{"id":79181,"date":"2024-04-02T17:43:34","date_gmt":"2024-04-02T17:43:34","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2024\/04\/02\/autenticacao-de-emails-em-2024-como-adaptar-seu-email-marketing\/"},"modified":"2024-09-24T12:19:53","modified_gmt":"2024-09-24T12:19:53","slug":"autenticacao-de-emails-em-2024-como-adaptar-seu-email-marketing","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2024\/04\/02\/autenticacao-de-emails-em-2024-como-adaptar-seu-email-marketing\/","title":{"rendered":"Autentica\u00e7\u00e3o de emails em 2024: Como adaptar seu email marketing"},"content":{"rendered":"\n<p>O email marketing continua sendo uma das ferramentas mais poderosas para o mundo do marketing digital.<\/p>\n\n\n\n<p><strong>Especialmente porque gra\u00e7as \u00e0 ascens\u00e3o do com\u00e9rcio eletr\u00f4nico, a rela\u00e7\u00e3o entre marcas e consumidores encontrou no email um canal direto e personalizado.<\/strong> <\/p>\n\n\n\n<p><strong>No entanto, esse n\u00famero crescente de emails enviados tamb\u00e9m foi acompanhado por desafios, como seguran\u00e7a (phishing) e spam, que amea\u00e7am a efic\u00e1cia desse canal.<\/strong><\/p>\n\n\n\n<p>\u00c9 nesse cen\u00e1rio, onde a seguran\u00e7a e os investimentos s\u00e3o cada vez mais importantes, que a autentica\u00e7\u00e3o de email se torna cada vez mais necess\u00e1ria.<\/p>\n\n\n\n<p><strong>Continue lendo, pois veremos informa\u00e7\u00f5es muito importantes sobre este t\u00f3pico.<\/strong> <\/p>\n\n\n\n<p>Vitais para suas <strong>campanhas de email marketing<\/strong>.<\/p>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Import\u00e2ncia da autentica\u00e7\u00e3o de email<\/h2>\n\n\n\n<p><strong>A autentica\u00e7\u00e3o de email \u00e9 um processo que permite verificar a identidade do remetente de um email.<\/strong><\/p>\n\n\n\n<p>Dessa maneira, os filtros podem garantir que a mensagem \u00e9 leg\u00edtima e n\u00e3o uma amea\u00e7a poss\u00edvel como phishing ou scam. <\/p>\n\n\n\n<p>Tamb\u00e9m \u00e9 crucial manter a confian\u00e7a dos destinat\u00e1rios e garantir que as mensagens que eles est\u00e3o recebendo est\u00e3o sendo enviadas por fontes confi\u00e1veis. <\/p>\n\n\n\n<p>Por tudo isso, a autentica\u00e7\u00e3o adequada tamb\u00e9m ajuda a melhorar a entrega das campanhas de email. <\/p>\n\n\n\n<p>Isto \u00e9 vital para criar campanhas que n\u00e3o ser\u00e3o consideradas como spam. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Novas medidas adotadas pelo Gmail<\/h2>\n\n\n\n<p>Em resposta \u00e0 necessidade de melhorar a seguran\u00e7a e reduzir o spam, o <strong>Gmail<\/strong> anunciou novas medidas que entrar\u00e3o em vigor em 2024. <\/p>\n\n\n\n<p>\ud83d\udc49 Voc\u00ea pode ler mais sobre essas medidas <a href=\"https:\/\/blog.google\/products\/gmail\/gmail-security-authentication-spam-protection\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a>.<\/p>\n\n\n\n<p>Essas medidas incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exigir que os remetentes autentiquem seus emails<\/li>\n\n\n\n<li>Oferecer op\u00e7\u00f5es de cancelamento de assinatura f\u00e1ceis de usar <\/li>\n\n\n\n<li>E reduzir o n\u00famero de spam complaints <\/li>\n<\/ul>\n\n\n\n<p>O Gmail, como um dos <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/provedor-de-email-esp\/\" target=\"_blank\" rel=\"noreferrer noopener\">provedores de servi\u00e7os de email<\/a> mais populares, defende essas pr\u00e1ticas h\u00e1 anos.<\/p>\n\n\n\n<p><strong>No entanto, n\u00e3o se trata mais de sugest\u00f5es.<\/strong><\/p>\n\n\n\n<p>Os emails que n\u00e3o atenderem a essas diretrizes ser\u00e3o devolvidos.