{"id":41982,"date":"2019-04-18T06:50:51","date_gmt":"2019-04-18T06:50:51","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2019\/04\/18\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\/"},"modified":"2026-10-15T17:36:10","modified_gmt":"2026-10-15T17:36:10","slug":"criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2019\/04\/18\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\/","title":{"rendered":"Crie seus formul\u00e1rios da Mailrelay com Bloom, SumoMe e Thrive Leads"},"content":{"rendered":"

Continuando com os tutoriais da nova vers\u00e3o da Mailrelay, hoje vamos ver como integrar os formul\u00e1rios criados na plataforma em alguns dos plugins de assinatura mais populares do WordPress, como Bloom, SumoMe e Thrive Leads.<\/p>\n

Esses plugins permitem criar diferentes tipos de formul\u00e1rio no seu site e configurar a exibi\u00e7\u00e3o deles de acordo com o tipo de p\u00e1gina, o comportamento do usu\u00e1rio no site e muitas outras op\u00e7\u00f5es, que variam um pouco de um plugin para outro, mas que em geral s\u00e3o parecidas e muito poderosas.<\/p>\n

Neste tutorial<\/strong><\/a> j\u00e1 vimos como criar os formul\u00e1rios e obter o c\u00f3digo HTML deles, ent\u00e3o hoje vamos continuar a partir desse ponto<\/p>\n

\"C\u00f3digo<\/p>\n

Depois de criar o formul\u00e1rio, podemos obter o c\u00f3digo HTML dele e copi\u00e1-lo para adicion\u00e1-lo ao nosso plugin favorito.<\/p>\n\n

1- Integrar o formul\u00e1rio da Mailrelay no Bloom<\/h2>\n

O Bloom<\/a> \u00e9, h\u00e1 v\u00e1rios anos, um dos plugins mais populares para criar formul\u00e1rios de assinatura no seu site.<\/p>\n

Ele permite criar formul\u00e1rios inline, pop-ups, fly-ins, formul\u00e1rios para exibir abaixo do conte\u00fado ou para inserir em qualquer \u00e1rea de widgets do seu tema.<\/p>\n

Tamb\u00e9m permite indicar em que tipo de p\u00e1gina ou post o formul\u00e1rio deve aparecer, e quando (depois de alguns segundos, ao rolar a p\u00e1gina, depois da compra etc.)<\/p>\n

O Bloom tamb\u00e9m tem modelos predefinidos, mas, neste caso, o que vai ser muito pr\u00e1tico \u00e9 a possibilidade de adicionar o nosso pr\u00f3prio HTML, que \u00e9 o que veremos a seguir.<\/p>\n

Depois de instalar o plugin, aparecer\u00e1 no menu \u00e0 esquerda do WordPress a op\u00e7\u00e3o Bloom > Optin Forms. \u00c9 aqui que vamos poder criar novos formul\u00e1rios e consultar os que j\u00e1 temos:<\/p>\n

\"Integrar<\/p>\n

Se optarmos por criar um novo (NEW OPTIN)<\/strong>, a primeira coisa a selecionar \u00e9 o tipo de formul\u00e1rio que queremos:<\/p>\n

\"Integrar<\/p>\n

Dependendo do tipo selecionado, aparecer\u00e3o algumas op\u00e7\u00f5es ou outras para a  configura\u00e7\u00e3o, mas a cria\u00e7\u00e3o do formul\u00e1rio em si \u00e9 a mesma em todos os casos.<\/p>\n

A primeira coisa que ele vai pedir \u00e9 o nome do formul\u00e1rio (apenas para uso interno, n\u00e3o aparece em lugar nenhum) e o provedor de email marketing.<\/p>\n

Neste caso, devemos escolher Custom HTML Form, e assim aparecer\u00e1 o campo para adicionar o HTML completo que obtivemos na Mailrelay<\/p>\n

\"Integrar<\/p>\n

Depois de colar o c\u00f3digo, clicamos em NEXT: DESIGN YOUR OPTIN<\/strong> e podemos escolher um modelo para o formul\u00e1rio.<\/p>\n

