{"id":41809,"date":"2017-02-24T06:59:50","date_gmt":"2017-02-24T06:59:50","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2017\/02\/24\/personalizando-sua-ferramenta-de-email-marketing-com-gravatar\/"},"modified":"2026-10-15T10:34:28","modified_gmt":"2026-10-15T10:34:28","slug":"gravatar","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2017\/02\/24\/gravatar\/","title":{"rendered":"Personalize sua ferramenta de email marketing com Gravatar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Muitos de voc\u00eas nos perguntam como alterar o pequeno logotipo que aparece no canto superior direito das contas do Mailrelay, e a resposta \u00e9: com o Gravatar.<\/p>\n\n<!--more-->\n\n<p class=\"wp-block-paragraph\">Neste breve tutorial, vou mostrar como fazer isso.<\/p>\n\n<p class=\"wp-block-paragraph\">Assim, voc\u00ea poder\u00e1 personalizar sua <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noopener\">ferramenta de email marketing<\/a> Mailrelay para que ela exiba o seu logotipo.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\"><strong>IMPORTANTE<\/strong><\/span>: <em>para que funcione, \u00e9 necess\u00e1rio que voc\u00ea se cadastre no Gravatar com o mesmo email que usou para se cadastrar no Mailrelay.<\/em><\/p>\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 o Gravatar?<\/h2>\n\n<p class=\"wp-block-paragraph\">O Gravatar \u00e9 um servi\u00e7o web que permite enviar uma imagem sua, ou o seu logotipo, para que ela seja usada por outros servi\u00e7os.<\/p>\n\n<p class=\"wp-block-paragraph\">Normalmente, ele \u00e9 usado para exibir essa imagem quando voc\u00ea comenta em blogs e coisas do tipo<\/p>\n\n<p class=\"wp-block-paragraph\">Mas ele tem outros usos.<\/p>\n\n<h2 class=\"wp-block-heading\">Como criar um Gravatar?<\/h2>\n\n<p class=\"wp-block-paragraph\">A verdade \u00e9 que \u00e9 muito f\u00e1cil. Basta acessar esta URL:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/es.gravatar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/es.gravatar.com\/<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">E voc\u00ea ver\u00e1, na parte de cima, um bot\u00e3o que diz &#8220;cadastre-se&#8221;:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-1.png\" alt=\"P&#xE1;gina de perfil do Gravatar de Matt Mullenweg no WordPress.com\" class=\"wp-image-34059\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-1.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-1-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-1-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">A partir da\u00ed, siga os passos indicados na tela.<\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Voc\u00ea receber\u00e1 um email para confirmar a cria\u00e7\u00e3o da conta.<\/strong><\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-2.png\" alt=\"Email de boas-vindas do WordPress.com e do Gravatar para ativar a conta\" class=\"wp-image-34061\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-2.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-2-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-2-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\"><strong>IMPORTANTE<\/strong><\/span>: <em>as contas do Gravatar e do WordPress.com s\u00e3o vinculadas, ent\u00e3o n\u00e3o se assuste se aparecer uma mensagem dizendo que foi criada uma conta do WordPress.com para voc\u00ea.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">De qualquer forma, ao clicar no link do email para ativar a conta, voc\u00ea ser\u00e1 redirecionado para uma tela como esta:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"272\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-3.png\" alt=\"Aviso de conta do WordPress.com ativada para usar o Gravatar\" class=\"wp-image-34063\" style=\"aspect-ratio:2.3161764705882355;width:630px;height:auto\" title=\"gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-3.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-3-300x130.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-3-110x47.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Clique em &#8220;<strong>Sign in to Gravatar<\/strong>&#8220;.<\/p>\n\n<p class=\"wp-block-paragraph\">Isso levar\u00e1 voc\u00ea \u00e0 aba de administra\u00e7\u00e3o dos seus Gravatars.<\/p>\n\n<h2 class=\"wp-block-heading\">Adicionar um novo Gravatar \u00e0 sua conta<\/h2>\n\n<p class=\"wp-block-paragraph\">Se acabamos de criar a conta, ainda n\u00e3o teremos nenhuma imagem enviada, e o mais prov\u00e1vel \u00e9 que vejamos esta tela:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"372\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-4.png\" alt=\"Painel &#xAB;Manage Gravatars&#xBB; com a op&#xE7;&#xE3;o para adicionar um email destacada\" class=\"wp-image-34065\" style=\"aspect-ratio:1.6935483870967742;width:630px;height:auto\" title=\"gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-4.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-4-300x177.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-4-110x65.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Precisamos clicar em &#8220;<em><strong>Add one by clicking here!<\/strong><\/em>&#8220;.<\/p>\n\n<p class=\"wp-block-paragraph\">E depois em &#8220;<strong>Upload new<\/strong>&#8220;:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-5.png\" alt=\"Tela &#xAB;Upload image&#xBB; para enviar uma foto ao Gravatar\" class=\"wp-image-34067\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"Gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-5.