Nobody quite knows why, but it’s true: email marketing is still the most profitable channel for getting your name out there, promoting your services and, ultimately, closing sales.
And of course, you sit down at your computer, fully convinced and ready to plan your strategy, when suddenly the unexpected happens: the dreaded blank page syndrome.
Nothing. Not a single word will come.
You have no idea how to approach it or what to write. You don’t have much time to mull it over either, and a drop of sweat starts trickling down your temple. You feel hot, maybe a knot in your stomach. Yes, that’s stress.
But wait, don’t panic, we’re here to give you a hand. Because what comes next is a great batch of ready-to-use email marketing templates.
There you go, we’ve done the work for you.
All you have to do is know your way around copy/paste and add the details about your business.
You’ll see that these are very complete email marketing templates that will save you a ton of time and are built using proven copywriting techniques that really work.
Let’s start with campaigns and autoresponders
We bet you never miss a special date, and every time one comes around you get your business ready to launch a promotion.
Christmas, Valentine’s Day, Mother’s Day or Father’s Day, Black Friday… any occasion is a good one to grow your sales. So how do we go about it?
Easy, by tapping into the power of email marketing campaigns.
For one thing, it’s the most direct way to start a conversation with your customer. A relationship that will end, almost inevitably, with a click on the buy button.
And as in all human relationships, you have to start with an introduction.
Imagine a potential customer lands on your website and subscribes to your list. The least you can do is introduce yourself and welcome them, right?
So remember this word: autoresponders. These are the emails that are sent automatically to your customer every time they perform a previously defined action.
If they sign up on your website, they get an autoresponder saying hello and thanking them (the famous welcome email); if they send you a message through the contact form, they get another one letting them know you’ve received it and that they’ll get a reply within X amount of time.
And you can extend this system to the promotional campaigns we mentioned earlier.
That is, once you have the promo set up on your website, it’s just a matter of sending a campaign to the subscribers you’re interested in, using the email marketing templates below.
Just like that! In a flash, you’ve got your offer in front of hundreds of customers.
Templates for writing sales emails
In short: you have two options for selling more with email marketing.
● One is to use autoresponders to automatically send your customers, for example, a welcome message or an introduction to your company.
● The other is to run campaigns to send your promotions, offers or, why not, news about your company.
Heads up: either way, all of these email templates always have a more or less direct sales intent.
Come on, let’s get started:
#1 Sales email template to introduce your business
This is the ideal candidate for getting started with autoresponders.
As we said, introducing yourself properly to the customer is the first step toward a long and beautiful friendship that ends in a purchase. Or several, of course.
It also has a bonus you’re going to love: the recipient won’t see it as intrusive. That’s why it’s extremely important to have it ready.
Here’s the template
Hi, Name.
I hope you’re doing great. I know time is tight, so I’ll be brief.
I just wanted to write to introduce myself and tell you that, as I imagine you know, I work in [include service].
Also, I’ve just [opened / published / launched] my new [include service or product], with which [main benefit of the service or product].
If you get the chance, I’d love for you to drop by [site name and link] to take a look and, if you like, tell me what you think.
Sign-off,
…
Let’s fill in those blanks so you can see how it would look:
Filled-in template
Hi, Marcos.
I hope you’re doing great. I know time is tight, so I’ll be brief.
I just wanted to write to introduce myself and tell you that, as I imagine you know, I work in [content marketing].
Also, I’ve just [launched] my new [SEO writing course for entrepreneurs], with which [you’ll be able to get your website’s content in shape with your own two hands, so that visitors keep pouring in, even while you sleep].
If you get the chance, I’d love for you to drop by [Dear Content] to take a look and, if you like, tell me what you think.
Warm regards,
Julia
Wait, wait. If you have a business or online store that isn’t based on offering services, here’s a variation of the template:
Template for online stores
Hi, Name.
I hope you’re doing great. I know time is tight, so I’ll be brief.
I just wanted to write to introduce you to [company name], where, as I imagine you know, we’re dedicated to [main benefit for your customer].
And we do it by handing you [services or products] on a plate to [explain the benefit for your customer in another way].
That’s why we’d like to invite you to visit [site name and link] to take a look and get to know us a little better.
Oh! And if you have any questions, it’s as easy as hitting reply on this email.
Sign-off,
…
Here’s how it would look:
👉 Psst! To learn more about autoresponders, take a look at this post: managing automations and autoresponders with Mailrelay.
#2 Email template for offering services
If we follow a logical sequence, this is the email your potential customers should receive right after the previous one.
Let’s see what this template would look like:
Hi, Name.
You already know that my thing is [include service] and that I’ve been doing it for [X] years now. It’s true that sometimes things get tough, but the truth is that with effort and good planning, things gradually work out.
Something else I’ve noticed in all this time is that one of the biggest difficulties we face is [your customer’s main problem].
In other words, [explain the difficulty in different words].
Do you know how I managed it? With [include service/solution for that problem], which consists of [explanation of what the solution involves].
