{"id":59401,"date":"2022-10-18T18:29:14","date_gmt":"2022-10-18T18:29:14","guid":{"rendered":"https:\/\/mailrelay.com\/?p=59401"},"modified":"2026-10-02T18:55:47","modified_gmt":"2026-10-02T18:55:47","slug":"caracteristicas-detalhadas-da-mailrelay-todas-as-vantagens-oferecidas-pelo-programa-de-email-marketing-gratis","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2022\/10\/18\/caracteristicas-detalhadas-da-mailrelay-todas-as-vantagens-oferecidas-pelo-programa-de-email-marketing-gratis\/","title":{"rendered":"Funcionalidades detalhadas da Mailrelay: todas as vantagens para o seu marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Neste post <a href=\"https:\/\/mailrelay.com\/pt\/funcionalidades\/\">vamos detalhar as funcionalidades da Mailrelay<\/a>, ponto por ponto, para que voc\u00ea descubra <strong>tudo o que a nossa ferramenta<\/strong> de <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2022\/09\/30\/o-que-e-email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> pode fazer.<\/p>\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 \u00e9 usu\u00e1rio, vale a pena ler o post para aproveitar ao m\u00e1ximo a Mailrelay e n\u00e3o deixar passar nenhuma funcionalidade dispon\u00edvel que poderia ajudar voc\u00ea a aumentar suas vendas.<\/p>\n\n<p class=\"wp-block-paragraph\">E se voc\u00ea n\u00e3o \u00e9 usu\u00e1rio e est\u00e1 comparando alternativas de <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2023\/06\/06\/email-marketing-as-melhores-ferramentas-para-otimizar-suas-campanhas\/\" target=\"_blank\" rel=\"noopener\">ferramentas para fazer email marketing<\/a>, tamb\u00e9m vai encontrar respostas neste post.<\/p>\n\n<p class=\"wp-block-paragraph\">Vamos come\u00e7ar.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Funcionalidades detalladas de Mailrelay, todos los beneficios para tu marketing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/RcZP6aJeF6E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\">1 :\u00b7 A maior conta gratuita oferecida por uma ferramenta de email marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00c9 imposs\u00edvel falar da Mailrelay sem comentar os limites da conta gratuita, ent\u00e3o vamos come\u00e7ar por a\u00ed.<\/p>\n\n<p class=\"wp-block-paragraph\">Assim que voc\u00ea cria uma conta gratuita na Mailrelay, os limites de uso s\u00e3o:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Envio de at\u00e9 80.000 emails por m\u00eas<\/li>\n\n\n\n<li>Possibilidade de importar e gerenciar at\u00e9 20.000 contatos<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\"><strong>De forma gratuita. E sem inserir publicidade nos seus mailings.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Existe ferramenta de vendas mais rent\u00e1vel do que uma que n\u00e3o custa nada?<\/p>\n\n<p class=\"wp-block-paragraph\">Essa capacidade de envio de emails gratuita \u00e9 uma das funcionalidades mais conhecidas da Mailrelay.<\/p>\n\n<p class=\"wp-block-paragraph\">Vamos \u00e0s pr\u00f3ximas.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1141\" height=\"646\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/wizard-para-primer-envio.jpg\" alt=\"Wizard \/ Guia passo a passo para o primeiro envio\" class=\"wp-image-25460\" style=\"aspect-ratio:1.7662538699690402;width:1141px;height:auto\" title=\"Wizard \/ Guia passo a passo para o primeiro envio\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/wizard-para-primer-envio.jpg 1141w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/wizard-para-primer-envio-300x170.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/wizard-para-primer-envio-1024x580.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/wizard-para-primer-envio-768x435.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/wizard-para-primer-envio-110x62.jpg 110w\" sizes=\"auto, (max-width: 1141px) 100vw, 1141px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">2 :\u00b7 Wizard \/ Guia passo a passo para o primeiro envio<\/h2>\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea n\u00e3o tem experi\u00eancia com ferramentas de email marketing, n\u00e3o tem problema.<\/p>\n\n<p class=\"wp-block-paragraph\">Depois de criar a conta na Mailrelay, aparece um guia passo a passo com o qual voc\u00ea poder\u00e1 fazer seu primeiro <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2017\/01\/17\/como-fazer-mailing\/\" target=\"_blank\" rel=\"noopener\">envio de mailing<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">S\u00e3o apenas tr\u00eas passos simples:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Importar assinantes<\/li>\n\n\n\n<li>Criar o boletim ou newsletter<\/li>\n\n\n\n<li>E, por \u00faltimo, enviar o <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/boletim-informativo\/\">boletim<\/a><\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Muito f\u00e1cil.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o uso no dia a dia \u00e9 muito simples.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"471\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/menu-superior-facil-de-utilizar.jpg\" alt=\"Painel de gerenciamento f&#xE1;cil de usar\" class=\"wp-image-25463\" style=\"aspect-ratio:1.89171974522293;width:891px;height:auto\" title=\"Painel de gerenciamento f&#xE1;cil de usar\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/menu-superior-facil-de-utilizar.jpg 891w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/menu-superior-facil-de-utilizar-300x159.