WhatsApp campaigns for businesses, from the same dashboard as your email
Send promotions, reminders and notifications on WhatsApp to your contact list, with Meta-approved templates and statistics for every send. And your WhatsApp Business app keeps working on your phone.
How to create a WhatsApp campaign with Mailrelay
Your first WhatsApp campaign can be ready in six steps:
Import your contacts
Import your list with each contact’s WhatsApp number, for example from a CSV file. Organize them in groups to send each campaign only to the people it matters to.
As with email, permission is the foundation: only write to people who have agreed to receive your messages on WhatsApp. Otherwise, complaints and blocks come quickly.
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Connect your WhatsApp number
Connect your phone number with Meta. This step is required, because messages are sent through the WhatsApp business platform.
Your WhatsApp Business account keeps working on your phone, so you can keep serving your customers as usual.
Create your templates
Create templates with a header (including an image or video), body text, footer and buttons, and check in the preview how they’ll look. You can also set up quick replies.
Each template has a category (marketing, utility or authentication), and Meta has to approve it before you can use it. Prepare them in advance and write clear, useful messages.
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Send your campaigns
Choose an approved template, the sender phone number and the contact group, give the campaign a name and send it.
Meta’s per-message fees are not included in Mailrelay: you pay them directly to Meta, depending on the country and the type of template.
Statistics and conversations
See how many messages were sent, delivered and read in each campaign.
You also see your contacts’ replies and can answer them. What they ask you is the best clue for improving your next campaign.
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Available API
With the Mailrelay API you can manage WhatsApp numbers, templates and campaigns with the same features as the dashboard, and send transactional messages.
For example, an order confirmation or a shipping notice sent automatically from your online store.
What WhatsApp brings to your marketing
It arrives instantly
WhatsApp messages are delivered almost instantly. They’re for things that can’t wait: a limited-time offer, a last-minute change or an urgent notice.
It gets read
Almost everyone opens WhatsApp several times a day, and messages are usually read soon. That’s why it’s best not to overdo it: few sends, and useful ones.
Conversations, not just sends
Your customers can reply in the same chat, and you can see and answer their replies from the dashboard.
Clear pricing
Included in the Standard and Enterprise plans. On the free account, try it for 10 days and then add it as an add-on. Meta’s fees are paid separately.
Templates with images and buttons
Add an image or a video, clear text and buttons so the customer can take action without leaving the chat.
Email, SMS and WhatsApp in one account
Manage all three channels from the same dashboard, without switching tools.
What to use WhatsApp campaigns for
WhatsApp works best when the message is useful and the customer can reply. These are the most common uses:
Promotions and launches
An offer, a new product or the return of the sales, with an image and a button to buy.
Reminders and appointments
Appointments, bookings, renewals or pending payments. The customer can confirm or ask for a change by replying to the message.
Notifications and follow-up
Order confirmations, shipping notices or a survey after the purchase. And if the customer has questions, they reply in the same chat.
Need to share something longer or reach people who haven’t given you their WhatsApp? Combine WhatsApp with email marketing and SMS from the same account.
How much do WhatsApp campaigns cost?
WhatsApp sending is included in the Standard and Enterprise plans. On the free account you get a 10-day trial, after which it’s added as an add-on. Meta’s per-message fees are paid separately, directly to Meta.
Frequently asked questions about WhatsApp campaigns
It’s a set of WhatsApp messages sent to a group of contacts with a specific goal: announcing an offer, reminding someone of an appointment or notifying them about an order. It’s sent from a platform connected to Meta, with approved templates, instead of writing to people one by one from your phone. You’ll find types and examples in our guide to WhatsApp marketing.
Yes. When you connect your number with Meta from Mailrelay, your WhatsApp Business account keeps working on your phone and you can keep handling chats as usual. We explain the differences between the WhatsApp Business app and the WhatsApp Business API in our glossary.
A broadcast list is sent from your phone, only reaches people who have saved your number in their contacts, allows up to 256 people and has no statistics. With a campaign from Mailrelay you send to your whole list, with approved templates, and you see deliveries, reads and replies.
Because WhatsApp wants to keep spam out of its app. Meta checks that each template follows its rules and is in the right category: marketing, utility or authentication. Prepare your templates in advance, because you need that approval before you can use them.
Less often than you think. WhatsApp is a very personal channel: if your messages don’t add anything, your customers will mute or block you, and that hurts your number. Save it for what’s useful or urgent, and look at the replies and unsubscribes from each send to adjust using your own data.
Trusted by our customers
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Start your WhatsApp campaigns today
Create your free account, connect your number and try WhatsApp sending for 10 days.