{"id":42013,"date":"2019-11-19T07:13:37","date_gmt":"2019-11-19T07:13:37","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2019\/11\/19\/a-mailrelay-ja-suporta-amp-para-email-accelerated-mobile-pages\/"},"modified":"2026-10-15T13:28:01","modified_gmt":"2026-10-15T13:28:01","slug":"a-mailrelay-ja-suporta-amp-para-email-accelerated-mobile-pages","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2019\/11\/19\/a-mailrelay-ja-suporta-amp-para-email-accelerated-mobile-pages\/","title":{"rendered":"O Mailrelay j\u00e1 suporta AMP for Email (Accelerated Mobile Pages)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">AMP \u00e9 a sigla de Accelerated Mobile Pages, um projeto desenvolvido pelo Google e outras empresas parceiras com o objetivo de melhorar a velocidade de carregamento dos sites em dispositivos m\u00f3veis.<\/p>\n\n<p class=\"wp-block-paragraph\">Ele \u00e9 relevante para o email marketing porque conta com se\u00e7\u00f5es espec\u00edficas para inserir esse c\u00f3digo nos emails, oferecendo recursos muito interessantes e muito valor agregado a campanhas e newsletters, algo que at\u00e9 agora n\u00e3o era permitido.<\/p>\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e1 o link do Google com a apresenta\u00e7\u00e3o e as vantagens:<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/amp.dev\/pt_br\/about\/email\"> https:\/\/amp.dev\/pt_br\/about\/email<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Como acontece com a maioria dos projetos do Google, costuma ocorrer uma destas duas coisas: ou ele fracassa ou se torna um padr\u00e3o mundial. O AMP j\u00e1 tem mais de um ano de vida, muitos provedores (ISPs) est\u00e3o implementando-o e, no caso do email, os gigantes do setor j\u00e1 o est\u00e3o aceitando como padr\u00e3o: n\u00e3o s\u00f3 o Google, mas tamb\u00e9m o Outlook, o Yahoo etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Por isso, no Mailrelay achamos que \u00e9 o momento certo para oferecer suporte em nossa plataforma, para que nossos clientes possam aproveitar seus recursos. Vamos ver a seguir como fazer isso e conhecer esses recursos em mais detalhes.<\/p>\n\n<p class=\"wp-block-paragraph\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FD4yM6V6VFs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"221\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/google-amp.jpg\" alt=\"google amp for email\" class=\"wp-image-36986\" title=\"google amp for email\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/google-amp.jpg 252w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/google-amp-110x96.jpg 110w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<h2 class=\"wp-block-heading\">\u00b7 Quais vantagens o AMP oferece no email marketing?<\/h2>\n\n<p class=\"wp-block-paragraph\">A primeira vantagem \u00e9 que o AMP se baseia em HTML e em bibliotecas JavaScript pr\u00f3prias, mas com um c\u00f3digo parecido com o atual, ou seja, usa tags e comandos an\u00e1logos, por isso sua implementa\u00e7\u00e3o \u00e9 relativamente simples.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o \u201cAMP for Email\u201d (\u00e9 assim que o Google chama a parte espec\u00edfica para email) permite que os remetentes incluam componentes AMP em emails atrativos, levando a funcionalidade dos aplicativos modernos para dentro do email.<\/p>\n\n<p class=\"wp-block-paragraph\">Esse formato de email din\u00e2mico oferece um subconjunto de componentes AMPHTML para usar em emails, o que permite que os destinat\u00e1rios de emails AMP interajam dinamicamente com o conte\u00fado diretamente na mensagem. Vamos ver as mais relevantes em detalhes:<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Formul\u00e1rios dentro do corpo do email<\/h3>\n\n<p class=\"wp-block-paragraph\">Um dos pedidos recorrentes de milhares de clientes e usu\u00e1rios: poder ter elementos de coleta de dados e de busca dentro de um email, sem precisar ir para o navegador e abrir uma landing page. Isso aumentar\u00e1 a convers\u00e3o ao evitar etapas intermedi\u00e1rias.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"439\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-amp.jpg\" alt=\"Formul&#xE1;rios dentro do corpo do email\" class=\"wp-image-36988\" title=\"Formul&#xE1;rios dentro do corpo do email\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-amp.jpg 624w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-amp-300x211.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-amp-110x77.jpg 110w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Elementos multim\u00eddia e visuais<\/h3>\n\n<p class=\"wp-block-paragraph\">Como v\u00eddeos, carross\u00e9is de imagens, anima\u00e7\u00f5es etc., que deixam o visual dos emails muito mais rico; agora eles poder\u00e3o conter praticamente qualquer elemento que uma p\u00e1gina web tenha. Finalmente algo com mais subst\u00e2ncia do que um simples GIF animado!