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Google AdSense

What is Google AdSense? How Google AdSense works

Google AdSense is Google’s advertising system through which, the owners of blogs, websites, online stores and even the owners of YouTube channels, can generate revenue by showing advertising (by placing relevant and personalized ads in your content).

The owners of the websites where advertisements are shown receive compensation for it, even though Google charges advertisers for it.

1. Advantages of Google AdSense

It is a way often used by content creators to monetize their content, which allows them to generate “passive” income. The famous passive income which, even if real, don’t pay most webmasters much money.

Some of the advantages of using Google AdSense, in comparison with other similar platforms, are:

  • Large user base.
  • cThe script will select the best banner for each channel.
  • It relies on a continuous flow of advertisers.
  • It gives you the opportunity to optimize configuration and improve results.
  • There are a multitude of tutorials for personalization and improvement.
  • Wide variety of ad formats (to easily adapt to the content)
  • Webmasters have the freedom to decide where to place ads and their type.
  • The available information is very complete and easy to understand.
  • Payments are endorsed by Google.
  • It will select ads on topics that users are interested in (or very close to).
  • The platform is easy to use.
  • You can use it in unison with other online advertising services.

2. The payment options available on Google AdSense

There are several ways or modalities in which Google AdSense works, payments are generally made based on CPC (cost per click) or CPM (cost per thousand impressions), although CPC is the most common option.

But these are not the only modalities, in addition to CPC (cost per click) and CPM (cost per thousand impressions), it also allows the use of CPE (cost per participation) and Active View CPM (cost per thousand Active View impressions).

CPC (cost per click). In this payment model, publishers receive a commission every time an user clicks on the ad.

– CPM (cost per thousand impressions). Advertisers bid based on every 1,000 ad impressions, which means the publisher receives the commission each time the ad is displayed.

– CPE (cost per participation). In this case, advertisers select a specific action that the visitor will have to take and only pay if the action is completed.

– Active View CPM (cost per thousand Active View impressions). In this model, publishers receive payment for impressions considered visible (at least 50% of the banner is visible for at least 1 second).

Publishers receive only 68% of advertising revenue from impressions sold and Google keeps the rest, charging creators for intermediating the service.