\u00e3o acaba se desgastando e o neg\u00f3cio se perde.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Exemplo de estrat\u00e9gia de marketing online para melhorar a venda pessoal<\/h3>\n\n<p class=\"wp-block-paragraph\">Na minha opini\u00e3o, o <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2022\/09\/30\/o-que-e-email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, aliado ao marketing de conte\u00fado, \u00e9 um tipo de estrat\u00e9gia de marketing online que complementa perfeitamente a venda pessoal.<\/p>\n\n<p class=\"wp-block-paragraph\">Porque, \u00e0s vezes, o que o cliente potencial realmente <strong>busca \u00e9 informa\u00e7\u00e3o<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">E <strong>podemos oferec\u00ea-la aos poucos por email<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Que, al\u00e9m disso, \u00e9 um canal bidirecional, pelo qual o cliente pode responder e fazer as perguntas que tiver.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, como o cliente pode abrir e responder o email quando quiser:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>N\u00e3o se sente pressionado<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">E, portanto, fica mais disposto a continuar avan\u00e7ando no processo de venda.<\/p>\n\n<p class=\"wp-block-paragraph\">Assim, o <a href=\"https:\/\/mailrelay.com\/pt\/email-marketing\/\">servi\u00e7o de email marketing<\/a>, aliado a uma estrat\u00e9gia de conte\u00fado adequada, pode nos ajudar muito na venda pessoal. <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2022\/11\/08\/como-enviar-uma-newsletter-guia-passo-a-passo\/\">Al\u00e9m disso, com o Mailrelay voc\u00ea pode enviar email em massa gr\u00e1tis!<\/a><\/p>\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/01\/tecnicas-de-venta.png\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/01\/tecnicas-de-venta.png\" alt=\"Publicidade por email\" class=\"wp-image-34814\" style=\"width:630px;height:auto\" title=\"Publicidade por email\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/01\/tecnicas-de-venta.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/01\/tecnicas-de-venta-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/01\/tecnicas-de-venta-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">\u25ba A publicidade<\/h2>\n\n<p class=\"wp-block-paragraph\">A publicidade \u00e9 um meio de comunica\u00e7\u00e3o que tradicionalmente tem sido feito por meio da imprensa, do r\u00e1dio e da televis\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9 um meio de comunica\u00e7\u00e3o de massa, por isso perde o car\u00e1ter pessoal que tinha a venda pessoal de que falamos antes.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9 uma das estrat\u00e9gias de marketing mais utilizadas justamente pelo grande alcance que tem.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Essa \u00e9 uma das suas vantagens: o volume e o alcance.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m do baixo custo que costuma ter (<em>em compara\u00e7\u00e3o com o volume de clientes potenciais que podemos alcan\u00e7ar<\/em>).<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Exemplos de ferramentas de marketing digital para publicidade<\/h3>\n\n<p class=\"wp-block-paragraph\">No marketing online, temos algumas ferramentas usadas para fazer publicidade.<\/p>\n\n<p class=\"wp-block-paragraph\">Como o AdWords e a <strong>rede de display<\/strong>, por exemplo.<\/p>\n\n<p class=\"wp-block-paragraph\">Mas temos outras ferramentas que podem trabalhar em conjunto com os meios de comunica\u00e7\u00e3o publicit\u00e1ria cl\u00e1ssicos:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Por exemplo, as redes sociais<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Todos n\u00f3s j\u00e1 estamos acostumados a ver hashtags nos programas de televis\u00e3o e nos espa\u00e7os publicit\u00e1rios.<\/p>\n\n<p class=\"wp-block-paragraph\">Os meios de comunica\u00e7\u00e3o est\u00e3o cientes da import\u00e2ncia de se comunicar onde quer que estejam os clientes potenciais.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9 o que em ingl\u00eas se chama de cross-media marketing.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/como-crear-una-pagina-de-empresa-en-linkedin.png\" alt=\"cross media marketing\" class=\"wp-image-34479\" style=\"width:630px;height:auto\" title=\"cross media marketing\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/como-crear-una-pagina-de-empresa-en-linkedin.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/como-crear-una-pagina-de-empresa-en-linkedin-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/como-crear-una-pagina-de-empresa-en-linkedin-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">\u25ba A promo\u00e7\u00e3o de vendas<\/h2>\n\n<p class=\"wp-block-paragraph\">Aqui temos outro exemplo de estrat\u00e9gia de marketing comum; neste caso, s\u00e3o comunica\u00e7\u00f5es que buscam <strong>impulsionar as vendas em um per\u00edodo determinado.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Seja com descontos, promo\u00e7\u00f5es etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Elas podem coincidir ou n\u00e3o com per\u00edodos de liquida\u00e7\u00e3o ou outros momentos de promo\u00e7\u00f5es gerais.