<\/p>\n\n\n\n<p>Com essas novas medidas, o Gmail espera n\u00e3o apenas melhorar o cliente de email para seus usu\u00e1rios. <\/p>\n\n\n\n<p>Mas tamb\u00e9m estabelecer um padr\u00e3o para o setor de <a href=\"https:\/\/mailrelay.com\/pt\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>, incentivando outros provedores de servi\u00e7os de email a seguir seu exemplo.<\/p>\n\n\n\n<p>Ent\u00e3o, provavelmente, o que o Gmail est\u00e1 exigindo tamb\u00e9m ser\u00e1 adotado por outros ESPs (Hotmail), Yahoo! e outros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc Importante:<\/h3>\n\n\n\n<p>Essas altera\u00e7\u00f5es n\u00e3o afetar\u00e3o apenas os emails alojados nos dom\u00ednios Gmail.com e similares.<\/p>\n\n\n\n<p>Tamb\u00e9m para seus dom\u00ednios com planos pagos.<\/p>\n\n\n\n<p>Como voc\u00ea pode ver, \u00e9 uma mudan\u00e7a importante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc Quando?<\/h3>\n\n\n\n<p><strong>Essas medidas come\u00e7ar\u00e3o a entrar em vigor em fevereiro de 2024.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/inbox-1.jpg\" alt=\"Detalhes das novas medidas de autentica\u00e7\u00e3o de email do Gmail\" class=\"wp-image-70977\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/inbox-1.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/inbox-1-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/inbox-1-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/inbox-1-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/inbox-1-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Detalhes das novas medidas de autentica\u00e7\u00e3o de email do Gmail<\/h2>\n\n\n\n<p>Antes de continuar, revisaremos as principais demandas de autentica\u00e7\u00e3o de email do Gmail para este 2024.<\/p>\n\n\n\n<p>Para que fique muito claro sobre o que eles est\u00e3o solicitando:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2713 Autentica\u00e7\u00e3o de email:<\/h3>\n\n\n\n<p>O Gmail exigir\u00e1 que os remetentes que enviam email marketing autentiquem seus emails. <\/p>\n\n\n\n<p>Garantindo assim que os destinat\u00e1rios possam confiar na fonte da mensagem. <\/p>\n\n\n\n<p><strong>Como configurar essa autentica\u00e7\u00e3o?<\/strong><\/p>\n\n\n\n<p><strong>Na verdade, todos os remetentes ter\u00e3o que configurar esses registros no DNS do dom\u00ednio:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SPF<\/li>\n\n\n\n<li>DKIM<\/li>\n\n\n\n<li>Dmarc<\/li>\n<\/ul>\n\n\n\n<p>Essas tr\u00eas configura\u00e7\u00f5es estabelecem de v\u00e1rias maneiras a autenticidade dos emails enviados pelo seu dom\u00ednio.<\/p>\n\n\n\n<p>O processo de configura\u00e7\u00e3o \u00e9 muito simples e voc\u00ea pode v\u00ea-lo em sua conta da MailRelay:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No menu configura\u00e7\u00f5es- autentica\u00e7\u00e3o de email<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2019\/03\/22\/mailrelay-v3-configurando-o-spf-o-dominio-personalizado-e-o-dkim\/\" target=\"_blank\" rel=\"noreferrer noopener\">E voc\u00ea tamb\u00e9m tem informa\u00e7\u00f5es extras neste artigo.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2713 Facilidade de solicitar remo\u00e7\u00e3o da lista de emails:<\/h3>\n\n\n\n<p>Os remetentes dever\u00e3o permitir que os destinat\u00e1rios sejam removidos da lista de emails com um \u00fanico clique. <\/p>\n\n\n\n<p>E essas solicita\u00e7\u00f5es deveriam ser processadas imediatamente ou o mais r\u00e1pido poss\u00edvel. <\/p>\n\n\n\n<p>Os destinat\u00e1rios devem se cadastrar para receber emails voluntariamente. <\/p>\n\n\n\n<p>\u00c9 por isso que permitir que os usu\u00e1rios solicitem remo\u00e7\u00e3o da lista \u00e9 um passo fundamental.