For years, the phrase “content is king” has been popularized and repeated, especially since marketing has become more digital. But for each piece of content published, there are people who sit down to turn ideas into something tangible and know how to convey all kinds of emotions, sensations, and feelings into words. Connecting with other […]
Sending emails is a strategy used by companies and professionals all over the world with their own businesses. And, not surprisingly, it brings excellent results, regardless of the sector in which it is implemented. Email is a direct means of communication and information, which reinforces the brand image, promotes customer loyalty, contributes to increased sales […]
You will certainly not be surprised if I tell you that email marketing is one of the main channels through which you can (and should) follow your potential customer throughout the buying process. But, as with almost all marketing actions, these actions must be in tune with the customer journey to get results. What is […]
Who wouldn’t want to increase the CTR of their website? In digital marketing, it is essential to work with organic SEO, so we can’t forget the importance of CTR. There is no point in being well-ranked in the SERP if users don’t click on your results and access your site. Improving your CTR has a […]
Although the two terms are often used interchangeably, the truth is that marketing and advertising are not the same thing. For those who are not experts in the field, this can lead to confusion and even disorientation. To help you understand the differences, objectives, and common points, we will now define what marketing and advertising […]
Surely, on more than one occasion, you have tried to contact a company via an email they sent you and found an email like [email protected]. Surprise! Should I reply to that email address, or is it a robot, and no one is behind that inbox? While it is true that this is a fairly common […]
Email is one of the most powerful tools at your company’s disposal. It can generate engagement and build lasting relationships with your customers. It also offers a higher ROI than any other type of marketing strategy. To create a successful email marketing strategy, you need to find the best email marketing services for your needs. […]
By Maitén Milicich – Translated by Micheli Member of Materialesdefabrica.com & Habitium.com In an increasingly digitized world, e-commerce businesses are gaining momentum, and online advertising is one of the main tools you can use to promote your e-commerce. If you want to make the most of online advertising to boost your e-commerce, follow this brief […]
Storytelling is becoming a popular concept. Everyone is talking about differentiation, about how it is necessary to stand out in a world where everyone seems to offer the same solutions. A resource that is often mentioned to differentiate and stand out is precisely the protagonist of today’s post: Storytelling; in a brief description, it is […]
Without a doubt, email is the most widely used means of communication for people, and especially, it is one of the most relevant marketing tools for many companies. We can use email for many actions, to contact existing customers, or to create relationships with our leads. In other words, we can use it to influence […]
Creating email marketing campaigns that stand out and grab email recipients’ attention is becoming increasingly challenging. People’s inboxes are full of messages; in fact, a study has shown that a person sends and receives 121 business emails during the day. Therefore businesses need not only need to create high-quality email copy but also maintain excellent […]