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-5-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-5-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">A partir da\u00ed, basta seguir os passos para enviar a imagem.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Ser\u00e3o v\u00e1rios passos, e um deles ser\u00e1 para recortar a imagem, para que ela fique o melhor poss\u00edvel.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m precisar\u00e1 atribuir uma classifica\u00e7\u00e3o \u00e0 imagem:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-6.png\" alt=\"Tela para escolher a classifica&#xE7;&#xE3;o et&#xE1;ria da imagem do Gravatar\" class=\"wp-image-34069\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"classifica&#xE7;&#xE3;o gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-6.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-6-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-6-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 uma avalia\u00e7\u00e3o que indica se a imagem \u00e9 adequada para todos os p\u00fablicos ou n\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\">E pronto:<\/p>\n\n<h2 class=\"wp-block-heading\">Nossa imagem no Gravatar<\/h2>\n\n<p class=\"wp-block-paragraph\">Ela aparecer\u00e1 assim:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"544\" height=\"622\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-7.png\" alt=\"Painel &#xAB;Manage Gravatars&#xBB; com a imagem j&#xE1; atribu&#xED;da ao email\" class=\"wp-image-34071\" style=\"aspect-ratio:0.8745980707395499;width:544px;height:auto\" title=\"gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-7.png 544w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-7-262x300.png 262w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-7-110x126.png 110w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Na verdade, n\u00e3o \u00e9 preciso fazer mais nada.<\/p>\n\n<p class=\"wp-block-paragraph\">Comentei antes que isso ajudaria a personalizar sua conta do Mailrelay. Mas voc\u00ea n\u00e3o precisa fazer mais nada: se criou a conta do Gravatar com o mesmo email da sua conta do Mailrelay, <strong>ver\u00e1 essa imagem aqui<\/strong>:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-8.png\" alt=\"Painel do Mailrelay em que j&#xE1; aparece a imagem do Gravatar do usu&#xE1;rio\" class=\"wp-image-34073\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"gravatar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-8.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-8-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/gravatar-8-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Artigos relacionados:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2020\/07\/16\/email-marketing-interativo-o-guia-completo\/\">Marketing interativo: o que \u00e9 [Guia completo]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2022\/08\/23\/quais-elementos-uma-pagina-inicial-eficaz-deve-ter\/\">9 elementos insubstitu\u00edveis para a p\u00e1gina inicial do seu site<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2022\/11\/08\/tipos-marketing-estrategico\/\">Marketing estrat\u00e9gico: benef\u00edcios, t\u00e9cnicas e exemplos<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2017\/05\/23\/o-que-sao-sistemas-anti-spam-como-podem-bloquear-um-email\/\">Sistema antispam: o que \u00e9 e como saber se estou em uma lista negra<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2020\/01\/09\/as-14-ferramentas-digitais-fundamentais-no-marketing-digital\/\">14 ferramentas digitais de marketing incr\u00edveis<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver, \u00e9 uma forma muito f\u00e1cil e r\u00e1pida de personalizar sua ferramenta de email marketing.<\/p>\n\n<p class=\"wp-block-paragraph\">Um pequeno detalhe, mas que pode tornar a gest\u00e3o da sua conta mais agrad\u00e1vel.<\/p>\n\n<p class=\"wp-block-paragraph\">Espero que este tutorial seja \u00fatil para voc\u00ea.<\/p>\n\n<p class=\"wp-block-paragraph\">Cuidar desses detalhes tamb\u00e9m ajuda a proteger a <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/reputacao-de-remetente\/\" target=\"_blank\" rel=\"noopener\">reputa\u00e7\u00e3o do remetente<\/a> e a oferecer uma experi\u00eancia mais pr\u00f3xima gra\u00e7as \u00e0 <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/hiperpersonalizacao-em-marketing\/\" target=\"_blank\" rel=\"noopener\">hiperpersonaliza\u00e7\u00e3o<\/a> de cada envio.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/pt\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO da Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO da Mailrelay. Escreve sobre email marketing, copywriting e convers\u00e3o para PMEs e empreendedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/pt\/blog\/author\/jose\/\">Mais artigos do Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Muitos de voc\u00eas nos perguntam como alterar o pequeno logotipo que aparece no canto superior direito das contas do Mailrelay, e a resposta \u00e9: com o Gravatar.<\/p>\n","protected":false},"author":124,"featured_media":34056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[561,892],"tags":[],"class_list":["post-41809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-pt","category-formularios-e-conteudo-interativo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gravatar: o que \u00e9? 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