{"id":63409,"date":"2023-04-04T02:04:37","date_gmt":"2023-04-04T02:04:37","guid":{"rendered":"https:\/\/mailrelay.com\/?p=63409"},"modified":"2026-10-07T10:34:23","modified_gmt":"2026-10-07T10:34:23","slug":"glossario-basico-de-email-marketing","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2023\/04\/04\/glossario-basico-de-email-marketing\/","title":{"rendered":"Gloss\u00e1rio b\u00e1sico de email marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Neste artigo, vamos ver alguns dos <strong>termos mais importantes relacionados ao email marketing<\/strong>, para deixar mais claras as poss\u00edveis diferen\u00e7as e o que significa cada um dos conceitos.<\/p>\n\n<p class=\"wp-block-paragraph\">N\u00e3o \u00e9 um artigo muito longo, e vamos apresentar todos os conceitos de forma resumida, para focar apenas no que importa.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea ver\u00e1 que alguns conceitos s\u00e3o bastante parecidos, embora com pequenas nuances.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea vai perceber at\u00e9 que alguns deles podem ser usados como sin\u00f4nimos sem grandes problemas.<\/p>\n\n<p class=\"wp-block-paragraph\">Vamos come\u00e7ar pelo b\u00e1sico<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u00b7 Email<\/h2>\n\n<p class=\"wp-block-paragraph\">Um email \u00e9 uma mensagem eletr\u00f4nica que funciona como a vers\u00e3o digital das antigas cartas.<\/p>\n\n<p class=\"wp-block-paragraph\">Ele permite a comunica\u00e7\u00e3o entre um remetente e um ou mais destinat\u00e1rios, de forma pr\u00e1tica, imediata e privada.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c0s vezes, o termo tamb\u00e9m \u00e9 usado para se referir \u00e0 conta ou ao endere\u00e7o de email, ou seja, a caixa postal eletr\u00f4nica para a qual as mensagens podem ser enviadas.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00b7 <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/provedor-de-email-esp\/\">ESP<\/a><\/h2>\n\n<p class=\"wp-block-paragraph\"><em>\u00abEmail Service Provider\u00bb<\/em>, ou provedor de servi\u00e7os de email.<\/p>\n\n<p class=\"wp-block-paragraph\">Por tr\u00e1s dessa sigla t\u00e3o estranha est\u00e3o empresas que voc\u00ea certamente conhece, como <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2022\/11\/08\/como-enviar-uma-newsletter-guia-passo-a-passo\/\" target=\"_blank\" rel=\"noopener\">Gmail<\/a>, Outlook ou Yahoo!<\/p>\n\n<p class=\"wp-block-paragraph\">S\u00e3o essas empresas que permitem criar endere\u00e7os de email, al\u00e9m de gerenciar, enviar e receber emails.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00b7 Cliente de email<\/h2>\n\n<p class=\"wp-block-paragraph\">S\u00e3o os aplicativos que trabalham com os servi\u00e7os oferecidos pelo ESP.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode v\u00ea-los como uma interface que fica por cima e ajuda a gerenciar seus emails, para que voc\u00ea possa escrever novas mensagens, receber, responder, excluir etc.<\/p>\n\n<p class=\"wp-block-paragraph\">S\u00e3o aplicativos que n\u00e3o foram pensados para gerenciar envios em massa de email: embora voc\u00ea possa enviar mensagens com v\u00e1rias pessoas em c\u00f3pia, o volume que conseguem enviar \u00e9 muito pequeno. Lembre-se tamb\u00e9m de que existem limites de volume definidos pelos ESPs.<\/p>\n\n<p class=\"wp-block-paragraph\">O uso desses programas se limita ao envio e recebimento de emails no \u00e2mbito pessoal ou do escrit\u00f3rio.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/10\/beneficios-del-email-marketing.png\" alt=\"Email marketing, defini&#xE7;&#xE3;o\" class=\"wp-image-17603\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"Email marketing, defini&#xE7;&#xE3;o\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/10\/beneficios-del-email-marketing.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/10\/beneficios-del-email-marketing-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/10\/beneficios-del-email-marketing-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u00b7 Email marketing, defini\u00e7\u00e3o<\/h2>\n\n<p class=\"wp-block-paragraph\">Este \u00e9 o termo geral que costuma ser usado para <strong>englobar todas as a\u00e7\u00f5es de marketing que usam o email como meio<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Isso inclui o envio de newsletters, o envio de mailings em massa ou <a href=\"https:\/\/mailrelay.com\/pt\/emails-transaccionais\/\">o uso de emails transacionais<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Enviar um mailing em massa para 20.000 contatos n\u00e3o \u00e9 a mesma coisa que enviar um email transacional de recupera\u00e7\u00e3o de carrinho de compras.