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/menu-superior-facil-de-utilizar-768x406.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/menu-superior-facil-de-utilizar-110x58.jpg 110w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">3 :\u00b7 Painel de gerenciamento f\u00e1cil de usar<\/h2>\n\n<p class=\"wp-block-paragraph\">Todas as op\u00e7\u00f5es da ferramenta est\u00e3o dispon\u00edveis no menu superior, organizadas de acordo com o uso, para que seja f\u00e1cil encontr\u00e1-las.<\/p>\n\n<p class=\"wp-block-paragraph\">Esse menu \u00e9 responsivo, ent\u00e3o tamb\u00e9m \u00e9 poss\u00edvel navegar pela ferramenta em dispositivos m\u00f3veis, tablets etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Os menus mais usados s\u00e3o:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Assinantes:<\/strong> para importar e gerenciar os assinantes e segment\u00e1-los. E tamb\u00e9m para criar formul\u00e1rios de assinatura e campos personalizados.<\/li>\n\n\n\n<li><strong>Boletins: <\/strong>\u00e9 aqui que podemos criar os boletins, normais ou RSS. Testes A\/B. Al\u00e9m disso, \u00e9 aqui que voc\u00ea pode <strong>criar mais remetentes<\/strong> para os seus envios.<\/li>\n\n\n\n<li><strong>Relat\u00f3rios: <\/strong>neste menu podemos ver as estat\u00edsticas dos nossos envios, automa\u00e7\u00f5es e envios SMTP. <strong>Importante: <\/strong>aqui tamb\u00e9m podemos ver as estat\u00edsticas de uso do nosso pacote.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Aqui vimos, por alto, mais uma das funcionalidades da Mailrelay<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"500\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/segmentacion-de-contactos.jpg\" alt=\"Segmenta&#xE7;&#xE3;o de contatos\" class=\"wp-image-25472\" style=\"aspect-ratio:1.612;width:806px;height:auto\" title=\"Segmenta&#xE7;&#xE3;o de contatos\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/segmentacion-de-contactos.jpg 806w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/segmentacion-de-contactos-300x186.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/segmentacion-de-contactos-768x476.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/segmentacion-de-contactos-110x68.jpg 110w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">4 :\u00b7 Segmenta\u00e7\u00e3o de contatos<\/h2>\n\n<p class=\"wp-block-paragraph\">A Mailrelay, em sua vers\u00e3o mais recente, oferece um grande n\u00famero de <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/03\/14\/mailrelay-v3-campos-personalizados-newsletters-e-segmentacao-de-campanhas-de-email\/\">par\u00e2metros de segmenta\u00e7\u00e3o da sua lista de contatos<\/a>:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Dados do assinante, como nome, data de importa\u00e7\u00e3o, grupos ou listas, idioma etc.<\/li>\n\n\n\n<li>A\u00e7\u00f5es do assinante, como os boletins que abriu, em quais clicou etc.<\/li>\n\n\n\n<li>Valores de campos personalizados, com os dados que quisermos e tivermos importado<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Com toda essa segmenta\u00e7\u00e3o, podemos dividir nossa lista de contatos de duas formas principais:<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Grupos e segmentos din\u00e2micos<\/h3>\n\n<p class=\"wp-block-paragraph\">A diferen\u00e7a fundamental neste caso \u00e9 que os <strong>grupos s\u00e3o est\u00e1ticos<\/strong>, ou seja, s\u00e3o formados pelos contatos que inserimos no momento (embora possamos adicionar ou remover contatos depois). J\u00e1 os <strong>segmentos din\u00e2micos<\/strong> t\u00eam justamente essa caracter\u00edstica e s\u00f3 v\u00e3o conter os membros que cumprirem a condi\u00e7\u00e3o que nos interessa.<\/p>\n\n<p class=\"wp-block-paragraph\">Ou seja, se temos um segmento de contatos que moram na \u00abEspanha\u00bb e atualizamos um contato para que more na \u00abFran\u00e7a\u00bb, ele sair\u00e1 automaticamente desse segmento, sem que precisemos fazer nada.<\/p>\n\n<p class=\"wp-block-paragraph\">Essa funcionalidade est\u00e1 relacionada com a possibilidade de criar<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"412\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/columnas-campos-personalizados.jpg\" alt=\"Campos personalizados de contatos para mailing\" class=\"wp-image-25474\" style=\"aspect-ratio:1.1504854368932038;width:474px;height:auto\" title=\"Campos personalizados de contatos para mailing\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/columnas-campos-personalizados.jpg 474w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/columnas-campos-personalizados-300x261.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/columnas-campos-personalizados-110x96.jpg 110w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">5 :\u00b7 Campos personalizados para campanhas de email<\/h2>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de poder criar os <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/03\/14\/mailrelay-v3-campos-personalizados-newsletters-e-segmentacao-de-campanhas-de-email\/\">campos personalizados<\/a> de que precisamos e filtrar por eles, como vimos antes, podemos adicionar colunas com esses campos personalizados na lista de assinantes.<\/p>\n\n<p class=\"wp-block-paragraph\">Assim voc\u00ea pode ver rapidamente na lista os dados que lhe interessam.<\/p>\n\n<p class=\"wp-block-paragraph\">E at\u00e9 export\u00e1-los, se precisar trabalhar com eles localmente no seu computador.