{"id":41965,"date":"2019-03-06T10:58:01","date_gmt":"2019-03-06T10:58:01","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2019\/03\/06\/mailrelay-v3-primeiros-passos-guia-geral-para-enviar-uma-newsletter\/"},"modified":"2026-10-15T16:09:32","modified_gmt":"2026-10-15T16:09:32","slug":"mailrelay-v3-primeiros-passos-guia-geral-para-enviar-uma-newsletter","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2019\/03\/06\/mailrelay-v3-primeiros-passos-guia-geral-para-enviar-uma-newsletter\/","title":{"rendered":"Primeiros passos no Mailrelay: como enviar sua primeira newsletter passo a passo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Se voc\u00ea acabou de criar sua conta no Mailrelay, este guia acompanha voc\u00ea passo a passo at\u00e9 o seu primeiro envio. Em cerca de 30 a 60 minutos, voc\u00ea ter\u00e1 seus contatos importados, sua newsletter criada e enviada, e saber\u00e1 onde ver os resultados.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode segui-lo com a conta gratuita, que permite enviar at\u00e9 80.000 emails por m\u00eas para 20.000 contatos. E se voc\u00ea travar em alguma etapa, a equipe de suporte ajuda por chat, ticket ou telefone.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Ainda n\u00e3o tem uma conta no Mailrelay?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siga este guia e descubra como \u00e9 f\u00e1cil dar os primeiros passos com o Mailrelay.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/pt\/criar-conta\/?utm_medium=cta&#038;utm_campaign=mailrelay-v3-primeros-pasos\">Cadastre-se gr\u00e1tis<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">Passo 1: conhe\u00e7a o painel principal<\/h2>\n\n<p class=\"wp-block-paragraph\">Ao fazer login, voc\u00ea ver\u00e1 o <strong>Dashboard<\/strong>, a tela principal da sua conta. Daqui voc\u00ea tem uma vis\u00e3o r\u00e1pida de:<\/p>\n\n<ul class=\"wp-block-list\">\n\n<li><strong>A\u00e7\u00f5es r\u00e1pidas<\/strong> para importar contatos, criar uma newsletter, uma automa\u00e7\u00e3o ou uma landing page.<\/li>\n\n\n\n<li><strong>O resumo dos seus envios<\/strong>: emails enviados, entregues, devolvidos, aberturas, cliques e descadastros dos \u00faltimos dias.<\/li>\n\n\n\n<li><strong>Uma checklist semanal<\/strong> com boas pr\u00e1ticas para cuidar da sua entregabilidade.<\/li>\n\n\n\n<li><strong>As \u00faltimas newsletters enviadas<\/strong> e a atividade dos seus assinantes em tempo real.<\/li>\n\n\n\n<li><strong>Mapas de calor<\/strong> com os dias e hor\u00e1rios em que seus contatos mais abrem e clicam.<\/li>\n\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"801\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-dashboard-panel-principal-1024x801.png\" alt=\"Dashboard do Mailrelay com a&#xE7;&#xF5;es r&#xE1;pidas, resumo de envios, checklist semanal, estat&#xED;sticas e &#xFA;ltimas newsletters enviadas\" class=\"wp-image-105274\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-dashboard-panel-principal-1024x801.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-dashboard-panel-principal-300x235.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-dashboard-panel-principal-768x601.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-dashboard-panel-principal-110x86.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-dashboard-panel-principal-60x47.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-dashboard-panel-principal.png 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">O menu principal fica \u00e0 esquerda. Estas s\u00e3o as se\u00e7\u00f5es que voc\u00ea vai usar neste guia:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Menu<\/th><th>Para que serve<\/th><\/tr><\/thead><tbody><tr><td>Assinantes<\/td><td>Contatos, grupos, segmentos, importa\u00e7\u00f5es, formul\u00e1rios e campos personalizados<\/td><\/tr><tr><td>Newsletters<\/td><td>Criar e enviar newsletters, newsletters RSS, testes A\/B e remetentes<\/td><\/tr><tr><td>Relat\u00f3rios<\/td><td>Estat\u00edsticas das newsletters enviadas e do seu plano<\/td><\/tr><tr><td>Configura\u00e7\u00f5es<\/td><td>Ajustes da conta, autentica\u00e7\u00e3o do dom\u00ednio e op\u00e7\u00f5es padr\u00e3o<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Embaixo, nesse mesmo menu, voc\u00ea ver\u00e1 quantos emails do seu plano j\u00e1 usou este m\u00eas.