How to set up SMTP in WordPress so your emails get delivered
Why your WordPress emails aren’t arriving and how to fix it in 15 minutes
Category: Deliverability and Technical Aspects
Dive into the technical aspects that determine whether your emails reach the inbox. Learn about deliverability, SPF/DKIM/DMARC authentication, IP management, SMTP configuration, and best practices to avoid spam. Technical guides and practical tips to improve the reputation of your email marketing sends.
How to improve deliverability in critical campaigns with lists of 50,000+
Are you worried that an important email campaign won’t reach its destination? From promotions and news to priority communications, there are email campaigns that must have maximum results no matter what. And if the list is starting to get somewhat larger, the concerns also tend to be greater. The goal is the same, whether you […]
How to improve the deliverability of confirmation emails
The confirmation email is usually the first email your contacts receive. What is more, it is the email with which they finalize the subscription process; normally, if they don’t click on the link included in this email, their subscription remains incomplete and you will not be able to send them more emails. This is precisely […]
Professional SMTP and API for Transactional Emails with Statistics
Sending and delivering transactional emails calls for powerful, reliable email marketing platforms. These transactional emails need to be delivered quickly and effectively. That’s because of their very nature, since they’re usually important emails tied to user actions (purchases, sign-ups, notifications, etc.). In this article, we’ll look at the options Mailrelay offers for this type of […]
How to achieve the best email marketing deliverability in Spain with Mailrelay
In email marketing, the main thing is for your emails to reach the inbox. Deliverability measures how many of your emails reach your subscribers’ inboxes. In Spain, thousands of companies rely on email to communicate with their customers. However, some of the emails sent never reach the inbox because of spam filters and sender reputation […]
How to choose an email marketing service with high deliverability?
To choose an email marketing service with high deliverability, check six things: that it lets you authenticate your domain with SPF, DKIM and DMARC, that it removes bounces and complaints automatically, how it looks after its shared IPs and whether it offers a dedicated IP, that it meets Gmail and Yahoo requirements, where its servers […]
What Outlook, Gmail and Yahoo! Require to Keep Your Emails Out of Spam
Sending bulk emails – such as newsletters, promotions or notifications – is a common practice for many companies and organizations. However, getting those messages into the inbox instead of the spam folder (junk mail) depends on meeting certain requirements set by the major email providers. More than requirements, we could think of them as best […]
Email marketing sending frequency: how often to send your newsletter and when to change it
How many emails to send a month, when to send more or fewer, and how to check it with your own data
Noreply: what it means and whether an email you can’t reply to is safe
Why you shouldn’t use no-reply in your mailings
What is spam? How to prevent emails from landing in the spam folder?
Even though email marketing has been around for many years, the line between what is spam and what isn’t is still interpreted in many different ways (and often ignored). In this article we’ll look at the term from a practical point of view, rather than offering a textbook definition. And, more importantly: ◆ How to […]