Email marketing, the best tool to optimize your campaigns

Email is one of the most powerful tools at your company’s disposal. It can generate engagement and build lasting relationships with your customers. It also offers a higher ROI than any other type of marketing strategy. To create a successful email marketing strategy, you need to find the best email marketing services for your needs. […]

Micheli , Invited guest @ Mailrelay

How to improve the reach of an e-commerce website? The keys to digital advertising

By Maitén Milicich – Translated by Micheli Member of Materialesdefabrica.com & Habitium.com In an increasingly digitized world, e-commerce businesses are gaining momentum, and online advertising is one of the main tools you can use to promote your e-commerce. If you want to make the most of online advertising to boost your e-commerce, follow this brief […]

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Storytelling: what is it, and how to use it in your emails?

Storytelling is becoming a popular concept. Everyone is talking about differentiation, about how it is necessary to stand out in a world where everyone seems to offer the same solutions. A resource that is often mentioned to differentiate and stand out is precisely the protagonist of today’s post: Storytelling; in a brief description, it is […]

Micheli , Invited guest @ Mailrelay

How to send a business proposal by email

Without a doubt, email is the most widely used means of communication for people, and especially, it is one of the most relevant marketing tools for many companies. We can use email for many actions, to contact existing customers, or to create relationships with our leads. In other words, we can use it to influence […]

Micheli , Invited guest @ Mailrelay

4 Design Tips to Make Your Emails Stand Out From the Inbox Clutter

Creating email marketing campaigns that stand out and grab email recipients’ attention is becoming increasingly challenging. People’s inboxes are full of messages; in fact, a study has shown that a person sends and receives 121 business emails during the day. Therefore businesses need not only need to create high-quality email copy but also maintain excellent […]

Mailrelay , Invited guest @ Mailrelay

How do email marketing services track email campaigns?

How to monitor the performance of an email campaign In this article, we will review a common question about email campaigns, how do email marketing platforms track subscriber behavior, as well as how you can monitor the reports, and interpret the results. Undoubtedly, having this information is one of the points in favor of using […]

Micheli , Invited guest @ Mailrelay

B2B email marketing: the magic for creating a good strategy

Don’t panic. This text is not a recipe that requires a cauldron and several ingredients for preparing potions, spells, and incantations, to try to sell more to new companies, or who knows? So that you know, a good B2B email marketing strategy doesn’t require a few ingredients for planning a pure and simple sales action; […]

Micheli , Invited guest @ Mailrelay

How to write an effective introduction email?

Have you ever sent an introduction email and not received a response? We know that writing an effective introduction email can be a difficult task, but it is an essential tool for trying to foster business connections and increase your chances of success. In this article, we will present practical tips on composing an email […]

Micheli , Invited guest @ Mailrelay

Marketing in the era of privacy

How to balance the needs of users with marketing objectives? In an increasingly digital world, privacy has become a growing concern for consumers. Unlimited access to personal data has led to concerns about the use of this information from companies and governments. As privacy becomes a more relevant issue, companies must adjust their marketing practices […]

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Basic email marketing glossary

In this article, we will look at some of the most important terms related to email marketing so that you can better understand the differences and read about each of the concepts that are relevant to this industry. This is not an overly long article, and all the concepts will be summarized so that you […]

Micheli , Invited guest @ Mailrelay

How can you create a newsletter to sell more?

A newsletter is a marketing and communication tool that allows us to inform and maintain contact with our customers and subscribers. What is the basis or explanation of the success of this type of strategy? Why are newsletters so important for companies of all sizes? The reasons are multiple: · 1) Almost everyone has an […]

Micheli , Invited guest @ Mailrelay