Category: Social Media and Community Management

Nobody doubts that social media has become a fundamental pillar of companies’ marketing strategies. Platforms like X (formerly Twitter), Facebook and Instagram offer a broad audience and plenty of opportunities to interact with customers quite cheaply. However, from time to time we see how different social networks make changes to their algorithms, reducing the reach […]

Strategies used to win customers or catch the attention of a particular audience often combine online and offline actions Among the former are digital advertising and email marketing, and among the latter are actions such as designing posters and flyers. Either way, the ideal is to study the business or project in depth so you […]

Apart from the influencer marketing actions we’re so used to seeing in advertising, there’s a trend that champions social responsibility and is increasingly catching the attention of brands and consumers. These are actions carried out by influencers who show their commitment to important social causes, which largely explains their thousands of followers. As you’d expect, […]

The Social Media Manager role is increasingly in demand among companies. Social media has changed how we interact, how we search for information, and even our buying habits. That’s why having a strong social media presence is essential. In this article, we’ll look at what a Social Media Manager is, their functions and salary, the […]

If you have a business, chances are you’ve wondered more than once which social network could be the best fit for your sector. The truth is there’s no absolute answer, but by getting to know each one a little better, at Mailrelay we can get an idea of which are, today, the best social media […]

Do you want to know how to run a contest or giveaway on Instagram? Do you know the different types of giveaways out there? Nowadays, an Instagram marketing strategy based on giveaways or contests has a huge impact on your brand or business. Accounts that dare to run a contest or giveaway on Instagram gain […]

Even though the community manager is a common role in many companies, there is still a lot of confusion about what this professional actually does. Some people aren’t sure what this role is or what it involves, and they often confuse its duties with those of other online marketing professionals. And although I don’t consider […]

Instagram has become a key platform in the world of online advertising. This is especially true for small businesses looking to expand their reach and connect with their audience in an effective, creative way. Instagram isn’t just a social network for sharing photos. It’s a tool for telling brand stories, driving engagement and, most importantly, […]

Social media has become an essential tool for businesses, brands and content creators. It lets us connect with our audience, strengthen our brand and, of course, boost our sales or messages. However, to get these benefits, you need a well-structured, well-executed social media plan. That’s what we’ll cover in this article. Why a Social Media […]