<\/p>\n\n<p class=\"wp-block-paragraph\">S\u00e3o a\u00e7\u00f5es diferentes, mas ambas usam o email como meio e, portanto, podemos englob\u00e1-las no email marketing.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>O email marketing<\/strong> \u00e9 uma ferramenta de marketing rent\u00e1vel e eficaz por ser um canal direto e privado.<\/p>\n\n<p class=\"wp-block-paragraph\">Ao contr\u00e1rio de outras ferramentas, temos um alcance de atua\u00e7\u00e3o maior e uma influ\u00eancia externa (ru\u00eddo) muito menor.<\/p>\n\n<p class=\"wp-block-paragraph\">Esse \u00e9 um dos fatores que mais determinam a sua efic\u00e1cia.<\/p>\n\n<p class=\"wp-block-paragraph\">Quanto ao custo, ele tamb\u00e9m costuma ser menor que o de outras ferramentas, entre outros motivos porque n\u00e3o \u00e9 afetado pelo volume da concorr\u00eancia.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00b7 Ferramenta de email marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Existem muitas <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2022\/12\/26\/comparativas-de-programas-de-email-marketing-mailrelay-vs-acumbamail-vs-mailjet\/\" target=\"_blank\" rel=\"noopener\">ferramentas de email marketing<\/a> no mercado, e a sua fun\u00e7\u00e3o mais b\u00e1sica \u00e9 permitir:<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 A gest\u00e3o da sua lista de contatos<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 Preparar o design dos seus <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/boletim-informativo\/\">boletins<\/a> ou newsletters de forma simples<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 Fazer o envio deles<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 Gerenciar poss\u00edveis erros, descadastros etc.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 E oferecer estat\u00edsticas<\/p>\n\n<p class=\"wp-block-paragraph\">Depois, dependendo da ferramenta que voc\u00ea escolher, poder\u00e1 ter ainda mais fun\u00e7\u00f5es; no caso da Mailrelay, por exemplo, voc\u00ea pode ver as mais importantes <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2022\/10\/18\/caracteristicas-detalhadas-da-mailrelay-todas-as-vantagens-oferecidas-pelo-programa-de-email-marketing-gratis\/\" target=\"_blank\" rel=\"noopener\">aqui<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Ao contr\u00e1rio dos clientes de email, as ferramentas de email marketing n\u00e3o permitem receber nem gerenciar as respostas aos mailings que voc\u00ea enviar.<\/p>\n\n<p class=\"wp-block-paragraph\">Algumas informa\u00e7\u00f5es \u00fateis que as ferramentas de email marketing podem oferecer s\u00e3o:<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Taxa de abertura (open rate)<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00c9 o volume de emails abertos em rela\u00e7\u00e3o ao total de enviados.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9 uma m\u00e9trica ou estat\u00edstica que tradicionalmente tem sido muito usada para avaliar os resultados das <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2021\/04\/01\/campanhas-de-mailing\/\">campanhas de email<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Atualmente, esse dado n\u00e3o est\u00e1 em seu melhor momento devido a restri\u00e7\u00f5es e intermedia\u00e7\u00f5es dos ESPs, por isso a informa\u00e7\u00e3o oferecida costuma n\u00e3o ser t\u00e3o completa ou nem sempre est\u00e1 dispon\u00edvel.<\/p>\n\n<p class=\"wp-block-paragraph\">Em vez disso, \u00e9 mais eficiente avaliar os resultados a partir de outros dados, como a taxa de cliques.<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Taxa de cliques<\/h3>\n\n<p class=\"wp-block-paragraph\">Essa informa\u00e7\u00e3o est\u00e1 relacionada ao volume de cliques nos links que voc\u00ea incluir no seu email.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9 uma informa\u00e7\u00e3o interessante que, al\u00e9m disso, vai ajudar voc\u00ea a entender melhor os interesses dos seus assinantes.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00b7 SPAM<\/h2>\n\n<p class=\"wp-block-paragraph\">Emails indesejados, ou seja, emails que voc\u00ea recebe sem ter solicitado informa\u00e7\u00f5es, muitas vezes sem conhecer o remetente.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9 uma pr\u00e1tica penalizada pelos ESPs, que tentam limitar e bloquear esse tipo de envio.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00b7 Listas de emails (bases de dados de contatos)<\/h2>\n\n<p class=\"wp-block-paragraph\">Este termo se refere \u00e0 lista de contatos, os emails dos nossos clientes ou clientes potenciais.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9 essa lista com os emails que importamos para a ferramenta de email marketing para poder fazer os mailings ou envios de newsletters.