Anchor text
Anchor Text (link text). What is Anchor Text?
Anchor text, also known as link text, is the visible text when you link (through a hyperlink) to another web page.
An Anchor Text offers a brief description of the content it links to so that, before clicking the link, users know the type of information they will get by clicking it (since the link is used to get more detailed information about the topic the Anchor Text indicates).
Anchor texts are commonly used in SEO strategies, with the aim of ranking pages for specific keywords, which amounts to a conventional linkbuilding strategy.
1. Anchor Text, HTML
The HTML structure of an anchor text is extremely simple, and is as follows:
<a href="https://enlace_al_que_llevará_tras_pulsar"> Texto sobre el que pulsar o texto ancla </a>
2. Types of Anchor Texts
Depending on the text used to create the Anchor Text that will lead visitors to the content, different types of Anchor Text can be distinguished.
- Branded, where the text used for the Anchor Text is the domain name or brand name itself. For example: Mailrelay
- Naked, where the destination of the link is visible without the need to click on it, since the Anchor Text is the same as the URL address. For example: https://mailrelay.com/en
- Generic or CTA, in which the Anchor Text uses very vague words and doesn’t offer much information about where it links to. Its common use is to prompt the user to take action (Call To Action). Example: You can find more content by clicking here.
- Keyword, an Anchor Text that creates the link using a single keyword, the word you want the destination URL to rank for (to improve its SEO). For example: email marketing or mass emails.
- Long tail, this is an Anchor Text in which a variation of the desired keyword is used (it has more words) and its purpose is to take advantage of more specific search queries. For example: Quickly improve your mass email sending to customers.
- Branded plus keyword, an Anchor Text that uses the desired keyword together with a brand. These are considered fairly natural links and, in principle, give good relevance. For example: Email Marketing with Mailrelay.
- Synonyms, this type of Anchor Text uses synonyms of the word or keyword you are trying to rank for. Example: Sell more with your mass emails, all you need is our email marketing service.