8 Free Online Video Editing Tools

Including videos in your content strategy is important for generating greater engagement.

That’s why many brands include videos on their blogs, websites and social media, in order to boost the success of their marketing campaigns.

Videos are a type of content that increases the reach and virality of any post they’re included in.

A clear example of their power is YouTube, the world’s second-largest search engine, which has more than a billion users.

Every single minute, 300 hours of video are uploaded to this platform! Right after that, the videos are shared on social media, and many of them end up becoming hits worldwide.

· Who hasn’t used YouTube to search for information on a specific topic or just to listen to music?

Few people can answer with an “I haven’t”, just as it’s almost impossible to find someone who, after watching a video, hasn’t laughed, been moved or felt encouraged to pursue their dreams.

Well, this is precisely what you should aim to convey with your videos. So, heads up: it’s not enough to just upload a video badly recorded on your phone, because its content and editing are vitally important.

Do you want your videos to look more professional, cut a part that doesn’t fit your business, or put your favorite music in the background?

For all of this, there are video editing programs on the internet, both paid and free.

In general, to use them you need to download them to your PC or Mac, but if you don’t want to install them or your computer doesn’t meet certain requirements of the editor… don’t worry!

Just as there are people for everything, on the internet there are options for every taste and situation.

That’s why, in this particular case, the internet has online video editing programs.

Online? Yes, they’re 100% online programs that will help your videos look more professional, stand out and capture your target audience’s attention, and encourage and support the purchase process. Whether or not you’re a professional, you can use a video editor and give your visual content that extra edge and consistency.

· What is a video editor?

It’s software that lets you give your videos the professional polish expected of any business with a digital presence.

Thanks to its features, you can modify and work on the recorded footage: add effects, remove poorly recorded content, include music, cut and paste clips, import and export videos, among other things.

Today, there is a wide variety of video editors, such as the best-known ones on the market: Adobe Premiere, Sony Vegas, Media 100, Windows Movie Maker, and iMovie (for Mac).

In some cases you do need some basic knowledge to use them, but not in all.

And, precisely because not everyone is a professional, there are other video editor options that are easier to use but still guarantee a professional finish.

In addition, you can find everything from paid options (with more professional editing tools and features) to free editing software that’s easy to use.

Obviously, your choice should be the one that best guarantees you’ll produce your final project just as you planned it.

If, for example, you have a YouTube channel, it’s vitally important to take care of the details in your videos, since they’ll be viewed by a large number of users.

That said, don’t be scared! It’s normal for editing to feel difficult at first, but little by little you’ll get the hang of it and, best of all, you’ll see incredible results.

Besides taking it easy, another great tip is to let your imagination run wild and use several features or tools so that your tutorials, animated videos, and business or brand videos are of excellent quality and more appealing to your target audience.

Next, I’ll focus on online video editing tools, the ones you don’t need to download to your computer to use. You simply go to the website, create an account and you’re ready to edit your videos!

· Advantages of online video editing tools

Among the advantages of this type of tool are:

1. You don’t need to download them to a PC or Mac
2. They let you edit videos in the cloud
3. They give your videos a professional look without any prior editing knowledge
4. The resulting videos can be exported in different formats: full HD, 4K, 2K, etc.
5. They’re easy to use, unlike programs such as After Effects, which are more complex and require a much greater investment of time and money

Because of the benefits of using these platforms, here are 6 tools for editing your videos online for free, with the guarantee that they’ll look absolutely professional.

· Online video editing tools

1. Lumen 5

If you want to add videos to your blog, you can use this tool, which is designed to create videos quickly and easily.

It’s a free, intuitive video editor, so it’s super easy to put together and edit your video projects professionally.

In addition, with Lumen 5 you can create everything from tutorials for your channel to videos for your blog.

Features

1. Easy, intuitive setup
2. Text editing: font, color
3. Video creation from text
4. Includes tools for creating special effects: match moving, 3D animation
5. Lets you upload and share videos directly to your social networks, as well as change images and access the image library
6. Provides music to include in your videos, and also lets you upload any sound file you want

2. Wevideo

If you want to edit your clips or videos, this tool is ideal.

To use it, you just need to create a user account on its website. This first step will give you access to the video editor and let you choose the free option.

Without a doubt, Wevideo is one of the best online video editors, since it lets you record, create and share your projects in 4K resolution. Also, Wevideo is easy to use. In fact, as its own creators say: “you don’t need to be a pro to create great movies”

Features

1. Lets you create videos online
2. Has file storage capacity
3. Features an intuitive interface with animated interactions
4. Has 5 editing tools: media, text, audio, transitions and graphics
5. Lets you tell stories with voice recording and publish content in HD
6. Like Lumen 5, with this tool you can upload and share videos directly to your social networks
7. Videos can be edited from any device

3. YouTube Editor

It’s a free online video editing tool that belongs to YouTube. If you already have a YouTube account, you can access this editor and start adding effects, correcting color and even accessing a huge variety of royalty-free music and transition effects for your videos.

