{"id":91066,"date":"2026-08-19T19:56:28","date_gmt":"2026-08-19T19:56:28","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2026\/08\/19\/automacao-de-email-simples-para-negocios-em-crescimento\/"},"modified":"2026-10-06T23:20:18","modified_gmt":"2026-10-06T23:20:18","slug":"automacao-de-email-simples-para-negocios-em-crescimento","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/pt\/blog\/2026\/08\/19\/automacao-de-email-simples-para-negocios-em-crescimento\/","title":{"rendered":"Automa\u00e7\u00e3o de email simples para neg\u00f3cios em crescimento"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A automa\u00e7\u00e3o de emails consiste em usar ferramentas que, uma vez configuradas, conseguem realizar determinadas a\u00e7\u00f5es de envio de emails de forma aut\u00f4noma.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quiser ver todos os tipos de fluxos, as m\u00e9tricas que vale a pena medir e os erros mais comuns, voc\u00ea encontra o guia completo de <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/automacao-de-mailing\/\" target=\"_blank\" rel=\"noopener\">automa\u00e7\u00e3o de email marketing<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Exigindo pouca ou nenhuma supervis\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\">Como exemplo cl\u00e1ssico, temos os emails de acompanhamento ap\u00f3s a inscri\u00e7\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Um contato se inscreve e recebe automaticamente um email de boas-vindas, ou uma s\u00e9rie de emails, um funil.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Em geral, as automa\u00e7\u00f5es permitem que voc\u00ea:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Dedique mais tempo a outras tarefas<\/li>\n\n\n\n<li>Evite erros<\/li>\n\n\n\n<li>Escale seu neg\u00f3cio sem precisar dedicar mais tempo ou recursos<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Por isso, s\u00e3o uma ferramenta muito \u00fatil no arsenal de <a href=\"https:\/\/mailrelay.com\/pt\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> de um neg\u00f3cio.<\/p>\n\n<p class=\"wp-block-paragraph\">Principalmente se, como no caso do Mailrelay, forem f\u00e1ceis de configurar, o que vai te ajudar a economizar tempo sem complica\u00e7\u00f5es.<\/p>\n\n<p class=\"wp-block-paragraph\">Mas, para dar a essa funcionalidade o valor que merece, vamos primeiro ver as vantagens.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Vantagens da automa\u00e7\u00e3o de emails para o seu neg\u00f3cio<\/h2>\n\n<p class=\"wp-block-paragraph\">Algumas das vantagens s\u00e3o \u00f3bvias, mas vamos repass\u00e1-las para entender melhor o benef\u00edcio de automatizar alguns processos e n\u00e3o deixar nada passar despercebido.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Economia de tempo e esfor\u00e7o:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 claro.<\/p>\n\n<p class=\"wp-block-paragraph\">Ao automatizar determinadas a\u00e7\u00f5es, voc\u00ea n\u00e3o precisa mais realiz\u00e1-las manualmente, o que economiza tempo.<\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, certas a\u00e7\u00f5es, como enviar emails de boas-vindas, seriam imposs\u00edveis de realizar manualmente assim que sua lista de assinantes come\u00e7asse a crescer.<\/p>\n\n<p class=\"wp-block-paragraph\">Enviar alguns emails de boas-vindas j\u00e1 \u00e9 tedioso; enviar centenas, realmente imposs\u00edvel.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea n\u00e3o s\u00f3 economiza tempo, como tamb\u00e9m torna vi\u00e1veis a\u00e7\u00f5es que de outra forma n\u00e3o seriam, permitindo que seu neg\u00f3cio cres\u00e7a ou utilize estrat\u00e9gias que, de outro modo, n\u00e3o poderia.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Personaliza\u00e7\u00e3o em grande escala:  <\/h3>\n\n<p class=\"wp-block-paragraph\">\u00c9 poss\u00edvel automatizar e, ao mesmo tempo, personalizar?<\/p>\n\n<p class=\"wp-block-paragraph\">Claro que sim.