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Author: Jose Argudo

Jose Argudo es CMO de Mailrelay, la herramienta de email marketing en la que trabaja desde 2011, donde dirige la estrategia de marketing, SEO, contenidos y visibilidad en IA (GEO). Antes trabajó durante años como desarrollador web y especialista en marketing digital para pequeñas empresas, y fundó JoseArgudoLabs, una empresa de marketing online para pymes. Es autor del libro «Textos de venta más efectivos» y ha hablado de email marketing en El Confidencial y en el podcast de Marketing4eCommerce. Se formó en EAE Business School, la Universidad de Alicante y la UOC, y tiene las certificaciones de IA de la Universidad de Helsinki.
Bold, italics and strikethrough in WhatsApp: the 8 text formats and how to use them in your business

Bold, italics and strikethrough in WhatsApp: the 8 text formats and how to use them in your business

Jose Argudo , CMO @ Mailrelay
09/11/202609/11/2026

The symbols you need to type, the phone and desktop shortcuts, and five business messages ready to copy

Email marketing trends 2027: 8 changes that are already here (and a template for each one)

Email marketing trends 2027: 8 changes that are already here (and a template for each one)

Jose Argudo , CMO @ Mailrelay
09/11/202609/11/2026

What is changing in email, backed by data, and a template to apply each change in your next campaign

Murphy’s Law: what it is, where it comes from and 20 laws that come true in your email marketing

Murphy’s Law: what it is, where it comes from and 20 laws that come true in your email marketing

Jose Argudo , CMO @ Mailrelay
06/11/202606/11/2026

The true story behind the most famous saying about bad luck and what it teaches anyone who sends emails

Email and SMS retention strategy: 6 workflows to copy

Email and SMS retention strategy: 6 workflows to copy

Jose Argudo , CMO @ Mailrelay
05/11/202605/11/2026

Six automations that combine email and SMS, with their timings and how to set them up step by step in Mailrelay

Comic Sans: the story of the most hated typeface (and what to use in your emails)

Comic Sans: the story of the most hated typeface (and what to use in your emails)

Jose Argudo , CMO @ Mailrelay
03/11/202603/11/2026

It was made for a program that never used it and ended up everywhere: its story and how to choose the font for your emails

Marketing calendar 2027: key dates and email subject lines ready to copy

Marketing calendar 2027: key dates and email subject lines ready to copy

Jose Argudo , CMO @ Mailrelay
03/11/202605/11/2026

Every date of the year, when to start each campaign and subject lines you can copy as they are

Wordplay: types, examples and 30 catchy email subject lines

Wordplay: types, examples and 30 catchy email subject lines

Jose Argudo , CMO @ Mailrelay
02/11/202606/11/2026

What it is, the types with examples and 30 subject lines to copy for your newsletters

How to verify an email: check if an email address exists and validate your list before sending

How to verify an email: check if an email address exists and validate your list before sending

Jose Argudo , CMO @ Mailrelay
02/11/202602/11/2026

Free methods for a single address, how to clean an entire list and what no verifier can detect

Free CRM in Spanish: 8 options and what each plan really includes

Free CRM in Spanish: 8 options and what each plan really includes

Jose Argudo , CMO @ Mailrelay
28/10/202610/11/2026

How many users and contacts each one gives you, what it lacks and when it is worth paying

Email, SMS or WhatsApp? Which channel to use for each of your business messages

Email, SMS or WhatsApp? Which channel to use for each of your business messages

Jose Argudo , CMO @ Mailrelay
28/10/202601/11/2026

A table with 14 common messages, the right channel for each one and how to combine them without wearing out your customers

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Email marketing pays off

80,000

free emails a month

Up to 20,000 contacts. Every month, free.
Fast, easy and free with Mailrelay.

Create your account now

No credit card required

Bulk SMS that works

98%

open rate

Your SMS messages get read almost instantly.
Fast, direct and hassle-free.

Create your account now

No credit card required

Your email marketing in ChatGPT and Claude

Connect your account to your AI assistant and ask it for results, contacts or campaign drafts. Free, in beta.

Discover the MCP server

Top Blog Posts

  • Free email marketing for high-volume sending
  • How to send bulk emails
  • Noreply: what it means and whether it's safe
  • How to write an introduction email
  • How to send SMS from your computer
  • The 10 best email clients
  • Payment reminder examples to copy
  • Maslow's hierarchy of needs in business

The channel that doesn’t depend on any algorithm

Organic traffic is dropping and ads keep getting more expensive. With email you talk directly to your customers, whenever you decide. And if you do it for free, won’t it be more profitable? Send up to 80,000 emails a month to 20,000 contacts without paying a thing.

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Mailrelay

Mailrelay is an advanced email marketing platform with powerful features. It allows you to create, send and manage your newsletters providing complete subscriber behaviour statistics.

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