YouTube Editor has an easy-to-understand interface that’s ideal for small clip or tutorial projects. In its “editor mode,” you can insert various clip segments and start bringing your project to life. In addition, when you finish you can upload your video directly to the YouTube platform.

Features

1. Lets you add special effects and create multiple projects at once
2. It’s an easy-to-use tool
3. Lets you create animations and 3D models
4. Has a Creative Commons, royalty-free music library
5. Corrects automatically and stabilizes quickly as well
6. If you have a Google+ account, until it stops working, you can use the photos and videos from your cloud
7. Has basic but very useful and nice-looking editing functions

4. Kizoa

It’s a website that lets you use a wide variety of preset templates and integrate them into your videos or even your photos.

As with the other tools mentioned, to use Kizoa you just need to go to its website, open an account and, with just one click, start creating all the videos you want and need.

Features

1. Quick and easy to use
2. Generates 4K, 2160p high-definition videos with a clear, high-quality, detailed image
3. Has more than 100 preset templates on different themes
4. Also, in case the ready-made ones don’t appeal to you, you can create your own template from scratch
5. Lets you share your video directly on your Facebook page, YouTube, blogs, email
6. Gives you the option to customize text and music
7. Can burn to DVD or download as a video file
8. Includes a mobile video editor

5. Clipchamp

I say this a lot, but it bears repeating because it’s so surprising. You don’t need to be a professional to use this video editor! In fact, all you need is a computer, an internet connection and plenty of enthusiasm to start experiencing what it’s like to create great videos from your computer.

Clipchamp is a simple tool to use. Also, you don’t need to create a user account, since it’s enough to go to its website, open a new project and add the media file you want to edit.

From there, you can access the options it provides, such as adding music, adjusting and trimming, rotating, etc.

Features

1. Simple, intuitive interface
2. Free web platform
3. Creates videos using your own media
4. Has a timeline
5. Has many options such as: rotate and mirror, crop, split, combine several video clips, add colored backgrounds, etc.
6. Offers filters and transitions
7. Lets you add text and titles
8. Runs in the Google Chrome browser

6. Mixerfactory

This video editor comes in a free version and a paid one. Without a shadow of a doubt, Mixerfactory is one of the most professional editing tools you can find.

As with others on this list, to start using it you need to create an account on the website, which will then let you upload and edit your videos.

Features

1. Has audio tools
2. Ease of use
3. Lets you share your already-edited videos on social networks
4. Includes the text overlay tool

7. Rocketium

This is the ultimate editor, the one that unites the two worlds of video editing.

As you might guess, I’m referring to the camp of beginners and the camp of graphic design professionals, finally friends thanks to Rocketium, whose advantages any professional profile can benefit from.

Also, to top off the whole package that is Rocketium, there’s a free version and a paid one (both are suitable for either of those camps).

This tool lets you create everything from tutorials and image sequences to montages.

For this, it has a simple drag-and-drop interface. Likewise, the interesting thing about this editor is that it gives your videos a magnificent professional look. To access this editor you can sign up using your Google or Facebook account or your email.

Features

1. Has a very practical design and functionality
2. Can create videos in HD resolution
3. Lets you browse the image library and gives access to royalty-free videos
4. Lets you customize animations, fonts, colors, etc.
5. Uses music tracks
6. Has the option to share your videos on social networks, as well as to add voice-overs, text, images
7. Offers eye-catching designs
8. Makes it possible to create short videos quickly
9. Comes with the option to add your own music
10. Lets you edit videos as many times as you want

8. Video Toolbox

It’s a completely free video editor that you can use to split, cut and extract audio from your videos easily.

To access it, you need to fill out a registration form. After that, you can start working on your project!

Features

1. Has video tutorials to guide the user
2. Lets you cut, split and extract, as we mentioned
3. As well as an editing program, it also works as a converter to different video formats: 3GP, MP4, MPG, AMV, AVI or MOV, among others
4. Has two editing modes: simple (convert video formats) and advanced (you access several tools for editing your videos)
5. Has options for extracting the audio, videos or subtitles from a video
6. Gives you the ability to upload video from your webcam!
7. Lets you combine videos into a single video clip

· Now that you know some free online video editing tools

You can start using them in any of your strategies that include video. To get a perfect finish, I recommend using between 2 and 3 editing programs.

Beyond aesthetics and content, for your video strategies as for any other, the important thing is to be clear about your goal.

Once you know what it is, it’s time to use the right tool to convey your message and generate engagement with it.

When it comes to video, remember that aesthetics, content and a hook are the ingredients you need to attract more users and customers and strengthen your personal brand and/or your business’s.

Once your videos are ready, it’s a good time to integrate them into a broader content strategy: you’ll find more ideas to make the most of them in the best content marketing examples for your strategy.

A good video edited with these tools can easily become one more piece of your branded content strategy.

Just as you optimize your videos, it’s worth reducing and properly preparing images before using them in your newsletters.