<\/p>\n\n<p class=\"wp-block-paragraph\">J\u00e1 falamos sobre esse tema em um artigo anterior, que voc\u00ea encontra <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2026\/01\/20\/como-usar-variaveis-dinamicas-para-personalizar-seus-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">As ferramentas de automa\u00e7\u00e3o do Mailrelay permitem, como vamos ver:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Automatizar<\/li>\n\n\n\n<li>Personalizar<\/li>\n\n\n\n<li>Segmentar<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Tudo isso vai ajudar a tornar suas mensagens mais eficazes, e <strong>se voc\u00ea trabalhar bem os textos, elas ser\u00e3o mais humanas<\/strong>, mesmo tendo sido enviadas automaticamente.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Mais engajamento e convers\u00f5es:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Por um lado, \u00e9 claro que a automa\u00e7\u00e3o \u00abdesumaniza\u00bb a comunica\u00e7\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Por melhor que seja feita, isso \u00e9 normal.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Quase sempre d\u00e1 para perceber quando um email \u00e9 autom\u00e1tico; a percep\u00e7\u00e3o humana consegue captar isso.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Mas, por outro lado, a aus\u00eancia de comunica\u00e7\u00e3o \u00e9 muito pior.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Ou seja, <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2026\/01\/23\/formulas-quase-magicas-para-aumentar-sua-lista-formularios-e-landing-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">se um contato se inscreve na sua lista<\/a> e n\u00e3o recebe nenhum email seu durante semanas, isso \u00e9 pior do que receber um email automatizado.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Uma comunica\u00e7\u00e3o regular, frequente e \u00fatil \u00e9 o melhor caminho.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">E, para isso, ser\u00e1 necess\u00e1rio automatizar alguns processos.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Escalabilidade sem problemas:  <\/h3>\n\n<p class=\"wp-block-paragraph\">J\u00e1 comentamos isso antes, e \u00e9 um dos aspectos mais \u00f3bvios.<\/p>\n\n<p class=\"wp-block-paragraph\">H\u00e1 a\u00e7\u00f5es que, pelo pr\u00f3prio volume ou tipo, simplesmente n\u00e3o podem ser realizadas manualmente, sendo necess\u00e1rio automatiz\u00e1-las.<\/p>\n\n<p class=\"wp-block-paragraph\">Outras vezes \u00e9 simplesmente por comodidade, e para poder aumentar o volume de outras a\u00e7\u00f5es.<\/p>\n\n<p class=\"wp-block-paragraph\">Se o seu neg\u00f3cio precisa vender, e todos precisam, automatizar um funil de vendas, por exemplo, pode ser muito \u00fatil.<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1.jpg\" alt=\"Exemplos de automa&#xE7;&#xF5;es com o Mailrelay\" class=\"wp-image-88195\" style=\"aspect-ratio:2.4411764705882355;width:830px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Exemplos de automa\u00e7\u00f5es com o Mailrelay<\/h2>\n\n<p class=\"wp-block-paragraph\">O Mailrelay conta com m\u00faltiplas automa\u00e7\u00f5es; \u00e9 dif\u00edcil repassar todas as op\u00e7\u00f5es, mas vamos ver algumas das mais interessantes, tendo em conta que muitas delas podem ser combinadas.<\/p>\n\n<p class=\"wp-block-paragraph\">As automa\u00e7\u00f5es est\u00e3o inclu\u00eddas na conta gratuita, ent\u00e3o voc\u00ea pode test\u00e1-las sem problemas.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Boas-vindas para novos assinantes:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Esta \u00e9 uma das automa\u00e7\u00f5es mais comuns nas ferramentas de email marketing.<\/p>\n\n<p class=\"wp-block-paragraph\">Algu\u00e9m se inscreve na sua lista e recebe automaticamente um email de boas-vindas.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>No caso do Mailrelay, \u00e9 muito f\u00e1cil de implementar.<\/strong><\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"640\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida.png\" alt=\"automa&#xE7;&#xE3;o de email de boas-vindas\" class=\"wp-image-88200\" style=\"aspect-ratio:0.896875;width:574px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida.png 574w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida-269x300.png 269w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida-110x123.