<\/p>\n\n<p class=\"wp-block-paragraph\">Como detalhe, vale destacar que, ao criar os campos personalizados, podemos defini-los como obrigat\u00f3rios:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"354\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/campos-personalizados-obligatorios.jpg\" alt=\"podemos definir os campos personalizados como obrigat&#xF3;rios\" class=\"wp-image-25476\" style=\"aspect-ratio:1.5310734463276836;width:542px;height:auto\" title=\"podemos definir os campos personalizados como obrigat&#xF3;rios\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/campos-personalizados-obligatorios.jpg 542w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/campos-personalizados-obligatorios-300x196.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/campos-personalizados-obligatorios-110x72.jpg 110w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Isso se reflete nos formul\u00e1rios de assinatura:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/formulario-de-suscripcion.png\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/formulario-de-suscripcion.png\" alt=\"Formul&#xE1;rios de assinatura na Mailrelay\" class=\"wp-image-14841\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/formulario-de-suscripcion.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/formulario-de-suscripcion-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/formulario-de-suscripcion-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">6 :\u00b7 Formul\u00e1rios de assinatura de contatos personalizados<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00c9 muito f\u00e1cil <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2022\/11\/15\/escreva-seu-formulario-de-assinatura-para-capturar-mais-assinantes-sem-isca-digital\/\">criar formul\u00e1rios de assinatura<\/a> com a Mailrelay, e ainda h\u00e1 algumas funcionalidades interessantes. Vamos ver:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"565\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-de-contactos.jpg\" alt=\"formul&#xE1;rios de assinatura com a Mailrelay\" class=\"wp-image-25478\" style=\"aspect-ratio:0.9964601769911504;width:563px;height:auto\" title=\"formul&#xE1;rios de assinatura com a Mailrelay\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-de-contactos.jpg 563w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-de-contactos-300x300.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-de-contactos-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-de-contactos-110x110.jpg 110w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Para come\u00e7ar, \u00e9 poss\u00edvel criar formul\u00e1rios de assinatura que incluam tanto campos pr\u00f3prios do sistema <em>(email, nome, endere\u00e7o, pa\u00eds)<\/em> quanto campos que n\u00f3s mesmos tenhamos criado porque nos interessam.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m tem a possibilidade de incluir um <strong>captcha:<\/strong><\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"307\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-captcha.jpg\" alt=\"formul&#xE1;rio de assinatura com captcha\" class=\"wp-image-25484\" style=\"aspect-ratio:1.6840390879478828;width:517px;height:auto\" title=\"formul&#xE1;rio de assinatura com captcha\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-captcha.jpg 517w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-captcha-300x178.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-captcha-110x65.jpg 110w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Assim voc\u00ea evita ao m\u00e1ximo a assinatura de emails falsos e os cadastros de bots.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, tamb\u00e9m \u00e9 poss\u00edvel adicionar um campo para <strong>confirmar a pol\u00edtica de privacidade<\/strong>:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"342\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-aceptacion-de-politica.jpg\" alt=\"formul&#xE1;rio de aceita&#xE7;&#xE3;o da pol&#xED;tica de privacidade\" class=\"wp-image-25486\" style=\"aspect-ratio:1.4649122807017543;width:501px;height:auto\" title=\"formul&#xE1;rio de aceita&#xE7;&#xE3;o da pol&#xED;tica de privacidade\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-aceptacion-de-politica.jpg 501w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-aceptacion-de-politica-300x205.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-aceptacion-de-politica-110x75.jpg 110w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Assim o formul\u00e1rio mostra as informa\u00e7\u00f5es sobre as pol\u00edticas de privacidade, e o usu\u00e1rio precisa aceit\u00e1-las para se cadastrar.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de permitir novos cadastros pelo formul\u00e1rio de assinatura, podemos importar contatos<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Inser\u00e7\u00e3o dos formul\u00e1rios<\/h3>\n\n<p class=\"wp-block-paragraph\">Esses formul\u00e1rios geram um c\u00f3digo HTML compacto que \u00e9 muito f\u00e1cil de copiar e colar em qualquer site.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, se voc\u00ea quiser, \u00e9 poss\u00edvel gerar um c\u00f3digo que mostre o <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2020\/07\/07\/popup-de-cupom-de-desconto\/\" target=\"_blank\" rel=\"noopener\">formul\u00e1rio em um popup<\/a> depois de alguns segundos, ao clicar em um bot\u00e3o ou quando o usu\u00e1rio for fechar a p\u00e1gina.<\/p>\n\n<p class=\"wp-block-paragraph\">Assim fica mais f\u00e1cil para os contatos se inscreverem.