<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"450\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/carruseles-de-imagenes-amp.jpg\" alt=\"Elementos multim&#xED;dia e visuais\" class=\"wp-image-36990\" title=\"Elementos multim&#xED;dia e visuais\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/carruseles-de-imagenes-amp.jpg 687w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/carruseles-de-imagenes-amp-300x197.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/carruseles-de-imagenes-amp-110x72.jpg 110w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Buscadores e elementos web<\/h3>\n\n<p class=\"wp-block-paragraph\">N\u00e3o poderemos incluir apenas elementos visuais, mas tamb\u00e9m qualquer recurso web que estamos acostumados a usar no navegador e que at\u00e9 agora era bloqueado nos emails por motivos de seguran\u00e7a, por exemplo, buscadores, solicita\u00e7\u00f5es de login etc.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"280\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/elementos-web-amp-email.jpg\" alt=\"Buscadores e elementos web\" class=\"wp-image-36992\" title=\"Buscadores e elementos web\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/elementos-web-amp-email.jpg 566w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/elementos-web-amp-email-300x148.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/elementos-web-amp-email-110x54.jpg 110w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Conte\u00fados din\u00e2micos em tempo real, de fontes web ou bancos de dados<\/h3>\n\n<p class=\"wp-block-paragraph\">Parecido com a montagem via RSS que o Mailrelay j\u00e1 oferece, mas em tempo real.<\/p>\n\n<p class=\"wp-block-paragraph\">Os conte\u00fados das suas campanhas poder\u00e3o ser obtidos de fontes web e de bancos de dados do tipo SQL, montando automaticamente os <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2022\/10\/25\/12-exemplos-de-newsletters-dicas-e-segredos-para-criar-uma-newsletter-eficaz\/\" target=\"_blank\" rel=\"noopener\">designs<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Mas, o mais importante: os dados ser\u00e3o obtidos em tempo real, e n\u00e3o como agora, quando s\u00e3o obtidos no envio da mensagem e ficam fixos no corpo dela.<\/p>\n\n<p class=\"wp-block-paragraph\">Ou seja, o que o destinat\u00e1rio v\u00ea poder\u00e1 ser atualizado em tempo real quando ele abrir o email. Isso \u00e9 muito \u00fatil para alterar pre\u00e7os, atualizar informa\u00e7\u00f5es e not\u00edcias vari\u00e1veis, melhorar ofertas etc.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/09\/email-marketing.png\" alt=\"Como o AMP funciona para oferecer essas novidades em um email?\" class=\"wp-image-34620\" title=\"Como o AMP funciona para oferecer essas novidades em um email?\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/09\/email-marketing.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/09\/email-marketing-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/09\/email-marketing-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">\u00b7 Como o AMP funciona para oferecer essas novidades em um email?<\/h2>\n\n<p class=\"wp-block-paragraph\">Explicando de forma simplificada, \u00e9 algo parecido com um frame em uma p\u00e1gina web. Ou seja, no corpo do email haver\u00e1 uma parte de c\u00f3digo din\u00e2mico, semelhante a um JavaScript, na qual poderemos incluir o necess\u00e1rio para dar esses recursos \u00e0 mensagem.<\/p>\n\n<p class=\"wp-block-paragraph\">Na verdade, isso n\u00e3o \u00e9 nada novo: j\u00e1 houve v\u00e1rias tentativas anteriores de criar um padr\u00e3o que tirasse os emails da estagna\u00e7\u00e3o de conte\u00fado que sofrem h\u00e1 duas d\u00e9cadas.<\/p>\n\n<p class=\"wp-block-paragraph\">Por exemplo, a Microsoft avan\u00e7ou bastante nesse sentido com o Silverlight.<\/p>\n\n<p class=\"wp-block-paragraph\">Mesmo que enviemos emails com c\u00f3digo web din\u00e2mico, scripts etc. sem esse protocolo, eles funcionam em alguns clientes de webmail. O problema \u00e9 que muitos webmails e todos os clientes locais os bloqueiam pelos graves problemas de seguran\u00e7a que podem causar.<\/p>\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, qual \u00e9 a diferen\u00e7a agora? \u00c9 que o AMP parece estar, de fato, se consolidando e avan\u00e7ando como um padr\u00e3o que os principais provedores de email B2C j\u00e1 suportam e autorizam.