Google Tag Manager

Google Tag Manager is a Google tag management system that lets you, using a single piece of code, replace most of the tags added to a website, such as web analytics tags and tracking tags for paid advertising campaigns (SEM).

Put more simply, Google Tag Manager groups campaign tracking tags and tools in one place (a code snippet). For example, the conversion tracking tags of Google Ads, Google Analytics, etc.

Instead of adding them one by one to our website, Google Tag Manager manages them all together and makes them easy to use without any knowledge of HTML code.

1. Advantages of Google Tag Manager

Using Google Tag Manager offers several advantages over managing tags independently. Among all of them, three advantages are especially notable:

– Time savings. It saves you from having to talk to your company’s IT department or your business’s IT person every time you want to add a new tracking code to your website.

– Easy to use. It is very intuitive to use, and from its control panel you can activate and deactivate tags without any trouble. Since all tags are managed from a single place, changes and checks that they work correctly are very simple.

– Removes code from your page. By unifying the tags, the HTML code of your website is lighter, which makes it load faster and improves SEO.

2. Features of Google Tag Manager

But it is not just an efficient tool for managing tags centrally; it also offers other features that are truly remarkable:

• It speeds up the control of online advertising campaigns.
• It loads the tags asynchronously, reducing site loading time and improving user experience.
• It offers compatibility with mobile applications.
• It lets you create a complete tag activation flow and modify it easily.
• It facilitates the definition of variables that can be reused in the tags.
• Integration with Google tags and third-party tags.
• It allows tags to be triggered based on events on the page.
• It supports tag activation for specific pages.

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