1. Home
  2. Marketing Glossary


Storyboard in marketing

In the world of marketing, the Storyboard is a basic tool.

It acts as a visual and strategic bridge between an initial idea and the final execution of a campaign.

The essence of a storyboard lies in its ability to visually break down a narrative or message.

Illustrating each phase or key point through images, diagrams and descriptions, ensuring that the vision of the project is clear, cohesive, and effective from start to finish.

History of Storyboarding in advertising

It was created at first for animations, specifically the Walt Disney studios in the 1930s.

Storyboarding has established itself as an integral component in various creative areas, including marketing.

The technique of dividing a story into visual segments was quickly adopted in advertising and marketing.

This strategy allowed teams to visualize, adjust and refine their campaigns before actual production, thus maximizing the impact and effectiveness of the final message.

Storyboarding’s crucial role in video marketing strategies

Video marketing, with its ability to weave visual and emotional narratives, benefits from the use of storyboards.

It allows marketing teams to visualize the sequence and flow of a video, facilitating a detailed analysis of each scene or segment.

This process helps to identify and correct possible errors before production.

But it also ensures that the video’s content aligns consistently and strategically with the established marketing objectives.

Incorporating storyboards into email marketing

Now, when it comes to email marketing, storyboards also demonstrate their usefulness and flexibility.

When planning email campaigns, a storyboard can help to visually outline the customer journey, from receiving and opening the email to the desired action.

For example, making a purchase or subscribing to a service.

Visually detailing this journey ensures that every element, from the headline to the call to action, is optimized to guide the recipient.

We can also use it to apply storytelling strategies in our emails.

The importance of collaboration and clarity in storyboarding

By transforming ideas into visual representations, storyboards act as a catalyst for collaboration and team cohesion.

They provide a clear visual reference point that guides creatives, strategists and executives along the intended path of a campaign or project.

The clarity provided by the storyboard helps to minimize misunderstandings and ensures that all team members are aligned in terms of the project’s direction and expectations.


Storyboard, with its ability to consolidate and visualize ideas, is a relevant tool in digital marketing.

Whether through rich visual campaigns on social platforms, emotive video messages or direct communications via email and SMS marketing.

In a world where content is king, and visual storytelling is vital to capturing the audience’s attention, storyboards persist as a valuable resource.

They help in the creation of cohesive, impactful and, above all, effective stories to reach the target audience.