Christmas greetings for business: 50 original messages and examples for customers
Messages for customers, your team and suppliers, with email, WhatsApp and SMS templates ready to copy

Messages for customers, your team and suppliers, with email, WhatsApp and SMS templates ready to copy
Quick answer: a good company Christmas greeting thanks people for something specific, reflects the brand’s voice and keeps the recipient in mind. Tailor the message to customers, your team or suppliers.
Then add a short subject line, a simple design and a human signature. If you include a promotion, keep it separate from the thank-you so the thank-you stays genuine.
Christmas greetings for business can strengthen relationships you’ve nurtured all year long.
However, many end up looking identical: a stock image, a generic phrase and a huge logo.
This is a mistake because it doesn’t catch the recipient’s attention.
After all, that email will be one of dozens.
A good email can thank people for their trust, acknowledge a shared achievement or start a conversation for the coming year.
In this guide you’ll find practical tips, 50 messages ready to adapt (for WhatsApp and SMS too) and 20 subject lines. You’ll also see how to organize the send and measure the results without hassle.
Email lets you greet many people without losing personalization.
You can adapt the content to the relationship, language, country or the contact’s history.
Also, a corporate greeting reaches a personal space: the inbox. That is why it requires more care than a general social media post.
Think of it as a way to communicate with your customers: not a message you send and forget, but an attempt to spark a conversation, or even get feedback.
A Christmas newsletter can help you:
The goal should be clear before you start writing. A thank-you greeting calls for a different tone than a discount campaign.

Why so many steps? Shouldn’t it be easier and quicker?
Yes, but we want to make sure your Christmas email gets good results and isn’t just one more email to delete.
Take a look:
Decide what you want the person to feel or do after reading.
Maybe you want to say thank you, touch hearts, inform or introduce a small gift.
As always, work with a single main idea.
If you mix a thank-you, an annual review, a promotion and a survey, the message loses its impact.
Even so, you can send several emails throughout December.
That way, each Christmas email will serve one purpose and have its own context.
This is better than a single generic message. Your Christmas message should be different for each audience.
Therefore, they shouldn’t all receive exactly the same corporate Christmas greetings.
A customer values the results they got and the service they received.
The team expects recognition.
A supplier will appreciate that you mention the collaboration and mutual trust.
Marketing personalization goes beyond inserting a name. Use relevant details, such as the industry, the project or how long you’ve worked together.
Avoid starting with a formula that could work for any brand.
Speak from your company’s own perspective, for example with a real experience or something important that happened that year.
For example: “Thank you for trusting our team with all your painting supply needs.”
If you write to a broad list, mention a shared event.
It could be a launch, a service improvement or a joint initiative.
A law firm doesn’t write like a toy store.
Both can sound approachable, but they need different levels of formality, for obvious reasons.
Keep your company’s usual words and expressions.
By the way, check whether “Merry Christmas” or “Happy Holidays” fits a diverse audience better.
Humor works when it’s part of your usual voice.
If you never use it, there’s no reason for December to turn your corporate email into a comedy monologue.
The subject line should make the purpose of the email clear. The preheader can complete the idea without repeating it.
For example:
Avoid excessive capital letters and incorrect punctuation.
Also, test the text on mobile before scheduling the send.
A/B tests can help you compare two approaches. In our guide to online mailing we explain how to test subject lines and other elements.
Put the main message in text, even if it also appears inside an image.
That makes it easier to read when the email client blocks images.
Use a legible typeface, good contrast and enough space. Add alt text to your images and test the buttons with your finger on a small screen.
A Christmas image should complement the content. Your visual identity can coexist with the season without filling every space with snowflakes, stars and gifts.
If you need a starting point, see how to create a newsletter and adapt the structure to your greeting.
Sign with a person, a team or both.
A recognizable sender feels warmer than an anonymous sign-off.
It’s important to use an address that accepts replies.
A greeting can bring thank-yous, questions and conversations with your customers that you wouldn’t otherwise have.
For that reason, we recommend learning about the drawbacks of noreply emails.

Create your Christmas greeting for free
Design, segment and schedule your Christmas email with Mailrelay’s free account: up to 80,000 emails a month.
Use the following examples as a starting point to save time, but don’t forget to add your personal touch.
That way they will fit your company better.

