Email Marketing for Small Business: Choose the best tool for your needs

Mailrelay , Invited guest @ Mailrelay

In the world of competitive business, it is essential to stand out from its competitors.

For small businesses, this task may seem discouraging, but it doesn’t have to be.

An effective email marketing strategy can be the key to establishing a solid relationship with customers and promoting their business growth.

Email marketing is one of the most effective and profitable ways to reach your audience.

It allows you to contact directly with your customers, offer them value and maintain the memory of your brand on their mind.

In addition, it provides a communication channel that you can completely control, unlike social media and other digital marketing channels.

But to make the most of email marketing, you need the right tool.

Choosing the correct email marketing tool for your small business can make a big difference in the effectiveness of your campaigns and finally the success of your business.

In this article, I will guide you through the essential steps to choose the best email marketing tool for your business.

Why is a good email marketing tool essential?

Small companies need to maximize their time and resources, and a good email marketing tool can be an invaluable ally in this regard.

These are some of the reasons why this type of software is essential:

  • Segmentation: Email marketing tools allow you to target your customers in groups according to their behavior or interest. This makes your emails more personalized and relevant, which can improve open and click rates.
  • Automation: Some tasks, such as sending a welcome email to new subscribers or scheduled emails, can be automated in a few clicks. This saves time, a valuable resource for any small business.
  • Analysis and Tracking: Email marketing tools offer features for tracking and checking your campaigns. This allows you to adjust and improve your future actions.

A good email marketing tool can make your efforts more effective, saving time and resources.

→ Explanating the role played by email marketing tools in the effectiveness of marketing strategies.

Email marketing tools are like the brain of your email marketing campaigns.

They not only make it easier to send emails, but also improve their effectiveness in many ways:

  • Email List Management: Email marketing tools allow you to organize and manage your email lists. You can add or delete contacts, segment your lists and keep your contacts up to date and organized.
  • Email Design: Many of these tools offer pre-designed templates you can use to create attractive and professional emails without having to learn to work with design.
  • A/B Testing: Some tools allow A/B tests, which help determine which versions of your emails get the best results. This can improve the effectiveness of your future campaigns.
  • Email Automation: As we mentioned before, automation can save a lot of time and improve the consistency and punctuality of your contact with customers.
  • Data Analysis: Email marketing tools provide data and analyzes on email performance. This will help you understand what works and what not, and make informed decisions for future campaigns.

These features make email marketing tools fundamental to the effectiveness of email marketing strategies.

Aspects you should consider when choosing an email marketing tool

Aspects you should consider when choosing an email marketing tool

Choosing the correct email marketing service can make a difference in your campaigns.

But how to know what is suitable for your small business? Here are some aspects you should consider:

→ Usability and ease of use

As a small business owner, you may not have time to learn how to use a complicated tool. Look for a system that is intuitive and easy to use.

→ Email personalization

The different options to customize your emails will be essential to connect with your audience. Check that the chosen tool allows you to customize your emails easily.

→ Monitoring and Analysis Features

To improve your campaigns, you need to know how they are working. A good email marketing tool will provide detailed data and analysis.

→ Customer support and service

If you have problems or questions, you will need help. Find a tool that offers a good customer support service.

→ Delivery rate

It is important to ensure that your emails will be delivered to your subscribers’ inbox instead of landing in the spam folder. It is essential that the tool you choose has a good reputation in terms of delivery rates.

Each company is unique, so the best email marketing tool for you will depend on your specific needs and circumstances.

Review of the most popular email marketing tools

Review of the most popular email marketing tools

Here you will find a general description of the characteristics, advantages and disadvantages of some of the most popular email marketing tools for small and medium businesses:

→ Mailrelay:

Mailrelay is an email marketing tool that offers various features to manage your email campaigns.

It allows you to create and send emails, campaign automation, list segmentation, and provide detailed reports on the performance of your campaigns.

Mailrelay’s advantage is the focus on delivery, with optimized servers to ensure your emails reach your subscriber’s inbox.

In addition, it offers flexible and adapted plans to different needs and budgets, along with advanced features such as automation and landing pages.

We must also highlight the generous free account that allows you to send up to 80,000 emails per month to a limit of up to 20,000 subscribers.

→ Mailchimp:

MailChimp is one of the best known email marketing tools on the market.

It offers a wide range of characteristics such as email creation and sending tool, campaign automation, list segmentation and performance analysis.

Mailchimp’s advantage is its ease of use, its wide selection of design templates and its focus on the user experience.

However, some users have indicated that paid plans may be expensive as the subscriber list grows.

→ Brevo (Sendinblue):

SendinBlue is an email marketing tool that also includes SMS marketing and automated marketing features.

It allows you to create and send custom emails, list segmentation, campaign automation and performance analysis.

The advantage of SendinBlue is its integrated approach with multichannel marketing strategies and the options it offers to manage different aspects of digital marketing in a single platform.

Some users mentioned that the interface could be more intuitive and that customization options could be more advanced.

→ Acumbamail:

Acumbamail is an email marketing tool in Spanish that offers features such as creating and sending emails, campaign automation, segmentation and performance analysis.

Like Mailrelay, Acumbamail offers many tutorials and support in spanish.

Some users mentioned that the interface could be improved in terms of usability and design.

How to evaluate your specific needs

How to evaluate your specific needs

Tips for identifying the features that your small business needs in an email marketing tool:

📌 Set your goals

Before choosing an email marketing tool, it is important to be clear about your goals.

Do you want to increase sales, promote new products or services, foster loyalty or generate leads?