<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Remetente associado ao formul\u00e1rio<\/h3>\n\n<p class=\"wp-block-paragraph\">Cada formul\u00e1rio que criarmos pode ter um remetente diferente associado, assim, quando os contatos se inscreverem, receber\u00e3o o email de confirma\u00e7\u00e3o do remetente que voc\u00ea quiser.<\/p>\n\n<p class=\"wp-block-paragraph\">Como o remetente n\u00e3o est\u00e1 associado \u00e0 conta, mas sim ao formul\u00e1rio, voc\u00ea ter\u00e1 mais liberdade para gerenciar os processos de cadastro.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/06\/red-de-contactos.png\" alt=\"Importa&#xE7;&#xE3;o de contatos\" class=\"wp-image-12418\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"Importa&#xE7;&#xE3;o de contatos\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/06\/red-de-contactos.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/06\/red-de-contactos-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/06\/red-de-contactos-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">7 :\u00b7 Importa\u00e7\u00e3o de lista de contatos<\/h2>\n\n<p class=\"wp-block-paragraph\">Existem v\u00e1rias op\u00e7\u00f5es para importar contatos:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Copiar e colar os contatos diretamente em uma caixa de texto<\/li>\n\n\n\n<li>Importar um arquivo .csv<\/li>\n\n\n\n<li>Ou importar diretamente do <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2022\/09\/18\/comparacao-de-programas-de-email-marketing-gratis-mailrelay-vs-sendinblue-vs-mailchimp\/\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a><\/li>\n<\/ol>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"359\" height=\"299\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-de-contactos.jpg\" alt=\"Importa&#xE7;&#xE3;o de contatos\" class=\"wp-image-25488\" style=\"aspect-ratio:1.2006688963210703;width:359px;height:auto\" title=\"Importa&#xE7;&#xE3;o de contatos\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-de-contactos.jpg 359w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-de-contactos-300x250.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-de-contactos-110x92.jpg 110w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode usar a forma que achar mais pr\u00e1tica para importar os contatos, s\u00f3 com o email ou com os detalhes de que precisar.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea pode gerenciar uma <strong>lista negra<\/strong>, ou seja, uma lista de emails para os quais nunca se deve enviar nada:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"435\" height=\"377\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-lista-negra.jpg\" alt=\"importa&#xE7;&#xE3;o para a lista negra\" class=\"wp-image-25494\" style=\"aspect-ratio:1.1538461538461537;width:435px;height:auto\" title=\"importa&#xE7;&#xE3;o para a lista negra\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-lista-negra.jpg 435w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-lista-negra-300x260.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-lista-negra-110x95.jpg 110w\" sizes=\"auto, (max-width: 435px) 100vw, 435px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u25ba A Mailrelay gerencia automaticamente os descadastros feitos pelos links<\/h3>\n\n<p class=\"wp-block-paragraph\">Mas se, ao migrar para a Mailrelay, voc\u00ea tiver contatos para os quais sabe que n\u00e3o deve enviar nada, pode inclu\u00ed-los na lista negra.<\/p>\n\n<p class=\"wp-block-paragraph\">Agora vamos ver uma das funcionalidades mais interessantes da Mailrelay, <strong>o editor de newsletters.<\/strong><\/p>\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/imagen-destacada-newsletter-rss.png\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"315\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/imagen-destacada-newsletter-rss.png\" alt=\"Imagem de destaque da newsletter de RSS\" class=\"wp-image-12017\" style=\"aspect-ratio:2;width:630px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/imagen-destacada-newsletter-rss.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/imagen-destacada-newsletter-rss-300x150.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/imagen-destacada-newsletter-rss-110x55.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">8 :\u00b7 Editor de newsletter simples de arrastar e soltar (drag &amp; drop)<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00c9 um editor muito simples: basta arrastar os elementos que voc\u00ea quiser para a \u00e1rea de edi\u00e7\u00e3o, onde pode modific\u00e1-los.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode reorden\u00e1-los, exclu\u00ed-los, duplic\u00e1-los etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Muito f\u00e1cil, como voc\u00ea pode ver na imagem abaixo:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1021\" height=\"672\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/editor-de-newsletter-de-arrastrar-y-soltar.jpg\" alt=\"Editor de newsletters drag &amp; drop\" class=\"wp-image-25496\" style=\"aspect-ratio:1.5193452380952381;width:1021px;height:auto\" title=\"Editor de newsletters drag &amp; drop\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/editor-de-newsletter-de-arrastrar-y-soltar.jpg 1021w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/editor-de-newsletter-de-arrastrar-y-soltar-300x197.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/editor-de-newsletter-de-arrastrar-y-soltar-768x505.