<\/p>\n\n<p class=\"wp-block-paragraph\">No formato mais b\u00e1sico, essa lista ter\u00e1 apenas emails, mas tamb\u00e9m \u00e9 poss\u00edvel incluir outros dados:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Nomes<\/li>\n\n\n\n<li>Telefones<\/li>\n\n\n\n<li>Endere\u00e7os<\/li>\n\n\n\n<li>Prefer\u00eancias<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Informa\u00e7\u00f5es que podem nos ajudar a segmentar (filtrar) as listas e adicionar informa\u00e7\u00f5es extras aos emails para personaliz\u00e1-los ainda mais.<\/p>\n\n<p class=\"wp-block-paragraph\">Essas listas de emails podem ser importadas para as ferramentas de email marketing, mas tamb\u00e9m \u00e9 poss\u00edvel exportar essas informa\u00e7\u00f5es a partir delas.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/10\/envios-masivos-de-email.png\" alt=\"Envios em massa de email marketing\" class=\"wp-image-17702\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/10\/envios-masivos-de-email.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/10\/envios-masivos-de-email-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/10\/envios-masivos-de-email-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u00b7 Email em massa ou mailing em massa<\/h2>\n\n<p class=\"wp-block-paragraph\">Muitas vezes, trocamos email marketing por email em massa ou <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2022\/11\/08\/como-enviar-uma-newsletter-guia-passo-a-passo\/\" target=\"_blank\" rel=\"noopener\">mailing em massa<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Embora sejam usados como sin\u00f4nimos, o email em massa se refere ao envio de emails para um grande volume de contatos.<\/p>\n\n<p class=\"wp-block-paragraph\">O normal \u00e9 que essas comunica\u00e7\u00f5es tenham um car\u00e1ter promocional, ou seja, que tenham uma <strong>inten\u00e7\u00e3o de venda.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Um aspecto que merece cuidado <\/strong>\u00e9 a quest\u00e3o do consentimento e da permiss\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\">Mesmo que estejamos enviando um mailing para milhares de contatos, precisamos ter a permiss\u00e3o de todos eles.<\/p>\n\n<p class=\"wp-block-paragraph\">Ou seja, em algum momento esses contatos precisam ter solicitado ativamente receber informa\u00e7\u00f5es nossas.<\/p>\n\n<p class=\"wp-block-paragraph\">Se n\u00e3o fizermos assim, corremos o risco de ser <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2023\/02\/21\/o-que-e-spam-como-evitar-que-os-emails-caiam-na-pasta-de-spam\/\" target=\"_blank\" rel=\"noopener\">considerados spam<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9 preciso ter cuidado com isso, pois pode afetar todos os envios que fizermos com o nosso dom\u00ednio.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/09\/exito-en-tu-newsletter.png\" alt=\"Newsletters ou boletins informativos\" class=\"wp-image-17238\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"Newsletters ou boletins informativos\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/09\/exito-en-tu-newsletter.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/09\/exito-en-tu-newsletter-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/09\/exito-en-tu-newsletter-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u00b7 Newsletters ou boletins informativos<\/h2>\n\n<p class=\"wp-block-paragraph\">Eles tamb\u00e9m podem ser considerados um tipo de envio em massa, mas h\u00e1 uma diferen\u00e7a principal: o objetivo da divulga\u00e7\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\">Neste caso, o objetivo \u00e9 mais informativo do que promocional.<\/p>\n\n<p class=\"wp-block-paragraph\">Um exemplo desse tipo de divulga\u00e7\u00e3o seria o envio dos conte\u00fados de um blog quando s\u00e3o publicados.<\/p>\n\n<p class=\"wp-block-paragraph\">Dessa forma, busca-se alcan\u00e7ar diversos objetivos:<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 Aumentar a visibilidade da marca ou dos produtos<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 Conseguir tr\u00e1fego e visitas para o blog<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 Manter o interesse dos clientes potenciais<\/p>\n\n<p class=\"wp-block-paragraph\">Em resumo, embora tenha um car\u00e1ter informativo, na verdade estamos trabalhando a venda a m\u00e9dio e longo prazo.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"300\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/email-marketing-machine-learning.png\" alt=\"Envios de emails transacionais\" class=\"wp-image-19664\" style=\"aspect-ratio:2.1;width:630px;height:auto\" title=\"Envios de emails transacionais\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/email-marketing-machine-learning.