Neste caso, como se trata de c\u00f3digo HTML, o design escolhido nem sempre vai se ajustar ao n\u00famero de campos e op\u00e7\u00f5es do formul\u00e1rio, por isso recomendo escolher um simples, que ser\u00e1 mais f\u00e1cil de ajustar. De qualquer forma, depois poderemos ajustar cores e formatos independentemente do modelo escolhido.<\/p>\n

Na tela seguinte, voc\u00ea poder\u00e1 adicionar t\u00edtulo e subt\u00edtulo<\/strong>, personalizar fontes e cores, enviar uma imagem e definir outros detalhes do design do formul\u00e1rio.<\/p>\n

A qualquer momento podemos ver a pr\u00e9-visualiza\u00e7\u00e3o para conferir como est\u00e1 ficando.<\/p>\n

\u00c9 poss\u00edvel que alguma das op\u00e7\u00f5es de cor ou formato n\u00e3o seja salva corretamente e voc\u00ea precise fazer pequenas edi\u00e7\u00f5es no HTML ou adicionar um pouco de CSS<\/strong> na tela de personaliza\u00e7\u00e3o do design do Bloom.<\/p>\n

Por \u00faltimo, a aba Display Settings permitir\u00e1 configurar quando e onde queremos que o formul\u00e1rio apare\u00e7a<\/strong>. Essas op\u00e7\u00f5es variam de acordo com o tipo de formul\u00e1rio.<\/p>\n

Podemos criar quantos formul\u00e1rios quisermos, de tipos diferentes, e teremos informa\u00e7\u00f5es de visualiza\u00e7\u00f5es e convers\u00e3o de cada um deles.<\/p>\n

O Bloom \u00e9 um plugin pago da equipe da Elegantthemes. Funciona com assinatura anual ou licen\u00e7a vital\u00edcia e inclui outros plugins e temas.<\/p>\n

\"Integrar<\/p>\n

2- Integrar o formul\u00e1rio da Mailrelay no SumoMe<\/h2>\n

O SumoMe \u00e9 outro dos plugins cl\u00e1ssicos para exibir formul\u00e1rios de assinatura, entre outras coisas, e ainda tem a vantagem de oferecer uma op\u00e7\u00e3o gratuita que \u00e9 suficiente para o que vamos ver hoje.<\/p>\n

\"Integrar<\/p>\n

O plugin est\u00e1 dispon\u00edvel no reposit\u00f3rio do WordPress. Depois de instal\u00e1-lo, devemos criar uma conta, que ficar\u00e1 vinculada ao site, e acessaremos o painel de controle externo, onde poderemos criar e configurar os formul\u00e1rios. O SumoMe tem muitas outras op\u00e7\u00f5es, mas algumas exigem uma conta paga.<\/p>\n

\"Integrar<\/p>\n

J\u00e1 dentro da plataforma, na aba Forms, encontraremos o bot\u00e3o para criar um novo formul\u00e1rio, e o assistente para prepar\u00e1-lo ser\u00e1 aberto.<\/p>\n

\"Integrar<\/p>\n

Nas op\u00e7\u00f5es \u00e0 esquerda, na se\u00e7\u00e3o 1. My Goal<\/strong>, devemos marcar a 3\u00aa op\u00e7\u00e3o<\/strong> para poder usar o c\u00f3digo HTML do nosso formul\u00e1rio<\/p>\n

\"Integrar<\/p>\n

Nas demais abas, podemos escolher as outras op\u00e7\u00f5es do formul\u00e1rio, como o tipo de formul\u00e1rio, quando ele deve ser exibido e a URL de redirecionamento.<\/p>\n

No item 6. Connect to Email Service<\/strong>, n\u00e3o devemos escolher nenhuma op\u00e7\u00e3o, j\u00e1 que o nosso HTML j\u00e1 se conecta com a Mailrelay.<\/p>\n

