Bounce rate

In the world of online marketing, there are several terms and metrics that might seem complex but are essential for the success of any campaign.

One of those terms is “Bounce rate”.

If you want to understand how it works and its relevance in email marketing and SMS marketing, keep reading! We’ll explain everything you need to know right here.

Definition of bounce rate

The bounce rate is a percentage that shows the number of emails or text messages that were not successfully delivered in a campaign.

The reasons can vary, ranging from incorrect email addresses or phone numbers to technical issues with the recipient’s server.

Bounce rate in email marketing

In email marketing, a high bounce rate can be a warning sign.

It may indicate that something isn’t working right with your contact list or the way you send your emails.

Remember that if you have a list of up to 20,000 contacts and send up to 80,000 emails per month, you can get a free account with Mailrelay.

Types of bounces in email marketing

• Soft Bounce: This happens when the problem is temporary, such as a full mailbox. These emails can be retried later.
• Hard Bounce: These are permanent issues, such as an incorrect email address. These emails can’t be delivered and must be removed from the list.

Bounce rate in SMS marketing

The bounce rate is also relevant in SMS marketing, especially if you use a bulk SMS service like the one offered by Mailrelay.

Common causes of bounces in SMS marketing

SMS bounces can be caused by incorrect, blocked, or inactive numbers.

Just like in email marketing, bounces can be either soft or hard.

Conclusion

The bounce rate is a vital metric in both email marketing and SMS marketing.

Keeping it under control is essential to ensure your messages reach their destination and achieve their purpose.

By using Mailrelay’s services, you can be sure you have the best tools and support to make it happen.