Launching a product isn’t just about putting it on sale and waiting for someone to buy it. A successful product launch is a comprehensive strategy that begins long before the official release date and continues well after the first sales. The goal isn’t just to show something new. The objective is to generate interest, build […]
Communicating without a plan is one of the most common mistakes a company can make. One day you post something on social media, the next you send out a newsletter, then you draft an internal memo for employees, and when a problem arises, you improvise a quick response. The result is usually the same: inconsistent […]
Measurement is essential for any business. The problem is that companies often track too much. Visits, clicks, opens, followers, sales, sign-ups, leads, conversions, time on page, downloads… There is so much data available that it’s easy to lose focus and end up optimizing metrics that don’t always reflect true business growth. That’s where the North […]
Automating conversations is no longer reserved for large companies. Today, any business that receives messages through Instagram, WhatsApp, Facebook, or even TikTok can use tools like Manychat to answer frequently asked questions, capture leads, send resources, start sales funnels, or hand over conversations to a team member when necessary. The idea is simple: if many […]
Is it mandatory to have a CRM for your business? When is it worth it and when can it be a useless expense? Like any tool for your business, it all depends on how much you get out of it. If it offers utility, it makes sense; if it only represents an expense, it does […]
Do you feel like your brand is throwing messages into the void and nobody responds? Content marketing is the answer to that silence. Instead of chasing your customers with interrupting advertising, the goal is to attract them with information that genuinely interests them. It is not about selling for the sake of selling, but about […]
The confirmation email is usually the first email your contacts receive. What is more, it is the email with which they finalize the subscription process; normally, if they don’t click on the link included in this email, their subscription remains incomplete and you will not be able to send them more emails. This is precisely […]
Does the open rate of your email campaigns stay between 12% and 18%? A more creative subject line can certainly help, but it is a strategy that has some limits. Not everything is solved with good words, right? Currently, the open rate remains a critical metric in email marketing statistics. Although you must keep in […]
Recent global crises, including the COVID-19 pandemic, the war in Ukraine, and the environmental crisis, have transformed people’s lives and generated a significant shift in consumer psychology. These crises have destabilized economies, altered daily routines, and reconfigured personal priorities. The COVID-19 pandemic, in particular, has been a catalyst for massive changes in consumption habits. There […]
In the marketing world, competition is as old as commerce itself. However, the tactics and strategies to stand out in this field have evolved over the years. An unexpected source of inspiration for modern marketers comes from the ancient Chinese military treatise, “The Art of War” by Sun Tzu. Written in the 5th century BC, […]
Email remains a widely used communication medium for companies and individuals, whether to receive quotes, stay in touch with clients, or receive the latest offers from a newsletter. Deciding which is the best email client is difficult, as you will work with a service based on the use you want to give the application. But, […]