Depois de configurado e publicado, poderemos ver o formul\u00e1rio no site, de acordo com as op\u00e7\u00f5es selecionadas, e teremos acesso \u00e0s estat\u00edsticas de visualiza\u00e7\u00f5es e convers\u00e3o dele.<\/p>\n

O SumoMe \u00e9 uma op\u00e7\u00e3o muito completa, e a vers\u00e3o gratuita \u00e9 mais do que suficiente para exibir seus formul\u00e1rios de assinatura da Mailrelay no seu WordPress<\/p>\n

\"Integrar<\/p>\n

3- Integrar a Mailrelay no Thrive Leads<\/h2>\n

O Thrive Leads<\/a> \u00e9 outro plugin muito poderoso e com muit\u00edssimas op\u00e7\u00f5es para criar formul\u00e1rios de assinatura no seu site.<\/p>\n

\u00c9 um plugin pago, sem op\u00e7\u00e3o gratuita, e \u00e9 preciso compr\u00e1-lo e baix\u00e1-lo no site oficial. Tem um pre\u00e7o \u00fanico, com v\u00e1rias op\u00e7\u00f5es de acordo com o n\u00famero de licen\u00e7as que precisarmos.<\/p>\n

Depois de instalar o plugin, devemos acessar o menu Thrive Dashboard > Thrive Leads<\/strong> para criar e configurar nossos formul\u00e1rios.<\/p>\n

\"Integrar<\/p>\n

A primeira coisa a fazer \u00e9 criar um Lead Group<\/strong>, que nada mais \u00e9 do que um conjunto de formul\u00e1rios que compartilham as mesmas op\u00e7\u00f5es de exibi\u00e7\u00e3o  (em que tipo de p\u00e1ginas ou posts deve aparecer, se fica ativo s\u00f3 no desktop ou tamb\u00e9m no celular etc.)<\/p>\n

\"Integrar<\/p>\n

Depois de criar o grupo com um nome descritivo que ajude a organizar os grupos e formul\u00e1rios, poderemos criar um novo tipo de formul\u00e1rio: In Content, Lightbox, Post footer, Ribbon etc.<\/p>\n

\"Integrar<\/p>\n

Em seguida, clicamos em Next Step: Add a form<\/strong> para adicionar, agora sim, um novo formul\u00e1rio do tipo selecionado.<\/p>\n

Ou seja, a estrutura dos formul\u00e1rios no Thrive Leads seria:<\/p>\n

Grupo de formul\u00e1rios > Tipos de formul\u00e1rio > Formul\u00e1rios<\/strong><\/p>\n

Em um mesmo grupo, voc\u00ea pode ter diferentes tipos de formul\u00e1rio (pop-up, dentro do conte\u00fado, para widgets etc.) e, para cada tipo, pode ter diferentes formul\u00e1rios.<\/p>\n

Embora no in\u00edcio essa estrutura possa parecer um pouco confusa, a verdade \u00e9 que ela permite criar diferentes combina\u00e7\u00f5es de grupos e tipos de formul\u00e1rio para campanhas ou objetivos distintos, al\u00e9m de criar testes A\/B<\/strong> para comparar a convers\u00e3o de formul\u00e1rios diferentes.<\/p>\n

Depois de criar o formul\u00e1rio, poderemos editar o design para inserir o c\u00f3digo HTML que obtivemos na Mailrelay.<\/p>\n

Para isso, selecionamos o template Blank<\/strong> quando ele for solicitado e acessamos o assistente de design do Thrive Leads:<\/p>\n

\"Integrar<\/p>\n

Agora s\u00f3 falta clicar na engrenagem de configura\u00e7\u00f5es da barra \u00e0 direita do navegador, selecionar a op\u00e7\u00e3o Advanced Settings<\/strong> e, dentro dela,  \u201cView Page Source (HTML)\u201d<\/strong>, que abrir\u00e1 uma janela com um c\u00f3digo HTML que devemos apagar por completo e substituir pelo nosso.<\/p>\n