By understanding your goals, you can identify the characteristics and features needed to achieve these goals.

📌 Consider the size of your contact list

Evaluate the size of your email contact list.

Some tools have restrictions on the number of subscribers allowed in their paid plans.

Make sure you choose a tool that fits the current size of your list and has the ability to grow as your business expands.

For example, Mailrelay offers a large free package that allows you to send up to 80,000 emails per month to a list of up to 20,000 contacts.

📌 Automation and Segmentation

Automation and segmentation are relevant features in email marketing.

Determine if you need a tool that allows you to send automated emails based on subscriber events or specific actions.

Also, consider if you need to segment your email list based on criteria such as geographical location, interest or subscriber behavior.

Mailrelay allows you to create automation in just a few clicks.

📌 Design and Personalization:

Evaluate the importance of design and customization in your emails.

If you want to send visually attractive and personalized emails, look for a tool that offers a wide variety of design templates and options to easily customize email elements such as colors, fonts and images.

In this case, with Mailrelay, you will have an easy -to -use drag & drop editor. This way you will not have to learn to work with design.

📌 Analysis and Monitoring

You should always check and track your email marketing campaigns to evaluate their effectiveness.

Make sure you choose a tool that provides detailed reports on key metrics such as click and open rates and conversions.

Also consider if you will need additional features such as A/B tests to optimize your campaigns.

In the case of Mailrelay, in the free account, you have complete statistics. And for the paid Enterprise version as well.

📌 Delivery rates

The delivery rate is a critical aspect in email marketing.

Make sure the email marketing tool you are considering has a solid delivery reputation

This means that sent emails will reach their recipient’s ibox instead of being classified as spam.

Investigate whether the tool uses email authentication practices such as SPF, DKIM and DMARC to improve delivery.

Mailrelay has dedicated IP ranges and lets you configure SPF, DKIM and DMARC in your domain, helping you improve your results.

📌 Customer support and service

Never underestimate the importance of support and customer service.

Make sure the email marketing tool you choose offers good customer service by chat, email or phone.

This will help you solve any problem or issue you may have while using the tool.

For example, all Mailrelay accounts have access to the technical support service.

Remember that each company is unique and needs cmay vary.

Set aside time to carefully evaluate your needs and priorities before making a decision on the proper email marketing tool for your small business.

Alternative to MailChimp and other email marketing services: Mailrelay

Alternative to MailChimp and other email marketing services: Mailrelay

📌 Why consider Mailrelay as an alternative to MailChimp?

Mailrelay emerges as a viable alternative to Mailchimp for several reasons.

First, it offers a free generous plan that can be especially attractive to small businesses that are just starting to work with email marketing.

Unlike MailChimp, which limits some features for free plans, Mailrelay allows users to access most features, including email automation, tracking and open rate reports, even in free plans.

In addition, Mailrelay stands out in its customer service, offering support in several languages.

📌 Advantages and disadvantages of Mailrelay when compared to Mailchimp


  • A much more comprehensive free plan: Mailrelay offers up to 80,000 emails to 20,000 subscribers for free, compared to 1,000 emails and 500 subscribers offered by MailChimp.
  • Support available in multiple languages: This can be crucial for small businesses in countries that speak other languages other than English and need immediate help in their native language.
  • More Personalization Options in Email Automation: Mailrelay offers a variety of customization and creating automated email sequence options, allowing companies to create more personalized user experiences.


  • Less integrations: Mailrelay doesn’t offer so many integrations with other tools such as MailChimp. This can be a limitation for companies that already use certain applications and want to integrate them into their email marketing software.
Frequently asked questions about email marketing tools

Frequently asked questions about email marketing tools

👉 What is email marketing?

Email marketing is a digital marketing strategy that consists of sending emails to a contact list or subscribers.

These emails can be informative, promotional or a combination of both, and the goal is to promote loyalty, trust and brand knowledge.

👉 Why is email marketing a good option for my small business?

Email Marketing is an effective tool for reaching your customers directly and keeping them informed about your business.

It can also be an effective way to promote customer loyalty and promote sales or special events.

👉 How can I start working with email marketing?

The first step is to create a list of email contacts, which can include existing customers, social media contacts, site visitors etc.

After that you can choose an email marketing tool that adapts to your business needs and start to create and send your emails.

👉 How much does it cost to use an email marketing tool?

Costs may vary depending on the tool you choose, the size of your contact list and the necessary features.

Some tools, such as Mailrelay, offer free plans, while others may charge a monthly or annual fee.

👉 How can I measure the success of my email marketing campaigns?

Email marketing tools usually offer analysis and monitoring that allow you to measure key indicators such as open and click rates, conversions, etc.

This data can help you understand what works and what not, and to improve your future campaigns.

👉 What is Email Marketing Delivery Rate?

The delivery rate is a vital factor, as it measures the amount of messages delivered to the recipients.

Good email marketing practices and choosing an email marketing tool with a high delivery rate can help improve this aspect.

👉 Can I customize my emails?

Yes, most email marketing tools allow you to customize your emails in a variety of ways, such as including the recipient’s name, customizing content according to the preferences or behavior of each recipient, etc.


In conclusion, choosing an appropriate email marketing tool is essential to the success of your small business.

Before making a decision, set your goals, evaluate your specific needs and compare different options, such as delivery rate, cost and features offered by each email marketing service.

Remember that each company is unique, so it is important to find the tool that best meets your needs.

Test and adjust as needed to maximize the impact of your email marketing campaigns.

Good luck in your choice and email marketing strategies!

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