Discover the fundamentals of marketing and how to design a solid strategy for your business. Learn about the different types of marketing, their basic principles, and how to apply them to reach your goals. Introductory guides and in-depth analysis for beginners and marketing professionals.
Advertising opens the door to endless commercial opportunities for businesses. Today there are many ways to use and apply it, both online and offline. Either way, every campaign is created to improve the customer experience, build customer loyalty and support customers throughout the buying process. We explain it below What is direct marketing? Philip Kotler, […]
Every business with an online presence, whether through a store or by building a community on social media, needs to carry out online communication strategies if it wants to reach its goals. At Mailrelay we know there are so many strategies and actions you can carry out across the different channels the Internet offers that […]
Fully understanding the importance of market research is essential to the success of any business strategy. Effective market research doesn’t just aim for an understanding of consumer needs and wants; it also identifies untapped growth opportunities. That’s why it helps you anticipate potential challenges on the competitive horizon. This knowledge is valuable for companies that […]
Strategies such as email marketing or social ads not only give our brand’s online visibility a significant boost, but also require careful management of the information we collect in our customer databases. We’ll talk about the role customer databases play in a 360 online marketing strategy, how they are organized and some of the best […]
The concept of “target market” sits at the heart of all marketing strategies, acting as the compass that guides our business decisions. In this article we’ll take a closer look at the concept of target market. And we’ll see how it can be an indispensable tool for any entrepreneur, marketer or business owner. A tool […]
The three statements that explain who you are, where you’re going and how you work, with templates to write them
Digital marketing matters if you want to build a profitable online business that grows successfully on the internet.
The communication mix (or marketing communications mix) is the part of the marketing mix devoted to promotion. It’s a well-known marketing tool that we, as a company, can and should use to give our products the widest possible reach and drive sales, while building lasting relationships with customers.