\"Integrar<\/p>\n

Advanced Settings<\/p>\n

\"Integrar<\/p>\n

Tela de c\u00f3digo onde devemos substituir tudo pelo nosso HTML<\/p>\n

Confirmamos as altera\u00e7\u00f5es com o \u00edcone de visto no canto superior direito e salvamos as altera\u00e7\u00f5es para sair do assistente e voltar ao painel do Thrive Leads, onde s\u00f3 faltar\u00e1 ativar o formul\u00e1rio e escolher as op\u00e7\u00f5es de exibi\u00e7\u00e3o que quisermos. Pronto: nosso formul\u00e1rio da Mailrelay estar\u00e1 ativo com todo o poder do Thrive Leads<\/p>\n

Se voc\u00ea preferir uma alternativa oficial, tamb\u00e9m pode criar seu formul\u00e1rio de assinatura diretamente no WordPress<\/a>, \u00fatil para captar novos assinantes com um bom lead magnet<\/a>.<\/p>\n

\"Perfil<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Continuando com os tutoriais da nova vers\u00e3o da Mailrelay, hoje vamos ver como integrar os formul\u00e1rios criados na plataforma em alguns dos plugins de assinatura mais populares do WordPress, como Bloom, SumoMe e Thrive Leads. Esses plugins permitem criar diferentes tipos de formul\u00e1rio no seu site e configurar a exibi\u00e7\u00e3o deles de acordo com o […]<\/p>\n","protected":false},"author":124,"featured_media":36409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[561,892],"tags":[],"class_list":["post-41982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-pt","category-formularios-e-conteudo-interativo"],"yoast_head":"\nOtimize formul\u00e1rios: Bloom, SumoMe e Thrive Leads | Mailrelay<\/title>\n<meta name=\"description\" content=\"Aprenda a integrar formul\u00e1rios da Mailrelay no Bloom, SumoMe e Thrive Leads no WordPress. 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Tutoriais da nova vers\u00e3o da Mailrelay\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/04\/18\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-18T06:50:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-15T17:36:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/04\/formularios-de-Mailrelay-con-Bloom-SumoMe-y-Thrive-Leads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jose Argudo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose Argudo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/blog\\\/2019\\\/04\\\/18\\\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/blog\\\/2019\\\/04\\\/18\\\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\\\/\"},\"author\":{\"name\":\"Jose Argudo\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#\\\/schema\\\/person\\\/d8e868b5b67c658bb687818bc5ee08ae\"},\"headline\":\"Crie seus formul\u00e1rios da Mailrelay com Bloom, SumoMe e Thrive Leads\",\"datePublished\":\"2019-04-18T06:50:51+00:00\",\"dateModified\":\"2026-10-15T17:36:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/blog\\\/2019\\\/04\\\/18\\\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\\\/\"},\"wordCount\":1376,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/blog\\\/2019\\\/04\\\/18\\\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/formularios-de-Mailrelay-con-Bloom-SumoMe-y-Thrive-Leads.png\",\"articleSection\":[\"email marketing\",\"Formul\u00e1rios e conte\u00fado interativo\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/pt\\\/blog\\\/2019\\\/04\\\/18\\\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/blog\\\/2019\\\/04\\\/18\\\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/blog\\\/2019\\\/04\\\/18\\\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\\\/\",\"name\":\"Otimize formul\u00e1rios: Bloom, SumoMe e Thrive Leads | Mailrelay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/blog\\\/2019\\\/04\\\/18\\\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/pt\\\/blog\\\/2019\\\/04\\\/18\\\/criando-formularios-da-mailrelay-com-bloom-sumome-e-thrive-leads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/formularios-de-Mailrelay-con-Bloom-SumoMe-y-Thrive-Leads.png\",\"datePublished\":\"2019-04-18T06:50:51+00:00\",\"dateModified\":\"2026-10-15T17:36:10+00:00\",\"description\":\"Aprenda a integrar formul\u00e1rios da Mailrelay no Bloom, SumoMe e Thrive Leads no WordPress. 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