{"id":61853,"date":"2023-01-16T17:27:41","date_gmt":"2023-01-16T17:27:41","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2023\/01\/16\/criar-landing-pages-de-registro-facil\/"},"modified":"2026-10-07T18:11:02","modified_gmt":"2026-10-07T18:11:02","slug":"criar-landing-pages-de-registro-facil","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2023\/01\/16\/criar-landing-pages-de-registro-facil\/","title":{"rendered":"Criar uma landing page de registro, facilmente, com a Mailrelay"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mailrelay.com\/pt\/landing-pages\/\">As p\u00e1ginas de registro s\u00e3o ferramentas muito \u00fateis<\/a> para potencializar suas campanhas de marketing online, essenciais para a capta\u00e7\u00e3o de leads, de novos clientes em potencial.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea sempre pode levar o tr\u00e1fego de campanhas do Google Ads, das redes sociais ou de <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2022\/10\/25\/12-exemplos-de-newsletters-dicas-e-segredos-para-criar-uma-newsletter-eficaz\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletters<\/a> para o seu site, mas l\u00e1 h\u00e1 distra\u00e7\u00f5es.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9 muito f\u00e1cil que essas pessoas acabem n\u00e3o se inscrevendo. Elas podem come\u00e7ar a olhar outras coisas.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c0s vezes voc\u00ea pode estar interessado nisso, mas outras vezes voc\u00ea <strong>s\u00f3 quer que eles se inscrevam<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Para isso \u00e9 melhor utilizar uma p\u00e1gina de cadastro, que comumente \u00e9 chamada de <em>landing page<\/em>.<\/p>\n\n<p class=\"wp-block-paragraph\">Existem muitas ferramentas boas para criar landing pages. Embora <strong>a maioria tenha um problema bastante importante:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o se integram com a <a href=\"https:\/\/mailrelay.com\/pt\/\">Mailrelay<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">E isso \u00e9 um problema s\u00e9rio, porque gera muitas limita\u00e7\u00f5es.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que na Mailrelay criamos nosso pr\u00f3prio editor de p\u00e1gina de cadastro, muito f\u00e1cil de usar e totalmente integrado \u00e0 sua conta Mailrelay. Assim, todos aqueles novos cadastros que voc\u00ea captar poder\u00e3o receber suas newsletters imediatamente.<\/p>\n\n<p class=\"wp-block-paragraph\">Primeiro, vou falar um pouco sobre a defini\u00e7\u00e3o e os conceitos gerais das landing pages de registro e, <strong>no restante deste artigo<\/strong>, veremos os primeiros passos necess\u00e1rios para que voc\u00ea possa criar sua p\u00e1gina em pouco tempo:<\/p>\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 uma landing page de registro?<\/h2>\n\n<p class=\"wp-block-paragraph\">Embora eu v\u00e1 me concentrar principalmente em explicar como criar uma landing page de registro, antes \u00e9 preciso estabelecer as bases desse conceito para que, mais tarde, voc\u00ea entenda as etapas que comp\u00f5em o processo.<\/p>\n\n<p class=\"wp-block-paragraph\">Aqui, a primeira coisa ser\u00e1 definir o que \u00e9 uma \u201clanding page de registro\u201d ou, em portugu\u00eas, \u201cp\u00e1gina de destino de registro\u201d. Pois bem, esse tipo de p\u00e1gina tem como objetivo fazer com que o visitante deixe seus dados (como e-mail e nome).<\/p>\n\n<p class=\"wp-block-paragraph\">Em outras palavras, sua principal tarefa \u00e9 capturar os dados das pessoas que acessam esta p\u00e1gina. Com isso, estes visitantes se tornam leads ou prospects da empresa ou neg\u00f3cio.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><em>Uma landing page \u00e9 a porta de entrada para o seu neg\u00f3cio. O n\u00famero de leads ou potenciais clientes que voc\u00ea conseguir\u00e1 captar ir\u00e1 depender da sua estrutura, elementos e textos.<\/em><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Caracteriza-se por oferecer um design limpo e simples, sem outros links ou bot\u00f5es, apenas a op\u00e7\u00e3o para se cadastrar. Tamb\u00e9m n\u00e3o mostra um menu de navega\u00e7\u00e3o e cont\u00e9m apenas um t\u00edtulo, uma se\u00e7\u00e3o de benef\u00edcios e um formul\u00e1rio.<\/p>\n\n<p class=\"wp-block-paragraph\">A maneira mais f\u00e1cil de cri\u00e1-las \u00e9 atrav\u00e9s de um criador ou editor visual como o oferecido pela Mailrelay e que veremos mais adiante.<\/p>\n\n<p class=\"wp-block-paragraph\">Por outro lado, \u00e9 importante destacar que a oferta promovida nesse tipo de p\u00e1gina costuma ser gratuita e do interesse do p\u00fablico-alvo. Dessa forma, \u00e9 poss\u00edvel persuadir e capturar seus dados.<\/p>\n\n<p class=\"wp-block-paragraph\">Normalmente, essa oferta gratuita \u00e9 chamada de isca digital ou lead magnet. Dependendo da natureza do neg\u00f3cio, ser\u00e1 de um tipo ou de outro. Alguns exemplos s\u00e3o:<\/p>\n\n<p class=\"wp-block-paragraph\">\u25cf Ebooks.<\/p>\n\n<p class=\"wp-block-paragraph\">\u25cf Cursos.<\/p>\n\n<p class=\"wp-block-paragraph\">\u25cf Testes de software.