Prepaid mailing

Prepaid mailing is a billing model in which companies purchase a package of credits to send emails, rather than committing to a fixed monthly subscription.

Each credit is generally equivalent to one sent email, so users will pay only for what they actually use.

This approach is ideal for businesses that have seasonal spikes in activity or one-off campaigns, such as Black Friday promotions, product launches or special notifications.

Why choose prepaid mailing?

Prepaid mailing suits a variety of needs and offers clear advantages over other recurring payment models.

Here’s why it could be the perfect solution for your business:

· Financial flexibility

Unlike subscription plans, prepaid packages allow you to adjust your budget based on your current needs.

If you don’t have to send a newsletter for a few months, you won’t have to pay for a service you are not using.

This financial control is particularly attractive for small and medium-sized businesses (SMBs) looking to maximize every euro invested.

· Ideal for one-off campaigns

Prepaid mailing is a perfect tool for those businesses that don’t need to send mass mailings constantly.

For example, a clothing store could use it to promote seasonal sales, while a travel agency could advertise last-minute offers.

· No long-term commitments

With the prepaid model, there are no long-term contracts or monthly fees to commit to.

You only buy credits when you need them.

This system is especially useful for those who are experimenting with email marketing and don’t want to commit until they see concrete results.

How does prepaid mailing work?

The process is simple and straightforward, which makes it accessible even for those who are just starting out in the world of digital marketing:

• Purchase of credits: you purchase a package of credits according to your needs.
• Campaign setup: you design and configure your email marketing campaign as you normally would.
• Send and monitor: credits are deducted as you send emails. You can track the effectiveness of your mailings using key metrics such as open and click-through rates.

Which businesses should use prepaid mailing?

This model is ideal for businesses that don’t have a constant need to send emails:

· E-commerce with temporary promotions

Online stores that launch special offers on key dates, such as Christmas or Valentine’s Day.

· Events and conferences

Organizations that only need to send invitations and reminders for specific events.

· When a business is growing

Companies that are starting to implement email marketing strategies and want to try different approaches without committing to a fixed cost.

Relationship between prepaid mailing and email marketing

Prepaid mailing is, in essence, a tool within the broader email marketing ecosystem.

While email marketing encompasses strategy, design and analytics to connect with your audience, prepaid mailing acts as the engine that drives the campaigns.

Both concepts work hand in hand to ensure that your campaigns reach your target audience efficiently and cost-effectively.

In addition, the flexibility of prepaid mailing allows you to experiment with different types of content without worrying about exceeding a fixed budget.

This is especially useful for testing newsletters, promotions and loyalty messages.

Tips to get the most out of prepaid mailings

If you want to implement this model in your email marketing strategy, here are some practical tips

· Segment your contact list

Not all your contacts need to receive the same message.

Divide your list into specific segments according to interests, location or purchase history.

This will increase the relevance of your emails and optimize the use of your credits.

· Measure and optimize

Use analytics tools to evaluate the performance of your campaigns.

Pay attention to metrics such as open and click-through rates, and adjust your strategy accordingly.

· Take advantage of personalization

Personalized newsletters have a significantly higher open rate than generic campaigns.

Use data such as the recipient’s name or past purchases to create relevant messages.

· Try different approaches

With prepaid mailing, you have the freedom to experiment.

Test different subject lines, formats and calls to action to identify what works best with your audience.

Where to buy a prepaid mailing package?

There are multiple platforms that offer prepaid mailing services, but not all of them are the same.

When choosing a provider, be sure to consider aspects such as:

• Cost per credit: compare prices between providers to find the cheapest option.
• Ease of use: look for an intuitive and easy-to-navigate interface.
• Technical support: it is crucial to have a support team that can help you in case of problems.
• Free account: also assess whether the service offers any type of free account.

In this sense, platforms like Mailrelay are a popular option.

You can see the prices of our prepaid mailing plans here.

Conclusion

Prepaid mailing is a flexible and efficient alternative for companies looking to optimize their email marketing campaigns without committing to monthly plans.

Whether you’re organizing one-off campaigns or exploring new communication strategies, it allows you to keep control of your budget while testing different approaches.