<\/p>\n\n<p class=\"wp-block-paragraph\">Talvez possamos v\u00ea-la como um <strong>esfor\u00e7o pontual da publicidade<\/strong>, por isso deve estar coordenada com a estrat\u00e9gia publicit\u00e1ria ou inclu\u00edda nela.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Ferramentas de marketing online para a promo\u00e7\u00e3o de vendas<\/h3>\n\n<p class=\"wp-block-paragraph\">Na minha opini\u00e3o, h\u00e1 muitas ferramentas de marketing online que podem ajudar, e muito, na promo\u00e7\u00e3o de vendas. Alguns exemplos seriam:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>As redes sociais<\/strong>, para conseguir visibilidade extra e tentar viralizar as promo\u00e7\u00f5es<\/li>\n\n\n\n<li><strong>O email marketing<\/strong>, para complementar e\/ou refor\u00e7ar a promo\u00e7\u00e3o por outro canal. \u00c9 muito comum, quando se enviam promo\u00e7\u00f5es em formato de carta, refor\u00e7\u00e1-las com um <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2017\/01\/17\/como-fazer-mailing\/\" target=\"_blank\" rel=\"noopener noreferrer\">mailing<\/a> de design semelhante<\/li>\n\n\n\n<li><strong>Uso de landing pages<\/strong> e testes A\/B para otimizar a taxa de convers\u00e3o em tempo real<\/li>\n\n\n\n<li><strong>E web analytics<\/strong>, para analisar bem como se comporta o tr\u00e1fego que geramos com a promo\u00e7\u00e3o, al\u00e9m dos diferentes funis de convers\u00e3o<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Como comentamos no in\u00edcio, n\u00e3o d\u00e1 para entender o processo de vendas sem o canal online, por isso essas e outras ferramentas se tornam indispens\u00e1veis para a promo\u00e7\u00e3o de vendas.<\/p>\n\n<p class=\"wp-block-paragraph\">Os que comentamos seriam apenas alguns exemplos de estrat\u00e9gias de marketing para empresas ou empreendedores, mas existem outros.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/persuasion.png\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/persuasion.png\" alt=\"Ilustra&#xE7;&#xE3;o de dois empres&#xE1;rios apertando as m&#xE3;os com um saco de dinheiro\" class=\"wp-image-34006\" style=\"width:630px;height:auto\" title=\"Patroc&#xED;nio\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/persuasion.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/persuasion-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/persuasion-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">\u25ba As rela\u00e7\u00f5es p\u00fablicas e o patroc\u00ednio<\/h2>\n\n<p class=\"wp-block-paragraph\">Com o surgimento do marketing de influenciadores, o patroc\u00ednio se tornou uma ferramenta indispens\u00e1vel no marketing mix de muitas empresas.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9 muito comum ver marcas patrocinando eventos, atividades e pessoas (geralmente atletas de elite).<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Da F\u00f3rmula 1 ao t\u00eanis, passando por atores, eventos beneficentes etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Para um amante de caf\u00e9 como eu, \u00e9 pensar em <strong>Nespresso<\/strong> e ver o <strong>George Clooney<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">As marcas buscam criar um efeito de assimila\u00e7\u00e3o ou associa\u00e7\u00e3o, pelo qual as &#8220;<em>virtudes<\/em>&#8221; do patrocinado <span style=\"text-decoration: underline;\">sejam transferidas para o produto<\/span>.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>Assim, George transmite sua classe \u00e0 Nespresso.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Outras marcas patrocinadoras da F\u00f3rmula 1, como a <strong>Rolex<\/strong>, buscam essa imagem de <strong>luxo<\/strong> e <strong>glamour<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que tamb\u00e9m se busca ganhar visibilidade em eventos de grande p\u00fablico.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Ferramentas de marketing online para as rela\u00e7\u00f5es p\u00fablicas e o patroc\u00ednio<\/h3>\n\n<p class=\"wp-block-paragraph\">Nesse sentido, o do patroc\u00ednio, avan\u00e7amos muito no mundo online, e cada vez surgem mais ferramentas de marketing online que facilitam o trabalho de patroc\u00ednio.<\/p>\n\n<p class=\"wp-block-paragraph\">Isso ajudou as pequenas empresas a ter acesso a essas ferramentas de comunica\u00e7\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>Patrocinando youtubers, influenciadores nas redes sociais e at\u00e9 patroc\u00ednios em blogs, tanto de banners quanto de conte\u00fado.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Ferramentas como:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Coobis<\/li>\n\n\n\n<li>Lowpost<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Tornam esse tipo de patroc\u00ednio muito f\u00e1cil para qualquer empresa, e s\u00e3o apenas um exemplo das muitas que existem.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/enviar-correo-masivo.png\" alt=\"Template de email RSS com a sauda&#xE7;&#xE3;o &#x201C;Ol&#xE1;, amigos!