<\/p>\n\n<p class=\"wp-block-paragraph\">\u25cf Modelos.<\/p>\n\n<p class=\"wp-block-paragraph\">\u25cf Primeira sess\u00e3o gratuita.<\/p>\n\n<p class=\"wp-block-paragraph\">\u25cf Outros descontos.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><em>Uma isca digital \u00e9 um recurso valioso que \u00e9 oferecido em troca dos dados do visitante, para obter prospects que ser\u00e3o clientes em potencial.<\/em><\/strong><\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/04\/Landing-Page.png\" alt=\"Elementos-chave para criar uma landing page\" class=\"wp-image-33763\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/04\/Landing-Page.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/04\/Landing-Page-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/04\/Landing-Page-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Estes artigos tamb\u00e9m podem interessar a voc\u00ea:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2020\/09\/15\/estrategia-do-email-diario-tudo-o-que-voce-precisa-saber-para-aplicar-esta-tecnica\/\">Como Criar a Estrat\u00e9gia do Email Di\u00e1rio Passo a Passo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2020\/01\/07\/6-dicas-para-ajuda-lo-a-aumentar-suas-vendas-com-email-marketing\/\">Aprenda a Vender por Email<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2014\/10\/07\/as-10-dicas-basicas-para-diagramar-suas-newsletters\/\">10 Dicas B\u00e1sicas para Diagramar Newsletters<\/a><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Elementos-chave para criar uma landing page<\/h2>\n\n<p class=\"wp-block-paragraph\">Quando falamos de convers\u00e3o em uma landing page de registro, estamos nos referindo \u00e0 porcentagem de pessoas que nos deixaram seus dados ou, o que d\u00e1 no mesmo, \u00e0 taxa de sucesso da p\u00e1gina.<\/p>\n\n<p class=\"wp-block-paragraph\">Para que seus visitantes sejam incentivados a deixar seus dados no formul\u00e1rio, esta p\u00e1gina deve ter alguns elementos. Vou descrev\u00ea-los todos abaixo.<\/p>\n\n<p class=\"wp-block-paragraph\">Mas, antes, gostaria de mencionar tamb\u00e9m que a convers\u00e3o pode ter objetivos diferentes de acordo com o tipo de oferta e o tipo de neg\u00f3cio. Por exemplo, podemos falar sobre:<\/p>\n\n<p class=\"wp-block-paragraph\">\u25cf Cadastros para um evento.<\/p>\n\n<p class=\"wp-block-paragraph\">\u25cf Registro para uma sess\u00e3o gratuita.<\/p>\n\n<p class=\"wp-block-paragraph\">\u25cf Downloads de materiais.<\/p>\n\n<p class=\"wp-block-paragraph\">\u25cf Teste de software.<\/p>\n\n<p class=\"wp-block-paragraph\">\u25cf Obter descontos e b\u00f4nus.<\/p>\n\n<h3 class=\"wp-block-heading\">Cabe\u00e7alho<\/h3>\n\n<p class=\"wp-block-paragraph\">Ao criar uma landing page, voc\u00ea deve levar em considera\u00e7\u00e3o que a primeira coisa que o usu\u00e1rio ver\u00e1 \u00e9 o cabe\u00e7alho. Ele deve ser envolvente o suficiente para que o visitante siga lendo e, no final, preencha o formul\u00e1rio de cadastro.<\/p>\n\n<p class=\"wp-block-paragraph\">O cabe\u00e7alho \u00e9 composto por:<\/p>\n\n<h4 class=\"wp-block-heading\">T\u00edtulo:<\/h4>\n\n<p class=\"wp-block-paragraph\">O t\u00edtulo corresponde \u00e0 promessa principal da sua oferta ou isca digital. Ele deve ser forte, mas ao mesmo tempo cr\u00edvel. Para cri\u00e1-lo, recomendo que voc\u00ea se baseie na principal vantagem do que est\u00e1 oferecendo.<\/p>\n\n<p class=\"wp-block-paragraph\">Ou seja, a raz\u00e3o n\u00famero um pela qual seus visitantes precisam de sua oferta. Outra recomenda\u00e7\u00e3o \u00e9 usar perguntas, por exemplo <strong><em>\u201ccomo\u201d<\/em><\/strong> e <strong><em>\u201cpor que\u201d<\/em><\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode criar frases que incluam uma obje\u00e7\u00e3o. Por exemplo &#8220;Como otimizar o desempenho do seu PC sem conhecimento sobre computadores&#8221;.<\/p>\n\n<h4 class=\"wp-block-heading\">Subt\u00edtulo:<\/h4>\n\n<p class=\"wp-block-paragraph\">Em seguida, \u00e9 poss\u00edvel ampliar as informa\u00e7\u00f5es do t\u00edtulo. Se voc\u00ea estivesse promovendo um evento, voc\u00ea poderia usar o subt\u00edtulo para mostrar as informa\u00e7\u00f5es mais relevantes. Em qualquer outro caso, servir\u00e1 para especificar para quem \u00e9 a isca digital.<\/p>\n\n<h4 class=\"wp-block-heading\">Bot\u00e3o:<\/h4>\n\n<p class=\"wp-block-paragraph\">Finalmente, o cabe\u00e7alho deve incluir um bot\u00e3o que v\u00e1 diretamente para o formul\u00e1rio nesta p\u00e1gina. \u00c9 essencial que ele se destaque dos demais elementos e que tenha um copy alinhado com a promessa.<\/p>\n\n<p class=\"wp-block-paragraph\">Se estivermos oferecendo inscri\u00e7\u00e3o para um evento gratuito, o bot\u00e3o pode dizer algo como \u201cQuero participar\u201d.<\/p>\n\n<h3 class=\"wp-block-heading\">Vantagens<\/h3>\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s o cabe\u00e7alho, o leitor precisar\u00e1 encontrar mais motivos para acessar o download, evento ou promo\u00e7\u00e3o que voc\u00ea est\u00e1 oferecendo. Portanto, uma se\u00e7\u00e3o de vantagens do que voc\u00ea est\u00e1 oferecendo deve ser adicionada abaixo.