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2713 Pol\u00edtica para limitar o n\u00famero de den\u00fancias de spam<\/h3>\n\n\n\n<p>O Gmail implementar\u00e1 um limite de taxa de spam baixo, que os remetentes dever\u00e3o respeitar. <\/p>\n\n\n\n<p>\u00c9 uma medida essencial para impedir que os usu\u00e1rios do Gmail recebam mensagens indesejadas. <\/p>\n\n\n\n<p>Esta iniciativa procura melhorar a experi\u00eancia do usu\u00e1rio, reduzindo a quantidade de spam em sua caixa de entrada.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/sales-1.jpg\" alt=\"Impacto nas campanhas de email marketing\" class=\"wp-image-65037\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/sales-1.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/sales-1-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/sales-1-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/sales-1-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/sales-1-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Impacto nas campanhas de email marketing<\/h2>\n\n\n\n<p>Essas mudan\u00e7as, que, em princ\u00edpio, devem evitar spam e emails n\u00e3o desejados, tamb\u00e9m t\u00eam aspectos positivos para aqueles que enviam emails leg\u00edtimos.<\/p>\n\n\n\n<p>Entre outras vantagens, podemos ver:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0e Entrega de emails:<\/h3>\n\n\n\n<p>As novas medidas do Gmail podem afetar positivamente os emails. <\/p>\n\n\n\n<p><strong>Ao autenticar emails, a probabilidade de ser marcado como spam ser\u00e1 reduzida, garantindo que as mensagens cheguem na caixa de entrada dos destinat\u00e1rios.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0e Engajamento com os destinat\u00e1rios:<\/h3>\n\n\n\n<p>Se o processo de cancelamento for mais f\u00e1cil e os usu\u00e1rios receberem menos spam, eles estar\u00e3o mais interessados em ler os emails que eles receberem.<\/p>\n\n\n\n<p>Potencialmente aumentando o engajamento com os assinantes. <\/p>\n\n\n\n<p>Um usu\u00e1rio que recebe menos spam estar\u00e1 mais disposto a interagir com emails leg\u00edtimos, melhorando assim as taxas de abertura e cliques em campanhas de email marketing.<\/p>\n\n\n\n<p>Por tudo isso, a autentica\u00e7\u00e3o de emails oferece muitas possibilidades para melhorar as campanhas de email.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/Spam.jpg\" alt=\"Riscos de n\u00e3o autenticar emails\" class=\"wp-image-71374\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/Spam.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/Spam-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/Spam-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/Spam-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/Spam-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Riscos de n\u00e3o autenticar emails<\/h2>\n\n\n\n<p><strong>Talvez o risco mais importante seja que os emails sejam devolvidos, que n\u00e3o sejam entregues.<\/strong><\/p>\n\n\n\n<p>Al\u00e9m disso, \u00e9 mais prov\u00e1vel que os emails n\u00e3o autenticados sejam classificados como spam. <\/p>\n\n\n\n<p><strong>Se essa situa\u00e7\u00e3o for repetida com o tempo.<\/strong><\/p>\n\n\n\n<p>E a empresa continuar enviando sem autenticar os emails, a reputa\u00e7\u00e3o do dom\u00ednio ser\u00e1 prejudicada.<\/p>\n\n\n\n<p>O que pode fazer com que os emails leg\u00edtimos sejam bloqueados, interrompendo o contato eficaz com clientes, leads, trabalhadores etc.<\/p>\n\n\n\n<p>Lembre-se de que os provedores de servi\u00e7os de Internet usam sistemas avan\u00e7ados para filtrar spam e emails n\u00e3o autenticados podem ser facilmente devolvidos ou enviados para pasta de spam.<\/p>\n\n\n\n<p><strong>\u00c9 in\u00fatil enviar uma campanha de email marketing que n\u00e3o ser\u00e1 recebida.