Customize your email marketing tool with Gravatar

Jose Argudo , CMO @ Mailrelay

Many of you ask us how to change the small logo that appears at the top right of Mailrelay accounts, and the answer is: with Gravatar.

In this short tutorial, I’ll show you how to do it.

That way you can customize Mailrelay, your email marketing tool, so it shows your logo.

IMPORTANT: for this to work, you need to sign up for Gravatar with the same email you used to sign up for Mailrelay.

What is Gravatar?

Gravatar is a web service that lets you upload a picture of yourself, or your logo, so that other services can use it.

It’s usually used to show this picture when you comment on blogs and things like that

But it has other uses too.

How do you create a Gravatar?

Honestly, it’s very easy. Just go to this URL:

And you’ll see a “sign up” button at the top:

Matt Mullenweg's Gravatar profile page on WordPress.com

From there, follow the steps shown on screen.

You’ll receive an email asking you to confirm the account creation.

WordPress.com and Gravatar welcome email to activate the account

IMPORTANT: Gravatar and WordPress.com accounts are linked, so don’t worry if you’re told a WordPress.com account has been created for you.

Either way, when you click the link in the email to activate the account, you’ll be taken to a screen like this one:

Notice confirming the WordPress.com account has been activated to use Gravatar

Click “Sign in to Gravatar“.

That will take you to the tab where you manage your different Gravatars.

Add a new Gravatar to your account

If we’ve just created the account, we won’t have uploaded any images yet, and we’ll most likely see this screen:

"Manage Gravatars" panel with the option to add an email highlighted

We need to click “Add one by clicking here!“.

And then “Upload new“:

"Upload image" screen for uploading a photo to Gravatar

From there, just follow the steps to upload the image.

There will be several steps, including one to crop the image so it looks as good as possible.

You’ll also have to add a rating for the image:

Screen for choosing the age rating of the Gravatar image

This rating shows whether or not the image is suitable for all audiences.

And that’s it:

Our image on Gravatar

This is how it will look:

"Manage Gravatars" panel with the image already assigned to the email

Actually, there’s nothing else you need to do.

I mentioned earlier that this would help you customize your Mailrelay account. But you don’t need to do anything else: if you created your Gravatar account with the same email as your Mailrelay account, you’ll see this image here:

Mailrelay dashboard already showing the user's Gravatar image

Related posts:

As you can see, it’s a very quick and easy way to customize your email marketing tool.

A small detail, but one that can make managing your account more pleasant.

I hope you find this tutorial useful.

Taking care of these details also helps protect your sender reputation and offer a more personal experience thanks to the hyper-personalization of every email you send.

Jose Argudo, CMO at Mailrelay

Jose Argudo

CMO at Mailrelay. Writes about email marketing, copywriting, and conversion for small businesses and entrepreneurs.

More articles by Jose · LinkedIn

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