<\/p>\n\n<p class=\"wp-block-paragraph\">O ideal seria mostrar de 3 a 5 vantagens. Se colocarmos muitos, podemos perder a aten\u00e7\u00e3o dos visitantes. Nesse caso, menos \u00e9 mais e ajuda a esclarecer os benef\u00edcios que eles poder\u00e3o obter se conclu\u00edrem a a\u00e7\u00e3o proposta.<\/p>\n\n<p class=\"wp-block-paragraph\">Por outro lado, recomenda-se que sejam apresentados na forma de listas com marcadores ou com outra disposi\u00e7\u00e3o que facilite a leitura e seja visualmente atraente.<\/p>\n\n<h3 class=\"wp-block-heading\">Formul\u00e1rio<\/h3>\n\n<p class=\"wp-block-paragraph\">Se falamos em criar uma landing page de registro, o formul\u00e1rio ser\u00e1 a pe\u00e7a chave e fundamental. Por meio dele, as visitas se tornar\u00e3o leads ou prospects para o seu neg\u00f3cio. Portanto, n\u00e3o podemos esquec\u00ea-lo.<\/p>\n\n<p class=\"wp-block-paragraph\">Como conselho principal, eu diria que o ideal \u00e9 que o formul\u00e1rio seja curto e direto. Portanto, solicite apenas os dados realmente necess\u00e1rios. A priori, o nome e o e-mail podem ser suficientes.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00c9 importante observar que um formul\u00e1rio com apenas dois campos tem uma taxa de sucesso maior do que um com cinco, sete ou dez.<\/em><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Por mais relevante e atraente que seja sua oferta, se o formul\u00e1rio for muito longo e pedir muitas informa\u00e7\u00f5es, os usu\u00e1rios podem abandonar o processo de registro.<\/p>\n\n<h3 class=\"wp-block-heading\">Outros aspectos a considerar<\/h3>\n\n<p class=\"wp-block-paragraph\">At\u00e9 agora podemos dizer que descrevemos os principais elementos de uma landing page, mas a verdade \u00e9 que existem outros fatores que devem ser considerados. Por exemplo:<\/p>\n\n<p class=\"wp-block-paragraph\">\u25cf <strong>Imagens<\/strong>. Se voc\u00ea for adicionar imagens, escolha apenas aquelas de boa qualidade e que estejam realmente relacionadas \u00e0 sua oferta. Ou seja, se a imagem agregar valor ao seu objetivo, voc\u00ea pode us\u00e1-la. Caso contr\u00e1rio, \u00e9 melhor n\u00e3o usar imagens.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u25cf Carregamento r\u00e1pido.<\/strong> Outro fator importante \u00e9 a velocidade de carregamento da p\u00e1gina. Lembre-se que os usu\u00e1rios fecham p\u00e1ginas que demoram muito tempo para carregar.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u25cf Depoimentos.<\/strong> Por fim, se voc\u00ea tiver depoimentos que possa compartilhar, \u00e9 recomend\u00e1vel adicionar algum para somar mais um motivo para o cadastro.<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/06\/embudo-conversiones.jpg\" alt=\"Como criar uma landing page com a Mailrelay\" class=\"wp-image-33363\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/06\/embudo-conversiones.jpg 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/06\/embudo-conversiones-300x162.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/06\/embudo-conversiones-110x59.jpg 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Como criar uma landing page com a Mailrelay, primeiros passos com o editor de landing pages<\/h2>\n\n<p class=\"wp-block-paragraph\">Agora vamos ver os passos mais comuns para criar uma p\u00e1gina de destino simples com um formul\u00e1rio de cadastro.<\/p>\n\n<p class=\"wp-block-paragraph\">Algo que voc\u00ea deve considerar, antes de tudo, <strong>\u00e9 que o formul\u00e1rio deve ser criado previamente<\/strong> na se\u00e7\u00e3o <strong>\u201cAssinantes\u201d \u2013 \u201cFormul\u00e1rios de assinatura\u201d<\/strong>, pois s\u00e3o esses formul\u00e1rios j\u00e1 criados que ser\u00e3o inseridos nas p\u00e1ginas de destino.<\/p>\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea ainda n\u00e3o tem nenhum formul\u00e1rio, crie um b\u00e1sico seguindo os passos que voc\u00ea pode ver <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/03\/21\/mailrelay-v3-formularios-de-assinatura\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Depois de cri\u00e1-lo, voc\u00ea pode ir ao menu <strong>\u00abLanding pages\u00bb<\/strong> e usar o bot\u00e3o <strong>\u00abAdicionar\u00bb<\/strong> para criar uma nova. <\/p>\n\n<p class=\"wp-block-paragraph\">Depois de inserir um nome para identificar a p\u00e1gina, voc\u00ea chegar\u00e1 a uma tela como a seguinte:<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-1-1024x452.png\" alt=\"Primeiro passo para criar uma landing page\" class=\"wp-image-61637\" style=\"aspect-ratio:2.265486725663717;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-1-1024x452.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-1-300x132.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-1-768x339.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-1-1536x678.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-1-110x49.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-1-60x26.