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/editor-de-newsletter-de-arrastrar-y-soltar-110x72.jpg 110w\" sizes=\"auto, (max-width: 1021px) 100vw, 1021px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode assistir ao v\u00eddeo a seguir, que mostra o processo de uso do editor, preparando uma newsletter em apenas alguns minutos:<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dise\u00f1ar una newsletter en 5 minutos y 18 segundos\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MgalH0ukPRQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem v\u00e1rios blocos \u00e0 disposi\u00e7\u00e3o:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Texto<\/li>\n\n\n\n<li>Imagem<\/li>\n\n\n\n<li>V\u00eddeo<\/li>\n\n\n\n<li>Bot\u00f5es<\/li>\n\n\n\n<li>Divisores<\/li>\n\n\n\n<li>Redes sociais<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">\u25ba Mais formas de editar os boletins<\/h3>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m do editor drag &amp; drop, voc\u00ea tamb\u00e9m pode usar um editor HTML, no qual pode editar o c\u00f3digo das suas newsletters do jeito que quiser.<\/p>\n\n<p class=\"wp-block-paragraph\">Ou importar de arquivos externos, se voc\u00ea j\u00e1 tiver um template pronto.<\/p>\n\n<h2 class=\"wp-block-heading\">9 :\u00b7 Boletins RSS<\/h2>\n\n<p class=\"wp-block-paragraph\">Muitos aplicativos e sistemas web conseguem gerar feeds RSS; o WordPress, por exemplo, \u00e9 um desses sistemas.<\/p>\n\n<p class=\"wp-block-paragraph\">Um feed RSS nada mais \u00e9 do que um link onde est\u00e3o listados os posts do nosso blog<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Para que isso pode nos servir?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Para automatizar o envio de boletins.<\/p>\n\n<p class=\"wp-block-paragraph\">Com a Mailrelay, voc\u00ea pode automatizar para que, quando houver um novo post nesse feed, uma newsletter seja enviada aos seus contatos.<\/p>\n\n<p class=\"wp-block-paragraph\">Veja um exemplo:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"599\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/newsletter-rss.jpg\" alt=\"boletins RSS\" class=\"wp-image-25500\" style=\"aspect-ratio:1.2253756260434057;width:734px;height:auto\" title=\"boletins RSS\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/newsletter-rss.jpg 734w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/newsletter-rss-300x245.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/newsletter-rss-110x90.jpg 110w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">No envio, esse c\u00f3digo \u00e9 substitu\u00eddo automaticamente pelo conte\u00fado do feed.<\/p>\n\n<h2 class=\"wp-block-heading\">10 :\u00b7 Testes A\/B para mailings<\/h2>\n\n<p class=\"wp-block-paragraph\">Mais uma ferramenta para os nossos boletins: os testes A\/B ajudam voc\u00ea a testar quais assuntos ou remetentes s\u00e3o mais eficazes para as suas newsletters.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"475\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2020\/03\/tests-a-b.jpg\" alt=\"Testes A\/B de newsletter\" class=\"wp-image-25502\" style=\"aspect-ratio:1.3094736842105263;width:622px;height:auto\" title=\"Testes A\/B de newsletter\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea precisa fazer um mailing importante, \u00e9 melhor testar v\u00e1rios assuntos, por exemplo, para ter certeza de que o que for enviado ao maior n\u00famero de contatos \u00e9 o mais eficaz.<\/p>\n\n<p class=\"wp-block-paragraph\">E por falar em remetentes<\/p>\n\n<h2 class=\"wp-block-heading\">11 :\u00b7 Gerenciamento de remetentes<\/h2>\n\n<p class=\"wp-block-paragraph\">Na sua conta da Mailrelay, voc\u00ea poder\u00e1 cadastrar todos os remetentes de que precisar, tanto do dom\u00ednio com o qual criou a conta quanto de outros dom\u00ednios.<\/p>\n\n<p class=\"wp-block-paragraph\">Assim voc\u00ea poder\u00e1 usar os remetentes de que precisar nos seus envios de email.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/12\/guia-google-analytics.png\" alt=\"Estat&#xED;sticas de envios \" class=\"wp-image-18328\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"Estat&#xED;sticas de envios \" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/12\/guia-google-analytics.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/12\/guia-google-analytics-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/12\/guia-google-analytics-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">12 :\u00b7 Estat\u00edsticas de envios<\/h2>\n\n<p class=\"wp-block-paragraph\">H\u00e1 relat\u00f3rios completos de todos os envios feitos pela Mailrelay:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"402\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/informes-y-estadisticas.jpg\" alt=\"Relat&#xF3;rios e estat&#xED;sticas\" class=\"wp-image-25548\" style=\"aspect-ratio:2.353233830845771;width:946px;height:auto\" title=\"Relat&#xF3;rios e estat&#xED;sticas\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/informes-y-estadisticas.jpg 946w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/informes-y-estadisticas-300x127.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/informes-y-estadisticas-768x326.