<\/strong><\/p>\n\n\n\n<p><strong>Enviar emails que n\u00e3o ser\u00e3o recebidos e que tamb\u00e9m prejudicar\u00e3o o dom\u00ednio do remetente.<\/strong><\/p>\n\n\n\n<p>Porque provedores de email como o Gmail, suspeitar\u00e3o do dom\u00ednio em quest\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/mailing.png\" alt=\"T\u00eam d\u00favidas?\" class=\"wp-image-64901\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/mailing.png 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/mailing-300x123.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/mailing-768x315.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/mailing-110x45.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/mailing-60x25.png 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00eam d\u00favidas?<\/h2>\n\n\n\n<p>Se voc\u00ea tem d\u00favidas sobre como autenticar o dom\u00ednio dos seus emails, n\u00e3o se preocupe, entre em contato conosco:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No menu ajuda da sua conta da MailRelay.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Nossa equipe de suporte o ajudar\u00e1 a encontrar estas configura\u00e7\u00f5es.<\/p>\n\n\n\n<p><strong>N\u00e3o deixe isso para depois.<\/strong><\/p>\n\n\n\n<p>Se voc\u00ea deixar esta configura\u00e7\u00e3o para o \u00faltimo momento, \u00e9 poss\u00edvel que, quando voc\u00ea precisar enviar uma newsletter, o Gmail n\u00e3o aceite seus emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o: Em fevereiro de 2024, o Gmail exigir\u00e1 autentica\u00e7\u00e3o do email<\/h2>\n\n\n\n<p><strong>E os remetentes que n\u00e3o adicionarem estas configura\u00e7\u00f5es ter\u00e3o problemas s\u00e9rios para enviar mensagens para contas do Gmail.<\/strong><\/p>\n\n\n\n<p>As novas medidas do Gmail destacam a import\u00e2ncia de se adaptar \u00e0s melhores pr\u00e1ticas de autentica\u00e7\u00e3o de email para garantir a efic\u00e1cia das campanhas de email marketing. <\/p>\n\n\n\n<p>A transi\u00e7\u00e3o para um ecossistema de email mais seguro \u00e9 ben\u00e9fico para os remetentes e para os destinat\u00e1rios. <\/p>\n\n\n\n<p>A ado\u00e7\u00e3o de tecnologias e protocolos recomendados n\u00e3o apenas ajudar\u00e1 a atender \u00e0s novas demandas, mas tamb\u00e9m contribuir\u00e1 para a constru\u00e7\u00e3o de uma rela\u00e7\u00e3o de confian\u00e7a com os destinat\u00e1rios.<\/p>\n\n\n\n<p>Melhorando assim o engajamento e o sucesso das campanhas de email marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O email marketing continua sendo uma das ferramentas mais poderosas para o mundo do marketing digital. Especialmente porque gra\u00e7as \u00e0 ascens\u00e3o do com\u00e9rcio eletr\u00f4nico, a rela\u00e7\u00e3o entre marcas e consumidores encontrou no email um canal direto e personalizado. No entanto, esse n\u00famero crescente de emails enviados tamb\u00e9m foi acompanhado por desafios, como seguran\u00e7a (phishing) e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":79281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[561],"tags":[],"class_list":["post-79181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Autentica\u00e7\u00e3o de emails em 2024: Como adaptar seu email marketing - Mailrelay<\/title>\n<meta name=\"description\" content=\"A autentica\u00e7\u00e3o de email \u00e9 um processo que permite verificar a identidade do remetente de um email.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/pt\/blog\/2024\/04\/02\/autenticacao-de-emails-em-2024-como-adaptar-seu-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autentica\u00e7\u00e3o de emails em 2024: Como adaptar seu email marketing - 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