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Community Manager

What is a community manager?

A community manager is responsible for managing, building and moderating online communities on behalf of a brand or company.

This role involves interacting with the public through social media, responding to comments, creating attractive content.

And most importantly, this professional will establish and maintain a positive image of the brand in the digital space.

Main responsibilities of a community manager

We can summarize them in:

  • Social Media Management: This is the most visible role of a community manager. It involves the publication of content, the interaction with followers and the performance analysis of the publications.
  • Content Creation: It is not just about publishing, but also the creation of relevant and attractive content that matters to the public.
  • Supervision and Analysis: Community Managers must always be aware of what is said about the online brand, using supervision tools and analysis to collect important data.
  • Customer Service: On many occasions, Community Managers act as the first line of contact between the company and customers, dealing with questions and complaints.

The importance of Community Managers in Digital Marketing

Community Managers plays a crucial role in digital marketing.

They are the voice of the online brand and their work directly affects how the company is perceived in the digital space.

In addition, in direct contact with customers and followers, Community Manager can obtain valuable information about public preferences and opinions.

Relationship with email marketing campaigns

Community Managers can use social media to increase the list of email subscribers, promoting exclusive content or incentives for those who have subscribed to the company’s newsletter.

In addition, feedback and social networking interactions can be a gold mine to segment and customize email lists.

Tools and skills for this professional

To succeed, a community manager needs a variety of tools and skills:

  • Social Media Management Tools: such as Hootsuite or Buffer, to schedule publications and supervise interactions.
  • Communication Skills: Essential to effectively interact with the public and represent the voice of the brand.
  • Data Analysis: Understand and use data to improve content and interaction strategies.
  • Creativity: Design content and innovative campaigns that capture attention.

Challenges and opportunities

community managers will face some challenges.

Manage any reputation crises, tracking change trends, and handling a large number of interactions can be challenging.

However, it also offers unique opportunities to connect with customers, create a loyal community and have a direct impact on brand success.


In short, Community Manager is a key pillar in any digital marketing strategy.

Their ability to manage online communities, along with interaction with strategies such as email and SMS marketing, makes it an important piece for any brand that seeks to have a significant presence in the digital world.

As the marketing panorama continues to evolve, the importance of Community Manager will continue to grow, adapting to new trends and technologies to keep brands connected to its audience.