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m do Gmail, do pr\u00f3prio desenvolvedor, o Outlook e o Yahoo tamb\u00e9m j\u00e1 o suportam.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/11\/emails-de-confirmacion.png\" alt=\"Como o AMP garante a seguran&#xE7;a e que os elementos din&#xE2;micos n&#xE3;o ser&#xE3;o prejudiciais?\" class=\"wp-image-34688\" title=\"Como o AMP garante a seguran&#xE7;a e que os elementos din&#xE2;micos n&#xE3;o ser&#xE3;o prejudiciais?\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/11\/emails-de-confirmacion.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/11\/emails-de-confirmacion-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/11\/emails-de-confirmacion-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">\u00b7 Como o AMP garante a seguran\u00e7a e que os elementos din\u00e2micos n\u00e3o ser\u00e3o prejudiciais?<\/h2>\n\n<p class=\"wp-block-paragraph\">O Google adota v\u00e1rias medidas para garantir a seguran\u00e7a dos envios de email com conte\u00fado AMP, entre elas:<\/p>\n\n<p class=\"wp-block-paragraph\">1. Exige uma auditoria pr\u00e9via do remetente, na qual s\u00e3o verificados os sistemas de autentica\u00e7\u00e3o, o site e a pol\u00edtica de privacidade.<\/p>\n\n<p class=\"wp-block-paragraph\">2. \u00c9 necess\u00e1rio um registro pr\u00e9vio como remetente autorizado de c\u00f3digo AMP.<\/p>\n\n<p class=\"wp-block-paragraph\">3. \u00c9 usado um proxy de cache que elimina elementos perigosos ou de rastreamento, como cookies etc., e que tamb\u00e9m valida o c\u00f3digo, garantindo que esteja correto.<\/p>\n\n<p class=\"wp-block-paragraph\">4. Os emails devem ser enviados com criptografia TLS.<\/p>\n\n<p class=\"wp-block-paragraph\">5. H\u00e1 restri\u00e7\u00f5es aos redirecionamentos de URLs.<\/p>\n\n<p class=\"wp-block-paragraph\">6. O Google supervisiona o c\u00f3digo, exigindo certos par\u00e2metros de controle, como tokens, destino das solicita\u00e7\u00f5es de dados, uso de JSON etc.<\/p>\n\n<p class=\"wp-block-paragraph\">7. Os destinat\u00e1rios dever\u00e3o ativar a exibi\u00e7\u00e3o de conte\u00fado AMP nas prefer\u00eancias de email.<\/p>\n\n<p class=\"wp-block-paragraph\">8. O JavaScript \u00e9 bloqueado, exceto a vers\u00e3o pr\u00f3pria com bibliotecas AMP.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/machine-learning-email-marketing.png\" alt=\"Do que eu preciso para enviar newsletters que aproveitem as vantagens do AMP?\" class=\"wp-image-34979\" title=\"Do que eu preciso para enviar newsletters que aproveitem as vantagens do AMP?\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/machine-learning-email-marketing.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/machine-learning-email-marketing-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/machine-learning-email-marketing-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">\u00b7 Do que eu preciso para enviar newsletters que aproveitem as vantagens do AMP?<\/h2>\n\n<p class=\"wp-block-paragraph\">Estes s\u00e3o os passos e requisitos que devemos concluir e cumprir para enviar newsletters din\u00e2micas e aproveitar as vantagens do AMP:<\/p>\n\n<p class=\"wp-block-paragraph\">1. Em primeiro lugar, contar com uma <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2023\/06\/06\/email-marketing-as-melhores-ferramentas-para-otimizar-suas-campanhas\/\" target=\"_blank\" rel=\"noopener\">plataforma de email marketing<\/a> como o Mailrelay, que ofere\u00e7a suporte para envios AMP, declarando o conte\u00fado nos cabe\u00e7alhos e suportando envio com TLS e os requisitos de autentica\u00e7\u00e3o exigidos pelo Google.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>IMPORTANTE: o AMP s\u00f3 \u00e9 suportado na V3 do Mailrelay, e \u00e9 preciso solicitar a ativa\u00e7\u00e3o dos cabe\u00e7alhos AMP na sua conta antes de enviar.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">2- Precisamos configurar SPF, DKIM e DMARC no nosso remetente, pois os ISPs que aceitam AMP exigem isso. <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/03\/22\/mailrelay-v3-configurando-o-spf-o-dominio-personalizado-e-o-dkim\/\" target=\"_blank\" rel=\"noopener\">Aqui est\u00e1 o guia do Mailrelay para SPF e DKIM<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Para o DMARC, n\u00e3o \u00e9 necess\u00e1ria nenhuma configura\u00e7\u00e3o espec\u00edfica do Mailrelay. Devemos consultar nosso webmaster ou provedor de dom\u00ednio para ativ\u00e1-lo.<\/p>\n\n<p class=\"wp-block-paragraph\">3- Tamb\u00e9m \u00e9 necess\u00e1rio que o site do dom\u00ednio remetente que usaremos tenha um link para a pol\u00edtica de privacidade.