<\/p>\n\n<h2 class=\"wp-block-heading\">Passo 2: importe seus contatos<\/h2>\n\n<h3 class=\"wp-block-heading\">Crie um grupo<\/h3>\n\n<p class=\"wp-block-paragraph\">Todos os seus contatos precisam estar em pelo menos um grupo. V\u00e1 em <strong>Assinantes &gt; Grupos<\/strong>, clique em <strong>+ Adicionar<\/strong>, digite um nome (por exemplo, \u201cClientes 2026\u201d) e clique em <strong>Criar grupo<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">A descri\u00e7\u00e3o \u00e9 opcional e s\u00f3 voc\u00ea a v\u00ea. N\u00e3o cole os endere\u00e7os de email nesse campo.<\/p>\n\n<h3 class=\"wp-block-heading\">Prepare o arquivo<\/h3>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode importar um arquivo CSV ou TXT com um contato por linha e os campos separados por v\u00edrgulas:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>nome<\/th><th>email<\/th><th>cidade<\/th><\/tr><\/thead><tbody><tr><td>Jo\u00e3o<\/td><td>joao@exemplo.com<\/td><td>S\u00e3o Paulo<\/td><\/tr><tr><td>Eva<\/td><td>eva@exemplo.com<\/td><td>Curitiba<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Salve-o em UTF-8 para que os acentos e o \u00e7 sejam importados corretamente. Se quiser guardar dados que n\u00e3o existem por padr\u00e3o, como a data de cadastro ou o tipo de cliente, crie antes um <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/campos-personalizados\/\" target=\"_blank\" rel=\"noopener\">campo personalizado<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">Importe a lista<\/h3>\n\n<ol class=\"wp-block-list\">\n\n<li>V\u00e1 em <strong>Assinantes &gt; Importa\u00e7\u00f5es<\/strong> e clique em <strong>+ Nova importa\u00e7\u00e3o<\/strong>.<\/li>\n\n\n\n<li>Escolha <strong>Importar arquivos (.csv, .txt)<\/strong> e arraste seu arquivo. Voc\u00ea tamb\u00e9m pode <strong>copiar e colar<\/strong> os contatos ou import\u00e1-los do <strong>Mailchimp<\/strong> ou do <strong>HubSpot<\/strong>.<\/li>\n\n\n\n<li><strong>Associe as colunas.<\/strong>  Indique em qual campo do Mailrelay vai cada coluna (email, nome, cidade\u2026). A pr\u00e9-visualiza\u00e7\u00e3o ajuda voc\u00ea a conferir.<\/li>\n\n\n\n<li><strong>Escolha o grupo<\/strong> de destino ou marque \u201cNovo grupo\u201d para cri\u00e1-lo na hora.<\/li>\n\n\n\n<li><strong>Decida o que fazer com os contatos que voc\u00ea j\u00e1 tem.<\/strong>  Se voc\u00ea n\u00e3o marcar \u201cAtualizar os dados dos assinantes existentes\u201d, eles ser\u00e3o ignorados e apenas os novos ser\u00e3o importados.<\/li>\n\n\n\n<li>Marque a declara\u00e7\u00e3o de que seus contatos cumprem o GDPR e deram permiss\u00e3o, e clique em <strong>Importar<\/strong>.<\/li>\n\n<\/ol>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-importar-contactos-mapear-columnas-1024x483.png\" alt=\"Assistente de importa&#xE7;&#xE3;o de contatos do Mailrelay na etapa Mapa de colunas, com a pr&#xE9;-visualiza&#xE7;&#xE3;o dos dados\" class=\"wp-image-105278\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-importar-contactos-mapear-columnas-1024x483.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-importar-contactos-mapear-columnas-300x141.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-importar-contactos-mapear-columnas-768x362.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-importar-contactos-mapear-columnas-110x52.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-importar-contactos-mapear-columnas-60x28.