Online marketing is getting more expensive every day, and in this context, free email marketing is a powerful solution to the online advertising needs of businesses.
It isn’t just about saving money, it’s about taking back control of your sales channel without relying on ever-changing algorithms or suffocating keyword bids where you compete against hundreds of companies.
Email marketing isn’t just about sending out a newsletter every now and then.
There’s an entire email marketing strategy behind it, requiring consistency and planning:
- Lead generation
- Segmentation
- Campaign scheduling
- Sending
- And the final follow-up
All of this needs to be done consistently, without the financial costs becoming unbearable for your business.
Plus, when you’re looking for a free email marketing tool for your business, you can’t just think about the present.
Your business needs to grow.
Mailrelay’s free account lets you grow, without suddenly hitting you with costs that eat up your new profits.
Other free accounts penalize you for growing, forcing you to upgrade to a paid plan.
Mailrelay’s free account doesn’t.
Interesting, right?
What to look for in a free email marketing tool
Not just any tool will do, and it isn’t all about saving money.
And as we mentioned earlier, it’s also not about saving a little money at the start, only to have to pay as soon as you slightly increase your volume.
It also doesn’t help to find a free plan that lacks the features you’re definitely going to need.
Most email marketing tools offer free plans:
- With very low sending limits
- Daily sending restrictions
- Watermarks and branding included in your emails
- Lack of support
With all this, you aren’t really getting a free account, but rather a demo.
Mailrelay’s free email marketing account, however:
- Sends up to 80,000 free emails a month, to a list of up to 20,000 contacts
- Simple and modern dashboard with a short learning curve
- Easy newsletter editor with AI features
- Powerful subscriber segmentation options
- Powerful and comprehensive automations
- Real-time statistics
- Free support whenever you need it
With all of this, when you create your free Mailrelay account, you get a truly free account that allows your business to grow.
Why Mailrelay stands out as a free email marketing tool for SMEs
We summarized it pretty well earlier, but let’s look at it in a bit more detail.
From our point of view, there isn’t a free email marketing account with an offer equal or even similar to ours.
· A massive free plan with plenty of room to grow
This is one of the features that makes Mailrelay’s free account so recognizable.
The free account allows you to send up to 80,000 emails a month to a list of up to 20,000 contacts.
This is a number far superior to any free account from the competition.
Unmatched.
This free email sending volume is usually more than enough for your business to run its email marketing campaigns, sell, grow, and still be able to use the free plan for a long time.
It isn’t a trial or a demo.
It’s a truly free account.
· Human support is also included in the free account
At Mailrelay, support is free.
But with most free accounts from other tools, support simply isn’t available.
How much does that actually cost you?
The time you have to spend searching for answers to your questions, learning how to do something, checking if a feature exists, or figuring out configurations.
That time is lost money.
Time you could save by having a support team to help you whenever you need it.
That’s exactly what you’ll find at Mailrelay.
· Segmentation, automation, and integration
You can find all these features in Mailrelay:
- Contact filters and segmentation, whether by actions (opens, clicks), custom fields you’ve created, or the system’s own default fields.
- Automations and email workflows to automate your email marketing efforts
- Integration with thousands of tools through Make.com
A level of functionality comparable to what you’d find in the paid accounts of other tools, also available in Mailrelay’s free accounts.
· Analytics to optimize your campaigns
Statistics are an essential part of any email marketing campaign.
With Mailrelay, you’ll have real-time statistics:
- Opens
- Clicks (heatmap, top URLs)
- Bounced emails (hard and soft bounces)
- Unsubscribes
- Spam complaints
All this real-time information will allow you to improve and optimize your email campaigns to get the maximum return on investment.
Comparison: Mailrelay vs. other free email marketing platforms for SMEs
To make the comparison simpler, we’ll compare the sending volume of the different free accounts.
At the end of the day, the main use of a free email marketing account is to send emails, so sending volume should be a top priority.
· Mailrelay vs. Mailchimp
Mailchimp offers a free plan that allows you to manage up to 250 contacts and send 500 emails a month, with a maximum of 250 per day.
This sending volume is only good for testing the tool, or for extremely small projects.
Mailrelay’s free account, which lets you send up to 80,000 emails a month to up to 20,000 contacts, is simply incomparable in this case.
· Mailrelay vs. Brevo
Brevo allows you to store up to 100,000 contacts on its free plan, but limits sending to 300 emails a day and unused sends don’t roll over.
Just like with Mailchimp, this only lets you send very small campaigns, or simply test out the tool on a surface level.
· Mailrelay vs. MailerLite
MailerLite offers a free plan to manage up to 500 subscribers and send up to 12,000 emails a month.
It seems pretty generous, until you notice how unbalanced it is.
12,000 emails a month, for 500 contacts, means 24 emails per contact.
A sending volume that will be excessive in many situations.
Because 12,000 is a large number, the free account seems quite big, even though it’s highly impractical in reality.
And on the other hand, it’s still a lower volume than Mailrelay’s free account.
· Mailrelay vs. Mailjet
Mailjet lets you send up to 6,000 emails a month, with a maximum of 200 a day, and manage up to 1,000 contacts on the free plan.
As for support, it’s limited to the first 30 days.
Like the options we’ve seen so far, it works better for testing than for actual email marketing campaigns.
· Mailrelay vs. Acumbamail
Acumbamail offers a free plan that allows you to manage up to 250 subscribers and send up to 2,000 emails a month.
It can be useful for testing or very small projects, but it falls short as a long-term option if your SME wants to grow its database without having to switch platforms right away.
Frequently asked questions about free email marketing for SMEs
· Is Mailrelay really free, or just a trial?
Mailrelay provides a reliable free plan that lets you send up to 80,000 emails a month and manage up to 20,000 contacts. It isn’t just a temporary trial.
· How many free emails can you send a month with Mailrelay?
Currently, as of the date of this article, the free plan allows you to send up to 80,000 emails a month.
· Is support included in the free plan?
Yes. All plans, including the free one, come with support via chat, ticket, and phone.
· Which option is best if your list is very small?
If your contact base is tiny, several tools can get the job done.
But if the goal is to grow without migrating soon, it usually pays off to start with a platform whose free plan gives you more operational flexibility from the very beginning.