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/informes-y-estadisticas-110x47.jpg 110w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">A partir dessa lista, podemos escolher um envio espec\u00edfico e ver todas as informa\u00e7\u00f5es detalhadas:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"704\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-completas.jpg\" alt=\"estat&#xED;sticas completas\" class=\"wp-image-25549\" style=\"aspect-ratio:1.3892045454545454;width:978px;height:auto\" title=\"estat&#xED;sticas completas\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-completas.jpg 978w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-completas-300x216.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-completas-768x553.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-completas-110x79.jpg 110w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Aqui voc\u00ea pode ver que h\u00e1 mais menus, nos quais poder\u00e1 ver mais informa\u00e7\u00f5es:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Emails enviados<\/li>\n\n\n\n<li>Visualiza\u00e7\u00f5es<\/li>\n\n\n\n<li>Cliques<\/li>\n\n\n\n<li>Cancelamentos de inscri\u00e7\u00e3o<\/li>\n\n\n\n<li>Reencaminhados<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Nessas op\u00e7\u00f5es, voc\u00ea vai encontrar muito mais informa\u00e7\u00f5es sobre os contatos que realizaram as diferentes a\u00e7\u00f5es. <strong>Al\u00e9m da possibilidade de exportar esses dados<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, teremos acesso ao mapa de cliques, uma op\u00e7\u00e3o que nos permite ver de forma visual quantos cliques cada link do boletim recebeu.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/09\/11\/mailrelay-v3-estatisticas-avancadas-para-suas-newsletters\/\" target=\"_blank\" rel=\"noopener\">Veja mais informa\u00e7\u00f5es sobre as estat\u00edsticas neste post.<\/a><\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Relat\u00f3rios de envios SMTP e automa\u00e7\u00f5es (autoresponders)<\/h3>\n\n<p class=\"wp-block-paragraph\">Assim como temos informa\u00e7\u00f5es sobre os mailings enviados pela ferramenta, voc\u00ea tamb\u00e9m tem estat\u00edsticas dos envios feitos por SMTP ou pelas automa\u00e7\u00f5es\/autoresponders que tiver configurado.<\/p>\n\n<p class=\"wp-block-paragraph\">No caso dos autoresponders, voc\u00ea poder\u00e1 ver as estat\u00edsticas acumuladas, o que permitir\u00e1 analisar a efic\u00e1cia e a <strong>evolu\u00e7\u00e3o ao longo<\/strong> do tempo dos autoresponders que tiver criado.<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Compara\u00e7\u00e3o de estat\u00edsticas de newsletter<\/h3>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea poder\u00e1 comparar as estat\u00edsticas de v\u00e1rios boletins e, assim, saber quais temas ou assuntos funcionam melhor para voc\u00ea:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/comparativa-newsletter.jpg\" alt=\"Compara&#xE7;&#xE3;o de estat&#xED;sticas de newsletter\" class=\"wp-image-25552\" style=\"aspect-ratio:2.6666666666666665;width:1024px;height:auto\" title=\"Compara&#xE7;&#xE3;o de estat&#xED;sticas de newsletter\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/comparativa-newsletter.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/comparativa-newsletter-300x113.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/comparativa-newsletter-768x288.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/comparativa-newsletter-110x41.jpg 110w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, uma funcionalidade relacionada com as estat\u00edsticas e o uso da sua conta da Mailrelay<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Estat\u00edsticas do pacote<\/h3>\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quiser saber em detalhes quantos emails j\u00e1 enviou e quantos ainda pode enviar, este \u00e9 o menu onde vai encontrar essa informa\u00e7\u00e3o:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1028\" height=\"293\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-de-bono.jpg\" alt=\"Estat&#xED;sticas do pacote\" class=\"wp-image-25553\" style=\"aspect-ratio:3.508532423208191;width:1028px;height:auto\" title=\"Estat&#xED;sticas do pacote\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-de-bono.jpg 1028w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-de-bono-300x86.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-de-bono-1024x292.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-de-bono-768x219.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-de-bono-110x31.jpg 110w\" sizes=\"auto, (max-width: 1028px) 100vw, 1028px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Ele mostra rapidamente informa\u00e7\u00f5es sobre o uso do pacote e o volume de envios que voc\u00ea ainda pode fazer. Se voc\u00ea clicar em <strong>\u00abver a utiliza\u00e7\u00e3o detalhada do pacote\u00bb<\/strong>, poder\u00e1 ver informa\u00e7\u00f5es completas do uso, com os boletins enviados, as automa\u00e7\u00f5es, o custo de cada envio etc.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/crear-un-autorespondedor.png\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/crear-un-autorespondedor.png\" alt=\"Criar um autoresponder na Mailrelay\" class=\"wp-image-14869\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/crear-un-autorespondedor.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/crear-un-autorespondedor-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/crear-un-autorespondedor-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">13 :\u00b7 Autoresponders e automa\u00e7\u00f5es<\/h2>\n\n<p class=\"wp-block-paragraph\">Esta \u00e9 mais uma das funcionalidades da Mailrelay que voc\u00ea precisa conhecer.