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida-54x60.png 54w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Nesse email voc\u00ea pode se apresentar, criar links para p\u00e1ginas importantes do seu site, oferecer um desconto ou outro <a href=\"https:\/\/mailrelay.com\/pt\/glossario\/lead-magnet\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead magnet<\/a> que voc\u00ea tenha usado, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">E sempre que um contato for adicionado ao grupo, seja por uma importa\u00e7\u00e3o, um formul\u00e1rio, ou manualmente, a automa\u00e7\u00e3o ser\u00e1 acionada.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Campanhas de gotejamento (<a href=\"https:\/\/mailrelay.com\/pt\/glossario\/campanhas-drip\/\" target=\"_blank\" rel=\"noreferrer noopener\">drip campaigns<\/a>):  <\/h3>\n\n<p class=\"wp-block-paragraph\">Podemos ver isso como uma amplia\u00e7\u00e3o da automa\u00e7\u00e3o anterior.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Seria uma s\u00e9rie de emails enviados ao longo do tempo.  <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode enviar o email de boas-vindas, definir uma pausa de um dia, enviar o pr\u00f3ximo email, definir outra pausa, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Serve para criar funis de vendas.<\/p>\n\n<p class=\"wp-block-paragraph\">Vamos ver um exemplo:<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"770\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip.png\" alt=\"automa&#xE7;&#xE3;o de campanha drip\" class=\"wp-image-88208\" style=\"aspect-ratio:0.6688311688311688;width:515px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip.png 515w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip-201x300.png 201w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip-110x164.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip-40x60.png 40w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que voc\u00ea pode continuar ampliando essa automa\u00e7\u00e3o com mais dias.<\/p>\n\n<p class=\"wp-block-paragraph\">Na verdade, voc\u00ea poderia criar um pequeno funil de vendas com uma s\u00e9rie de emails consecutivos, alimentando aos poucos o interesse dos contatos, <strong>ao mesmo tempo em que responde \u00e0s d\u00favidas e obje\u00e7\u00f5es mais comuns.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Este \u00e9 um dos usos mais frequentes desse tipo de automa\u00e7\u00e3o.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Reativa\u00e7\u00e3o de usu\u00e1rios inativos:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 poss\u00edvel porque o Mailrelay vai estabelecendo um sistema de <strong>\u00abreputa\u00e7\u00e3o\u00bb<\/strong>, ou avalia\u00e7\u00e3o dos contatos, com base na atividade deles.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Ou seja, se reagem aos emails que voc\u00ea envia, se os abrem, se clicam.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">O Mailrelay d\u00e1 boas pontua\u00e7\u00f5es aos contatos que abrem e clicam nos emails que recebem, e pontua\u00e7\u00f5es ruins aos que n\u00e3o o fazem.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Claro que isso n\u00e3o \u00e9 imediato.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9 um processo que leva um tempo; por isso, se um contato tem m\u00e1 pontua\u00e7\u00e3o, voc\u00ea sabe que \u00e9 algu\u00e9m que est\u00e1 h\u00e1 um tempo sem reagir aos seus emails.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea poderia, por exemplo, criar esta segmenta\u00e7\u00e3o (no menu Assinantes \u2013 Segmenta\u00e7\u00e3o):<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"531\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos.png\" alt=\"segmenta&#xE7;&#xE3;o de contatos pouco ativos\" class=\"wp-image-88215\" style=\"aspect-ratio:1.2937853107344632;width:687px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos.png 687w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos-300x232.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos-110x85.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos-60x46.png 60w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Essas condi\u00e7\u00f5es (que devem ser todas cumpridas) v\u00e3o selecionar os contatos cuja reputa\u00e7\u00e3o seja 1 ou 2, ou seja, contatos muito inativos.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Como voc\u00ea poderia iniciar um fluxo focado nessa segmenta\u00e7\u00e3o?