Digital marketing strategies: 12 examples for small businesses and how to choose yours
What to do, what it costs and how to measure it: the strategies that work for small businesses, with a sample 3-month plan
Category: Fundamentals and strategy
Discover the fundamentals of marketing and how to design a solid strategy for your business. Learn about the different types of marketing, their basic principles, and how to apply them to reach your goals. Introductory guides and in-depth analysis for beginners and marketing professionals.
Business Model Canvas: what it is, its 9 building blocks and a free template
How to sum up your business on a single page, with an example and a free template to create your own
BCG matrix: what it is, its 4 quadrants and how to build one for your business
How to decide which products to invest in and which to drop, with examples and a template you can copy
The 4 Ps of the marketing mix: what they are, examples and how to apply them to your business
Product, price, place and promotion explained with real examples and a template to build your own
Marketing plan template (free PDF) and how to create one in 8 steps
The 8 steps, a real small business example and a PDF template to fill in with your team
360º Marketing: What It Is, Strategies and How to Implement It Step by Step
Do you feel like your marketing efforts are all over the place? You post on social media, launch a Google Ads campaign, send out a newsletter, upload blog articles, and occasionally try more traditional tactics like an event or collaboration. All of that can work. The problem arises when each channel communicates something different or […]
Product Launch: A Guide to Success
Launching a product isn’t just about putting it on sale and waiting for someone to buy it. A good product launch is a complete strategy that starts long before the official release date and continues after the first sales. The goal isn’t just to show something new. The objective is to generate interest, build anticipation, […]
Communication Plan: What It Is, Roadmap, and Best Examples
Communicating without a plan is one of the most common mistakes a company can make. SMS is still one of the channels with the highest open rates in a communication plan; you can see how to integrate it on our SMS marketing page. One day you post something on social media, the next you send […]
North Star Metric: What It Is, Benefits, and Its Importance
Measurement is essential for any business. The problem is that companies often track too much. Visits, clicks, opens, followers, sales, sign-ups, leads, conversions, time on page, downloads… There is so much data available that it’s easy to lose focus and end up optimizing metrics that don’t always reflect the business’s real growth. That’s where the […]
The Art of War in Marketing: Competitive Strategies
In the marketing world, competition is as old as commerce itself. However, the tactics and strategies to stand out in this field have evolved over the years. An unexpected source of inspiration for modern marketers comes from the ancient Chinese military treatise, “The Art of War” by Sun Tzu. Written in the 5th century BC, […]