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-1.png 1871w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Primeiro passo para criar uma landing page<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Esta p\u00e1gina est\u00e1 dividida em tr\u00eas se\u00e7\u00f5es principais, <strong>da esquerda para a direita:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Se\u00e7\u00e3o de elementos.<\/strong> S\u00e3o os diferentes blocos que podem ser adicionados na landing page. Voc\u00ea s\u00f3 precisa arrast\u00e1-los e solt\u00e1-los na zona central (conte\u00fado)<\/li>\n\n\n\n<li><strong>Conte\u00fado<\/strong>. Esta seria uma \u00e1rea de visualiza\u00e7\u00e3o e trabalho onde podemos adicionar o conte\u00fado que ser\u00e1 usado na landing page. Vamos vendo como ela vai ficando.<\/li>\n\n\n\n<li><strong>Op\u00e7\u00f5es<\/strong>. A coluna da direita mostrar\u00e1 as diferentes op\u00e7\u00f5es para o item selecionado, ou para a p\u00e1gina como um todo se nenhum item for selecionado.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Agora vamos trabalhar com essas op\u00e7\u00f5es, passo a passo.<\/p>\n\n<h3 class=\"wp-block-heading\">Selecionar a cor de fundo<\/h3>\n\n<p class=\"wp-block-paragraph\">Uma das primeiras op\u00e7\u00f5es que podemos usar \u00e9 selecionar a cor de fundo de toda a landing page de cadastro.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode deixar a cor padr\u00e3o branca, mas \u00e0s vezes \u00e9 interessante usar outra cor de fundo que combine mais com a sua marca. Faremos isso a partir do bloco de op\u00e7\u00f5es:<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"753\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-2.png\" alt=\"Selecionando a cor de fundo da sua landing page\" class=\"wp-image-61643\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-2.png 715w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-2-285x300.png 285w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-2-110x116.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-2-57x60.png 57w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\"\/><p><\/p>\n<figcaption class=\"wp-element-caption\">Selecionando a cor de fundo da sua landing page<\/figcaption>\n<\/figure>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Neste caso, como eu comentava, iremos \u00e0 <strong>coluna da direita, se\u00e7\u00e3o documento<\/strong>, e depois escolheremos a op\u00e7\u00e3o <strong>\u201cCor de fundo\u201d<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Essa sele\u00e7\u00e3o far\u00e1 com que todo o plano de fundo da p\u00e1gina seja exibido com a cor escolhida.<\/p>\n\n<h3 class=\"wp-block-heading\">Selecionar a cor de fundo do cont\u00eainer principal<\/h3>\n\n<p class=\"wp-block-paragraph\">Para realizar esta tarefa, vamos ver <strong>outra das principais ferramentas do editor<\/strong>, <em>a visualiza\u00e7\u00e3o em lista<\/em>.<\/p>\n\n<p class=\"wp-block-paragraph\">Essa <strong>visualiza\u00e7\u00e3o em lista<\/strong> \u00e9 uma ferramenta muito \u00fatil, e \u00e9 algo que voc\u00ea usar\u00e1 constantemente para editar melhor sua landing page de registro, ent\u00e3o vamos ver:<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-3-1024x456.png\" alt=\"A util&#xED;ssima visualiza&#xE7;&#xE3;o em lista\" class=\"wp-image-61646\" style=\"aspect-ratio:2.245614035087719;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-3-1024x456.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-3-300x133.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-3-768x342.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-3-1536x683.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-3-110x49.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-3-60x27.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-3.png 1881w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A util\u00edssima visualiza\u00e7\u00e3o em lista<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">A visualiza\u00e7\u00e3o em lista \u00e9 exibida clicando em um dos \u00edcones da \u00e1rea superior esquerda, <strong>o quarto \u00edcone<\/strong>. Ao clicar, ser\u00e1 exibida uma <strong>lista de todos os elementos da landing page<\/strong>, organizados de forma hier\u00e1rquica.<\/p>\n\n<p class=\"wp-block-paragraph\">Isso permitir\u00e1 que voc\u00ea mostre as <strong>op\u00e7\u00f5es de bloco de cada um dos itens<\/strong>, e at\u00e9 mesmo mova-os para que apare\u00e7am antes ou depois no editor. Agrup\u00e1-los uns dentro dos outros, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Uma vez selecionado o elemento, veremos como a coluna da direita mostra as op\u00e7\u00f5es para esse bloco espec\u00edfico. Por exemplo, <strong>podemos selecionar a cor de fundo<\/strong> ou modificar a largura.<\/p>\n\n<p class=\"wp-block-paragraph\">Na imagem anterior, voc\u00ea pode ver, \u00e0 direita, como a seta aponta para a op\u00e7\u00e3o <strong>\u00abfundo\u00bb.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>A estrutura padr\u00e3o que temos assim que criamos a landing page \u00e9<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Uma coluna principal maior<\/li>\n\n\n\n<li>Com outra coluna interna menor<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Por que essa estrutura de uma coluna dentro da outra \u00e9 usada?