Some customers will read a message on their phone before they read an email. For them, a short version works: a thank-you, a wish and your signature.
Before you send, keep two things in mind. On WhatsApp, you can only message contacts who have agreed to receive your messages. And in an SMS every character counts: a single accented letter such as á, í, ó or ú drops the limit from 160 to 70 characters. We explain this in our SMS character limit entry.
Hi [Name] 🎄 Thank you for trusting [Company] this year. We wish you a peaceful holiday season and a [year] full of projects.
Happy holidays, [Name]! It’s been a pleasure working with you this year. See you in January with fresh energy. The [Company] team
[Name], before we switch off, we wanted to say thank you. Enjoy Christmas and a well-deserved break ✨
From December 24 to January 6 we’ll be working reduced hours. But first, what really matters: thank you for this year. Merry Christmas!
Happy New Year, [Name] 🥂 We’re starting [year] eager to keep helping you. Thank you for being there.
If you’re writing to many customers at once, use a WhatsApp broadcast list: each person receives the message as if it had been sent just to them.
These texts avoid accented letters so each one fits in a single 160-character SMS:
[Company]: Thank you for trusting us this year. We wish you a Merry Christmas and a new year full of projects.
Merry Christmas, [Name]. Thank you for choosing us for another year. See you in January. Warm regards from the [Company] team
[Company] wishes you happy holidays. We close on the afternoons of the 24th and the 31st. We’re back on January 2, fully recharged.
Thank you for a great year, [Name]. May the holidays bring you rest and good times. Merry Christmas from [Company].
Happy Three Kings’ Day, [Name]. May the new year bring you health, projects and good customers. Thank you for counting on [Company].
| SMS | |||
|---|---|---|---|
| Best for | A full greeting, a year-end review or a gift | Customers you have a close relationship with | A short note that’s sure to be read |
| Length | 50-150 words | 1-3 sentences | 160 characters (70 with accented letters) |
| Images and design | Yes | One image or card | No |
| Permission | Double opt-in subscription | Explicit opt-in for WhatsApp | Consent for SMS |
| Cost per send | Very low | WhatsApp Business pricing | Each SMS (or each part) |
The usual approach is to combine channels. Email takes the full greeting to your whole list. And a short message by WhatsApp or SMS adds a personal touch for your best customers.
Below we share three text templates you can use and modify quickly.
For the graphic design, remember that Mailrelay gives you many options:
In the Mailrelay template gallery you’ll find Christmas designs ready to edit: Christmas greetings, classic cards and New Year greetings.

I’ll tell you more about this below.
Subject: Thank you for building this year with us
Preheader: We celebrate our shared projects and everything to come.
Message:
Hi [Name],
This year we launched [milestone] and faced [challenge]. Your trust helped us turn both moments into learning and growth.
Thank you for choosing [Company] to support your team. We hope to keep providing useful, personal solutions during [year].
Our whole team wishes you happy holidays.
[Name and title]
Subject: A gift to thank you for this year 🎁
Preheader: Your trust deserves more than a greeting.
Message:
Hi [Name],
Every order tells a little story. Thank you for choosing us to be part of yours.
We want to celebrate it with you. That’s why we’ve prepared [gift or perk] available until [date].
[Button: Discover my gift]
May you enjoy a Merry Christmas and a new year full of good moments.
The [Company] team
Subject: This achievement is yours too
Preheader: Thank you for everything you’ve contributed this year.
Message:
Hi [Name],
This year we achieved [milestone] and helped [figure or result]. None of that would have happened without the talent and collaboration of the team.
Thank you for your ideas, your dedication and your support on the most demanding days.
Now it’s time to rest and celebrate. We wish you happy holidays with the people you love.
[Management or team leader]
It’s very simple: with just a few instructions, you ask our AI to prepare a basic newsletter for you:

It will look something like this:

From here you can ask it to generate an image, like the example above, or make tweaks to the design, text, etc.
This way you save a lot of time designing your Christmas newsletter.

