Category: Bulk sending and metrics

With Word and Excel, contact groups or BCC, and what to do when your list grows

Step by step with Google Messages, Windows Phone Link and Mac Messages, plus how to send SMS to hundreds of customers from your browser

If you run email marketing campaigns, statistics can help you in more ways than meets the eye. In fact, email statistics have become an absolute must to optimize your results. Mailrelay offers you statistics for your email campaigns, even in real time, so you can make the best decisions about your email marketing. And it’s […]

Does the open rate of your email campaigns stay between 12% and 18%? A more creative subject line can certainly help, but it is a strategy that has some limits. Not everything is solved with good words, right? Currently, the open rate remains a critical metric in email marketing statistics. Although you must keep in […]

What the studies say, what works in Spain and how to find the time that works best for your list

If you’re reading this, it’s probably because you don’t know how to send bulk emails from Gmail for your mass email sends. You’re in the right place: we’re going to show you how to do it step by step, quickly and easily, so you won’t have any trouble sending emails to your contacts in a […]

In this article we go over a common question about email campaigns: email tracking and their open rate. Without a doubt, having this information is one of the advantages of using an email tool instead of sending from any email client, such as Gmail, Outlook, etc. Thanks to it, we can learn about various aspects […]

Every business should define an action plan and review it monthly or quarterly. That plan and its different marketing actions will come with a budget for each of its areas. One of the items to include in this budget is the cost of sending mailings. Likewise, if you’re an entrepreneur, you’ll also need to plan […]

Nowadays, most businesses with an online presence run mailing campaigns to large databases. A very wise decision if you consider the high conversion rates it delivers, as long as it is done lawfully. If you are among the percentage that hasn’t taken the leap yet, I’ll tell you that it’s about time to start. To […]

If your email campaign report only includes open and click statistics, it may not reflect all the results you’ve achieved. A good email campaign report can make the difference between being hired for another send or not. Or between your bosses viewing the campaign’s results more positively or not. It can even help you see […]