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 feito para que a coluna interna permane\u00e7a sempre centralizada na tela. \u00c9 poss\u00edvel ver na coluna da direita dois valores:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Conte\u00fado<\/strong>. Esta seria a largura do conte\u00fado.<\/li>\n\n\n\n<li><strong>Largura<\/strong>. Esta seria a largura m\u00e1xima da coluna.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Desta forma, ao definir a largura do conte\u00fado um pouco menor, ter\u00edamos uma margem entre a borda do cont\u00eainer e o pr\u00f3prio conte\u00fado.<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-4-1024x453.png\" alt=\"Largura do conte&#xFA;do e largura m&#xE1;xima da coluna\" class=\"wp-image-61651\" style=\"aspect-ratio:2.260485651214128;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-4-1024x453.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-4-300x133.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-4-768x340.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-4-1536x680.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-4-110x49.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-4-60x27.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-4.png 1869w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Largura do conte\u00fado e largura m\u00e1xima da coluna<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">\u00c0 direita da imagem, voc\u00ea pode ver como a largura m\u00e1xima da coluna foi definida para 900px, enquanto a largura do conte\u00fado foi definida para 850px. Deixando assim uma pequena margem.<\/p>\n\n<h3 class=\"wp-block-heading\">Arrastando os itens para a landing page<\/h3>\n\n<p class=\"wp-block-paragraph\">Agora veremos como adicionar novos itens \u00e0 \u00e1rea de trabalho de maneira f\u00e1cil:<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-5-1024x450.png\" alt=\"Adicionando novos itens na landing page\" class=\"wp-image-61655\" style=\"aspect-ratio:2.2755555555555556;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-5-1024x450.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-5-300x132.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-5-768x338.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-5-1536x675.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-5-110x48.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-5-60x26.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-5.png 1886w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Adicionando novos itens na landing page<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">A primeira coisa que voc\u00ea deve fazer \u00e9 selecionar o elemento no painel esquerdo, um separador neste caso, e arrast\u00e1-lo com o mouse at\u00e9 o local desejado na \u00e1rea de conte\u00fado.<\/p>\n\n<p class=\"wp-block-paragraph\">Ao mover o mouse sobre a \u00e1rea de conte\u00fado, veremos uma barra azul, indicando o local pretendido para o conte\u00fado.<\/p>\n\n<h3 class=\"wp-block-heading\">Estruturando o conte\u00fado da p\u00e1gina de destino<\/h3>\n\n<p class=\"wp-block-paragraph\">Provavelmente, mesmo que sua p\u00e1gina de registro seja bastante simples, voc\u00ea vai querer adicionar uma certa quantidade de conte\u00fado a ela. Uma das formas mais f\u00e1ceis de estruturar a landing page \u00e9 atrav\u00e9s do uso de colunas:<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"458\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-6-1024x458.png\" alt=\"V&#xE1;rias op&#xE7;&#xF5;es de coluna da p&#xE1;gina de registro\" class=\"wp-image-61658\" style=\"aspect-ratio:2.2358078602620086;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-6-1024x458.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-6-300x134.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-6-768x344.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-6-1536x688.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-6-110x49.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-6-60x27.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-6.png 1892w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">V\u00e1rias op\u00e7\u00f5es de coluna da p\u00e1gina de registro<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver na imagem acima, existem v\u00e1rias op\u00e7\u00f5es de colunas. <strong>Uma op\u00e7\u00e3o muito \u00fatil \u00e9 a de tr\u00eas colunas<\/strong>, pois nos permitir\u00e1 usar a coluna do meio como separador de conte\u00fado. <\/p>\n\n<p class=\"wp-block-paragraph\">Agora voc\u00ea vai ver o que quero dizer:<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-7-1024x461.png\" alt=\"Uso da coluna do meio como separador em uma landing page da Mailrelay\" class=\"wp-image-61661\" style=\"aspect-ratio:2.2212581344902387;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-7-1024x461.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-7-300x135.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-7-768x346.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-7-1536x692.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-7-110x50.