Text messages

Some strategies, such as text messages or email, have proven to be eternally effective, standing out as a durable resource in a sea of technological novelties.

What are text messages?

Text messages, also known as SMS (Short Message Service), are a form of communication that allows for sending short texts.

Generally up to 160 characters, from one mobile device to another.

This communication method is widely used to exchange information quickly and easily.

Origins of text messages

SMS made its debut in the 90s, providing a quick and concise way of communication.

Since its origin, this form of communication has stood out for its simplicity and effectiveness, managing to maintain its relevance even in the current digital era.

Text messages and marketing

The evolution of text messages into a powerful marketing tool is truly fascinating.

Initially, text messages were used mainly for personal communications.

However, marketers quickly saw the potential of using this channel to connect with consumers in a more direct and personal way.

Characteristics of text messages

Text messages are characterized by their character limit, which forces marketing professionals to create concise and direct messages.

Furthermore, text messages have a high open rate, which means that most recipients will open and read the message, providing an unparalleled opportunity to connect with customers.

Integration with other digital marketing strategies

Text messages can be easily integrated into these strategies, providing a direct and effective form of communication with customers.

Benefits of using text messages in marketing

Using text messages in your marketing strategy can offer a series of benefits.

For instance

• High open rate: text messages have a very high open rate compared to other marketing channels, ensuring that your message reaches a large part of your audience.
• Direct communication: SMS allows for direct communication with consumers, which can help foster a closer and more personalized relationship with them.
• Quick responses: consumers tend to respond quickly to text messages, which can be an advantage for companies looking to get quick responses from their audience.
• Cost-effectiveness: compared to other marketing channels, text messages can be a more cost-effective option, especially for small businesses with limited budgets.

Challenges and considerations

Despite the multiple benefits, text messages also present some challenges.

It is important to consider the current regulations on sending commercial messages and to ensure consumer consent before sending messages.

Additionally, it is vital to create messages that are relevant and valuable to consumers to avoid being perceived as spam.

Tools and platforms for sending bulk messages

As marketing strategies evolve, so do the tools and platforms available to facilitate these strategies.

In the case of text messages, there are several platforms that allow companies to send bulk text messages effectively and efficiently.

One of the most prominent resources in this area is a bulk SMS platform, which can help automate and optimize your text message campaigns.

In the case of Mailrelay, in addition to the email marketing platform, you have a bulk SMS service.