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-importar-contactos-mapear-columnas.png 1410w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Ao terminar, voc\u00ea ver\u00e1 o resultado de cada linha. \u00c9 normal que a primeira apare\u00e7a como falha se for o cabe\u00e7alho do arquivo. Para ver seus contatos, v\u00e1 em <strong>Assinantes &gt; Assinantes<\/strong>, filtre pelo grupo e clique em <strong>Buscar<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\">Passo 3: crie sua newsletter<\/h2>\n\n<p class=\"wp-block-paragraph\">V\u00e1 em <strong>Newsletters &gt; Newsletters<\/strong>, clique em <strong>+ Adicionar<\/strong> e, em <strong>Novo editor com IA<\/strong>, clique em <strong>Criar newsletter<\/strong>. Digite o assunto e continue.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-nuevo-boletin-1024x655.png\" alt=\"Criar uma newsletter com o novo editor com IA no Mailrelay\" class=\"wp-image-101097\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-nuevo-boletin-1024x655.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-nuevo-boletin-300x192.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-nuevo-boletin-768x491.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-nuevo-boletin-110x70.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-nuevo-boletin-60x38.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-nuevo-boletin.png 1087w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea ver\u00e1 o painel da newsletter com cinco se\u00e7\u00f5es. Cada uma \u00e9 alterada com o seu bot\u00e3o <strong>Editar<\/strong>:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-panel-boletin-1024x579.png\" alt=\"Painel da newsletter com assunto, remetente, conte&#xFA;do e destinat&#xE1;rios no Mailrelay\" class=\"wp-image-101101\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-panel-boletin-1024x579.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-panel-boletin-300x170.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-panel-boletin-768x434.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-panel-boletin-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-panel-boletin-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-panel-boletin.png 1127w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Assunto.<\/strong>  O que seus contatos ver\u00e3o na caixa de entrada, com um texto de visualiza\u00e7\u00e3o opcional. O bot\u00e3o <strong>Sugerir<\/strong> prop\u00f5e assuntos com IA.<\/li>\n\n\n\n<li><strong>Remetente.<\/strong>  O endere\u00e7o a partir do qual voc\u00ea envia. Ele precisa estar <a href=\"https:\/\/help.mailrelay.com\/pt-BR\/support\/solutions\/articles\/103000156821\" target=\"_blank\" rel=\"noopener\">confirmado no Mailrelay<\/a>.<\/li>\n\n\n\n<li><strong>Conte\u00fado.<\/strong>  O design da sua newsletter.<\/li>\n\n\n\n<li><strong>Destinat\u00e1rios.<\/strong>  O grupo ou segmento que vai receb\u00ea-la. Escolha o que voc\u00ea acabou de importar.<\/li>\n\n\n\n<li><strong>Configura\u00e7\u00f5es avan\u00e7adas.<\/strong>  O email de resposta, a campanha do Google Analytics, os anexos e o rastreamento de aberturas e cliques.<\/li>\n\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Crie o design do conte\u00fado<\/h3>\n\n<p class=\"wp-block-paragraph\">Em <strong>Conte\u00fado<\/strong>, clique em <strong>Editar<\/strong> e escolha um dos modelos prontos, ou deixe que o <strong>gerador de modelos com IA<\/strong> crie um a partir da URL do seu site e das suas instru\u00e7\u00f5es.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-plantillas-1024x534.png\" alt=\"Modelos prontos do editor de newsletters do Mailrelay\" class=\"wp-image-101105\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-plantillas-1024x534.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-plantillas-300x156.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-plantillas-768x401.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-plantillas-1536x801.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-plantillas-110x57.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-plantillas-60x31.