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea poderia criar uma automa\u00e7\u00e3o como a anterior, cujo ponto de entrada fosse algo assim:<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"354\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1.png\" alt=\"Exemplo de automa&#xE7;&#xE3;o de email com ponto de entrada no Mailrelay\" class=\"wp-image-88224\" style=\"aspect-ratio:2.26271186440678;width:801px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1.png 801w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1-300x133.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1-768x339.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1-110x49.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1-60x27.png 60w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Este seria o ponto de entrada, e depois poder\u00edamos continuar:<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"848\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana.png\" alt=\"automa&#xE7;&#xE3;o que come&#xE7;a ap&#xF3;s receber um email\" class=\"wp-image-88228\" style=\"aspect-ratio:0.5424528301886793;width:460px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana.png 460w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana-163x300.png 163w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana-110x203.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana-33x60.png 33w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Essa automa\u00e7\u00e3o verifica os contatos que receberam um email espec\u00edfico, espera um dia e envia outro, dando continuidade ao fluxo.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>O que aciona a automa\u00e7\u00e3o \u00e9 o recebimento desse primeiro email, que voc\u00ea enviaria ao segmento de contatos inativos que vimos antes.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Ela poderia come\u00e7ar em outro momento que n\u00e3o fosse o recebimento?<\/p>\n\n<p class=\"wp-block-paragraph\">Claro que sim:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Quando o email \u00e9 aberto<\/li>\n\n\n\n<li>Ou quando ocorre um clique<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Entre outras op\u00e7\u00f5es.<\/p>\n\n<p class=\"wp-block-paragraph\">Mas isso se encaixa melhor na pr\u00f3xima se\u00e7\u00e3o.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Automa\u00e7\u00f5es baseadas em a\u00e7\u00f5es espec\u00edficas:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Podemos retomar o caso anterior e pensar que, depois de enviar o mailing aos contatos inativos, queremos distinguir quem abriu de quem n\u00e3o abriu, para enviar conte\u00fados diferentes a cada grupo.<\/p>\n\n<p class=\"wp-block-paragraph\">Isso tamb\u00e9m \u00e9 muito f\u00e1cil de fazer. Abaixo voc\u00ea tem um exemplo de bloco condicional:<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"343\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay.png\" alt=\"bloco condicional em automa&#xE7;&#xF5;es do Mailrelay\" class=\"wp-image-88238\" style=\"aspect-ratio:2.075801749271137;width:712px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay.png 712w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay-300x145.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay-110x53.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay-60x29.png 60w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Esse bloco verifica se o contato abriu ou n\u00e3o o email recebido.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>E o que fazemos com essa verifica\u00e7\u00e3o?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Geramos dois caminhos: um para quem abriu, e outro para quem n\u00e3o abriu:<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"843\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email.png\" alt=\"exemplo de condicional em automa&#xE7;&#xE3;o do Mailrelay\" class=\"wp-image-88247\" style=\"aspect-ratio:0.6880189798339265;width:580px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email.png 580w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email-206x300.png 206w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email-110x160.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email-41x60.png 41w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Isso permite ter um fluxo de emails para quem abre, e outro para quem n\u00e3o abre, possibilitando emails diferentes para cada caso.