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Basic aspects of HTML

HTML, the hypertext marking language, is essential not only in creating web pages, but also in various digital marketing strategies.

As it can be used to create structured and optimized content, HTML plays a key role in the way texts, images and multimedia are displayed online.

HTML History

HTML was created in 1991 by Tim Berners-Lee, a British physicist, while working at CERN (European Nuclear Research Organization).

Since its creation, HTML has become vital in various tasks as it can be used to share documents and information in a more accessible and universal way.

Since then, it has evolved through various versions, such as HTML 4.01, XHTML and HTML5, each introducing new features, tags and attributes.

All of this has allowed programmers to create increasingly rich and complex experiences on the web.

Basic aspects of HTML

HTML consists of a series of “tags” that dictate how web browsers should interpret and display content.

In addition, it can be used to include links, images and other multimedia elements to create interactive and dynamic content on the internet.

Html and seo: a powerful combination

Optimizing a website for search engines (SEO) is much more than writing texts rich in relevant keywords.

HTML helps ensure that search engines correctly understand the content of a page.

HTML tags such as headers (H1, H2, etc.) and meta-tags are vital to indicate the relevance and purpose of the content, directly impacting their online ranking.

HTML Role in Email Marketing

When we are working with email marketing, HTML offers a universe of creative possibilities.

HTML emails allow marketers to create visually attractive and interactive newsletters.

Incorporating elements such as images, links and varied text formats.

In addition, the use of HTML tags in emails also lets you segment content and create adaptable designs to different devices.

This is vital to improving the user experience and increasing conversion possibilities.

Html will improve user experience (UX)

The structure provided by HTML is not only vital to SEO, but also for the user experience.

Strategic use of HTML tags helps guide visitors through content, ensuring that the information is presented clearly and consistently.

Each tag and HTML element can be used to improve site browsing, positively influencing the way users interact with the displayed content.


HTML language can be used much broader and is not just vital for web developers.

Its application to digital marketing strategies, from web content creation to its use in email and SMS marketing campaigns, is proof of its versatility and relevance.

Understanding and working properly with HTML is undoubtedly a valuable ability for any marketing professional.