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/editor-newsletters-mailrelay-plantillas.png 1737w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">O editor funciona arrastando blocos: texto, imagem, bot\u00e3o, divisor, redes sociais, v\u00eddeo, tabela, QR code, contagem regressiva\u2026 Ao clicar em qualquer elemento, voc\u00ea v\u00ea as op\u00e7\u00f5es dele \u00e0 direita: links, tamanhos, fontes e cores. Para colocar dois ou tr\u00eas elementos lado a lado, use as <strong>Se\u00e7\u00f5es<\/strong> de v\u00e1rias colunas.<\/p>\n\n<p class=\"wp-block-paragraph\">O guia completo do editor est\u00e1 no nosso tutorial do <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/05\/30\/mailrelay-v3-9-vantagens-do-novo-editor-de-newsletters-da-mailrelay\/\" target=\"_blank\" rel=\"noopener\">editor de newsletters do Mailrelay<\/a>.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Aproveite o Mailrelay ao m\u00e1ximo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continue aprendendo a criar newsletters profissionais passo a passo com a nossa plataforma.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/pt\/criar-conta\/?utm_medium=cta&#038;utm_campaign=mailrelay-v3-primeros-pasos\">Visitar o Mailrelay<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h3 class=\"wp-block-heading\">Tr\u00eas detalhes que n\u00e3o podem faltar<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>O nome do contato.<\/strong> Em um bloco de texto, clique em <strong>Vari\u00e1veis<\/strong> e, na se\u00e7\u00e3o <strong>Assinante<\/strong>, escolha <strong>Nome<\/strong>. No envio, a vari\u00e1vel \u00e9 substitu\u00edda pelo nome de cada pessoa.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>O link de descadastro.<\/strong>  \u00c9 obrigat\u00f3rio em todos os seus envios. Arraste o bloco <strong>Cancelar inscri\u00e7\u00e3o<\/strong> para o rodap\u00e9 da newsletter. Se quiser que o contato deixe de receber apenas os envios daquele grupo, troque a vari\u00e1vel pela de <strong>descadastro de grupos<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>O link para a vers\u00e3o web.<\/strong> Selecione um texto como \u201cVer no navegador\u201d, clique em <strong>Link<\/strong>, depois em <strong>{&#8230;} Vari\u00e1veis<\/strong> e escolha  <strong>{{ web_version }}<\/strong>. Assim, quem n\u00e3o conseguir ver o email direito pode abri-lo no navegador.<\/p>\n\n<h2 class=\"wp-block-heading\">Passo 4: adicione um anexo (ou, melhor ainda, um link)<\/h2>\n\n<p class=\"wp-block-paragraph\">Para anexar um arquivo, v\u00e1 em <strong>Configura\u00e7\u00f5es avan\u00e7adas<\/strong> no painel da newsletter, marque <strong>Anexar arquivos<\/strong> e arraste o arquivo.<\/p>\n\n<p class=\"wp-block-paragraph\">Leve em conta duas coisas:<\/p>\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Conta no seu plano.<\/strong>  Cada 100 KB de anexo conta como mais um email. Um arquivo de 350 KB faz cada envio contar como 4: se voc\u00ea envi\u00e1-lo para 1.000 contatos, ser\u00e3o descontados 4.000 emails.<\/li>\n\n\n\n<li><strong>Pode afetar a entrega.<\/strong>  Anexos pesados aumentam o risco de o seu email ser bloqueado ou cair no spam.<\/li>\n\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Por isso, para PDFs, cat\u00e1logos ou apresenta\u00e7\u00f5es, \u00e9 melhor enviar o arquivo para um servi\u00e7o como <strong>Dropbox<\/strong>, <strong>OneDrive<\/strong> ou Google Drive e colocar na newsletter um link de download:<\/p>\n\n<ol class=\"wp-block-list\">\n\n<li>Envie o arquivo para a sua conta no servi\u00e7o.<\/li>\n\n\n\n<li>Clique em <strong>Compartilhar<\/strong> e crie ou copie o link. Verifique se qualquer pessoa com o link consegue abri-lo.<\/li>\n\n\n\n<li>No editor do Mailrelay, selecione um texto ou um bot\u00e3o (por exemplo, \u201cBaixe o cat\u00e1logo\u201d), clique em <strong>Link<\/strong> e cole o endere\u00e7o.<\/li>\n\n<\/ol>\n\n<p class=\"wp-block-paragraph\">A newsletter n\u00e3o fica mais pesada e, al\u00e9m disso, voc\u00ea saber\u00e1 quantas pessoas clicaram no download.