All blog articles by topic
Email marketing and digital marketing guides, examples and templates, sorted by topic
On the Mailrelay blog we publish guides, examples and templates about email marketing and digital marketing. Here you’ll find every article sorted by topic, so you can quickly find what you’re looking for. If you need a specific definition, check our marketing glossary.
Email marketing
Strategy and tools
How to plan your email campaigns and which tools to use to send and measure them.
- Free CRM in Spanish: 8 options and what each plan really includes
- Email, SMS or WhatsApp? Which channel to use for each of your business messages
- Black Friday email and SMS campaign: calendar, strategy and copy-ready templates
- How to connect Mailrelay to ChatGPT and Claude: a step-by-step guide and 20 prompts to copy
- How to Plan the Email Schedule for a Call for Applications: Registration, Deadlines and Reminders
- From idea to inbox in minutes: easy, effective marketing with comprehensive reporting
- The #1 question NGOs forget when choosing email software
- Mailing for $0: The Financial Impact of Migrating Your Contacts to Mailrelay
- Communication Software for SMEs in Spain: Email, SMS, and WhatsApp
- How to automate your emails in Mailrelay: step-by-step tutorial with 7 examples
- Mailrelay: The leading free email marketing choice for SMEs
- Do you really need a CRM? Mailrelay could be it
- Email clients: the 10 best programs for PC, Mac and mobile
- AI in Email Marketing: Best Ways to Use It
- Mail With Relay: Manage your Mailrelay account from your smartphone or tablet
- 8 strategies to build customer loyalty via email, with examples
- Email marketing software: comparison and how to choose yours
- B2B email marketing: the perfect campaign for businesses
- How to Use ChatGPT in Your Email Marketing Strategy
- How to create an email marketing strategy with influencers
- Mailrelay vs Acumbamail vs Mailjet: 2026 email marketing comparison
- What is email marketing? A guide to getting started and getting results
- Free email marketing comparison: Mailrelay vs Brevo (formerly Sendinblue) vs Mailchimp
- Is Email Marketing and Word of Mouth incompatible?
- The keys to integrating your social media and email marketing strategies
- How to Include Videos in Your Email Marketing Strategy
- Daily email strategy: everything you need to know to apply this technique right NOW
- Alternatives to Mailrelay? There really aren’t any
- 10 Strategies to Succeed on Three Kings’ Day with Your Email Marketing Campaign
- Buying email databases: why you shouldn’t and how to build your own
- Grow Your List: Techniques and Strategies for Getting Quality Leads
- Types of email marketing: 12 emails your business should send (with examples)
- Upselling and cross-selling: what they are, examples and how to use them with email marketing
- Refresh your mailings: 7 strategies to keep your audience hooked
Bulk sending and metrics
How to send bulk emails, when to send them and which metrics to track to improve your results.
- How to send a mass email in Outlook: 3 step-by-step methods and their limits
- How to send SMS from your computer: free with your phone or in bulk for your business
- Real-time email statistics: discover, save, and improve
- Boost your stats, exceed a 25% open rate
- What is the best time and day to send email marketing (and newsletters)
- How to send bulk emails from Gmail for free
- How do email marketing services track email campaigns?
- How much email marketing costs and how to save with bulk mailing
- Mailing Campaigns: Definition, Features and Examples for Businesses
- Do your email campaign reports only include opens and clicks? That’s not the best approach
- What Is Bounce Rate and How Can You Improve It on a Blog?
Deliverability and Technical Aspects
How to authenticate your domain, stay out of the spam folder and protect your sender reputation.
- How to set up SMTP in WordPress so your emails get delivered
- How to improve deliverability in critical campaigns with lists of 50,000+
- How to improve the deliverability of confirmation emails
- Professional SMTP and API for Transactional Emails with Statistics
- How to achieve the best email marketing deliverability in Spain with Mailrelay
- How to choose an email marketing service with high deliverability?
- What Outlook, Gmail and Yahoo! Require to Keep Your Emails Out of Spam
- Email marketing sending frequency: how often to send your newsletter and when to change it
- Noreply: what it means and whether an email you can’t reply to is safe
- What is spam? How to prevent emails from landing in the spam folder?
