Learn how to build and grow a quality subscriber list. Discover lead generation strategies, subscription forms, segmentation, and techniques to re-engage inactive contacts. Practical tips to build a healthy database that’s engaged with your brand.
Sending email marketing campaigns without segmentation is like talking to all your customers the same way, even though each one is at a different stage. A user who just subscribed is not the same as a customer who has already purchased several times. You also shouldn’t send the same message to someone interested in a […]
The subscriber list is the foundation of any email marketing campaign. After all, without a list there can be no email marketing campaign. Plus, logic tells us that the bigger the list, the more opportunities it will generate. It’s a simple calculation: if I can make one sale with ten contacts, I can make two […]
A contact list is one of the most valuable assets for any business that uses online marketing. In addition to representing people who have shown interest in your brand, it is a direct communication channel you can use to promote products, share relevant content, or simply remind them that you’re still around. Therefore, keeping it […]
How to attract customers? In this article, I want to explain how we can attract customers, and how to do it through email marketing for businesses as well, which is still a great tool for winning customers and increasing your business’s revenue. Stick around, we’ll tell you all about it at Mailrelay. How to Attract […]
One of the challenges businesses face with email marketing is capturing subscribers. If you write your opt-in form the right way, you can get many more sign-ups from contacts who are interested in what you sell. And anyone can do it. You don’t even need a lead magnet. You just need to spend some time […]
These days, adding a subscription form to WordPress is essential if you want to reach new and potential customers. Why? Basically, because it lets you collect the details of people interested in the products or services you offer, so you can stay in touch with them regularly. At this point you may be thinking: I’m […]
Many customers are surprised when they have deliverability problems in B2C after being very careful to comply with data protection legislation: they have collected their subscribers unambiguously, those subscribers want to receive the newsletters, and unsubscribes are processed promptly. Unfortunately, sometimes they have overlooked a very important detail: removing from their database the ISP accounts […]
With the famous (and very commercial) Valentine’s Day just around the corner for the romantics among us, I decided to write this timely post to reflect on how to make our community of followers fall in love with heartwarming content. As far-fetched as it may seem to some, any reason is a good reason to […]
We’ve barely covered this topic on our blog until now, yet it’s a very important type of segmentation for keeping subscribers loyal, perhaps the most important of all. When we talk about segmenting by sending frequency, we mean how often our subscribers want to receive our communications (our bulk mailings). This segmentation won’t necessarily improve […]
First of all, note that mailings must always include a clearly visible, hassle-free unsubscribe link to comply with Spanish and international anti-spam regulations. However, even if you don’t use Mailrelay’s dynamic unsubscribe links (because you use your own on your portal, for example), unsubscribes may still appear in your dashboard, in the corresponding section under […]