<\/p>\n\n<h2 class=\"wp-block-heading\">Passo 5: escolha o email de resposta<\/h2>\n\n<p class=\"wp-block-paragraph\">Por padr\u00e3o, as respostas dos seus assinantes chegam ao endere\u00e7o do remetente. Se quiser que cheguem a outro, por exemplo o do atendimento ao cliente, digite-o em <strong>Email de resposta<\/strong>, nas configura\u00e7\u00f5es avan\u00e7adas da newsletter.<\/p>\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea for usar sempre o mesmo, defina-o como email de resposta padr\u00e3o em <strong>Configura\u00e7\u00f5es<\/strong> e n\u00e3o precisar\u00e1 adicion\u00e1-lo em cada newsletter.<\/p>\n\n<h2 class=\"wp-block-heading\">Passo 6: envie um teste e lance sua campanha<\/h2>\n\n<p class=\"wp-block-paragraph\">Antes de enviar, clique em <strong>Enviar email de teste<\/strong> e confira o email na sua caixa de entrada, no celular e no computador:<\/p>\n\n<ul class=\"wp-block-list\">\n\n<li>O assunto est\u00e1 f\u00e1cil de ler?<\/li>\n\n\n\n<li>Todos os links funcionam, inclusive o de descadastro?<\/li>\n\n\n\n<li>As imagens carregam?<\/li>\n\n\n\n<li>O nome do contato aparece corretamente?<\/li>\n\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Quando estiver tudo certo, clique em <strong>Enviar campanha<\/strong>. Voc\u00ea poder\u00e1 envi\u00e1-la na hora ou agend\u00e1-la para o dia e o hor\u00e1rio que escolher.<\/p>\n\n<p class=\"wp-block-paragraph\">Para que seus emails cheguem \u00e0 caixa de entrada e n\u00e3o ao spam, configure tamb\u00e9m a autentica\u00e7\u00e3o do seu dom\u00ednio. Explicamos tudo no guia para <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/03\/22\/mailrelay-v3-configurando-o-spf-o-dominio-personalizado-e-o-dkim\/\" target=\"_blank\" rel=\"noopener\">configurar SPF, DKIM, DMARC e dom\u00ednio personalizado<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Passo 7: consulte as estat\u00edsticas<\/h2>\n\n<p class=\"wp-block-paragraph\">V\u00e1 em <strong>Relat\u00f3rios &gt; Newsletters enviadas<\/strong>. Voc\u00ea ver\u00e1 a lista das suas campanhas com os emails enviados, as aberturas, os cliques, as devolu\u00e7\u00f5es e os descadastros de cada uma.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-informes-boletines-enviados-1024x449.jpg\" alt=\"Lista de newsletters enviadas no Mailrelay com emails enviados, visualiza&#xE7;&#xF5;es, cliques, devolu&#xE7;&#xF5;es e descadastros de cada campanha\" class=\"wp-image-101057\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-informes-boletines-enviados-1024x449.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-informes-boletines-enviados-300x132.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-informes-boletines-enviados-768x337.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-informes-boletines-enviados-110x48.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-informes-boletines-enviados-60x26.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/mailrelay-informes-boletines-enviados.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Clique no assunto de uma campanha para ver os detalhes: entregues, devolvidos, aberturas e cliques com a respectiva porcentagem, quem abriu, em quais links clicaram e o mapa de cliques. Explicamos cada relat\u00f3rio no guia de <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/09\/11\/mailrelay-v3-estatisticas-avancadas-para-suas-newsletters\/\" target=\"_blank\" rel=\"noopener\">estat\u00edsticas de envio de newsletters<\/a>.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Comece a enviar suas campanhas hoje mesmo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coloque em pr\u00e1tica tudo o que aprendeu e lance sua primeira campanha com o Mailrelay.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/pt\/criar-conta\/?utm_medium=cta&#038;utm_campaign=mailrelay-v3-primeros-pasos\">Comece com o Mailrelay<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Pr\u00f3ximos passos<\/h2>\n\n<p class=\"wp-block-paragraph\">Com a sua primeira campanha enviada, estes guias ajudam voc\u00ea a aproveitar ainda mais o Mailrelay:<\/p>\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/03\/21\/mailrelay-v3-formularios-de-assinatura\/\" target=\"_blank\" rel=\"noopener\">Como criar um formul\u00e1rio de inscri\u00e7\u00e3o<\/a> para que a sua lista cres\u00e7a sozinha.