Smartbox
“In less than a day, Smartbox started using Mailrelay and stopped sending its emails through its previous system. The tool has improved the productivity of the department in charge of preparing the newsletter template and sending the campaigns, which now takes just a few hours or minutes instead of several days.”
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Key Points
- Attractive, customizable newsletter templates
- Time savings: from days to minutes
- One-off sends
About Smartbox
Smartbox is the leading company in the gift box sector and specializes in recommending the best experiences. It is the flagship brand of Smart&Co, an international group with a presence in more than 9 countries, which was founded in France and entered Spain in 2007.
As pioneers in offering the best experiences, Smartbox has led the birth and growth of a very young but increasingly competitive market, always betting on quality and innovation as its differentiating factor.
Smartbox is an original and elegant gift concept that lets you give unforgettable experiences inside a carefully designed gift box. Smartbox boxes include activities such as stays, wellness treatments, food tastings or adventure activities, and they come with an exceptional guide that recommends the best experiences.
They have a team of more than 1,000 people, and in Spain almost a million people have already enjoyed a great experience with Smartbox.
Objectives
The main goal was to be able to personalize the content of their newsletters easily, since the data included in each email sometimes depends on who the recipient is. But with the volume of recipients they handle, creating these personalized emails manually took them several days of work.
That’s why they needed to stop sending emails manually through their regular email client, since sending via blind carbon copy (BCC) is not the right way to achieve an optimal sending process.
At the same time, their system did not provide sending statistics, and it was very difficult to know how effective their communications were.
Actions Taken
The first step was to solve the main problem they faced when sending newsletters from their internal infrastructure: creating newsletters that could be personalized for each recipient.
Our personalized support service, which adapts to each customer, provided full support and training, including the use of custom dynamic fields, so that by designing just one newsletter template, each recipient would receive a personalized newsletter.
Results
Since the Smartbox staff already had email marketing know-how, and thanks to the support provided by Mailrelay, in less than a day Smartbox started using Mailrelay and stopped sending its emails through the previous system.
Now they can properly track what happens with the emails they send: whether recipients receive them, whether they read them, and even whether a recipient shows special interest in a specific part of the newsletter.
The tool has improved the productivity of the department in charge of creating the newsletter template and sending the campaigns, which now takes just a few hours or minutes instead of several days.
“For the type of communication we do in this department, being able to buy packages for one-off sends and having this flexible email marketing tool available whenever we need it is an advantage for Smartbox. Whether by email, by phone or through their chat support service, the assistance from the Mailrelay team has always been satisfactory and efficient, helping us with our questions about doing email marketing.”
Ana María López,
Partner Support Manager at Smartbox.