Looking for a way to improve organic traffic to your online store?
In this article, you’ll find some ecommerce SEO tips you can follow.
The ecommerce industry is going through a phase in which more and more entrepreneurs are looking to capitalize on massive demand. That’s why it helps to have a reliable marketing strategy to create content and attract more organic traffic.
Most businesses use search engine optimization (SEO) to increase traffic and improve their search engine rankings.
However, optimizing a website for SEO isn’t easy, as it takes time or, in many cases, money.
How leading ecommerce companies drive traffic to their websites (semrush.com)
According to SEMrush, 37.5% of all traffic comes directly from search engines, so you need reliable ecommerce SEO strategies. However, the cost of SEO for your online store can be cheap or expensive, depending on its size.
On the other hand, organic traffic is harder to get.
All kinds of traffic are welcome, whether from paid marketing or organic search, but when customers reach your website organically, the chances of them making a purchase go up. Today, we’ll look at some ethical ways to improve your online store’s organic traffic.
#1. Target audience
The first step to improving organic traffic is understanding your audience.
Who your target audience is and how you can reach them are essential questions to ask yourself.
For example, if you’ve created an online clothing store, your target audience will have specific characteristics, demographics, age and even gender-based attributes. A women’s fashion brand will need ecommerce SEO strategies to reach a specific segment of the audience that is willing to buy clothes online.
You can also define your target audience based on several parameters, such as:
· Demographics
· Geographic location
· Age group
· Gender
· Purchasing power
Once you’ve defined your target audience, the best ecommerce SEO tip is to identify the keywords that are relevant to your business.
#2. Keyword analysis
Keywords are the specific words or phrases users type into search engines to find information about products and services.
So if you’re building a marketing strategy for an online store, keyword analysis can help you understand the most competitive terms in your niche and which ones you should include in your content marketing strategy.
The key here is to place the right keyword organically.
Unfortunately, many ecommerce businesses add lots of keywords to try to improve their rankings, but adding a large number of irrelevant keywords won’t produce better results.
So the best SEO tip for your ecommerce store is to place them organically in your content, rather than trying to add as many keywords as you can to increase keyword density.
There are several tools you can use to get a complete keyword analysis for your ecommerce store, for example:
· SEMrush
· Moz
· Ubersuggest
· Ahrefs
· Google Keywords Planner
Next, you should analyze your ecommerce website’s performance.
This analysis will help you understand different aspects such as loading speed, responsiveness and resource performance.
This is essential for generating organic traffic, because your content and marketing campaigns will bring customers to the website, but visitors will close the page if the site has serious display problems, takes too long to load or the content is different from what they expected to find.
#3. Website performance
When it comes to ecommerce SEO, page performance is critical.
For example, a Google study on mobile page speed found that a one-second delay could increase bounce rates.
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The study found that when an ecommerce website’s load time goes from 1 second to 3 seconds, bounce rates increase by 32%. If a website takes 10 seconds to load, bounce rates increase by a staggering 123%.
Bounce rate is a measure of the customers who leave your ecommerce store without taking an action such as buying something, downloading content or subscribing. This means your website’s loading speed will directly affect your sales and your rankings.
Website performance also includes checking the security of the customer data your ecommerce platform stores. For example, customers may save their financial details on your platform for future transactions.
So you need to make sure your online store is secure and that customers don’t have to worry about cyberattacks.
#4. Secure experience
Looking to earn your customers’ trust or even improve your ecommerce SEO strategy?
Then security matters. Search engines like Google have specific rules for secure browsing based on the HTTPS protocol.
HTTPS is a secure protocol that lets browsers and servers exchange data privately. To use it, you’ll need an SSL certificate, which uses an encryption algorithm to keep data hidden and protect it from hackers.
However, you may need an SSL certificate for different subdomains, so it’s a good idea to use a wildcard SSL certificate. This will help you protect multiple levels of subdomains to make sure your store is 100% secure. You’ll also need a reliable authentication system to verify users before they access critical data on ecommerce platforms.
Another aspect you should optimize in your online store is the user experience on your website. Businesses often tend to overcomplicate their interfaces to build websites packed with design and features, when providing simplicity is far more important.
#5.UI/UX strategy
When it comes to the best ecommerce SEO tips, UI/UX strategies are very important. Especially for businesses that work with many product categories.
If products are hard to find on the page, it could lead to frustration that would hurt the user’s shopping experience. But how can this hurt your organic traffic?
Customers who have a positive experience using your ecommerce platform will recommend it to their friends and family, which will generate more organic traffic.
To help these customers share their experience with other customers, you can add comment and review buttons they can share on their social networks.
However, an essential part of an ecommerce SEO strategy is working on local SEO.
#6. Local SEO
Local SEO is a broader term that covers several aspects of how you rank against other competitors in local business listings. Search engines like Google offer local listings for different regions, and this is a great way to generate organic traffic.
This kind of traffic is much more relevant, since these are users looking for products or services near where they currently are.
So it’s a good idea to optimize your local SEO strategy with a few simple actions:
· Update your address and location information
· Make sure your contact number is up to date
· Update your Google Business Profile (formerly Google My Business) to get reviews and showcase your business to local users.
Conclusion
Using an ecommerce SEO strategy to generate organic traffic is easy if you know how to apply the right techniques.
However, you’ll need to analyze several critical aspects, such as website performance, the keywords you want to rank for, your local SEO strategy, user experience and so on.
The key is to have a credible plan for improving organic traffic, or none of your efforts will produce results for your ecommerce business.
If you want to go over the basics, here’s what SEO is, and for the keyword analysis in point 2, it’s useful to know how to find long-tail keywords with less competition, which are ideal for product pages.