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/email-marketing-machine-learning-300x143.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/05\/email-marketing-machine-learning-110x52.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u00b7 Envios de emails transacionais<\/h2>\n\n<p class=\"wp-block-paragraph\">Os emails transacionais s\u00e3o outra estrat\u00e9gia que faz parte do email marketing, embora neste caso <strong>se trate de envios individuais (1 a 1).<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Eles podem ter objetivos diversos, tanto informativos quanto promocionais:<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 Informar sobre o cadastro do usu\u00e1rio<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 Emails de recupera\u00e7\u00e3o de carrinho abandonado<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 Ou de recupera\u00e7\u00e3o de senha<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 Informar sobre o status de um pedido<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 At\u00e9 mesmo a entrega de um desconto ou lead magnet<\/p>\n\n<p class=\"wp-block-paragraph\">Embora, a princ\u00edpio, nem todos esses emails sejam destinados a vender, \u00e9 poss\u00edvel seguir certas estrat\u00e9gias para incentivar as vendas, como incluir links para o site ou para produtos relacionados.<\/p>\n\n<p class=\"wp-block-paragraph\">Talvez um dos emails transacionais mais conhecidos seja o t\u00edpico <strong>\u00abemail de boas-vindas\u00bb<\/strong> que costumamos receber quando nos cadastramos em qualquer site.<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba API de envio de emails<\/h3>\n\n<p class=\"wp-block-paragraph\">Alguns emails transacionais podem ser enviados pela pr\u00f3pria ferramenta de email marketing. \u00c9 o caso dos emails de boas-vindas.<\/p>\n\n<p class=\"wp-block-paragraph\">Outros, por\u00e9m, n\u00e3o podem ser configurados na pr\u00f3pria ferramenta de email marketing, pela complexidade das situa\u00e7\u00f5es ou pela necessidade de mais informa\u00e7\u00f5es.<\/p>\n\n<p class=\"wp-block-paragraph\">Imagine o caso em que temos informa\u00e7\u00f5es compartilhadas com um CRM: nesse caso, para extrair as informa\u00e7\u00f5es e enviar os emails, vamos precisar de uma ferramenta de desenvolvimento.<\/p>\n\n<p class=\"wp-block-paragraph\">Nesses casos, costuma-se usar uma API de desenvolvimento, pois ela permite conectar a ferramenta de email marketing com sistemas externos.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2014\/05\/servidor-smtp-mailrelay.png\" alt=\"SMTP e servidor SMTP\" class=\"wp-image-13137\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"SMTP e servidor SMTP\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2014\/05\/servidor-smtp-mailrelay.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2014\/05\/servidor-smtp-mailrelay-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2014\/05\/servidor-smtp-mailrelay-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">\u00b7 SMTP e servidor SMTP<\/h2>\n\n<p class=\"wp-block-paragraph\"><em>\u00abSimple Mail Transfer Protocol\u00bb<\/em>, ou protocolo simples de transfer\u00eancia de emails.<\/p>\n\n<p class=\"wp-block-paragraph\">Por tr\u00e1s dessa sigla t\u00e9cnica est\u00e1 a linguagem que os servidores ou outras m\u00e1quinas usam para enviar mensagens de correio eletr\u00f4nico (emails).<\/p>\n\n<p class=\"wp-block-paragraph\">De forma bem simplificada, podemos pensar no <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/email-transacional\/\" target=\"_blank\" rel=\"noopener\">SMTP<\/a> como uma ferramenta para nos conectarmos ao servidor (computador) que far\u00e1 o envio dos emails.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Vamos ver com um exemplo claro.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem o seu computador de mesa ou notebook, onde instalou o Outlook para desktop ou o Thunderbird; para enviar seus emails, voc\u00ea precisa se conectar a um servidor ou computador externo (servidor SMTP), que ser\u00e1 o respons\u00e1vel por enviar o seu email.<\/p>\n\n<p class=\"wp-block-paragraph\">Assim, a sua m\u00e1quina se conecta a outra, que \u00e9 a encarregada de enviar o email.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00b7 Fim do gloss\u00e1rio de email marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Com este breve gloss\u00e1rio, acredito que tratamos os conceitos mais importantes, para que voc\u00ea tenha uma ideia dos conceitos do email marketing e entenda melhor qualquer conte\u00fado ou artigo relacionado.