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-7-60x27.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-7.png 1885w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Depois de adicionar as colunas, voc\u00ea pode ir para a &#8220;<strong>visualiza\u00e7\u00e3o em lista<\/strong>&#8221; e selecionar a coluna do meio, \u00e0 direita na coluna do bloco teremos o campo &#8220;<strong>largura<\/strong>&#8221; vazio. Mas se definirmos uma largura de 50px aqui, essa coluna encolher\u00e1 e poder\u00e1 atuar como um separador.<\/p>\n\n<p class=\"wp-block-paragraph\">Dessa forma, as colunas n\u00e3o ficar\u00e3o coladas umas \u00e0s outras, o que poderia dificultar a leitura.<\/p>\n\n<p class=\"wp-block-paragraph\">Depois, basta clicar no s\u00edmbolo <strong>\u00ab+\u00bb<\/strong> para adicionar conte\u00fado \u00e0s colunas.<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-8-1024x497.png\" alt=\"Adicionando conte&#xFA;do &#xE0;s colunas\" class=\"wp-image-61665\" style=\"aspect-ratio:2.0603621730382295;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-8-1024x497.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-8-300x146.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-8-768x373.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-8-1536x746.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-8-110x53.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-8-60x29.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-8.png 1898w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Adicionando conte\u00fado \u00e0s colunas<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Observe que, ao clicar no s\u00edmbolo <strong>\u00ab+\u00bb<\/strong>, voc\u00ea pode escolher entre os blocos dispon\u00edveis, neste caso, por exemplo, um par\u00e1grafo. <\/p>\n\n<p class=\"wp-block-paragraph\">E se adicionamos conte\u00fado, ficaria assim:<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-9-1024x440.png\" alt=\"Adicionando conte&#xFA;do &#xE0;s colunas\" class=\"wp-image-61668\" style=\"aspect-ratio:2.327272727272727;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-9-1024x440.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-9-300x129.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-9-768x330.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-9-1536x660.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-9-110x47.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-9-60x26.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-9.png 1886w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Adicionando conte\u00fado \u00e0s colunas<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">No exemplo, tamb\u00e9m adicionamos um elemento &#8220;<strong>Lista<\/strong>&#8221; abaixo do par\u00e1grafo. \u00c9 poss\u00edvel continuar adicionando itens a esta coluna da mesma maneira. Por exemplo, mais par\u00e1grafos, imagens, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Agora vamos repetir o processo, mas com uma mudan\u00e7a<strong>: vamos adicionar um formul\u00e1rio na terceira coluna:<\/strong><\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-10-1024x461.png\" alt=\"Adicionando um formul&#xE1;rio na landing page\" class=\"wp-image-61672\" style=\"aspect-ratio:2.2212581344902387;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-10-1024x461.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-10-300x135.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-10-768x346.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-10-1536x692.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-10-110x50.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-10-60x27.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-10.png 1882w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Adicionando um formul\u00e1rio na landing page<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Como eu disse no in\u00edcio, s\u00f3 poderemos escolher entre os formul\u00e1rios existentes. Portanto, \u00e9 necess\u00e1rio que voc\u00ea tenha criado previamente os formul\u00e1rios que vai precisar:<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-11-1024x449.png\" alt=\"Selecionando e adicionando o formul&#xE1;rio\" class=\"wp-image-61678\" style=\"aspect-ratio:2.2806236080178173;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-11-1024x449.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-11-300x132.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-11-768x337.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-11-1536x673.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-11-110x48.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-11-60x26.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-11.png 1875w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Selecionando e adicionando o formul\u00e1rio<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Depois de selecionado, o formul\u00e1rio ser\u00e1 incorporado \u00e0 sua p\u00e1gina de registro da seguinte maneira:<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-12-1024x455.png\" alt=\"O formul&#xE1;rio na sua landing page\" class=\"wp-image-61681\" style=\"aspect-ratio:2.2505494505494505;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-12-1024x455.