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Smöoy: Natural Frozen Yogurt

Smooy-large

“At Mailrelay, we helped Smöoy’s Communications Department launch its email marketing campaigns from scratch, with no prior experience, in record time and with great success: an open rate of over 45%”

Key Points

  • Custom corporate designs created at no cost to keep their brand image and branding consistent.
  • Consulting and guidance on email marketing and newsletter deliverability from scratch.
  • Help with the technical setup of their senders, supporting their IT department in carrying it out.

Smöoy: Natural Frozen Yogurt

Smöoy is a Spanish franchise that makes and sells the first functional frozen yogurt on the market: low in fat, high in fiber and gluten-free. It was founded in 2010, but it draws on the experience of its creators, the fourth generation of a family that has been making traditional ice cream for a century.

Since opening its first store, it has reached 15 international markets on four continents thanks to a rapid expansion that has taken it to places such as Ecuador, Peru, Panama, China, Saudi Arabia, Morocco, Algeria, Guinea-Conakry, Angola, Ivory Coast, Réunion Island, Portugal, France, the United Kingdom, Italy and Singapore.

Objectives

Smöoy contacted us to start its email marketing communications from scratch, with no prior experience. They wanted advice and to get good results from their first campaigns by drawing on our experience and tips.

Actions Taken

The first thing we did was train and advise Smöoy’s Communications Department on the key principles of email marketing. We fixed the mistakes they were making and helped them set up their senders. We also designed a custom newsletter for them at no cost, with their brand image and all the elements needed to maximize its effectiveness and results.

All of this led to a highly successful first campaign, with an open rate of over 45% and a 20% click rate.

“Thanks to Mailrelay, we managed to set up our sender with no prior technical knowledge. They gave us clear, well-explained information for our IT department.”

Fran Hernández,
Marketing and Communications Director.