Behavioral design applied to email marketing

Jose Argudo , CMO @ Mailrelay

Understanding how to capture and maintain users’ attention is more crucial than ever. Behavioral design combines elements of psychology, neuromarketing and user experience to create more effective and engaging emails. Behavioral design isn’t just about making emails visually appealing. It goes much further. It seeks to understand and use patterns of human behavior to influence […]

Ecommerce Newsletter: A Guide to Creating One That Works

Jose Argudo , CMO @ Mailrelay

An ecommerce newsletter is a communication tool that lets online stores connect regularly with their customers by email. This type of communication not only keeps your audience informed about news, promotions, or useful content, but also helps build loyalty and convert potential buyers into repeat customers. The newsletter is especially effective because it reaches the […]

How to Use Dynamic Variables to Personalize Your Emails

Jose Argudo , CMO @ Mailrelay

Personalizing your mailings is one of the most effective ways to boost the effectiveness of your email marketing campaigns and get better results. These dynamic variables make even more sense once you already know how to create a free newsletter and want to personalize it as much as possible. You’ve probably seen this already, since […]

5 email marketing templates inspired by examples created by top startups

Mailrelay , Invited guest @ Mailrelay

“Come on, it’s time to get to work,” you tell yourself. And you sit down at your computer, focused and determined to prepare your next bulk email send. To write direct, persuasive copy. To launch an email marketing campaign that strengthens your relationship with your customers or drives sales. And at that moment, inspiration strikes… […]

How to get more newsletter subscribers with SEO

Mailrelay , Invited guest @ Mailrelay

Have you had a newsletter for a while but seen your number of subscribers stall? Then keep reading this article! If you have a newsletter, you already know it’s a very effective way to capture potential customers, and that the content you create for your subscribers must be high quality. A newsletter is usually closely […]

The ORTE model: MailNinja’s guide to creating emails that get results

Jose Argudo , CMO @ Mailrelay

Email marketing is about much more than sending the right emails to the right person at the right time. The most important thing email marketers need to focus on is establishing sender authority. MailNinja’s ORTE model was created to help you with exactly that. Most email marketing services let you send personalized newsletters. But how […]

How Do You Apologize in Writing? Best Example Templates and Tips

Jose Argudo , CMO @ Mailrelay

Admitting you’ve made a mistake can be hard, but when it comes to customer interactions, it’s important to own your mistake and offer a sincere apology, even if it’s in writing. A written apology email can often strengthen your relationship with customers, because it shows that you can take responsibility for your actions and, by […]

3+1 email templates to sell more with your next sales email

Mailrelay , Invited guest @ Mailrelay

Nobody quite knows why, but it’s true: email marketing is still the most profitable channel for getting your name out there, promoting your services and, ultimately, closing sales. And of course, you sit down at your computer, fully convinced and ready to plan your strategy, when suddenly the unexpected happens: the dreaded blank page syndrome. […]