Torn between two subject lines?
Send each version to part of your list with an A/B test, then send the one that performs best to the rest.
The best subject line doesn’t just spark interest; it is relevant to the content.
I recommend using Mailrelay’s A/B test tool to test the following subject lines:
If you’re torn between two subject lines, compare an emotional version with a direct one. Change only one variable so you can interpret the result better.
Plan the campaign from late November or early December.
That way you’ll have time to write, approve, design and test the email.
For B2B customers, it usually makes sense to send before the holidays begin. Check the calendar and your contacts’ location. And before you leave, set up your out-of-office message for anyone who writes to you over the holidays.
If your audience is B2C, the timing depends on your goal. A pure greeting can go out closer to Christmas. A promotion needs time for people to buy and receive their order.
In 2026, Christmas Eve falls on Thursday, December 24, and Christmas Day on Friday, December 25. New Year’s Eve is Thursday, December 31, and Three Kings’ Day is Wednesday, January 6, 2027. You’ll find all the campaign dates in our Christmas entry.
You can work with this rough calendar:

The best time isn’t universal. Use your list’s history and avoid competing with your own campaigns.
Running out of time? Don’t force a send on the 24th. A New Year’s or Three Kings’ Day greeting works too, and it arrives when the inbox is quieter. Here are some ideas for your Three Kings’ Day campaign.
At Mailrelay we put a simple visual editor and AI writing features within your reach. We also let you organize your contacts and personalize the message with custom fields.
With our platform you can create segments for customers, your team or partners. Then adapt the subject line, content and signature to each relationship.
You can also schedule sends and compare subject lines with A/B tests. That way you reduce manual tasks during a particularly intense few weeks.
Want to send your greetings by phone too? With Mailrelay you can send SMS to the same list and the same segments. And the Standard and Enterprise plans include WhatsApp; on the free account you can try it for 10 days.
After sending, our real-time statistics show opens, clicks and how the campaign is performing (opens and clicks on the free account and on Enterprise). Click maps help you see which links drew the most interest.
We also offer expert, multilingual support on every plan: by ticket, even on the free account; by chat from Standard up; and by phone on Enterprise. You can contact us if you need help preparing your send.
Our free plan lets you send up to 80,000 emails per month to a maximum of 20,000 contacts. Therefore, a small business can try out its Christmas greetings for business without any upfront cost.

Is it possible to make mistakes when sending a Christmas greeting? The truth is, yes.
And so that you can avoid them, I’m sharing the most common ones.
A single version saves minutes, but it can reduce relevance. Segment at least by type of relationship and language.
An offer can fit if it adds value. However, pushing commercial urgency changes the tone of the greeting.
Your annual review is interesting when it connects with the recipient. Explain what you’ve achieved together or how that progress will benefit them.
Examples help you get started. Add a specific detail, an expression of your own and a real signature before sending.
Some email clients block images. Include the main greeting as text and add alt text.
Not everyone celebrates the same holidays. Segment by country or use an inclusive phrase when you don’t know their preferences.
Work with contacts who should receive your communications. Make unsubscribing easy and always respect their preferences and the applicable regulations.
Opens provide context, but they don’t tell the whole story. Look at clicks, replies, unsubscribes and conversions, depending on your goal.
Before scheduling your Christmas greetings for business, check these points:
Send your Christmas greeting with Mailrelay
Email and SMS from the same platform, with human support on every plan.
Include a greeting, a specific thank-you, a wish that fits your brand and a human signature. Add a shared detail to personalize the message.
Be warm and keep your company’s usual tone. Thank them for their trust, mention a shared achievement and avoid empty promises.
You can write: “Thank you for trusting our team this year. We wish you a Merry Christmas and a new year full of opportunities.”
It depends on your audience. “Merry Christmas” is direct and traditional. “Happy Holidays” includes other celebrations and works well for diverse lists.
For professional contacts, send one to two weeks before Christmas. Adjust the date according to holidays, country and the list’s past behavior.
Not necessarily. Include an offer when it adds value and fits the goal. Keep the thank-you visible and avoid making it look like a commercial excuse.
Use a subject line that is short, recognizable and sincere. “Thank you for being with us this year” works as a starting point. You can personalize it with the name or the brand.
Yes, if they fit your identity. Use one sparingly and check how it appears on different devices. An A/B test can validate its effect.
Segment by relationship, language, location or activity. Then mention a relevant milestone and include custom fields you’ve checked.
A simple greeting can run between 50 and 150 words. An annual review needs more space, but it should keep paragraphs short and stick to one clear idea.
Tie your metrics to your goal. Review opens, clicks, replies, unsubscribes and conversions. Also compare results across segments and subject lines.
At Mailrelay we offer the features you need to design, segment, personalize, schedule and measure your newsletter. In addition, our support team helps you even on the free account.
Jose Argudo
CMO at Mailrelay. Writes about email marketing, copywriting and conversion for small businesses and entrepreneurs.