Find a selection of varied marketing content that doesn’t fit into a single category. Diverse topics, curiosities and additional resources to expand your general marketing knowledge. Ideal for discovering new perspectives beyond the main categories.
Recent global crises, including the COVID-19 pandemic, the war in Ukraine and the environmental crisis, have transformed people’s lives and brought about a significant shift in consumer psychology. These crises have destabilized economies, disrupted daily routines and reshaped personal priorities. The COVID-19 pandemic, in particular, has been a catalyst for massive changes in consumption habits. […]
Have you ever dreamed of making money from the comfort of your home, using just your computer and an internet connection? If so, you’re in the right place. Every day, more and more people discover that the internet isn’t just for entertainment or staying in touch with friends and family. In fact, it can be […]
Keeping a business afloat in times of crisis can be a real challenge. Economic uncertainty, declining sales, and increased competition are just some of the difficulties businesses face in times of crisis. That’s why it’s essential to have a solid online marketing strategy to help keep your business running. In this article, we’ll explore the […]
You may have heard about personality-based marketing at some point. These days, the two concepts go hand in hand when any brand sets up a segmentation strategy. That’s why, in this post, we’ll explain why and how it works. So keep reading. When doing marketing and giving each brand an identity, it’s crucial to take […]
Landing pages are very useful tools for boosting your online marketing campaigns, and they are essential for capturing leads, that is, new potential customers. You can always drive traffic from Google Ads campaigns, social media or newsletters to your website, but there are distractions there. It’s very easy for those people to never end up […]
Choosing a business name is one of the most exciting and, at the same time, most complicated processes you can face when launching a brand or business. Simple as it may seem, once you consider the impact of choosing a name that lends itself to misinterpretation, or that could offend part of the population, everything […]
Today, internationalization is a necessity for every company, even for companies that are well positioned in their home country. We’re talking about SMEs and large companies alike: internationalization affects all of them, since most are prepared to start internationalizing from the outset, growing and expanding beyond the domestic market (the usual market where a company […]
What your pet shop or pet service needs to attract customers and keep them coming back
Today we’re going to put on our hard hats and headlamps and venture into the world of data mining, a set of techniques that can be very helpful in the current situation of information overload. With today’s post, I want to explain in a simple, accessible way what these techniques involve, so that you’ll be […]
