Payment reminder: email, SMS and WhatsApp examples to copy
What to say before, on and after the due date to get paid without friction
20 email marketing examples to copy and adapt to your business
Subject line, preheader, copy and button for each email, plus what makes it work
Save the date: what it is, when to send it and 12 examples to copy
How to get your audience to reserve the day before the invitation arrives
How to Plan the Email Schedule for a Call for Applications: Registration, Deadlines and Reminders
You open a call for applications, publish the rules and send an email. The first registrations come in quickly. Then the pace slows down. And with one day left before the deadline, you get hundreds of messages from people who “didn’t know about the deadline”. Sound familiar? This problem shows up in exam prep academies, […]
From No to Yes: Overcoming 15 Email Sales Objections
You already have your contact list and have sent your first sales emails. But the orders aren’t coming in, and you sense your customers must have some objection. This is a common scenario. You work hard to write an engaging email, you offer a valuable product or service, but the response isn’t what you expected. […]
Loaded words in written persuasion
Persuasive language, words, words with powerful meaning. At the heart of every advertising message, of every marketing campaign, lies a fundamental element: persuasive language. It’s a strategic art designed to influence and convince. Persuasive language seeks to motivate the receiver to think, feel, or act in a specific way. Consumers are constantly bombarded with countless […]
Behavioral design applied to email marketing
Understanding how to capture and maintain users’ attention is more crucial than ever. Behavioral design combines elements of psychology, neuromarketing and user experience to create more effective and engaging emails. Behavioral design isn’t just about making emails visually appealing. It goes much further. It seeks to understand and use patterns of human behavior to influence […]
Email sales: turn your newsletter into a selling machine
Email marketing is still one of the most effective channels for generating sales. In fact, email has kept its effectiveness despite all the changes we’re seeing in digital marketing. How has email marketing managed to stay so relevant? By offering a direct communication channel between your business and your potential customers: The statistics don’t lie. […]
From first contact to closing: converting cold leads into warm leads
The ability to convert cold leads into warm leads is more than a skill. It’s an art that separates good teams from exceptional ones. This process doesn’t just increase conversion rates; it also strengthens the relationship between the brand and its potential customers. It lays the foundation for long-term engagement. Now let’s look at the […]
Decision fatigue vs. general fatigue: impact on purchasing
Today, the options seem endless and the pace of life is frantic. Fatigue has become a silent but decisive factor in our daily decisions. It’s not just about the physical tiredness we build up after a long day or an intense week. It’s also mental fatigue, especially the kind that comes from having to make […]
From Me to Me: personalized marketing in a Me-centric world
Personalization is key to attracting and retaining consumers, so personalized marketing has become an essential strategy for businesses. This approach not only improves the customer experience, but also allows brands to stand out in an increasingly competitive market. Join us to discover why this will become increasingly important in today’s society. 📊 Definition of personalized […]