The goal of any brand is not only to sell but also to retain its customers and convince them to buy again, which would consequently increase their sales. However, creating a robust brand-user relationship is no longer enough in the face of so much competition. Now, consumers want to have a stimulating experience in the […]

Although Gmail is not a bulk mailing software, many companies indeed use it for this purpose. Usually for comfort or economy. That’s why it’s worth comparing its features with a real bulk mailing software, like Mailrelay, to see if sending messages with Gmail is a good option or not. With this post, we want to […]

Just as we did earlier when comparing Other bulk email tools, let’s do a new analysis. If earlier we compared Mailrelay with Sendinblue and Mailchimp; this time, the comparison will be between Mailrelay, Mailjet, and Acumbamail. We will see the pros and cons, always focusing on sending email marketing campaigns, or newsletters to understand the […]

If there is something that can harm, and a lot, the results of your mailings, it is without a doubt when you send a newsletter to spamtraps (email addresses that are used for trapping spammers). It’s something you should avoid as much as possible, which is why in this article you will learn some strategies […]

Stories can hold our attention and the reader’s interest, and therefore, they can help you close a deal with a reluctant customer. Some of them. However, other narratives don’t have the same effect. Which stories can help you sell more with your emails or landing pages? That is what we will see and analyze in […]

Online mailing continues to be one of the preferred strategies of companies that want to increase their sales and retain their customers. Of all the digital marketing tools (Social media, Google Ads, content marketing… ) Email is what tend to deliver the best sales results and a higher return on investment. In some cases, in […]

Emailing definition Emailing is a marketing and direct communication tool that allows companies to talk to their customers through email marketing campaigns. These messages could be informative or for selling products or services. One of the main advantages of this method is that it offers immediate response, in addition to advanced statistics and tools to […]

No wonder B2B email marketing campaigns are becoming one of the most used techniques by brands that want to increase B2B engagement. Email marketing is no longer a pure and simple sales action and has become the key to building relationships with potential customers, and retain loyal users. It is the element that allows you […]

One of the difficulties for companies to work with email marketing is to capture subscribers. If you write your subscription form correctly, you will be able to get a lot more leads interested in what you are selling. And it can be done by anyone. You don’t even need a lead magnet. You will just […]

It’s time: you want to create a newsletter but need to know where to start. Yes, you have seen or heard about email marketing [1] and are convinced you should give it a try. And since it is time for action, you searched for more information and found this article. You are in the right […]