<\/p>\n\n<p class=\"wp-block-paragraph\">Espero que voc\u00ea tenha gostado e, acima de tudo, que seja \u00fatil para voc\u00ea.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO da Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO da Mailrelay. Escreve sobre email marketing, copywriting e convers\u00e3o para PMEs e empreendedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\">Mais artigos do Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Neste artigo, vamos ver alguns dos termos mais importantes relacionados ao email marketing, para deixar mais claras as poss\u00edveis diferen\u00e7as e o que significa cada um dos conceitos. N\u00e3o \u00e9 um artigo muito longo, e vamos apresentar todos os conceitos de forma resumida, para focar apenas no que importa. Voc\u00ea ver\u00e1 que alguns conceitos s\u00e3o [&hellip;]<\/p>\n","protected":false},"author":124,"featured_media":63413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[561,880],"tags":[],"class_list":["post-63409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-pt","category-legal-estatisticas-e-diversos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gloss\u00e1rio b\u00e1sico de email marketing: termos-chave<\/title>\n<meta name=\"description\" content=\"Neste artigo, vamos ver alguns dos termos mais importantes relacionados ao email marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/pt\/blog\/2023\/04\/04\/glossario-basico-de-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gloss\u00e1rio b\u00e1sico de email marketing: termos-chave\" \/>\n<meta property=\"og:description\" content=\"Neste artigo, vamos ver alguns dos termos mais importantes relacionados ao email marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/pt\/blog\/2023\/04\/04\/glossario-basico-de-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-04T02:04:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T10:34:23+00:00\" \/>\n<meta property=\"og:image\" 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Se form\u00f3 en EAE Business School.","sameAs":["https:\/\/www.linkedin.com\/in\/joseargudo"],"url":"https:\/\/mailrelay.com\/pt\/blog\/author\/jose\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/04\/Glossario-basico-de-email-marketing.jpg",630,340,false],"thumbnail":["https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/04\/Glossario-basico-de-email-marketing-150x150.jpg",150,150,true],"medium":["https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/04\/Glossario-basico-de-email-marketing-300x162.jpg",300,162,true],"medium_large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/04\/Glossario-basico-de-email-marketing.jpg",630,340,false],"large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/04\/Glossario-basico-de-email-marketing.jpg",630,340,false],"1536x1536":["https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/04\/Glossario-basico-de-email-marketing.jpg",630,340,false],"2048x2048":["https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/04\/Glossario-basico-de-email-marketing.jpg",630,340,false],"testimonials":["https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/04\/Glossario-basico-de-email-marketing-110x59.jpg",110,59,true],"author-image":["https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/04\/Glossario-basico-de-email-marketing-60x32.jpg",60,32,true],"yarpp-thumbnail":["https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/04\/Glossario-basico-de-email-marketing.jpg",120,65,false]},"uagb_author_info":{"display_name":"Jose Argudo","author_link":"https:\/\/mailrelay.com\/pt\/blog\/author\/jose\/"},"uagb_comment_info":12,"uagb_excerpt":"Neste artigo, vamos ver alguns dos termos mais importantes relacionados ao email marketing, para deixar mais claras as poss\u00edveis diferen\u00e7as e o que significa cada um dos conceitos. N\u00e3o \u00e9 um artigo muito longo, e vamos apresentar todos os conceitos de forma resumida, para focar apenas no que importa. Voc\u00ea ver\u00e1 que alguns conceitos s\u00e3o&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/posts\/63409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/comments?post=63409"}],"version-history":[{"count":3,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/posts\/63409\/revisions"}],"predecessor-version":[{"id":100027,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/posts\/63409\/revisions\/100027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media\/63413"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/media?parent=63409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/categories?post=63409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailrelay.com\/pt\/wp-json\/wp\/v2\/tags?post=63409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}