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Voc\u00ea tamb\u00e9m pode verificar se clicaram em um link espec\u00edfico:<\/strong><\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"717\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto.png\" alt=\"automa&#xE7;&#xE3;o com verifica&#xE7;&#xE3;o de clique espec&#xED;fico\" class=\"wp-image-88276\" style=\"aspect-ratio:0.7642956764295676;width:548px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto.png 548w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto-229x300.png 229w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto-110x144.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto-46x60.png 46w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Dentro do bloco, voc\u00ea pode definir o link exato que deve ser verificado.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Importante! <\/strong>Voc\u00ea deve criar um bloco de <strong>espera<\/strong> no in\u00edcio para dar tempo aos contatos de realizar a a\u00e7\u00e3o; caso contr\u00e1rio, ela sempre ser\u00e1 validada como negativa, pois eles n\u00e3o ter\u00e3o tido tempo.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Felicita\u00e7\u00f5es de anivers\u00e1rio:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Esta \u00e9 outra forma de iniciar um processo de automa\u00e7\u00e3o, se tivermos o dado da data de anivers\u00e1rio do contato (voc\u00ea pode importar essa informa\u00e7\u00e3o, se j\u00e1 tiver):<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"436\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos.png\" alt=\"automa&#xE7;&#xE3;o que come&#xE7;a na data de anivers&#xE1;rio\" class=\"wp-image-88254\" style=\"aspect-ratio:1.639908256880734;width:715px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos.png 715w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos-300x183.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos-110x67.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos-60x37.png 60w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">A partir desse ponto de entrada, que aciona a automa\u00e7\u00e3o, podemos continuar com um fluxo como nos casos anteriores.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Recupera\u00e7\u00e3o de carrinhos abandonados:  <\/h3>\n\n<p class=\"wp-block-paragraph\">At\u00e9 a data deste artigo, dispon\u00edvel apenas para o WooCommerce.<\/p>\n\n<p class=\"wp-block-paragraph\">Se um carrinho for abandonado, o Mailrelay pode iniciar um fluxo de automa\u00e7\u00e3o depois do tempo que voc\u00ea definir.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Automa\u00e7\u00e3o de mudan\u00e7a de grupo:<\/h3>\n\n<p class=\"wp-block-paragraph\">Dentro dos fluxos de automa\u00e7\u00e3o, voc\u00ea pode realizar outras a\u00e7\u00f5es com os contatos, como adicion\u00e1-los a um novo grupo, por exemplo:<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"424\" height=\"643\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo.png\" alt=\"Automa&#xE7;&#xE3;o de mudan&#xE7;a de grupo\" class=\"wp-image-88259\" style=\"aspect-ratio:0.6594090202177294;width:424px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo.png 424w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo-198x300.png 198w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo-110x167.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo-40x60.png 40w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Ou remov\u00ea-los de um grupo.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Isso permite, por exemplo, depois de uma campanha de reativa\u00e7\u00e3o, mover os contatos que reagiram para um grupo de contatos ativos, e os que n\u00e3o reagiram para um grupo de inativos.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m tem outras op\u00e7\u00f5es:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Envio de SMS<\/li>\n\n\n\n<li>De webhooks<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">O melhor \u00e9 criar sua conta gratuita e dar uma olhada em todas as op\u00e7\u00f5es dispon\u00edveis.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Voc\u00ea pode criar desde automa\u00e7\u00f5es simples que enviam apenas um email, at\u00e9 fluxos automatizados complexos com condi\u00e7\u00f5es e a\u00e7\u00f5es diversas.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Tudo de forma f\u00e1cil.