Word-of-Mouth marketing

What is word-of-mouth marketing?

Word-of-mouth marketing refers to the process where customers share their experiences with others.

Satisfied customers create this type of unpaid promotion by sharing their positive experiences with others about a product, service, or brand.

Friends, family, and coworkers usually share these recommendations, making them very effective.

This marketing tactic relies on customer goodwill and satisfaction to drive brand recognition and expand its customer base.

This type of marketing is especially valuable because of its multiplier effect and credibility.

People trust recommendations from acquaintances more than direct advertising messages from companies.

For this reason, word-of-mouth marketing can be extremely effective and generate a high return on investment.

There are various strategies to encourage word-of-mouth marketing:

Word-of-mouth marketing can grow online through reviews on websites, social media, and blogs, becoming digital word-of-mouth marketing.

Although word-of-mouth marketing can be a powerful ally for companies, it can also be harmful if customers have negative experiences.

That’s why it’s essential to focus on product quality and customer service to generate positive reviews and recommendations.