Discover the fundamentals of marketing and how to design a solid strategy for your business. Learn about the different types of marketing, their basic principles, and how to apply them to reach your goals. Introductory guides and in-depth analysis for beginners and marketing professionals.
Marketing is an essential tool for companies in their pursuit of attracting and retaining customers, and it’s a key factor in a company’s success in an increasingly competitive market. But, does marketing really satisfy market needs, or does it create them artificially? This is a debate that has been discussed for a long time in […]
Does the concept of the 4Ps of marketing ring a bell? If you run a business or work in this field, it probably does (a lot). Well, this concept was created by Jerome McCarthy and popularized by Philip Kotler, who many consider the father of modern marketing. His influence is such that, to this day, […]
Measuring your marketing campaigns with mathematical precision. Not even Claude Hopkins, the author of Scientific Advertising (1923), could have dreamed of something like this when he published his famous work. Back then, Hopkins was shocked to see how many companies poured tons of dollars into advertising without knowing exactly what return they got for each […]
At its core, marketing is simple. Basically, it’s about making a business succeed by meeting its customers’ needs. But just because its basic principle is simple doesn’t mean developing and implementing it is simple too. Marketing (and business in general) involves different factors (competition, changes in consumption patterns, technological innovation and so on) that make […]
When we start a venture or a company, our goal is to become known and sell our products, but how do we do it? Depending on the type of product, the image we want to project and our potential customer, we’ll need to plan our strategy differently. But let’s start at the beginning: what is […]
More than 100 years of history. A constantly changing world. The internet. And soon the metaverse? Marketing has evolved at the same frantic pace as our society. There are as many forms of marketing as there are ways to promote a product or service, formats to reach your audience, channels on the internet or devices […]
Digital marketing brings together those commercial strategies that take place in the online environment and are carried out using digital media. Although it initially emerged by translating the ways offline advertising worked, it has gradually undergone profound changes in techniques and tools, diversifying the promotional initiatives for products and services. As a result, new sales […]
These days, customers can usually find all the information they’re looking for about a company online or on social media. That’s why having an efficient marketing department that provides everything they need is essential for a company’s communication to work. From your website’s design and architecture to its content, the choice of social networks and […]
The consumer has become the central axis of any business. Knowing their tastes, concerns and interests is essential to ‘capture their attention’ and, as a result, increase sales. Throughout this article we will take a detailed look at what the online consumer is like, what types of customers we can come across in relation to […]
Advertising opens the door to endless commercial opportunities for businesses. Today there are many ways to use and apply it, both online and offline. Either way, every campaign is created to improve the customer experience, build customer loyalty and support customers throughout the buying process. We explain it below What is direct marketing? Philip Kotler, […]
