From small businesses to large international companies, communicating with customers through digital channels is essential. That’s why communication software that integrates multiple channels can be a great solution for these businesses. Bringing together various communication tools in one place. Mailrelay integrates email, SMS, and WhatsApp on a single platform. Thanks to these channels, you can […]
If you run email marketing campaigns, statistics can help you in more ways than meets the eye. In fact, email statistics have become an absolute must to optimize your results. Mailrelay offers you statistics for your email campaigns, even in real time, so you can make the best decisions about your email marketing. And it’s […]
A newsletter for ecommerce is a communication tool that lets online stores connect regularly with their customers via email. This type of communication not only keeps your audience informed about news, promotions, or useful content, but also helps build loyalty and convert potential buyers into repeat customers. The newsletter is especially effective because it reaches […]
Email automation involves using tools that, once set up, can carry out certain email sending actions autonomously. If you want to see every type of flow, the metrics worth tracking and the most common mistakes, check out the complete guide to email marketing automation. Requiring little to no supervision. A classic example would be follow-up […]
Sending email marketing campaigns without segmentation is like talking to all your customers the same way, even though each one is at a different stage. A user who just subscribed is not the same as a customer who has already purchased several times. You also shouldn’t send the same message to someone interested in a […]
Writing a letter to a client might seem like something from the last century, but the reality is quite different. In the midst of digital saturation, receiving a well-written, clear, and personalized message is a breath of fresh air that builds trust in your brand. Whether you’re a large corporation or an SMB, knowing how […]
Do you feel like your marketing efforts are all over the place? You post on social media, launch a Google Ads campaign, send out a newsletter, upload blog articles, and occasionally try more traditional tactics like an event or collaboration. All of that can work. The problem arises when each channel communicates something different or […]
Online marketing is getting more expensive every day, and in this context, free email marketing is a powerful solution to the online advertising needs of businesses. It isn’t just about saving money, it’s about taking back control of your sales channel without relying on ever-changing algorithms or suffocating keyword bids where you compete against hundreds […]
Launching a product isn’t just about putting it on sale and waiting for someone to buy it. A good product launch is a complete strategy that starts long before the official release date and continues after the first sales. The goal isn’t just to show something new. The objective is to generate interest, build anticipation, […]
Communicating without a plan is one of the most common mistakes a company can make. SMS is still one of the channels with the highest open rates in a communication plan; you can see how to integrate it on our SMS marketing page. One day you post something on social media, the next you send […]
