Learn to create valuable content and blogging strategies to attract and retain your audience. Discover how to plan content marketing campaigns and adapt your strategy to B2B business models. Practical tips to stand out with an effective corporate blog.
Do you feel like your brand is throwing messages into the void and nobody responds? Content marketing is the answer to that silence. Instead of chasing your customers with interrupting advertising, the goal is to attract them with information that genuinely interests them. It is not about selling for the sake of selling, but about […]
What marketing that goes out to find the customer is, when it works and how to combine it with inbound
One more term to add to a marketer’s everyday vocabulary. After copywriting, thousands of related concepts have emerged that focus on a more specific area. All of them are designed to make conversion happen sooner. One of these concepts is UX writing, which involves more meticulous work and is essential to making a consumer’s buying […]
Over the years, content curation has become an art that not everyone knows how to master. The term, as such, is relatively new, so I’m going to teach you everything you need to know about it, right here and now. After all, providing the information our readers and potential customers want to get is no […]
Content that keeps attracting readers months and years later: what it is, what types exist and how to use it in your strategy
Just as private companies use content marketing strategies to win over and attract their customers, in Public Administration we also need to put this kind of practice in place to inform, raise awareness or encourage citizen participation. We need to invest in content marketing strategies for Public Administration if we want to reach citizens. To […]
Today we’re going to talk about a type of marketing that doesn’t usually get many blog posts but is just as important as consumer marketing (B2C), and has been around just as long: B2B marketing. In this post, we’ll lay the theoretical groundwork for this type of marketing, shake its hand and make a formal […]
20 ads that defined an era and 10 easy ideas for creating your own
Everything you need to know before starting your first blog
With advertising everywhere and markets easier than ever to enter, charisma has become one of the keys to standing out. If you can’t differentiate your product, differentiate yourself. That’s where charisma comes in. It’s not just about selling a product or service; it’s about connecting, influencing and leaving a memorable impression on your audience. In […]