<\/p>\n\n<p class=\"wp-block-paragraph\">Para come\u00e7ar, voc\u00ea pode escolher entre dois tipos de automa\u00e7\u00f5es:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"427\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/automatizaciones.jpg\" alt=\"Autoresponders e automa&#xE7;&#xF5;es\" class=\"wp-image-25563\" style=\"aspect-ratio:1.2669789227166277;width:541px;height:auto\" title=\"Autoresponders e automa&#xE7;&#xF5;es\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/automatizaciones.jpg 541w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/automatizaciones-300x237.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/automatizaciones-110x87.jpg 110w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">A de anivers\u00e1rio faz exatamente o esperado: envia uma newsletter ou boletim na data de anivers\u00e1rio da pessoa em quest\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\">E a <strong>\u00abpersonalizada\u00bb<\/strong> permite adicionar uma infinidade de outros triggers:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"575\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/triggers.jpg\" alt=\"triggers e automa&#xE7;&#xF5;es da mailrelay\" class=\"wp-image-25564\" style=\"aspect-ratio:1.7252173913043478;width:992px;height:auto\" title=\"triggers e automa&#xE7;&#xF5;es da mailrelay\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/triggers.jpg 992w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/triggers-300x174.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/triggers-768x445.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/triggers-110x64.jpg 110w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">H\u00e1 muitas op\u00e7\u00f5es, tanto de atividade do assinante quanto de a\u00e7\u00f5es realizadas com o boletim; o ideal \u00e9 que voc\u00ea <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/03\/28\/mailrelay-v3-gerenciando-automacoes-e-autoresponders\/\" target=\"_blank\" rel=\"noopener\">conhe\u00e7a todas as op\u00e7\u00f5es lendo este post<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Assim voc\u00ea ver\u00e1 todo o proveito que pode tirar dessa funcionalidade da Mailrelay.<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Algumas dessas automa\u00e7\u00f5es<\/h3>\n\n<p class=\"wp-block-paragraph\">Como a de cancelamento da assinatura, <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/06\/27\/mailrelay-v3-webhooks-para-conectar-com-sistemas-externos\/\" target=\"_blank\" rel=\"noopener\">podem se conectar a webhooks<\/a>, de forma que \u00e9 poss\u00edvel sincronizar esse cancelamento com um software externo, um CRM etc.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2014\/05\/servidor-smtp-mailrelay.png\" alt=\"Configura&#xE7;&#xF5;es e outras funcionalidades avan&#xE7;adas da Mailrelay\" class=\"wp-image-13137\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"Configura&#xE7;&#xF5;es e outras funcionalidades avan&#xE7;adas da Mailrelay\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2014\/05\/servidor-smtp-mailrelay.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2014\/05\/servidor-smtp-mailrelay-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2014\/05\/servidor-smtp-mailrelay-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">14 :\u00b7 Configura\u00e7\u00f5es e outras funcionalidades avan\u00e7adas da Mailrelay<\/h2>\n\n<p class=\"wp-block-paragraph\">Vamos ver mais algumas utilidades e fun\u00e7\u00f5es um pouco mais avan\u00e7adas, mas \u00fateis.<\/p>\n\n<p class=\"wp-block-paragraph\">A primeira \u00e9 uma que voc\u00ea vai usar com certeza<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Autentica\u00e7\u00e3o de email<\/h3>\n\n<p class=\"wp-block-paragraph\">Este menu vai ajudar voc\u00ea a verificar se fez corretamente as <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/03\/22\/mailrelay-v3-configurando-o-spf-o-dominio-personalizado-e-o-dkim\/\" target=\"_blank\" rel=\"noopener\">configura\u00e7\u00f5es de SPF e DKIM<\/a>, essenciais para que os mailings n\u00e3o tenham problemas de entregabilidade.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"553\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/autenticacion-de-email.jpg\" alt=\"autentica&#xE7;&#xE3;o de email\" class=\"wp-image-25567\" style=\"aspect-ratio:0.9349005424954792;width:517px;height:auto\" title=\"autentica&#xE7;&#xE3;o de email\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/autenticacion-de-email.jpg 517w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/autenticacion-de-email-280x300.jpg 280w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/autenticacion-de-email-110x118.jpg 110w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u25ba Perfis de usu\u00e1rios<\/h3>\n\n<p class=\"wp-block-paragraph\">Esta funcionalidade permite criar diferentes perfis de usu\u00e1rio, de forma que cada usu\u00e1rio tenha determinados acessos.<\/p>\n\n<p class=\"wp-block-paragraph\">Imagine que voc\u00ea quer que um usu\u00e1rio tenha acesso apenas \u00e0 edi\u00e7\u00e3o de boletins e n\u00e3o veja os contatos.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode criar um usu\u00e1rio com essas permiss\u00f5es.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"532\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/perfiles-de-usuarios.jpg\" alt=\"Perfis de usu&#xE1;rios\" class=\"wp-image-25568\" style=\"aspect-ratio:1.0770676691729324;width:573px;height:auto\" title=\"Perfis de usu&#xE1;rios\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/perfiles-de-usuarios.jpg 573w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/perfiles-de-usuarios-300x279.