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-12-300x133.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-12-768x342.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-12-1536x683.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-12-110x49.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-12-60x27.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-12.png 1889w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">O formul\u00e1rio na sua landing page<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">A configura\u00e7\u00e3o da cor de fundo do formul\u00e1rio, assim como dos demais elementos, \u00e9 feita na pr\u00f3pria se\u00e7\u00e3o de formul\u00e1rios, n\u00e3o podendo ser feita a partir do pr\u00f3prio menu de landing pages. <\/p>\n\n<p class=\"wp-block-paragraph\">Ou seja, o formul\u00e1rio aparecer\u00e1 nesta se\u00e7\u00e3o conforme voc\u00ea o configurou na origem.<\/p>\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea alterar algo no futuro, lembre-se de que todas as altera\u00e7\u00f5es feitas no formul\u00e1rio ser\u00e3o refletidas na landing page.<\/p>\n\n<h3 class=\"wp-block-heading\">Adicionando imagens \u00e0 p\u00e1gina<\/h3>\n\n<p class=\"wp-block-paragraph\">As imagens s\u00e3o uma parte essencial de qualquer p\u00e1gina de vendas ou registro. Adicion\u00e1-las \u00e9 simples, agora vamos adicionar uma imagem com um texto ao lado. Para fazer isso, primeiro adicionaremos mais duas colunas, abaixo das anteriores:<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-13-1024x454.png\" alt=\"Adicionando mais duas colunas &#xE0; p&#xE1;gina\" class=\"wp-image-61689\" style=\"aspect-ratio:2.2555066079295156;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-13-1024x454.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-13-300x133.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-13-768x340.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-13-1536x681.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-13-110x49.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-13-60x27.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-13.png 1884w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Adicionando mais duas colunas \u00e0 p\u00e1gina<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">O que vamos fazer \u00e9 usar a coluna da esquerda para adicionar uma imagem e a coluna da direita para adicionar um par\u00e1grafo. Desta forma, o conte\u00fado ser\u00e1 estruturado de forma adequada e leg\u00edvel.<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-14-1024x465.png\" alt=\"Fazendo upload de imagens para sua p&#xE1;gina de registro\" class=\"wp-image-61693\" style=\"aspect-ratio:2.2021505376344086;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-14-1024x465.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-14-300x136.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-14-768x348.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-14-1536x697.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-14-110x50.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-14-60x27.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-14.png 1898w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Fazendo upload de imagens para sua p\u00e1gina de registro<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode usar uma imagem que j\u00e1 carregou na Mailrelay ou fazer upload de uma nova do seu computador. <\/p>\n\n<p class=\"wp-block-paragraph\">No entanto, lembre-se de que os recursos de edi\u00e7\u00e3o do gerenciador de landing pages s\u00e3o limitados, por isso \u00e9 necess\u00e1rio fazer o upload das imagens j\u00e1 preparadas.<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-15-1024x456.png\" alt=\"Landing page com imagens\" class=\"wp-image-61701\" style=\"aspect-ratio:2.245614035087719;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-15-1024x456.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-15-300x134.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-15-768x342.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-15-1536x684.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-15-110x49.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-15-60x27.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-15.png 1880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Landing page com imagens<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Ao clicar na imagem, o sistema ir\u00e1 exibir dois c\u00edrculos que nos permitem estic\u00e1-la para dar o tamanho que queremos. Embora, como mencionei antes, seja uma funcionalidade bastante limitada, por isso \u00e9 melhor que voc\u00ea carregue a imagem j\u00e1 preparada.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c0 direita, nas op\u00e7\u00f5es de bloco, tamb\u00e9m podemos alterar a largura ou definir um atributo de texto alternativo para a imagem.