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Emociom

Emociom

“Thanks to Mailrelay we were able to get certified with Return Path; that certifying body required very thorough requirements in security and shipping.
I wouldn’t hesitate to recommend Mailrelay”

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Key Points

  • Certification with Return Path
  • Integration into their system thanks to the API
  • High deliverability and ROI

About emociom

It is a leader, in southeastern Spain, in the leisure, dining, and beauty deals website sector, with the ambition to consolidate this position throughout southern Spain in the short term.

With the end customer at the center of attention, emociom.com puts together the best leisure, beauty, and dining deals. Emociom.com is much more than a deals website. Its more than 100,000 Facebook fans, and the more than 150,000 views on its “Happy” videos from Almería, Córdoba, and Jaén, are just one example of how this company leverages sociability, locality, and the virality of its marketing actions to achieve an “engagement” rate well above average.

Objectives

Emociom’s move to Mailrelay came from the need to use a system external to their mail server, to prevent their newsletter sendings from interfering with their network infrastructure. They also needed a specialized email marketing server that offered an advanced API, allowing them to seamlessly connect their management system with subscriber generation, newsletters, and their own scheduled recurring sendings.

Actions Taken

Mailrelay‘s development team provided all the support needed for emociom to integrate, using the Mailrelay API, all the functionalities present in the system’s own web interface into their internal CRM, as well as to enjoy the sending capabilities and system statistics of the email marketing server. With this, they not only had the ability to send autonomously, they also gather all the information needed to measure the success of their sendings in detail.

At the same time, we contacted Return Path so that emociom could obtain the certification needed for their sendings to pass any filter in the anti-spam systems of major ISPs and servers of any kind.

Results

After certification with Return Path and the proper integration of Mailrelay into their CRM, sending newsletters no longer costs them time or unnecessary resource consumption… something that using their own email marketing server used to cause.

Email marketing is no longer a concern, since they now get much better results both in terms of sending speed and open rate.

With the Mailrelay API, from their own system, they manage subscribers, generate subscriber groups, assign them to sendings, and easily schedule those sendings periodically.

As emociom puts it: “I wouldn’t hesitate to recommend Mailrelay, for the speed in sending hundreds of thousands of emails, for its high effectiveness and efficiency, for the usability of the interface and results reporting system, and for the easy integration it has shown with our system.

Thanks to Mailrelay we were able to get certified with Return Path; that certifying body required very thorough requirements in security and shipping, which we were able to meet with the resources Mailrelay has on its servers and which would have been difficult for our technical department to obtain”.

Overall, Mailrelay is a great solution for developing mail marketing, they have a great tool, a good results reporting system, easy integration with external systems, outstanding customer support always ready to provide the best solution to any issue, and a community (blog, news, newsletter analysis…) that keeps you informed at all times about news, trends, and best practices for the success of your emails.”

José Luis Viñolo Vargas,
Founding Partner.