<\/p>\n\n<p class=\"wp-block-paragraph\">4- Devemos enviar um email pr\u00e9vio de auditoria e nos registrar como remetente AMP no Google.<\/p>\n\n<p class=\"wp-block-paragraph\">A partir daqui, passamos o bast\u00e3o para o guia do Gmail <strong>\u201cAMP for Email\u201d<\/strong> para desenvolvedores e remetentes, j\u00e1 que, conclu\u00eddos esses passos, os seguintes s\u00e3o gerar o c\u00f3digo das newsletters com os conte\u00fados din\u00e2micos que desejarmos e envi\u00e1-las por SMTP com TLS atrav\u00e9s do host fornecido pela conta do Mailrelay.<\/p>\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e1 toda a documenta\u00e7\u00e3o necess\u00e1ria para desenvolvedores e administradores de envios:<\/p>\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/developers.google.com\/gmail\/ampemail\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Para fazer os testes iniciais, podemos usar qualquer conta do Gmail e o sistema de exemplos e valida\u00e7\u00e3o do Google (veja o quadro).<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"292\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/gmail-amp.jpg\" alt=\"Editor de c&#xF3;digo AMP para email no Gmail com um email de exemplo\" class=\"wp-image-36994\" title=\"gmail amp\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/gmail-amp.jpg 559w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/gmail-amp-300x157.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/gmail-amp-110x57.jpg 110w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div class=\"mr-legacy-box\">\n<div class=\"mr-legacy-box-title\">Como testo e valido minhas campanhas com AMP?<\/div>\n<div class=\"mr-legacy-box-text\">Voc\u00ea mesmo pode test\u00e1-las nesta p\u00e1gina do Google. Antes, ative no Gmail em que quiser receber os testes a aceita\u00e7\u00e3o de emails din\u00e2micos de amp@gmail.dev, em Configura\u00e7\u00f5es \/ Geral:\n<p>https:\/\/amp.gmail.dev\/playground\/<\/p>\n<p>Aqui voc\u00ea poder\u00e1 enviar templates de exemplo ou validar seu pr\u00f3prio c\u00f3digo. Depois, voc\u00ea poder\u00e1 copi\u00e1-lo e col\u00e1-lo para envi\u00e1-lo por SMTP com o Mailrelay em qualquer conta da V3, solicitando ao suporte a ativa\u00e7\u00e3o dos cabe\u00e7alhos AMP.<\/p>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.linkedin.com\/in\/noesoriano\/?originalSubdomain=es\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"250\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/01\/noe-soriano.jpg\" alt=\"No&#xE9; Soriano\" class=\"wp-image-14165\" title=\"No&#xE9; Soriano\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/01\/noe-soriano.jpg 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/01\/noe-soriano-300x119.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/01\/noe-soriano-110x44.jpg 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Essas novidades se encaixam nas tend\u00eancias de <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/design-de-email-modular\/\" target=\"_blank\" rel=\"noopener\">design de email modular<\/a> e no uso de elementos como <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/gif\/\" target=\"_blank\" rel=\"noopener\">GIFs<\/a> para deixar os envios mais din\u00e2micos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AMP \u00e9 a sigla de Accelerated Mobile Pages, um projeto desenvolvido pelo Google e outras empresas parceiras com o objetivo de melhorar a velocidade de carregamento dos sites em dispositivos m\u00f3veis. Ele \u00e9 relevante para o email marketing porque conta com se\u00e7\u00f5es espec\u00edficas para inserir esse c\u00f3digo nos emails, oferecendo recursos muito interessantes e muito [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":36983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[561,892],"tags":[],"class_list":["post-42013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-pt","category-formularios-e-conteudo-interativo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Suporte a AMP para emails: como funciona e vantagens no Mailrelay<\/title>\n<meta name=\"description\" content=\"Aprenda o que significa a sigla AMP, como funciona e quais vantagens ela pode oferecer ao email marketing do seu neg\u00f3cio. Acesse o Mailrelay agora!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/11\/19\/a-mailrelay-ja-suporta-amp-para-email-accelerated-mobile-pages\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suporte a AMP para emails: como funciona e vantagens no Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Aprenda o que significa a sigla AMP, como funciona e quais vantagens ela pode oferecer ao email marketing do seu neg\u00f3cio. 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