Google Tag Manager

Google tag manager is a system that allows, using a single code, to replace most of the tags that are added to websites, such as web analytics tags and paid campaign tracking advertising (SEM).

In other words, Google Tag Manager groups the tags of campaigns and monitoring tools in the same code fragment). For example, Google Ads Conversions, Google Analytics, etc.

Instead of adding them one by one on our site, Google Tag Manager manages them all and facilitates their use without having to learn how to program in HTML code.

1. Advantages of using Google Tag Manager

The use of Google Tag Manager offers different advantages. Among all of them, three advantages are especially notable:

– Save time. You no longer have to talk to your IT department or programmer every time you want to register a new tracking code on your site.

– Easy to use. Its use is very intuitive and, from the control panel, you can activate and disable tags smoothly. When managing all tags of the same place, the changes or revisions of their correct operation are very simple.

– Deleting code you won’t use. As your site will have less HTML code, the loading speed will be faster.

2. Features of Google Tag Manager

This is not just an efficient tool for managing tags centrally, but it also offers other features that are really remarkable:

• It accelerates control over online advertising campaigns.
• It loads the tags asynchronously, reducing site loading time and improving user experience.
• It offers compatibility with mobile applications.
• It is possible to create a complete flow of tag activation that can be easily modified.
• It facilitates the definition of variables that can be reused in the tags.
• Integration with Google tags and third-party tags.
• It allows the activation of events based on page.
• It supports tag activation for specific pages.