- How to clean spamtraps from your contact list
- Email marketing tools with the best deliverability: 2026 comparison
- Disable sender confirmation in Mailrelay v3
- Mailrelay v3: Email Marketing Campaigns with A/B Testing and Automated Sending
- Email Headers: How to Show Them and Avoid Delivery Problems
- How to automatically send your blog posts by email with an RSS campaign
- Mailrelay v3 Webhooks to Connect with External Systems
- How to create automations and autoresponders in Mailrelay (with 4 examples)
- How to set up SPF, DKIM, DMARC and a custom domain in Mailrelay, step by step
- How to create a subscription form in Mailrelay, step by step
- Paused or blocked accounts: reasons and solutions
- What are anti-spam systems? How to tell if your IP is on a spam blacklist
- SMTP relay server and smarthost: what they are, how they work and when to use them
- What is SpamScore? And did you know that with Mailrelay you start at -6.2?
- What are spamtraps? And how they affect your bulk emails
- Queued Emails: Why Do Emails Get Stuck in the Queue?
- You are not receiving emails on your own corporate domain
- Email Bounce Reasons and Possible Solutions
- Messages rejected by an ISP due to the number of emails sent
- How do Gmail, Outlook.com and Yahoo Mail decide what is spam?
Newsletter templates and design
Ideas, examples and best practices for designing newsletters that read well on any device.
- Behavioral design applied to email marketing
- Ecommerce Newsletter: A Guide to Creating One That Works
- How to Use Dynamic Variables to Personalize Your Emails
- Newsletter examples to inspire you: 13 real cases and templates to copy
- 5 email marketing templates inspired by examples created by top startups
- How to get more newsletter subscribers with SEO
- The ORTE model: MailNinja’s guide to creating emails that get results
- How Do You Apologize in Writing? Best Example Templates and Tips
- Christmas greetings for business: 50 original messages and examples for customers
- 3+1 email templates to sell more with your next sales email
- HTML or plain text: which is better for your email marketing campaigns?
- Templates for creating super effective sales email sequences
- 4 templates for sending mass follow-up emails
- 4 bulk email templates for your next promotional campaign
- Newsletter statistics in Mailrelay: what each report measures and how to use it
- How to create creative newsletters with the new Mailrelay editor
- Mailrelay newsletter editor: how to create your newsletter with blocks, templates and AI
- Custom fields and segmentation in Mailrelay: how to personalize and target your emails
- Getting started with Mailrelay: how to send your first newsletter step by step
- The importance of stock image sites for your newsletters
- How to create a newsletter step by step: guide, template and examples
- Emojis for Emails and Newsletters: How to Add Them
- In Email Marketing, Should You Use HTML Newsletter Templates or Not?
- Newsletter Layout: Dimensions, Sizes and Tips
Copywriting and examples
How to write subject lines, copy and calls to action that persuade, with real examples.
- Out of office message: 30 examples to copy for vacations, Christmas, sick leave and more
- 20 lead magnet ideas to get more subscribers (with examples by business type)
- Payment reminder: email, SMS and WhatsApp examples to copy
- 20 email marketing examples to copy and adapt to your business
- Save the date: what it is, when to send it and 12 examples to copy
- From No to Yes: Overcoming 15 Email Sales Objections
- Loaded words in written persuasion
- Email sales: turn your newsletter into a selling machine
- Client Letters: How to Write Them Successfully? Types and Examples
- Words that win: stylistic devices to strengthen your marketing
- Email copywriting: how to influence the customer’s intuition
- Influencing with power: what it means to influence someone and how to do it
- The art of persuasion: rhetoric and oratory explained in depth
- Writing a cold sales email: how to break the ice
- Great Orators in History: The Most Persuasive Speeches
- Writing to sell in 8 practical exercises
- Creative Email Ideas: How to Write Original Emails (with Examples)
- 5 Best Copywriting Formulas to Sell
- Storytelling: what it is and how to use it in your emails
- The Most Influential Copywriters and Their Essential Books to Master Copywriting
- Unstoppable Eblasts: Power Up Your Small Business and Accelerate Growth
- Formal email: how to write one, guide and 7 examples
- Storytelling examples that help you sell more
- 5 actionable tips for using visual elements in emails
- Copywriting: key elements and examples
- How to send a simple, quick, hassle-free mailing
- Personalize your email address with your website’s name
- 8 email examples for your business, with templates
- 5 copywriting tricks to build trust (and sell) with your emails
- 10 entertaining email examples to keep your audience engaged
- How to write better email copy: 11 quick tips
- 5 ways to repurpose content for your email marketing efforts
- These 6 things are all you need to sell by email
- Email marketing funnel: stages and 10 types of emails that sell
- CRM and email marketing: how to integrate them step by step (with 6 workflows to copy)
- How to write the perfect introduction: a step-by-step guide
- Unique, Eye-Catching Subject Lines: 20 Examples to Get Your Emails Opened
- How to write an irresistible sales email (without feeling uncomfortable)
- 5 Magic Words That Should Always Be in Your SALES Emails
- 6 Emails That Encourage Scrolling Easily and Effectively
Lists, Subscribers and Acquisition
How to get subscribers, segment your list and keep it clean and engaged.
