Non-governmental organizations (NGOs) rely heavily on the support of donors, volunteers, and supporters to fulfill their mission. That’s well known, and knowing this, how does email marketing fit in? Email marketing has actually become an essential tool for NGOs. It allows you to send newsletters to mobilize potential donors and keep supporters informed easily and […]
Have you noticed how many visitors land on your online store, fill their cart with products, and… poof, disappear without finishing their purchase? You’re not alone! This is called cart abandonment, and it’s one of the biggest frustrations for any ecommerce business. But before you panic, take a breath: this problem doesn’t mean the end […]
Is it possible to send mailing campaigns for free? Does free email marketing exist? Developing an email marketing strategy usually involves some financial costs, which is only normal. Companies invest in platforms to send newsletters, promotions and communications to their subscribers, and these expenses tend to increase as the contact list grows. What if there […]
From small businesses to large international companies, communicating with customers through digital channels is essential. That’s why communication software that integrates multiple channels can be a great solution for these businesses. Bringing together various communication tools in one place. Mailrelay integrates email, SMS, and WhatsApp on a single platform. Thanks to these channels, you can […]
If you run email marketing campaigns, statistics can help you in more ways than meets the eye. In fact, email statistics have become an absolute must to optimize your results. Mailrelay offers you statistics for your email campaigns, even in real time, so you can make the best decisions about your email marketing. And it’s […]
A newsletter for ecommerce is a communication tool that lets online stores connect regularly with their customers via email. This type of communication not only keeps your audience informed about news, promotions, or useful content, but also helps build loyalty and convert potential buyers into repeat customers. The newsletter is especially effective because it reaches […]
La automatización de emails consiste en utilizar herramientas que, una vez configuradas, puedan llevar a cabo ciertas acciones de envío de emails de forma autónoma. Requiriendo poca o ninguna supervisión. Como ejemplo clásico tendríamos los emails de seguimiento tras la suscripción. Un contacto se suscribe, y automáticamente recibe un email de bienvenida, o una serie […]
Sending email marketing campaigns without segmentation is like talking to all your customers the same way, even though each one is at a different stage. A user who just subscribed is not the same as a customer who has already purchased several times. You also shouldn’t send the same message to someone interested in a […]
Writing a letter to a client might seem like something from the last century, but the reality is quite different. In the midst of digital saturation, receiving a well-written, clear, and personalized message is a breath of fresh air that builds trust in your brand. Whether you’re a large corporation or an SMB, knowing how […]
Do you feel like your marketing efforts are all over the place? You post on social media, launch a Google Ads campaign, send out a newsletter, upload blog articles, and occasionally try more traditional tactics like an event or collaboration. All of that can work. The problem arises when each channel communicates something different or […]