<\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/03\/14\/mailrelay-v3-campos-personalizados-newsletters-e-segmentacao-de-campanhas-de-email\/\" target=\"_blank\" rel=\"noopener\">Campos personalizados e segmenta\u00e7\u00e3o<\/a> para enviar a cada contato o que interessa a ele.<\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/03\/28\/mailrelay-v3-gerenciando-automacoes-e-autoresponders\/\" target=\"_blank\" rel=\"noopener\">Automa\u00e7\u00f5es e autoresponders<\/a>, como um email de boas-vindas.<\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/09\/19\/mailrelay-v3-teste-a-b\/\" target=\"_blank\" rel=\"noopener\">Teste A\/B<\/a> para descobrir qual assunto funciona melhor.<\/li>\n\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Perguntas frequentes<\/h2>\n\n<h3 class=\"wp-block-heading\">Quanto custa come\u00e7ar com o Mailrelay?<\/h3>\n\n<p class=\"wp-block-paragraph\">Nada. A conta gratuita permite enviar at\u00e9 80.000 emails por m\u00eas para 20.000 contatos, sem limite di\u00e1rio de envio e sem cart\u00e3o de cr\u00e9dito.<\/p>\n\n<h3 class=\"wp-block-heading\">Quais formatos posso importar?<\/h3>\n\n<p class=\"wp-block-paragraph\">Arquivos CSV ou TXT com os campos separados por v\u00edrgulas. Voc\u00ea tamb\u00e9m pode copiar e colar os contatos ou import\u00e1-los do Mailchimp ou do HubSpot.<\/p>\n\n<h3 class=\"wp-block-heading\">Preciso saber HTML para criar uma newsletter?<\/h3>\n\n<p class=\"wp-block-paragraph\">N\u00e3o. O editor funciona arrastando blocos e tem modelos e um gerador com IA. Se voc\u00ea j\u00e1 tem um design em HTML, tamb\u00e9m pode col\u00e1-lo.<\/p>\n\n<h3 class=\"wp-block-heading\">Posso agendar o envio?<\/h3>\n\n<p class=\"wp-block-paragraph\">Sim. Ao clicar em \u201cEnviar campanha\u201d, voc\u00ea pode escolher o dia e o hor\u00e1rio.<\/p>\n\n<h3 class=\"wp-block-heading\">Onde vejo se meus emails est\u00e3o chegando bem?<\/h3>\n\n<p class=\"wp-block-paragraph\">Em Relat\u00f3rios &gt; Newsletters enviadas, voc\u00ea v\u00ea os entregues e as devolu\u00e7\u00f5es de cada campanha. O Dashboard tamb\u00e9m mostra as porcentagens de devolu\u00e7\u00f5es e de reclama\u00e7\u00f5es de spam dos \u00faltimos dias.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea encontra mais ajuda na se\u00e7\u00e3o <a href=\"https:\/\/help.mailrelay.com\/pt-BR\/support\/solutions\/folders\/103000226868\" target=\"_blank\" rel=\"noopener\">Primeiros passos<\/a> da base de conhecimento do Mailrelay.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/pt\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO do Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO do Mailrelay. Escreve sobre email marketing, copywriting e convers\u00e3o para PMEs e empreendedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/pt\/blog\/author\/jose\/\">Mais artigos do Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do cadastro \u00e0s estat\u00edsticas: importe seus contatos, crie o design da sua newsletter e envie-a em menos de uma hora.<\/p>\n","protected":false},"author":124,"featured_media":81962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[561,854],"tags":[],"class_list":["post-41965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-pt","category-modelos-e-design-de-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tutorial do Mailrelay: primeiros passos para enviar sua newsletter<\/title>\n<meta name=\"description\" content=\"Tutorial do Mailrelay para come\u00e7ar: importe seus contatos, crie sua newsletter com o editor, envie-a e consulte as estat\u00edsticas passo a passo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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