<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list.jpg\" alt=\"Como come&#xE7;ar a configurar automa&#xE7;&#xF5;es no Mailrelay\" class=\"wp-image-88265\" style=\"aspect-ratio:2.4411764705882355;width:830px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Como come\u00e7ar a configurar automa\u00e7\u00f5es no Mailrelay<\/h2>\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea p\u00f4de ver, criar e trabalhar com automa\u00e7\u00f5es \u00e9 muito simples.<\/p>\n\n<p class=\"wp-block-paragraph\">Basicamente:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Voc\u00ea escolhe um ponto de entrada: ou seja, a a\u00e7\u00e3o que vai acionar a automa\u00e7\u00e3o.<\/li>\n\n\n\n<li>Clique em adicionar: para adicionar novas condi\u00e7\u00f5es, a\u00e7\u00f5es, etc.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Dessa forma, voc\u00ea vai construindo o que precisar.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Basta clicar em adicionar e ir colocando mais elementos.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">O processo \u00e9 simples; ent\u00e3o, o que voc\u00ea deve levar em conta?<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Defina seus objetivos:  <\/h3>\n\n<p class=\"wp-block-paragraph\">O primeiro passo \u00e9 ter claro que tipo de automa\u00e7\u00e3o voc\u00ea vai realizar, e qual uso vai dar a ela.<\/p>\n\n<p class=\"wp-block-paragraph\">Por qu\u00ea?<\/p>\n\n<p class=\"wp-block-paragraph\">Porque, se forem a\u00e7\u00f5es de \u00abuso \u00fanico\u00bb, talvez seja mais f\u00e1cil realiz\u00e1-las com uma segmenta\u00e7\u00e3o do que com uma automa\u00e7\u00e3o.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Cada ferramenta tem sua utilidade.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Selecione um gatilho e desenhe a sequ\u00eancia:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Vimos alguns exemplos, como quando um contato \u00e9 adicionado ao grupo, ou recebe um email.<\/p>\n\n<p class=\"wp-block-paragraph\">Estes s\u00e3o os mais comuns, e a partir daqui voc\u00ea constr\u00f3i toda a sequ\u00eancia facilmente, como vimos nos outros pontos, adicionando os elementos que quiser.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Configure a l\u00f3gica e as condi\u00e7\u00f5es:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Como vimos, \u00e9 poss\u00edvel criar condi\u00e7\u00f5es que dividem o fluxo, dependendo se elas s\u00e3o cumpridas ou n\u00e3o.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Ative e teste:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Depois de criar a automa\u00e7\u00e3o, n\u00e3o se esque\u00e7a de ativ\u00e1-la e fazer algum teste.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Importante! <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea ativar a automa\u00e7\u00e3o e os contatos come\u00e7arem a entrar nela, as altera\u00e7\u00f5es que fizer na automa\u00e7\u00e3o n\u00e3o ser\u00e3o aplicadas aos contatos que j\u00e1 estejam \u00abno meio do caminho\u00bb, apenas aos novos que entrarem depois das mudan\u00e7as feitas.<\/p>\n\n<p class=\"wp-block-paragraph\">Leve isso em conta.<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion.jpg\" alt=\"Mailrelay: plano de email marketing gratuito l&#xED;der  \" class=\"wp-image-88272\" style=\"aspect-ratio:2.4411764705882355;width:830px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Mailrelay: plano de email marketing gratuito l\u00edder  <\/h2>\n\n<p class=\"wp-block-paragraph\">Tudo o que vimos neste artigo voc\u00ea pode fazer na conta gratuita do Mailrelay sem problemas; n\u00e3o h\u00e1 nenhuma funcionalidade restrita.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Al\u00e9m de poder enviar at\u00e9 80.000 emails gr\u00e1tis por m\u00eas para at\u00e9 20.000 contatos.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Que outras coisas voc\u00ea vai encontrar na conta gratuita?<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Ferramentas de segmenta\u00e7\u00e3o:<\/h3>\n\n<p class=\"wp-block-paragraph\">O Mailrelay permite segmentar sua lista de contatos de forma precisa.  <\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea poder\u00e1 at\u00e9 adicionar <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2026\/01\/20\/como-usar-variaveis-dinamicas-para-personalizar-seus-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">campos personalizados<\/a> e us\u00e1-los para essas segmenta\u00e7\u00f5es.