Abandoned carts: how to recover them

Jose Argudo , CMO @ Mailrelay

Have you noticed how many visitors land on your online store, fill their cart with products and… poof, vanish without completing the purchase? Before automating this recovery via SMS, check Mailrelay’s SMS pricing to work out the cost per campaign. You’re not alone! This is called cart abandonment, and it’s one of the biggest frustrations […]

How to sell on WhatsApp?

Jose Argudo , CMO @ Mailrelay

WhatsApp has become one of the strongest communication channels, especially due to its volume of users, with more than 2 billion active users worldwide. This, combined with a message open rate of around 98%, makes it a very interesting communication channel. Selling on WhatsApp is therefore a possibility. In this article, we are going to […]

Digital products from A to Z

Jose Argudo , CMO @ Mailrelay

The online market has experienced unprecedented growth: digital products—such as ebooks, online courses, software and multimedia resources—have become innovative and accessible alternatives to physical goods. Their ability to reach global audiences, combined with the elimination of logistical barriers, allows entrepreneurs and businesses to expand their businesses quickly and more easily. What are digital products? Digital […]

Sales Tactics That Can Help You Sell More

Jose Argudo , CMO @ Mailrelay

The ability to innovate in sales tactics can be the difference between simply meeting goals and significantly exceeding them. And it builds a sustainable competitive advantage in the process. Innovating in sales tactics is essential to staying relevant in a saturated market. Today’s customers are more informed, more demanding, and have access to a wide […]

How to Attract Customers? Best Marketing Tactics

Mailrelay , Invited guest @ Mailrelay

How to attract customers? In this article, I want to explain how we can attract customers, and how to do it through email marketing for businesses as well, which is still a great tool for winning customers and increasing your business’s revenue. Stick around, we’ll tell you all about it at Mailrelay. How to Attract […]

Customer Relationships: What They Are, How to Strengthen Them, and Best Strategies

Mailrelay , Invited guest @ Mailrelay

In today’s digital age, communication with customers is more important than ever. With the growing number of options available, customers expect a personalized experience and a real connection with the brands they choose. To stay relevant and competitive in an increasingly saturated market, it’s essential to strengthen your relationship with your customers through effective digital […]

What Is Product Placement? The Netflix Example

Mailrelay , Invited guest @ Mailrelay

In recent years, we’ve moved from offline-only advertising, such as print media, radio, television, or billboards, to a wave of digital advertising that combines with the former to meet new needs. However, that’s not all. New technologies are changing everything. And when it comes to advertising, it was not going to be any different. Have […]

How to sell your infoproducts: a promotion and launch guide

Mailrelay , Invited guest @ Mailrelay

Are we living in the age of infoproducts? Most likely, yes; and if not, we can at least say that they’re more talked about than ever before. It’s more and more common to see new digital products on the market in the form of online courses, memberships, one-to-one or one-to-many mentoring programs, lead magnets… Products […]