{"id":41982,"date":"2019-04-18T06:50:51","date_gmt":"2019-04-18T06:50:51","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2019\/04\/18\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\/"},"modified":"2026-10-08T00:27:18","modified_gmt":"2026-10-08T00:27:18","slug":"criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2019\/04\/18\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\/","title":{"rendered":"Como criar formul\u00e1rios de opt-in da Mailrelay com Bloom, SumoMe e Thrive Leads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hoje vamos ver como adicionar formul\u00e1rios de assinatura gerados pela Mailrelay usando alguns dos plugins de WordPress mais populares, como Bloom, SumoMe e Thrive Leads.<\/p>\n\n<p class=\"wp-block-paragraph\">Esses plugins permitem criar diferentes tipos de formul\u00e1rios no nosso site e configurar a apar\u00eancia deles de acordo com o tipo de p\u00e1gina, o comportamento do usu\u00e1rio no site e muitas outras op\u00e7\u00f5es, que variam um pouco de um plugin para outro.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/03\/21\/mailrelay-v3-formularios-de-assinatura\/\">Neste tutorial,<\/a> j\u00e1 vimos como criar os formul\u00e1rios e obter o c\u00f3digo HTML. Ent\u00e3o, se voc\u00ea ainda n\u00e3o copiou o c\u00f3digo gerado pelo nosso software, confira o outro post antes de continuar lendo este artigo.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"507\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/formularios-mailrelay-1.jpg\" alt=\"formul&#xE1;rios Mailrelay\" class=\"wp-image-22164\" title=\"formul&#xE1;rios Mailrelay\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/formularios-mailrelay-1.jpg 736w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/formularios-mailrelay-1-300x207.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/formularios-mailrelay-1-110x76.jpg 110w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Guarde o HTML em um arquivo no seu computador ou abra sua conta da Mailrelay para copi\u00e1-lo, porque vamos us\u00e1-lo em breve.<\/p>\n\n\n<h2 class=\"wp-block-heading\">1- Integrando o formul\u00e1rio da Mailrelay com o Bloom<\/h2>\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/www.elegantthemes.com\/plugins\/bloom\/\" target=\"_blank\" rel=\"noopener\">Bloom<\/a> \u00e9, h\u00e1 v\u00e1rios anos, um dos plugins mais populares para criar formul\u00e1rios de assinatura.<\/p>\n\n<p class=\"wp-block-paragraph\">Ele permite criar formul\u00e1rios inline, pop-ups, fly-ins e formul\u00e1rios dentro dos artigos, ou inseri-los em qualquer \u00e1rea de widgets do nosso tema.<\/p>\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m permite indicar em que tipo de p\u00e1gina ou post ele deve ser exibido, e quando (depois de alguns segundos, depois de rolar a p\u00e1gina, depois de uma compra etc.).<\/p>\n\n<p class=\"wp-block-paragraph\">O Bloom tamb\u00e9m tem templates predefinidos, mas, neste caso, vamos adicionar manualmente o nosso pr\u00f3prio c\u00f3digo HTML, e \u00e9 isso que veremos agora.<\/p>\n\n<p class=\"wp-block-paragraph\">Depois de instalar o plugin, voc\u00ea o encontra no menu \u00e0 esquerda, em Bloom &gt; Optin Forms. Clique nesta op\u00e7\u00e3o para criar novos formul\u00e1rios ou editar os existentes:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2164\" height=\"554\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-1.jpg\" alt=\"Integrar o formul&#xE1;rio da Mailrelay no Bloom\" class=\"wp-image-22166\" title=\"Integrar o formul&#xE1;rio da Mailrelay no Bloom\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-1.jpg 2164w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-1-300x77.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-1-1024x262.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-1-768x197.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-1-1536x393.jpg 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-1-2048x524.jpg 2048w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-1-110x28.jpg 110w\" sizes=\"auto, (max-width: 2164px) 100vw, 2164px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Se escolhermos criar um novo <strong>(NEW OPTIN)<\/strong>, a primeira coisa a fazer \u00e9 selecionar o tipo de formul\u00e1rio que queremos criar:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2144\" height=\"1084\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-2.jpg\" alt=\"Integrar o formul&#xE1;rio da Mailrelay no Bloom\" class=\"wp-image-22167\" title=\"Integrar o formul&#xE1;rio da Mailrelay no Bloom\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-2.jpg 2144w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-2-300x152.