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/perfiles-de-usuarios-110x102.jpg 110w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u25ba Servidor SMTP<\/h3>\n\n<p class=\"wp-block-paragraph\">Muitas empresas que j\u00e1 t\u00eam sistemas de envio internos, CRMs ou que enviam por ferramentas de desktop preferem enviar mailings por um servidor SMTP.<\/p>\n\n<p class=\"wp-block-paragraph\">Essa configura\u00e7\u00e3o \u00e9 muito simples, imediata e transparente para o sistema de envio da empresa.<\/p>\n\n<p class=\"wp-block-paragraph\">Basta trocar os dados do SMTP que a empresa usa atualmente pelos da Mailrelay e, a partir da\u00ed, continuar enviando.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"929\" height=\"302\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/servidor-smtp.jpg\" alt=\"servidor smtp\" class=\"wp-image-25569\" style=\"aspect-ratio:3.076158940397351;width:929px;height:auto\" title=\"servidor smtp\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/servidor-smtp.jpg 929w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/servidor-smtp-300x98.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/servidor-smtp-768x250.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/servidor-smtp-110x36.jpg 110w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Na nova vers\u00e3o da Mailrelay, esses envios SMTP podem ter estat\u00edsticas, assim como os envios feitos pelo pr\u00f3prio painel.<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba API de desenvolvimento para email marketing<\/h3>\n\n<p class=\"wp-block-paragraph\">Todas as contas da Mailrelay incluem acesso a uma API de desenvolvimento:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"690\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/api-de-desarrollo.jpg\" alt=\"API de desenvolvimento para email marketing\" class=\"wp-image-25571\" style=\"aspect-ratio:1.2231884057971014;width:844px;height:auto\" title=\"API de desenvolvimento para email marketing\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/api-de-desarrollo.jpg 844w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/api-de-desarrollo-300x245.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/api-de-desarrollo-768x628.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/api-de-desarrollo-110x90.jpg 110w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Essa API de desenvolvimento tem exemplos em diferentes linguagens de programa\u00e7\u00e3o, como PHP, Ruby, Python etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, n\u00e3o h\u00e1 apenas exemplos: muitas fun\u00e7\u00f5es podem ser testadas diretamente na p\u00e1gina de documenta\u00e7\u00e3o, o que facilita muito ver como as coisas s\u00e3o feitas.<\/p>\n\n<p class=\"wp-block-paragraph\">Com a documenta\u00e7\u00e3o, os exemplos e a possibilidade de testar diretamente na p\u00e1gina de documenta\u00e7\u00e3o, fica muito mais f\u00e1cil desenvolver com a API da Mailrelay.<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba IPs inclu\u00eddos<\/h3>\n\n<p class=\"wp-block-paragraph\">Todos os planos a partir de 1.000.000 de envios incluem os IPs necess\u00e1rios para melhorar a entregabilidade das suas campanhas de mailing.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode dar uma olhada nos planos que incluem IPs <a href=\"https:\/\/mailrelay.com\/pt\/precos\/\" target=\"_blank\" rel=\"noopener\">aqui<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">:\u00b7 H\u00e1 muito mais<\/h2>\n\n<p class=\"wp-block-paragraph\">Sim, a Mailrelay tem muitas outras pequenas funcionalidades que tornam muito f\u00e1cil gerenciar suas campanhas de email marketing.<\/p>\n\n<p class=\"wp-block-paragraph\">E aos poucos novas funcionalidades v\u00e3o sendo adicionadas, ent\u00e3o o melhor \u00e9 voc\u00ea criar uma conta e testar a Mailrelay.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>N\u00e3o h\u00e1 riscos e voc\u00ea n\u00e3o tem nada a perder: s\u00f3 h\u00e1 vantagens.<\/strong><\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO da Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO da Mailrelay. Escreve sobre email marketing, copywriting e convers\u00e3o para pequenas empresas e empreendedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\">Mais artigos do Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Neste post vamos detalhar as funcionalidades da Mailrelay, ponto por ponto, para que voc\u00ea descubra tudo o que a nossa ferramenta de email marketing pode fazer. Se voc\u00ea j\u00e1 \u00e9 usu\u00e1rio, vale a pena ler o post para aproveitar ao m\u00e1ximo a Mailrelay e n\u00e3o deixar passar nenhuma funcionalidade dispon\u00edvel que poderia ajudar voc\u00ea a [&hellip;]<\/p>\n","protected":false},"author":124,"featured_media":59407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[561,880],"tags":[],"class_list":["post-59401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-pt","category-legal-estatisticas-e-diversos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83e\udd47 Funcionalidades da Mailrelay: vantagens para o seu marketing<\/title>\n<meta name=\"description\" content=\"\ud83d\udd25 Descubra as melhores alternativas de ferramentas para fazer email marketing neste post. 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