<\/p>\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver no exemplo abaixo:<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"505\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada.png\" alt=\"automa&#xE7;&#xE3;o segmentada por campos personalizados\" class=\"wp-image-88280\" style=\"aspect-ratio:1.7663366336633664;width:892px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada.png 892w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada-300x170.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada-768x435.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada-60x34.png 60w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Assim, tanto seus mailings em massa quanto suas automa\u00e7\u00f5es poder\u00e3o focar em segmentos bem espec\u00edficos.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Condicionais e l\u00f3gica de neg\u00f3cio:  <\/h3>\n\n<p class=\"wp-block-paragraph\">As op\u00e7\u00f5es de segmenta\u00e7\u00e3o tamb\u00e9m podem ser adicionadas nos condicionais das automa\u00e7\u00f5es que vimos.<\/p>\n\n<p class=\"wp-block-paragraph\">Assim, em uma condi\u00e7\u00e3o, al\u00e9m de verificar se abriram ou clicaram, voc\u00ea tamb\u00e9m poderia checar um valor espec\u00edfico de um campo personalizado.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Editor de newsletters com IA:  <\/h3>\n\n<p class=\"wp-block-paragraph\">O Mailrelay inclui um editor intuitivo de arrastar e soltar.  <\/p>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, conta com fun\u00e7\u00f5es de intelig\u00eancia artificial para que voc\u00ea possa <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2026\/08\/28\/da-ideia-ao-inbox-em-minutos-marketing-facil-eficaz-e-com-relatorios-completos\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar um email em minutos<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Abaixo voc\u00ea pode ver o painel onde pode solicitar o template gerado por IA:<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-1024x683.png\" alt=\"Painel para solicitar um template de email gerado por IA no Mailrelay\" class=\"wp-image-88289\" style=\"aspect-ratio:1.499267935578331;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-1024x683.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-300x200.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-768x512.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-110x73.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-60x40.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia.png 1151w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Basta pedir o que quiser, e a IA vai fazer para voc\u00ea.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Testes A\/B:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode testar duas variantes de assunto ou remetente de uma mesma campanha.  <\/p>\n\n<p class=\"wp-block-paragraph\">A vers\u00e3o mais eficaz \u00e9 enviada para o restante automaticamente, se voc\u00ea quiser, ou manualmente, se preferir esperar para ver os dados.  <\/p>\n\n<p class=\"wp-block-paragraph\">Dessa forma, voc\u00ea pode enviar a melhor vers\u00e3o e obter os melhores resultados.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Automa\u00e7\u00e3o multicanal:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de emails, voc\u00ea pode <a href=\"https:\/\/mailrelay.com\/pt\/sms\/\">enviar mensagens SMS nas automa\u00e7\u00f5es<\/a> e, assim, alcan\u00e7ar seus contatos por diferentes <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2026\/08\/27\/software-de-comunicacao-para-pmes-no-brasil-email-sms-e-whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">canais<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 An\u00e1lise em tempo real (estat\u00edsticas):<\/h3>\n\n<p class=\"wp-block-paragraph\">As estat\u00edsticas em tempo real v\u00e3o te dar informa\u00e7\u00f5es precisas sobre o resultado dos seus envios.<\/p>\n\n<p class=\"wp-block-paragraph\">Falamos detalhadamente sobre como aproveitar ao m\u00e1ximo essa funcionalidade <a href=\"https:\/\/mailrelay.com\/pt\/blog\/2026\/08\/25\/estatisticas-de-mailing-em-tempo-real-descubra-salve-melhore\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">D\u00ea uma olhada, pois \u00e9 poss\u00edvel melhorar muito seus envios com uma boa revis\u00e3o das estat\u00edsticas.