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-2-1024x518.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-2-768x388.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-2-1536x777.jpg 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-2-2048x1035.jpg 2048w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-2-110x56.jpg 110w\" sizes=\"auto, (max-width: 2144px) 100vw, 2144px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Dependendo do tipo de formul\u00e1rio selecionado, veremos diferentes op\u00e7\u00f5es de configura\u00e7\u00e3o. Por\u00e9m, o processo de cria\u00e7\u00e3o do formul\u00e1rio ser\u00e1 o mesmo, ent\u00e3o voc\u00ea n\u00e3o precisa se preocupar com isso.<\/p>\n\n<p class=\"wp-block-paragraph\">O primeiro campo que temos que preencher \u00e9 o nome do formul\u00e1rio (apenas para uso interno, ele n\u00e3o ser\u00e1 exibido aos visitantes) e o servi\u00e7o de email marketing que queremos usar.<\/p>\n\n<p class=\"wp-block-paragraph\">Neste caso, teremos que selecionar Custom HTML Form, e o plugin exibir\u00e1 um campo onde podemos colar o c\u00f3digo HTML gerado pela Mailrelay.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1468\" height=\"858\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-3.jpg\" alt=\"Integrar o formul&#xE1;rio da Mailrelay no Bloom\" class=\"wp-image-22168\" title=\"Integrar o formul&#xE1;rio da Mailrelay no Bloom\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-3.jpg 1468w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-3-300x175.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-3-1024x598.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-3-768x449.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Bloom-3-110x64.jpg 110w\" sizes=\"auto, (max-width: 1468px) 100vw, 1468px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Depois de colar o c\u00f3digo, clique em <strong>NEXT: DESIGN YOUR OPTIN<\/strong> e poderemos escolher um template para o formul\u00e1rio.<\/p>\n\n<p class=\"wp-block-paragraph\">Como estamos trabalhando com c\u00f3digo HTML, ele nem sempre vai se ajustar ao design escolhido, por causa do n\u00famero de campos e op\u00e7\u00f5es do nosso formul\u00e1rio. Por isso, recomendo escolher um template simples, que ser\u00e1 mais f\u00e1cil de ajustar. De qualquer forma, podemos personalizar cores e formatos depois, independentemente do template selecionado.<\/p>\n\n<p class=\"wp-block-paragraph\">Na tela seguinte, voc\u00ea pode adicionar t\u00edtulo e subt\u00edtulo, personalizar fontes e cores, carregar uma imagem e definir outros aspectos visuais.<\/p>\n\n<p class=\"wp-block-paragraph\">A qualquer momento, podemos visualizar uma pr\u00e9via do nosso trabalho para garantir que estamos fazendo tudo certo.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9 poss\u00edvel que algumas op\u00e7\u00f5es de cor ou formato n\u00e3o funcionem corretamente. Se isso acontecer, voc\u00ea ter\u00e1 que fazer pequenas edi\u00e7\u00f5es no HTML ou adicionar CSS na tela de personaliza\u00e7\u00e3o do design do Bloom.<\/p>\n\n<p class=\"wp-block-paragraph\">Por fim, a aba Display Settings permite configurar quando e onde queremos que o formul\u00e1rio apare\u00e7a. Essas op\u00e7\u00f5es variam de acordo com o tipo de formul\u00e1rio que estamos usando.<\/p>\n\n<p class=\"wp-block-paragraph\">Podemos criar v\u00e1rios formul\u00e1rios com estilos e configura\u00e7\u00f5es diferentes. Tamb\u00e9m podemos obter relat\u00f3rios sobre o desempenho dos formul\u00e1rios para atualizar nossa estrat\u00e9gia de email marketing.<\/p>\n\n<p class=\"wp-block-paragraph\">O Bloom \u00e9 um plugin pago criado pela Elegantthemes, com v\u00e1rios planos, que inclui outros plugins e templates.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/pop-up.png\" alt=\"Integrar o formul&#xE1;rio da Mailrelay no SumoMe\" class=\"wp-image-13306\" title=\"Integrar o formul&#xE1;rio da Mailrelay no SumoMe\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/pop-up.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/pop-up-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/pop-up-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">2- Integrar o formul\u00e1rio da Mailrelay no SumoMe<\/h2>\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/bdow.com\/\" target=\"_blank\" rel=\"noopener\">SumoMe<\/a> \u00e9 outro plugin cl\u00e1ssico para criar formul\u00e1rios de assinatura. Entre outras coisas, ele tamb\u00e9m tem a vantagem de oferecer uma op\u00e7\u00e3o gratuita que ser\u00e1 suficiente para o que vamos ver hoje.