- Email Tags: Best Practices in Email Marketing
- The Secret Formulas to Grow Your List: Forms and Landing Pages
- How to Re-Engage a Dormant Contact List
- Write your opt-in form to capture more subscribers without a lead magnet
- How to add a Mailrelay subscription form in WordPress
- Failed accounts in the email database: the importance of removing them
- Valentine’s Day email ideas to make your subscribers fall in love
- Segmenting subscriber lists by chosen sending frequency: weekly and monthly
- I have unsubscribes in my dashboard but I don’t use the Mailrelay link. How is that possible?
- Email Marketing Strategies for Getting New Subscribers
- 7 key points to check the quality of a database
Forms and interactive content
Forms, pop-ups and interactive content to capture contacts and boost engagement.
- Interactive email marketing: the complete guide
- Close more sales with your discount coupon popup
- Mailrelay now supports AMP for Email (Accelerated Mobile Pages)
- Create Your Mailrelay Forms with Bloom, SumoMe and Thrive Leads
- How can Mailrelay solve your email marketing problems?
- Advantages of email marketing: 6 benefits for your business and how to make the most of them
- Customize your email marketing tool with Gravatar
- Make money with email marketing: a step-by-step guide
- Make the most of your summer email marketing campaigns with these tips
Legal, statistics and miscellaneous
Data protection, regulations, industry statistics and other email marketing topics.
- From first contact to closing: converting cold leads into warm leads
- Business Proposal: What It Is and How to Send It Properly
- How to write an effective introduction email?
- Basic email marketing glossary
- CTR in email marketing: what it is, how to calculate it and how to improve it
- Online mailing: what it is and free tools for your campaigns
- How to send bulk emails: Gmail, Outlook, Excel or a tool
- Mailrelay’s features in detail: all the benefits for your marketing
- Email marketing: 20 key statistics
- Mailrelay v3 – Move credits between multiple accounts
- Mailing: what it is, types and how to create a mailing step by step (with examples)
- Inspiration for sending funny, entertaining emails
- Legal email marketing: 10 GDPR and LSSI rules for your campaigns
- How to send email attachments safely without increasing the size of the email
- Can you use email addresses with accents, ñ or ç?
Digital marketing
Fundamentals and strategy
The basics of marketing and how to turn them into a plan for your business.
- Digital marketing strategies: 12 examples for small businesses and how to choose yours
- Business Model Canvas: what it is, its 9 building blocks and a free template
- BCG matrix: what it is, its 4 quadrants and how to build one for your business
- The 4 Ps of the marketing mix: what they are, examples and how to apply them to your business
- Marketing plan template (free PDF) and how to create one in 8 steps
- 360º Marketing: What It Is, Strategies and How to Implement It Step by Step
- Product Launch: A Guide to Success
- Communication Plan: What It Is, Roadmap, and Best Examples
- North Star Metric: What It Is, Benefits, and Its Importance
- The Art of War in Marketing: Competitive Strategies
- What are business models? Discover the most important ones
- Product life cycle: what it is, stages and examples
- Micro-Moments: The New Battleground for Contextual Marketing
- Porter’s 5 Forces: how to dominate and outperform your competition
- TOFU, MOFU, BOFU: What Are They? Examples and Implementation Strategies
- Distribution Channels and Why They Matter in Marketing
- The impact of marketing on defining market needs: satisfaction or manipulation
- Philip Kotler: The Father of Marketing as We Know It
- Performance marketing: what it is, types and examples
- Strategic Marketing: What It Is, Benefits, Techniques, and Examples
- What is marketing, really? We tell you everything!
- 50 types of marketing you should know (yes, 50)
- Digital marketing: evolution and trends
- How to run a more efficient marketing department
- Consumer Behavior: Factors, Types and the Current Landscape
- Direct Marketing: Types, Benefits and Examples
- 10 common marketing challenges or problems businesses face
- 7 Actions Your Online Communication Strategy Should Never Be Without
- Market Research: What It Is and How to Do It Step by Step
- Customer database: how to create one step by step (with an example)
- Target market: definition, classifications and case studies
- Mission, vision and values of a company: what they are, examples and how to write them
- The essential digital marketing guide for profitable online businesses
- Marketing strategies, the communication mix and online marketing
Ecommerce, Sales and Customer Experience
How to sell more online, set your prices and take care of your customer experience.