<\/p>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea ter\u00e1 informa\u00e7\u00f5es sobre:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Aberturas<\/li>\n\n\n\n<li>Cliques<\/li>\n\n\n\n<li>Rejei\u00e7\u00f5es<\/li>\n\n\n\n<li>Reclama\u00e7\u00f5es de spam<\/li>\n\n\n\n<li>Cancelamentos de inscri\u00e7\u00e3o<\/li>\n\n\n\n<li>Mapas de calor<\/li>\n\n\n\n<li>Informa\u00e7\u00f5es sobre a localiza\u00e7\u00e3o do contato<\/li>\n\n\n\n<li>Dispositivos utilizados<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Integra\u00e7\u00f5es com outras plataformas:<\/h3>\n\n<p class=\"wp-block-paragraph\">A possibilidade de conectar com outras plataformas e aplicativos permite que sua empresa se expanda quando necess\u00e1rio.<\/p>\n\n<p class=\"wp-block-paragraph\">O Mailrelay disp\u00f5e de m\u00faltiplas op\u00e7\u00f5es de integra\u00e7\u00e3o:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2026\/01\/23\/formulas-quase-magicas-para-aumentar-sua-lista-formularios-e-landing-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">Formul\u00e1rios e landing pages<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2026\/08\/26\/smtp-e-api-profissionais-para-emails-transacionais-com-estatisticas\/\" target=\"_blank\" rel=\"noreferrer noopener\">API<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/pt\/blog\/2026\/08\/26\/smtp-e-api-profissionais-para-emails-transacionais-com-estatisticas\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMTP<\/a><\/li>\n\n\n\n<li>Plataformas como <a href=\"https:\/\/www.make.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Make.com<\/a><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Automatize seus emails de forma simples, sem complica\u00e7\u00f5es<\/h2>\n\n<p class=\"wp-block-paragraph\">Por um lado, \u00e9 verdade que existem plataformas voltadas para a automa\u00e7\u00e3o que oferecem automa\u00e7\u00f5es mais poderosas.<\/p>\n\n<p class=\"wp-block-paragraph\">Mas, por outro, o sistema de automa\u00e7\u00f5es do Mailrelay foi pensado para ser \u00fatil para a maioria dos neg\u00f3cios.<\/p>\n\n<p class=\"wp-block-paragraph\">Ele conta com as fun\u00e7\u00f5es mais importantes, que comentamos acima, mas tamb\u00e9m \u00e9 muito f\u00e1cil de usar.<\/p>\n\n<p class=\"wp-block-paragraph\">E, para qualquer d\u00favida, voc\u00ea conta com nossa equipe de suporte.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>O que voc\u00ea est\u00e1 esperando para experimentar a automa\u00e7\u00e3o do Mailrelay?<\/strong><\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO do Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO do Mailrelay. Escreve sobre email marketing, copywriting e convers\u00e3o para pequenas empresas e empreendedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\">Mais artigos do Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A automa\u00e7\u00e3o de emails consiste em usar ferramentas que, uma vez configuradas, conseguem realizar determinadas a\u00e7\u00f5es de envio de emails de forma aut\u00f4noma. Se voc\u00ea quiser ver todos os tipos de fluxos, as m\u00e9tricas que vale a pena medir e os erros mais comuns, voc\u00ea encontra o guia completo de automa\u00e7\u00e3o de email marketing. Exigindo [&hellip;]<\/p>\n","protected":false},"author":124,"featured_media":88303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[561,855],"tags":[],"class_list":["post-91066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-pt","category-estrategia-e-ferramentas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automa\u00e7\u00e3o de email simples para o seu neg\u00f3cio<\/title>\n<meta name=\"description\" content=\"A automa\u00e7\u00e3o de marketing pode impulsionar o crescimento da sua lista e do seu neg\u00f3cio. Descubra como aqui mesmo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/pt\/blog\/2026\/08\/19\/automacao-de-email-simples-para-negocios-em-crescimento\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automa\u00e7\u00e3o de email simples para o seu neg\u00f3cio\" \/>\n<meta property=\"og:description\" content=\"A automa\u00e7\u00e3o de marketing pode impulsionar o crescimento da sua lista e do seu neg\u00f3cio. 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