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"486\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-1.jpg\" alt=\"Integrar o formul&#xE1;rio da Mailrelay no SumoMe\" class=\"wp-image-22171\" title=\"Integrar o formul&#xE1;rio da Mailrelay no SumoMe\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-1.jpg 1036w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-1-300x141.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-1-1024x480.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-1-768x360.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-1-110x52.jpg 110w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">O plugin est\u00e1 dispon\u00edvel no reposit\u00f3rio do WordPress, mas, depois de instal\u00e1-lo, precisaremos criar uma conta que ficar\u00e1 vinculada ao nosso site. Para criar formul\u00e1rios, vamos usar um painel de controle externo com v\u00e1rias op\u00e7\u00f5es avan\u00e7adas. Esse plugin \u00e9 muito interessante, mas alguns recursos est\u00e3o dispon\u00edveis apenas para contas pagas.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1578\" height=\"1102\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-2.jpg\" alt=\"Integrar o formul&#xE1;rio da Mailrelay no SumoMe\" class=\"wp-image-22172\" title=\"Integrar o formul&#xE1;rio da Mailrelay no SumoMe\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-2.jpg 1578w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-2-300x210.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-2-1024x715.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-2-768x536.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-2-1536x1073.jpg 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-2-110x77.jpg 110w\" sizes=\"auto, (max-width: 1578px) 100vw, 1578px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">No painel de controle do plugin, na aba Forms, encontraremos o bot\u00e3o para criar um novo formul\u00e1rio, e o sistema abrir\u00e1 um assistente para prepar\u00e1-lo.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"500\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-3.jpg\" alt=\"Integrar o formul&#xE1;rio da Mailrelay no SumoMe\" class=\"wp-image-22173\" title=\"Integrar o formul&#xE1;rio da Mailrelay no SumoMe\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-3.jpg 758w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-3-300x198.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-3-110x73.jpg 110w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Nas op\u00e7\u00f5es \u00e0 esquerda, na se\u00e7\u00e3o<strong>  1. \u201cMy goal\u201d<\/strong>, devemos marcar a terceira op\u00e7\u00e3o para poder usar o nosso <strong>c\u00f3digo HTML<\/strong>.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1558\" height=\"630\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-4.jpg\" alt=\"Integrar o formul&#xE1;rio da Mailrelay no SumoMe\" class=\"wp-image-22174\" title=\"Integrar o formul&#xE1;rio da Mailrelay no SumoMe\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-4.jpg 1558w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-4-300x121.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-4-1024x414.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-4-768x311.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-4-1536x621.jpg 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-SumoMe-4-110x44.jpg 110w\" sizes=\"auto, (max-width: 1558px) 100vw, 1558px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Nas demais abas, podemos escolher as outras op\u00e7\u00f5es do formul\u00e1rio, como o tipo de formul\u00e1rio, quando ele deve ser exibido e a URL de redirecionamento.<\/p>\n\n<p class=\"wp-block-paragraph\">No ponto <strong>6. Connect to email service;<\/strong> n\u00e3o devemos escolher nenhuma op\u00e7\u00e3o, j\u00e1 que vamos usar um c\u00f3digo HTML personalizado criado pela Mailrelay.<\/p>\n\n<p class=\"wp-block-paragraph\">Depois de configurado e publicado, podemos ver o formul\u00e1rio no nosso site, de acordo com as op\u00e7\u00f5es selecionadas, e teremos acesso aos relat\u00f3rios de visualiza\u00e7\u00f5es e convers\u00f5es gerados pelo plugin.<\/p>\n\n<p class=\"wp-block-paragraph\">O SumoMe \u00e9 uma op\u00e7\u00e3o muito completa, e podemos trabalhar com a vers\u00e3o gratuita para criar formul\u00e1rios de opt-in no WordPress.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/conseguir-leads.png\" alt=\"Integrar a Mailrelay no Thrive Leads\" class=\"wp-image-16598\" title=\"Integrar a Mailrelay no Thrive Leads\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/conseguir-leads.