What is Link Juice?
Link Juice is a term used to measure the amount of authority that a link transfers to a website to which it refers through a link (URL). It is a term that is used a lot in SEO strategies, which is also known as Link Equity and that, generally, improves the ranking of the website that is receiving the link.
To understand what is Link Juice, the concept of page authority should be very clear. The authority is the prestige that has a website in the search engines and, this is generally measured by the number of links that redirect to this page. The number of websites that link to this page will indicate to the servers its relevancy, as it will show that all these webmasters trust it as a source of information.
This means that when a webmaster adds a link to an external page, they will transfer part of their domain authority to that page.
That said, we will see a more precise definition: Link Juice is a technique, applied in SEO strategies, to transfer authority to different URLs through links. What is known as the transfer of page authority or page Rank, for Google ”
1. Types of Link Juice
In summary, we can send authority from our pages to other websites, or receive the authority of these domains. Therefore, we can classify link juices into two categories:
- External Link juice. In this case, the domain authority is transferred between external pages. We can receive authority when an external page adds our links or send it to other domains when we insert their links on our website.
- Internal Link juice. This type of strategy is used to transfer authority between pages of the same domain, through internal links of other contents published on the same website. Externally, we can’t receive internal link Juice, for obvious reasons.
2. What is the value of Link Juice?
The value of any link can vary a lot, since it depends on the authority of each page and many other aspects. These are some of the aspects that are vital to identify the authority of a link:
- Its relevance. The link will be better valued if it is from a site that has some relationship with our contents. If we sell cosmetics and an email marketing blog adds our link on their content, that won’t be relevant, because it will be an abnormal link, not related to our niche.
- The authority of the website and domain. The relevancy and authority of the domain that added our link will directly affect the domain authority we receive from it.
- The anchor text used. The anchor text used will be vitalfor improving domain authority. If the main keyword is part of the anchor text of the link itself, it will help to improve the authority we receive or transfer.
- Number of links on a page. If the page that added your link has links from several other pages, you would be receiving less Link Juice, as the authority would be divided with all those other pages.
- Link location. The place of the link on the page will affect the authority received. In general, those that are at the foot of the page and in the side bars are less interesting to the links that are in the body of the content.