Squeeze page
What is a squeeze page?
A squeeze page or landing page is nothing more than a page designed with the sole purpose of capturing data from potential customers who visit it, with the email address being the minimum a squeeze page must collect.
It is true that a squeeze page can include a simple form that, besides the email address, collects more data such as first name, last name, country and any other type of data. Collecting just the email address is enough for it to be considered a squeeze page. In fact, more information than the email is rarely requested, because the more fields there are to fill in, the more people give up on completing the form.
1. Differences between squeeze page and landing page
Sometimes there is confusion about what a squeeze page and a landing page are. Although they have many similarities, they also have significant differences.
When talking about a landing page, we mean a standalone page whose purpose is to generate a conversion from the visitor, and it can have very different conversion goals: making a sale, confirming attendance at a webinar, arranging a visit, signing up for a service, etc. As a result, the information requested from the visitor varies according to the conversion goal, ranging from a physical address to credit card details, etc.
A squeeze page, on the other hand, has a very clear objective: to collect at least the visitor’s email address. To do this, the visitor is offered some kind of lead magnet or gift, which arouses their interest, in exchange for their email address. It is therefore a very specific type of landing page.
That said, it can be summed up like this: all squeeze pages are landing pages, but not all landing pages are squeeze pages.
2. Elements of a squeeze page
To capture leads through a squeeze page, here is the minimum list of elements your squeeze page should include:
- Main title. It is your initial presentation, so it has to be striking and direct.
- Secondary title. It reinforces the main title and tries to remove possible objections.
- Benefits. It explains in simple terms the main benefits of downloading the lead magnet.
- Image/video. Its role is to attract attention and present the lead magnet in a tempting way.
- Call to action (CTA). With a direct message, shown as a button, that leaves no doubt that the visitor needs to click it to get the lead magnet.
- Offer reassurance (zero-risk guarantee). You need to smooth over the main objections visitors may have that could stop them from downloading the lead magnet and leaving their email. Here you can add social proof from other customers or elements of authority.
- A simple form. It should be as simple as possible: if it only asks for an email address, the conversion rate will be much higher than if it asks for more data.
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