Look at everything you can achieve:
– [Benefit 1]
– [Benefit 2]
– [Benefit 3]
A three-in-one to help your business take off.
And the best part is that I can help you get there. What do you say?
[CTA button with the service]
Warm regards,
…
Let’s move on to the example of an email for offering services.
Here’s how the template would turn out:
Hi, Name.
You already know that my thing is [content marketing] and that I’ve been doing it for [6] years now. It’s true that sometimes things get tough, but the truth is that with effort and good planning, things gradually work out.
Something else I’ve noticed in all this time is that one of the biggest difficulties we face is [building a large enough base of qualified leads].
In other words, [having a database of well-defined potential customers who respond with a click on the buy button every time you send a new promotion].
Do you know how I managed it? With [a lead magnet strategy], which consists of [giving away premium content so that users leave their email in exchange].
Look at everything you can achieve:
– [Get qualified leads automatically]
– [Show your potential customers part of your work]
– [Position yourself as an expert in the field]
A three-in-one to help your business take off.
And the best part is that I can help you get there. What do you say?
[I want my lead magnet strategy]
Warm regards,
…
#3 Promotions template
We continue this batch of email marketing templates with a very simple option. It works, for example, for sending a one-off email announcing a discount or promotion on your services for a specific date.
Let’s take a look:
Hi, Name.
Have you looked at the calendar lately?
Yes, [special date] is just around the corner and since [this holiday season/this day] is all about giving gifts, here’s yours.
Name, here’s [a discount] as a gift for you to use on any product at [store name].
To redeem it, all you need is [condition for redeeming the discount].
Look, it’s that simple:
1. Go to the website and pick the products you like most.
2. Enter the code [code] to apply your discount.
3. Confirm your payment and in [X] days you’ll have it at home (or wherever you want).
See? Super easy.
And if you have any questions, hit the reply button and I’ll answer right away.
Sign-off,
…
As you can see, we don’t beat around the bush.
Here’s an example of the completed template:
Hi, Maya.
Have you looked at the calendar lately?
Yes, [Christmas] is just around the corner and since [this holiday season] is all about giving gifts, here’s yours.
Maya, here’s [a €10 discount] as a gift for you to use on any product at [the Gourmet Store].
To redeem it, all you need is [to make a purchase of over €70 (before the discount)].
Look, it’s that simple:
1. Go to the website and pick the products you like most.
2. Enter the code [GOURMET20] to apply your discount.
3. Confirm your payment and in [3] days you’ll have it at home (or wherever you want).
See? Super easy.
And if you have any questions, hit the reply button and I’ll answer right away.
Warm regards,
Santi
#4 Bonus: follow-up email example for your promotional email
When you send a promotion by email, it’s common to have some stragglers who never quite complete their purchase.
Shall we win them back?
Well, here’s the email marketing template you need for that.
Since in this case we have a set deadline, given by the holiday or special day itself, we’re going to use the last-call effect to apply a little pressure (just a little, okay?).
This strategy works very well and gets great results, you’ll see.
In this case we suggest a follow-up email to the previous one, the promo email:
Here’s an example of the completed template:
Hi, Name.
Two days ago I sent you a discount code for your [shopping/gifts] for [special date], and I’m just stopping by to remind you that the code expires tonight at 11:59 pm.
From experience, I know we all like to leave [shopping/gifts] for [special date] until the last minute (me too, I confess), so all I ask is that, if you’re planning to use it, you hurry up.
Because there are always last-minute surprises, time runs out and, bam! You miss out on the discount.
So, if you’re sure, [action to take] and redeem your discount.
If you have questions or have decided you won’t use it this time, hit the reply button and tell me how I can do better.
Whatever you decide, do it as soon as possible because the promo is about to end.
Sign-off,
…
And now, the follow-up email with the full example.
Completed template:
Hi, Maya.
Two days ago I sent you a discount code for your [shopping] for [Christmas], and I’m just stopping by to remind you that the code expires tonight at 11:59 pm.
From experience, I know we all like to leave [Christmas shopping] until the last minute (me too, I confess), so all I ask is that, if you’re planning to use it, you hurry up.
Because there are always last-minute surprises, time runs out and, bam! You miss out on the discount.
So, if you’re sure, [visit the website now] and redeem your discount.
If you have questions or have decided you won’t use it this time, hit the reply button and tell me how I can do better.
Whatever you decide, do it as soon as possible because the promo is about to end.
Warm regards,
Santi
Your email marketing strategy in 3+1 email templates
Well then, you now have the email marketing templates you need to kick off your strategy. It’s up to you whether to use them as they are or give them your own personal touch.
What’s certain is that you’ll never again have to spend hours staring at a blank computer screen, wondering how to introduce your company to new subscribers or what the best way to send your new promotion is.
🌟 Time is money, and these templates will save you a ton of it
And if you’re interested in email marketing templates…
Don’t miss these other posts with templates, because they’ll be a great help:
🔹 4 templates for your next promotional campaign
🔹 4 templates for sending mass follow-up emails
🔹 5 mailing templates inspired by top startup examples