- How to recover abandoned carts in WooCommerce with Mailrelay: a step-by-step guide
- Abandoned carts: how to recover them
- How to sell on WhatsApp?
- Digital products from A to Z
- Sales Tactics That Can Help You Sell More
- Digital commerce: what it is, how much it costs and strategies to succeed
- How to Attract Customers? Best Marketing Tactics
- Customer Relationships: What They Are, How to Strengthen Them, and Best Strategies
- What Is Product Placement? The Netflix Example
- How to sell your infoproducts: a promotion and launch guide
- What elements should an effective website home page have?
- Types of objections and responses: examples that help conversion
- Live shopping: what it is, how it works and how to make your first live sale in 7 steps
- The Perfect Landing Page: Structure, Content and Examples
- Proven Strategies for Selling in Saturated Markets
- What Are Satisfaction Surveys and How Can We Create a Survey with Google?
- The best tools for closing sales over the phone
- 10 tips to promote your online store
- How to protect your online store so you don’t lose sales and money
- How to enhance your customer experience using live chat
- Why Do Amazon’s Private Label Brands Succeed?
- How to sell online: 7 ways to sell on the Internet
- Remarketing: what it is, how it works, types and examples
- How to price a product: steps, formulas and 6 pricing methods
- Promotions and discounts: 15 types with examples and how to plan them to sell more
Consumer psychology and neuromarketing
What makes people buy: persuasion, cognitive biases and neuromarketing.
- Decision fatigue vs. general fatigue: impact on purchasing
- From Me to Me: personalized marketing in a Me-centric world
- Scarce Attention, Maximum Impact: Standing Out in a Sea of Information
- Psychological Triggers: The Science of Persuasion to Skyrocket Your Sales
- How Happiness Chemicals Influence Consumer Behavior
- Awakening Aspirations: Strategies to Drive Purchases
- Consumer psychology: motivations and buying behavior
- Cognitive biases and their impact on sales: An economic and generational perspective
- Maslow’s Hierarchy of Needs in Business + Practical Examples
- Fake News, Manipulation, and the Need for Critical Thinking in the Digital Age
- What Is the Difference Between Needs and Wants?
- Experiential marketing: what it is, 10 examples and how to apply it to your business
- Hype, FOMO and FUD: how to use them in marketing
- Sales inaction: why don’t customers buy?
- How commitment and consistency can help you sell more
- Go against the grain to sell more, because being just one more doesn’t help
- Discover Robert Cialdini’s 7 principles of persuasion
- Neuromarketing: How can you take advantage of it?
- Neuromarketing: Everything You Need to Know About the New Trends and the Transformation of the Market
- Viral Marketing Examples: The Best
- 10 best persuasion techniques to succeed with your content
- Fear marketing and consumer psychology
Branding and advertising
How to build a recognizable brand and communicate it through advertising and media.
- How to change negative perceptions about your brand
- Brand marketing: what it is and how to use it to connect with your customers
- The most horrifying and disastrous rebrandings in history
- Differences Between Marketing and Advertising
- Mass media: boost your marketing strategy
- Brand Reputation: How to Measure It Successfully
- What are dynamic product ads and how do you make good use of them?
- Brand manager: what is it and what does the role involve?
- Digital public relations: types of actions and examples of digital PR
- Luxury marketing: product strategies and content examples
- How to create a simple, effective media plan
- Personal Branding: How Do You Build the Right Personal Brand?
- Display advertising: What it is, what it’s used for and the best examples
- Internet advertising: a definitive guide for beginners
- What Are the 10 Most Famous and Original Slogans?
- What Types of Advertising Currently Exist? Importance and Benefits
- Advertising Teasers: What Are They? Best strategies and content for success
- Naming: How to Name Your Brand or Product
- Aggressive Advertising: 8 Marketing Techniques for Your Business
- Subliminal Advertising: What Is It? Types and Examples
- How do you create a logo for free? Create your own logos
- Creative banners as a resource for attracting new subscribers
- A company’s corporate image: what is it and how can you improve it?
Marketing tools and software
CRMs, apps and digital tools to run your marketing with less effort.
- Email marketing software in Spanish: what support you get on free and paid plans (2026)
- Digital stack: Guide to the best alternatives for your business
- What is Manychat? What it’s for, how it works and pricing
- What is a sales CRM and how to choose the best one?
- Free Email Marketing Services for High-Volume Sending
- What are the best tools to automate email campaigns?
- Domain Authority (DA): what is it? How do I find out my website’s domain authority?