<\/p>\n\n<h3 class=\"wp-block-heading\">Adicionando um bot\u00e3o na landing page<\/h3>\n\n<p class=\"wp-block-paragraph\">Embora n\u00e3o seja recomendado adicionar elementos que possam desviar a aten\u00e7\u00e3o da a\u00e7\u00e3o principal, como este \u00e9 um artigo de exemplo, vamos ver como adicionar um bot\u00e3o.<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-16-1024x459.png\" alt=\"Adicionando um bot&#xE3;o &#xE0; p&#xE1;gina de registro\" class=\"wp-image-61709\" style=\"aspect-ratio:2.2309368191721135;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-16-1024x459.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-16-300x135.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-16-768x344.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-16-1536x689.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-16-110x49.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-16-60x27.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-16.png 1884w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Adicionando um bot\u00e3o \u00e0 p\u00e1gina de registro<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Na imagem, foram destacados os itens que permitem selecionar o alinhamento do bot\u00e3o, para centraliz\u00e1-lo, por exemplo, e a op\u00e7\u00e3o de adicionar um link para que o visitante possa realizar uma a\u00e7\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\">Agora vou mostrar uma imagem com o resultado final:<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-17-1024x608.png\" alt=\"Resultado final da p&#xE1;gina de cadastro ou landing page\" class=\"wp-image-61712\" style=\"aspect-ratio:1.6842105263157894;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-17-1024x608.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-17-300x178.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-17-768x456.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-17-110x65.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-17-60x36.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-17.png 1499w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Resultado final da p\u00e1gina de cadastro ou landing page<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Em suma, uma ferramenta para captar leads muito \u00fatil<\/h2>\n\n<p class=\"wp-block-paragraph\">Criamos uma p\u00e1gina de cadastro simples, mas com os itens essenciais para que ela cumpra sua fun\u00e7\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\">Recomendamos que voc\u00ea fa\u00e7a v\u00e1rios testes, n\u00e3o se esque\u00e7a de publicar a p\u00e1gina, para que ela ofere\u00e7a uma URL que voc\u00ea pode compartilhar em suas campanhas:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"384\" height=\"613\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-18.png\" alt=\"Publicar a landing page para obter sua URL na Mailrelay\" class=\"wp-image-61716\" style=\"aspect-ratio:0.6264274061990212;width:384px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-18.png 384w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-18-188x300.png 188w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-18-110x176.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/01\/landing-pages-18-38x60.png 38w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/><\/figure>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><\/figure>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Esperamos que esta funcionalidade ajude muito voc\u00ea a captar novos contatos.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Conhe\u00e7a a fundo nosso <a href=\"https:\/\/mailrelay.com\/pt\/email-marketing\/\">servi\u00e7o de email marketing<\/a> gratuito!<\/p>\n\n<p class=\"wp-block-paragraph\">Cuide especialmente do <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/call-to-action-cta\/\" target=\"_blank\" rel=\"noopener\">call to action (CTA)<\/a> dessas p\u00e1ginas, pois grande parte da convers\u00e3o final depende dele.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO da Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO da Mailrelay. Escreve sobre email marketing, copywriting e convers\u00e3o para PMEs e empreendedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\">Mais artigos do Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As p\u00e1ginas de registro s\u00e3o ferramentas muito \u00fateis para potencializar suas campanhas de marketing online, essenciais para a capta\u00e7\u00e3o de leads, de novos clientes em potencial. Voc\u00ea sempre pode levar o tr\u00e1fego de campanhas do Google Ads, das redes sociais ou de newsletters para o seu site, mas l\u00e1 h\u00e1 distra\u00e7\u00f5es. \u00c9 muito f\u00e1cil que [&hellip;]<\/p>\n","protected":false},"author":124,"featured_media":61857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[870,580],"tags":[],"class_list":["post-61853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diversos","category-marketing-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25ba Landing Page: Crie P\u00e1ginas de Registro Facilmente | Mailrelay<\/title>\n<meta name=\"description\" content=\"\ud83d\udd11\ud83d\udcbb Potencialize suas campanhas de marketing online com landing pages de registro. 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