&#x201D; e um bot&#xE3;o de ler mais\" class=\"wp-image-18693\" style=\"width:630px;height:auto\" title=\"marketing direto\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>O email, o canal mais direto do seu mix<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segmente sua lista e envie a cada grupo a mensagem certa, com estat\u00edsticas de aberturas e cliques.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/pt\/criar-conta\/?utm_medium=cta&amp;utm_campaign=mix-de-comunicacion\">Testar o Mailrelay gr\u00e1tis<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">\u25ba O marketing direto<\/h2>\n\n<p class=\"wp-block-paragraph\">O marketing direto \u00e9 parecido com a publicidade, mas h\u00e1 uma an\u00e1lise e uma segmenta\u00e7\u00e3o do p\u00fablico com o qual nos comunicamos.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Continua sendo uma forma de comunica\u00e7\u00e3o de massa, mas tem um p\u00fablico-alvo mais definido.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">E, tamb\u00e9m ao contr\u00e1rio da publicidade, existe a possibilidade de resposta, pois h\u00e1 um canal de comunica\u00e7\u00e3o definido.<\/p>\n\n<p class=\"wp-block-paragraph\">Por fim, \u00e9 um canal de comunica\u00e7\u00e3o mensur\u00e1vel, por isso saberemos os seus resultados.<\/p>\n\n<p class=\"wp-block-paragraph\">Um exemplo de marketing direto seria o envio de emails em massa.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Ferramentas de marketing online para marketing direto<\/h3>\n\n<p class=\"wp-block-paragraph\">Neste caso, o <strong>email marketing<\/strong> seria um claro exemplo de ferramenta de marketing online aplicada ao marketing direto.<\/p>\n\n<p class=\"wp-block-paragraph\">Desde que n\u00e3o usemos emails &#8220;<em>no-reply<\/em>&#8221; para enviar nossos mailings, pois, nesse caso, o destinat\u00e1rio n\u00e3o teria como responder.<\/p>\n\n<p class=\"wp-block-paragraph\">Em todo caso, o emailing \u00e9 mensur\u00e1vel, e poderemos saber os resultados das a\u00e7\u00f5es que realizarmos.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Envie suas campanhas gr\u00e1tis com o Mailrelay<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00e9 80.000 emails por m\u00eas e 20.000 contatos, com suporte humano em todos os planos.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/pt\/criar-conta\/?utm_medium=cta&amp;utm_campaign=mix-de-comunicacion\">Criar minha conta gratuita<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Em suma, vemos como as estrat\u00e9gias de marketing e o mix de comunica\u00e7\u00e3o<\/h2>\n\n<p class=\"wp-block-paragraph\">Evoluem e se adaptam aos tempos, em alguns casos se transformando e, em outros, usando ferramentas de marketing online que ajudam a realizar melhor a sua fun\u00e7\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\">Em todo caso, temos cada vez mais um arsenal de ferramentas que precisamos conhecer e organizar para us\u00e1-las de forma adequada.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>O que voc\u00ea acha?  <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>O mix de comunica\u00e7\u00e3o offline vai desaparecer ou vai se adaptar?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Outros artigos que podem interessar a voc\u00ea:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2023\/08\/22\/fidelizar-clientes-email-marketing\/\">Como fidelizar clientes por email: 8 exemplos<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2020\/01\/07\/6-dicas-para-ajuda-lo-a-aumentar-suas-vendas-com-email-marketing\/\">Vender por email<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/\">Conta gratuita de email marketing<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Dentro desse mix de comunica\u00e7\u00e3o, o <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/preco\/\" target=\"_blank\" rel=\"noopener\">pre\u00e7o<\/a> continua sendo uma das vari\u00e1veis-chave do marketing mix que voc\u00ea deve coordenar com a sua mensagem.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/pt\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO da Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO da Mailrelay. Escreve sobre email marketing, copywriting e convers\u00e3o para PMEs e empreendedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/pt\/blog\/author\/jose\/\">Mais artigos do Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>O mix de comunica\u00e7\u00e3o, ou marketing mix, \u00e9 uma conhecida ferramenta de marketing que podemos e devemos usar na nossa empresa para dar a m\u00e1xima divulga\u00e7\u00e3o aos nossos produtos e gerar vendas, criando relacionamentos duradouros com os clientes.<\/p>\n","protected":false},"author":124,"featured_media":33955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[872,580,16],"tags":[],"class_list":["post-41798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundamentos-e-estrategia","category-marketing-pt","category-uncategorized-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mix de Comunica\u00e7\u00e3o: Estrat\u00e9gia em Marketing\u3010Ferramentas\u3011<\/title>\n<meta name=\"description\" content=\"O mix de comunica\u00e7\u00e3o, ou marketing mix, \u00e9 uma conhecida ferramenta de marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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