- Free tools to help you analyze and understand your competitors’ web traffic
- Connect Mailrelay with any online service using Make
- The 9 Best Marketing Tools for Small Businesses
- Tips for creating the perfect HTML popup for your website
- The 5 most important mobile marketing tools
- Digital marketing tools: the best by category (and which have a free plan)
- How to create a free website without knowing how to code
- 9 free online video editors (and their real limits)
- Mailrelay: reviews of the mailing software
- How to reduce and prepare images for newsletters and emails
Blogging, content and B2B models
How to create content that attracts visitors, run a blog and sell to other businesses.
- Best Content Marketing Examples for Your Strategy
- Outbound marketing: what it is, what it means and examples
- UX writing: what it is, what it’s for and 17 practical examples
- What Is Content Curation and Which Tools Should You Use for Your Strategy?
- What is evergreen content and why use it in your strategy?
- Get to Know the 9 Types of Content Strategy for Public Administration
- B2B Marketing: What Is It? Types and Examples of B2B Business Models
- 20 examples of creative advertisements
- What is a blog and what is it for? Types, parts and examples
- How to become far more charismatic in your digital marketing
- How do you monetize a blog? 17 ways to make money with your blog
- Guerrilla Marketing: Unconventional Marketing Strategies
- Content marketing campaign: tips and advice for flawless execution
- How to create a blog step by step and get it ready for email marketing
- Tools for Creating a Blog
- How to Create an Infographic: The Definitive Guide
Social Media and Community Management
Social media strategies and how to manage a community around your brand.
- Social Media: When Dependency Kills Your Business
- How to create your own poster online (even for free)
- Influencers and social marketing: how genuine is their commitment to social causes?
- What Is a Social Media Manager? Roles, Functions and Tools
- 5 Best Social Media Platforms for Businesses
- How to run giveaways or contests on Instagram [EXAMPLES]
- How to advertise your business for free: free advertising
- Community Manager: Definition, Duties and Role in Email Marketing
- How to advertise on Instagram step by step
- Social Media Plan: how to create and execute it
- What is influencer marketing and how can you take advantage of it?
SEO and Search Rankings
How to improve your website’s ranking on Google and get more organic traffic.
- 6 Ways to Improve Organic Search Traffic with Ecommerce SEO
- SEO and Marketing for Betting Websites: Problems and Ideas
- Off-Page SEO Strategies to Improve the Ranking of Your Digital Project
- What Is Keyword Density and How Does It Relate to SEO?
- How do you choose the best keywords for your business?
- Mastering SEO: a practical guide for beginners
Entrepreneurship and Finance
Ideas, paperwork, funding and management to launch and grow your business.
- Capital flight: how companies lose money
- How to start a profitable business: want to be an entrepreneur?
- Liquidity and financing: how to get liquidity for your company or startup
- Aid and subsidies for starting a business in Spain
- Scalability: How to Apply It to Products and Services?
- Expense forecasting before you launch your business
- Step-by-Step Guide to Starting Your Business in Spain: Tax Agency and Social Security Procedures
- Identifying Strengths and Weaknesses: The Entrepreneur’s Compass in the Digital Economy
- How to start a business from scratch: 10 steps to get started on a small budget
Sustainability and productivity
Sustainable business, social responsibility and tips to make better use of your time.
- How to Be More Productive and Manage Your Time Better?
- Effective Solutions for Your Business’s Problems
- How Can Technology Drive the Sustainable Development Goals?
- What a Gantt chart is and how to make one
- The keys to planning and effective time management
- Sustainable business ideas that could help you to improve your online sales
- You haven’t slept, you’re short on creativity and you have to sell by email: a survival guide
- 3 basic keys and a bonus for becoming self-employed without risking money
- Corporate culture: what is it? Benefits and 8 inspiring examples
- Corporate Social Responsibility Examples and Success Stories
- What Is Corporate Social Responsibility and How to Do More Sustainable Marketing
- The 11 best project management tools to boost your productivity and your team’s
- Agile methodologies and new work profiles
- Cause Marketing: Features, Examples and How It Works
- Social Marketing: What Is It? Examples and How to Apply It in Your Business
Miscellaneous
Other marketing topics that don’t fit in the sections above.
- The future of consumption: adapting to an era of uncertainty
- Make Money Online Now: Easy Step by Step
- 5 Business Ideas for Times of Crisis
- What is personality-based marketing?
- Create your landing pages easily with Mailrelay
- Tips for creating business names and free name generators
- Metaverse and its potential in digital marketing
- Internationalization: everything you need to know to expand your business
- Marketing for pet businesses: how to create a strategy that sells
- Data Mining: What Is It? Types and Techniques
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