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Squeeze page

What is a squeeze page?

A squeeze page or landing page is nothing more than a page designed with the sole purpose of capturing data from potential customers who visit it, so it should include at least a box for getting their email address.

Although it is true that a squeeze page can include a simple form that, in addition to the email, collects more data such as: name, surname, country and any other type of data. In fact, it is rarely a page with a lot of information, many webmasters only ask for an email address, as when you include more fields, the number of leads will start to decrease.

1. Differences between squeeze page and landing page

Sometimes there is confusion about what is a squeeze page and a landing page, although they have many similarities, they have significant differences.

When talking about a landing page, it is an independent page whose purpose is to lead to a conversion, and it can have very different conversion objectives: to make a sale, confirm attendance to a webinar, arrange a business visit, register for a service, etc. Thus, the information requested from the visitor varies according to the conversion objective, ranging from their address, credit card details, etc.

A squeeze page, on the other hand, has a very clear objective: to collect at least the visitor’s e-mail address. To do this, the visitor is offered some kind of lead magnet or gift, which arouses their interest, in exchange for their email address. It is therefore a very specific type of landing page.

That said, it can be summarized as: all squeeze pages are landing pages, although not all landing pages are squeeze pages.

2. Elements of a squeeze page

In order to capture leads through a squeeze page, we will list the minimum list of elements that your squeeze page should at least include:

  • Main title. It is your initial presentation, so it has to be striking and direct.
  • Secondary title. It helps to enhance the main title and tries to remove possible objections.
  • Advantages. It details the main benefits offered by the lead magnet the user can download.
  • Image/video. Its goal is to attract and present the lead magnet.
  • Call to action (CTA). With a direct message and represented by a button, which leaves no doubt that it is necessary to click on it to get the lead magnet.
  • Offer security (zero risk guarantee). All the main objections that may cause visitors not to download the lead magnet must be removed, as you need to convince them to subscribe. Here you can add social proof from other customers or elements of authority.
  • A simple form. It has to be as simple as possible, if you only ask for an email the conversion rate will be much higher than if you ask for more data.