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/conseguir-leads-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/conseguir-leads-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">3- Integrando a Mailrelay com o Thrive Leads<\/h2>\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/thrivethemes.com\/leads\/\" target=\"_blank\" rel=\"noopener\">Thrive Leads <\/a>\u00e9 outro plugin muito interessante, com muitas op\u00e7\u00f5es para criar formul\u00e1rios de opt-in. \u00c9 um plugin pago, sem op\u00e7\u00e3o gratuita, e voc\u00ea ter\u00e1 que compr\u00e1-lo e baix\u00e1-lo no site do plugin. Ele tem um pre\u00e7o \u00fanico, com v\u00e1rios pacotes de acordo com o n\u00famero de licen\u00e7as que voc\u00ea precisa comprar.<\/p>\n\n<p class=\"wp-block-paragraph\">Depois de instalar o plugin, podemos acess\u00e1-lo em Thrive Dashboard &gt; Thrive Leads para criar e configurar nossos formul\u00e1rios de assinatura.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2216\" height=\"1100\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-1.jpg\" alt=\"Integrar a Mailrelay no Thrive Leads\" class=\"wp-image-22176\" title=\"Integrar a Mailrelay no Thrive Leads\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-1.jpg 2216w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-1-300x149.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-1-1024x508.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-1-768x381.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-1-1536x762.jpg 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-1-2048x1017.jpg 2048w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-1-110x55.jpg 110w\" sizes=\"auto, (max-width: 2216px) 100vw, 2216px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">A primeira coisa que temos que fazer \u00e9 criar um Lead group, que nada mais \u00e9 do que um conjunto de formul\u00e1rios que compartilham as mesmas op\u00e7\u00f5es (em quais p\u00e1ginas ou posts o formul\u00e1rio deve ser exibido, se os formul\u00e1rios ficar\u00e3o ativos apenas em desktops ou tamb\u00e9m em dispositivos m\u00f3veis etc.)<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2162\" height=\"674\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-2.jpg\" alt=\"Integrar a Mailrelay no Thrive Leads\" class=\"wp-image-22177\" title=\"Integrar a Mailrelay no Thrive Leads\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-2.jpg 2162w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-2-300x94.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-2-1024x319.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-2-768x239.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-2-1536x479.jpg 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-2-2048x638.jpg 2048w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-2-110x34.jpg 110w\" sizes=\"auto, (max-width: 2162px) 100vw, 2162px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Depois de criar um grupo com um nome interno descritivo para organizar seus grupos e formul\u00e1rios, voc\u00ea pode criar um novo tipo de formul\u00e1rio: In Content, Lightbox, Post footer, Ribbon etc.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1046\" height=\"810\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-3.jpg\" alt=\"Integrar a Mailrelay no Thrive Leads\" class=\"wp-image-22178\" title=\"Integrar a Mailrelay no Thrive Leads\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-3.jpg 1046w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-3-300x232.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-3-1024x793.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-3-768x595.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-3-110x85.jpg 110w\" sizes=\"auto, (max-width: 1046px) 100vw, 1046px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Em seguida, clique em <strong>Add form<\/strong> para criar um formul\u00e1rio com a op\u00e7\u00e3o selecionada.<\/p>\n\n<p class=\"wp-block-paragraph\">Ou seja, o esquema dos formul\u00e1rios no <strong>Thrive Leads<\/strong> seria:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Grupo de formul\u00e1rios&gt; Tipos de formul\u00e1rios&gt; Formul\u00e1rios<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode ter diferentes tipos de formul\u00e1rio no mesmo grupo (pop-up, dentro do conte\u00fado, para widgets etc.). E, para cada tipo, voc\u00ea pode usar formul\u00e1rios diferentes.<\/p>\n\n<p class=\"wp-block-paragraph\">Embora essa estrutura possa parecer um pouco confusa no in\u00edcio, a verdade \u00e9 que ela permite criar diferentes combina\u00e7\u00f5es de grupos e tipos de formul\u00e1rios para diferentes campanhas ou objetivos, al\u00e9m de criar testes A\/B para comparar a taxa de convers\u00e3o de v\u00e1rios formul\u00e1rios.<\/p>\n\n<p class=\"wp-block-paragraph\">Depois de criar o formul\u00e1rio, podemos editar o design para incluir o c\u00f3digo HTML gerado pela Mailrelay.<\/p>\n\n<p class=\"wp-block-paragraph\">Para isso, teremos que selecionar o template <strong>&#8220;Blank&#8221;<\/strong> para acessar o assistente do Thrive Leads:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1886\" height=\"996\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-5.jpg\" alt=\"Integrar a Mailrelay no Thrive Leads\" class=\"wp-image-22180\" title=\"Integrar a Mailrelay no Thrive Leads\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-5.jpg 1886w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-5-300x158.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-5-1024x541.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-5-768x406.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-5-1536x811.jpg 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-5-110x58.jpg 110w\" sizes=\"auto, (max-width: 1886px) 100vw, 1886px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Agora basta clicar na engrenagem de configura\u00e7\u00f5es na barra \u00e0 direita do navegador e selecionar Advanced <strong>Settings -&gt; View Page Source (HTML).<\/strong> Isso abrir\u00e1 uma janela com um c\u00f3digo HTML que teremos que apagar, j\u00e1 que vamos substitu\u00ed-lo pelo c\u00f3digo criado pela Mailrelay.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"424\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-6.jpg\" alt=\"Integrar a Mailrelay no Thrive Leads\" class=\"wp-image-22181\" title=\"Integrar a Mailrelay no Thrive Leads\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-6.jpg 563w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-6-300x226.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-6-110x83.jpg 110w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Configura\u00e7\u00f5es avan\u00e7adas (Advanced Settings)<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2014\" height=\"1022\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-7.jpg\" alt=\"Integrar a Mailrelay no Thrive Leads\" class=\"wp-image-22182\" title=\"Integrar a Mailrelay no Thrive Leads\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-7.jpg 2014w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-7-300x152.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-7-1024x520.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-7-768x390.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-7-1536x779.jpg 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/Mailrelay-Thrive-7-110x56.jpg 110w\" sizes=\"auto, (max-width: 2014px) 100vw, 2014px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Tela de c\u00f3digo onde devemos substituir tudo pelo nosso HTML<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Podemos validar as altera\u00e7\u00f5es no canto superior direito. Depois disso, temos que salvar as altera\u00e7\u00f5es para sair do assistente e voltar ao painel do Thrive Leads para ativar o novo formul\u00e1rio de opt-in e escolher as op\u00e7\u00f5es de exibi\u00e7\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Isso \u00e9 tudo o que precisamos fazer para configurar o formul\u00e1rio da Mailrelay com o Thrive Leads.<\/strong><\/p>\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.esthersola.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"250\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/02\/esther-sola.png\" alt=\"Esther Sol&#xE0;\" class=\"wp-image-18977\" title=\"Esther Sol&#xE0;\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/02\/esther-sola.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/02\/esther-sola-300x119.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/02\/esther-sola-110x44.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoje vamos ver como adicionar formul\u00e1rios de assinatura gerados pela Mailrelay usando alguns dos plugins de WordPress mais populares, como Bloom, SumoMe e Thrive Leads. Esses plugins permitem criar diferentes tipos de formul\u00e1rios no nosso site e configurar a apar\u00eancia deles de acordo com o tipo de p\u00e1gina, o comportamento do usu\u00e1rio no site e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-41982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como criar formul\u00e1rios de opt-in da Mailrelay com Bloom, SumoMe e Thrive Leads - Mailrelay<\/title>\n<meta name=\"description\" content=\"Hoje vamos ver como adicionar formul\u00e1rios de assinatura gerados pela Mailrelay usando alguns dos plugins de WordPress mais populares, como Bloom, SumoMe e Thrive Leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/04\/18\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como criar formul\u00e1rios de opt-in da Mailrelay com Bloom, SumoMe e Thrive Leads - 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